Color Theory Final

Color Theory + Final

IND 5325 RVC 1208 Prof. Darci Pappano Anya Savain/ Fall 2020

Damien Hurst

Table of Contents + Color (Click the “M” !)

Color + Culture

Color + Theory

Color + Perception

Color + Film

Color + Rhythm

M5

M6

Color + Anya

M1

Color + Render

M9

M2

Color + Hospitality

M10

M3 M7

Color + Designer

M4 Color + Retail

M8

Intro + Color This course explores the use of color in the natural and built environment. This course focuses on the principles of color systems and how to relates to color harmonies,visual phenomenas,and psychological influences color has on its viewer.

M1 Color + Anya The characteristics I possess creates my individuality and defines my own fate.

The diminutive of Anna; Anya is a Hungarian word for “The gracious mother.�

Anya is the ancient Sanskrit girl name which literally means inexhaustible and that which is not exhaustible, different, or strange.

Who am I? My name is Anya Savain and I am currently a first- year Graduate in Interior Architecture at Florida International University . I am born and raised in South Florida and my family originates from Haiti; my cultural background has influence my artistic perception of art and design with its rich prismatic background and history.

This assignment is an introduction of how we as designers perceive color and inspiration through our own personal experiences and background and how it can be a guide through our educational purposes and it reflects on our own identity.

This assignment is a refreshing introduction into how to implement color into how we perceive it in design and in our own lives.

My artistic aspect of life is how I define myself and my creative intentions, my personality can be defined through many aspects and key words such as persistent and artistic and my willingness to learn from my mistakes and use them as motivation to develop a new layer of myself.

My weaknesses are very transparent , I am working on my time management and my procrastinating bad habits. I can be hypocritical and stubborn with my work and sometime I don’t draw within the lines. Overall, I do not let my weaknesses become my downfall and I am always willing to improve and excel to the potential I can obtain.

My Hobbies My personal hobbies outside of school pays more attention to my creative talents; I do digital art and I occasionally paint. I enjoy reading when I discipline my time to read a good book, I am also a nail technician as side hustle; I also work in hospitality.

I enjoy doing yoga and doing adventourous o and fufilling activites such as swimming, jetskiing, and traveling to new enviornments.

“Wherever you go, go with all your heart�

-Confucius

Traveling for me has not always been consistent and there are several places I plan to explore one day. I currently have traveled to Trinidad to celebrate its nations annual Carnival and I have traveled to family island of Haiti. I have so far been to 4 states and hope travel to at least 25 of them .

My Academics

Architecture is a complex field that requires many aspects of being a creator and an analyzer which is a star quality that led me into pursuing studying this major. I wanted to learn to use creative intuition in a practical and meaningful way.

Design has inspired me to appreciate the natural beauty of life and to implement art with the functions of a space and lifestyle.

My family has raised me to appreciate the natural element of life and how to pursure an enriching education through my passions and what defines me as an individual and how to share my wisdom with the next generation to emerge.

Color + My Art My preference in color revolves around the hues of blue,purple,nude and muted tones;and warmer tones such as orange and pink.

I appreciate these colors the most because of its natural formation and vibrancy to the real world as it brings an enriching experience and an emotional response to people when interacting with these tones.

When I graduate from this program, I hope to travel to numerous nations and learn the complexity and beauty of life and using my experience to work into a design field that focuses on community and residential design and hopefully as have background in learning more retail design.

M2 Color + Culture This assignment allowed us to do research into our own cultural background and to understand significance of the colors used in the nations flag and how it defines the history and identity of the nation,

Appreciation and respect for cultural differences are important during the color design process.

We cannot assume that for every client our own color meanings and symbolism reach across individual and cultural differences.

The influences of Asia, Latin America, and the Middle East require us to understand differing interpretations of color among diverse cultures, and in doing so, we enrich our own lives and the lives of people we design for.

Art + Culture: Haiti

Jacqueline Nesti Joseph

Haiti’s flag served as representing Haiti’s new-found independence as a nation lead by the revolutionary soldier, Jean-Jacques Dessalines. It’s said he took the French flag and reconfigured the cloth to use the red and the blue and add the white seal of arms in the center.

Blue is said to represent the African descendants of Haiti while the red represents the new community of European and African descent.

Haitian art is represented more through color and self-expressive. Sometimes called naĂŻve or outsider art, these works were done by artists not trained in the manner of European art academies.

Bold, colorful painting remains important in modern Haitian cultural life, and exhibitions of Haitian paintings have been featured around the world. But other forms of Haitian art are also gaining attention.

A cultural sensitivity should be taken into consideration during the planning of design projects, especially in public spaces where there are opportunities for various cultures to experience these spaces.

The flag of Thailand represents the nation’s religion and its unofficial motto that speaks for the Taiwanese people. The red lines stand for the nation’s blood that has been sacrificed to earn its independence, the white represents Thailand’s religion;Buddhism which serves for purity and new life. The blue lines represents Thailand’s solidarity and monarchy that holds history during WWI.

Art + Culture: Thailand Chatchawin Jampapha

Chatchawin Jampapha

Thailand’s current flag combination is a three-colored, five-striped flag known as Thong Trairong – is said to represent their nation, their religion and their king, which is an unofficial motto that many Thai live by.

Thailand colors aren’t picked at random, but are taken from Hindu mythology; for example, Sunday is red because the god of Sunday is Surya, who has the color red. Light blue on Father’s and Mother’s Day, as the King and Queen were born on Monday and Friday respectively, and so their colors are worn as a mark of respect and love.

Thailand Umbrella Art

Songdech Thipthong

M3 Color + Theory This assignment focus on Chapter 2 of our Ron Reed Color + Design: Transforming interior spaces.

This chapter introduces color relationships and why they are cohesive with one another.

Based on analysis and research, we can identify relationships within color groups

Color + History “Color resists any one schematic system, which is why so many color theorists have spent countless hours trying to fit a square peg into a round hole. Designers rely more on instinct and experience than on one theoretical color approach to guide them.”

- Ron.R Chapter 2

“Color theory is the study and practice of a set of principles used to understand the relationships among colors. Color theory has been studied for decades, and new ideas and practices are continuously being unraveled.

A certain amount of knowledge of the scientific understandings of color is also necessary from a design perspective; we are engaged in the human interface involving the way people respond to color.”

History of Color Theory

- Ron.R Chapter 2

Reflection occurs when light strikes an object, and in the case of seeing color, the light reflected back from an object results in the color we see.

Refraction occurs from results when one or more light rays moves through a light medium to another, denser medium such as air to water or a prism, causing light to bend.

- Ron.R Chapter 2

Diffraction occurs when light is partially obstructed by an object. This interference of the light bends the waves around the edges of the object or opening and spreads outward, producing light, dark, or colored bands.

- Ron.R Chapter 2

Color + Light “Natural light produces an emotional and behavioral response to our environments that affects our perception of color, space, and material texture. Spaces flooded with low natural light levels, which occur early in the morning and late in the evening, tend to feel more intimate and quiet.”

- Ron.R Chapter 2

“Colors that are bright and warm are generally effective in these spaces. Southern light exposure is hot and provides the brightest light throughout the day; however, the intense direct light will often weaken and fade the appearance of color. As a result, darker, richer color will work well and can absorb some of the intense light and reduce glare.”

- Ron.R Chapter 2

“Color theorists study and explain the characteristics of color creations, interactions, and arrangements. Many theorists and authors have spent years researching color and providing systems to aid those interested in expanding their knowledge and increasing their confidence in using color.”

Isaac Newton + Color “Between 1664 and 1666, Isaac Newton developed his theory of color and delivered his findings in a lecture series conducted between 1670 and 1672. His work on color theory was later produced in his book Opticks.

Newton was more interested in the physics of color and is known for having discovered refracted colors—a phenomenon that results when light passes through a prism.”

Faber Birren + Color “Faber Birren was another color theorist; his first book is the Color in Vision in 1928 and his most notable pieces of work—Principles of Color, Color and Human Response, and Light, Color, and Environment— are still used in art and design schools today.

Birren was one of the first color theorists to recognize the human biological and psychologicalresponses to color. His research focused on the changing physical environment and the emotional characteristics of its inhabitants.”

Albert.H Munsell + Color Munsells research lead to the creation of a radial 3d color system; Value , hue, and Chrome all serve as a representation of saturation and depth of colors.

Color+ Schemes

A monochromatic color scheme is based on variations of particular hues An analougous color scheme are groups of three colours that are next to each other on the color wheel.

Triadic color schemes are composed of three colors equally spaced along the color wheel; The two most basic triadic palettes are the primary colors red, blue, and yellow and the secondary hues orange, purple, and green.

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M4 Color + Designers This assignment allowed us to do research into renowned architects and how they use color to define their work.

The architect I chose was award-winning designer Bernard Tschumi and his creations.

Tschumi Background Bernard Tchumi is a renowned French architect who created his name through his innovation in architecture and his creations, including the one in our own campus. Tschumi became an award winning architect with his Parc de la Villette in 1983.

Tschumi’s concept focused on combining movement with human interaction within nature; His groundbreaking designs have created museums, educational centers, and concert halls all over the world.

Tschumi originally is known as a theorist and an author of numerous publications that have focused on context and content that focused on his understanding of architectural intention and how he translates it into hi designs.

His early projects focused on the responses of buildings and its influence on human interaction throughout the site and what emotional response it being created.

Tschumi Publication Tschumi’s main publication: Architecture Concepts: Red is not a color gave insight to the architectural theory and monograph of his personal experience with architectural concepts and color coordination.

Tschumi Experience Bernards perception of his experience with architecture and design: I always insist that architecture is not about the knowledge of form, but the form of knowledge.

But we are not the only ones who have the right to talk about this form of knowledge, others can talk about it, too. ` As an architect, I am allowed to make a film, I am allowed to write a book. I always say, that we are all in a society with an exchange, with import and export. I think what happens in film, what happens in art and in literature is as much part of my own work.

La roche sur yon + Color For one his most successful projects, La roche sur yon ,the intention of the designers was to demonstrate an integration of an original structural system with an architectural concept developed from urban scale research of neighborhood identity and carried through the expression of the minutest details.

While lighting follows the rhythm of the structure; the bright red-orange color was chosen to emphasize the urban significance of the bridge as a pedestrian vector.

M5 Color + Perception This assignment focus on Chapter 3 of our Ron Reed Color + Design: Transforming interior spaces.

This chapter gave understanding to how color changes by its color contrast and relationships.

It also discussed how the historical and societal influence color has on an individual and how it can vary a designers perception on how to approach certain tones within a setting.

“Whether for residential or commercial spaces, color is a critical element and must be considered in the beginning of the design process.

Color, as an element of design, is often studied separately and independently from the theories for design composition (principles and elements) due to its complexity.”

“The majority of color selections occurred during the early stages of the design process, 44 percent occurring at concept generation, and 56 percent during the schematic design phase.”

- Ron.R Chapter 3

“Commercial spaces (e.g., health-care, work, retail, and hospitality) as public domains, which require more informed decisions about color use and application.

These color decisions have the ability to affect the health,safety, and welfare of our clients and the multiple users of these spaces.”

Rudolph Arnheim + Color

Rudolph Arnheim describes our visual perception of color as a process where the eye doesn’t “record each of the infinitely many shades of hue by a particular kind of message but limits itself to a few fundamental colors, or ranges of color, from which all the others are derived . . a kind of abstraction by which, at the level of conscious perception, we see colors as variations and combinations of a few primaries”

- Ron.R Chapter 3

Pandora Media Headquarters, New York

Our minds + Color “We use color to describe our emotions and feelings. Color meanings and usage will vary from culture to culture.

Color associated with certain objects or shapes can produce strong psychological responses.”

“Color can affect our brainwaves, emotions, and biological systems. Colored surfaces and colored light have the ability to increase and decrease heart rate, blood pressure, respiratory rate, and body temperature, and can be used to treat cancer, depression, and bacterial infections. The full spectrum of daylight is needed to stimulate our endocrine systems properly.”

- Ron.R Chapter 3

Our body + Color “Ancient Egypt and certain Asian cultures commonly used color as a healing tool. Our bodies are like prisms; we absorb white light and, thus, all colors. Difficulty in breathing can be offset by naturallight filtered through yellow glass. Migraine headaches can be treated with sunlight filtered through blue glass.”

“Depression has been known to be treated with red light, and nervousness and irritability with blue light. A sore throat can be eased with the use of green light. Individuals who havelost their sight can have their mood affected by the transmission of colored light, which releases a hormone in the hypothalamus that controls mood.”

(Hope & Walsh, 1990)

- Ron.R Chapter 3

Chromotherapy is the science of using colors to adjust body vibrations to frequencies that result in health and harmony. Each color possesses frequencies of a specific vibration, and each vibration is related to different physical symptoms.

“Color perception is affected by individual associations of color. This is affected by culture, society, politics,entertainment/ media, fashion, and design trends.

Our experience of color can be categorized into four types: the luminosity or saturation of the hue (bright/dull, light/dark), the color as it relates to a particular object to whichwe’ve assigned emotional attachment our emotional response to a particular color (like or dislike),and the character or mood a color expresses to a particular observer.�

- Ron.R Chapter 3

Jim Lambie, Zobop (Prismatic)

Emotions (Unknown artist)

M6 Color + Film This assignment allowed us to analyze a motionpicture and understand the intentions of its color use and how it blends with the narrative of the film. We investigate the emotional response that the color hues give to the viewer and the meaning behind that use.

The Opening + Color This movie is an adaptation of the novel Life of Pi by Yann Martel; the story focuses around a teenage boy living in South India who survived 7 months in the ocean with a tiger after a ship crash that left him and the tiger the only survivors.

The opening scenes of the film uses a variety of Analogous color relations with the ocean and sky to contrast of the sailboat and the Tiger. The use of the cool tones give emphasis to the isolation of the protagonist and emphasizes the contrast to its minimal use of warm tones.

Antagonist + Color

This scene is when the Tiger introduces himself to the protagonist and is defensive to their encounter. This scene expands on many color relationships. Its use of warm tones set an introduction to the antagonist of the film and its aggressive towards the main character by its vigorous hues or orange and complementary additive

The intention of displaying the anger, and intimidating pays homage to Pascal Color wheel that gives emotional defintion to hues and how they can evoke an emotional response out of the vieweer similar tot he intention of introducing the antagonist in this approach.

The ocean scene + Color This scene is one the most mystical scenes of the film where the main characters are transfixed into the whimsical and majestic aqautic biodiversity of the scene and how life is illuminated from under them.

The ocean scene + Color

I believe that Pascals color wheel is being used in reference to this film because of the high emotion being brought out of the viewer and the tones of blue correlate to the emotions of the element of surprise, amazement and distraction. The same emotional responses felt when watching the film.

The color scheme in the film that had the most impact was the scene that tied in with the cover of the novel. Pi is having a moment of peace and appreciating his accomplishment of survival rather than dwelling on his circumstances.

The hues of blues represent serenity and relief within his journey and it also signifies hope within the main character survival while I feel the bright orange tiger and the hues of the sunset can represent the uncertainty or conflict Pi has with himself during the journey and overall fear he has in his demise.

“You must take life the way it comes at you and make the best of it.�

-Yann Martel, Life of Pi

Color Rhythm by Ann Thomas

M7 Color + Rhythm

This assignment focus on Chapter4 &5 of our Ron Reed Color + Design: Transforming interior spaces.

These chapters focused into understanding how to apply colors into interior elements visually and how the contacts of colors can be used differently depending on size, space, lighting and influences from textures and surfaces. The chapters also focuses on creating rhythm and balance within colors.

Balance + Color “Balance refers to the relationship of different hues to one another when each is perceived to be equal in perceived visual weight. We have a natural attraction to beauty and images pleasing to the eye.”

“Physical balance is the optimal measure of gravitational forces that keeps you from falling. Like a scale, it is the distribution of weight to achieve equilibrium.

This type of balance is separate from the type of balance we manipulate in our visual fields to achieve an aesthetically pleasing painting, photograph, landscape, building, or interior. “

- Ron.R Chapter 4

“Perceptual balance involves the object itself (size, scale) and the visual weight of the color (appears heavy or light). The amount of color used, the number of different colors used, the visual weight of the colors, and the locations of the colors within the space are the four key factors in establishing good color balance.�

- Ron.R Chapter 4

Types of balance + Color

“Balance is described by three types: symmetry (formal balance), asymmetry (informal balance), and radial balance (radiating from a central axis).�

- Ron.R Chapter 4

Formal

Informal

“Balance is the striving to achieve the point of equilibrium between two or more forces.

Balance is a means whereby harmony, peace, and connection can be made between the observer and that which is observed.

This visual process is innately intuitive; however, a series of steps can be used to ensure a finished interior space that incorporates a balance of colors.�

- Ron.R Chapter 4 Radial

Rhythm + Color

“Rhythm is a natural evolutionary trait in nature that can be transferred to interior spaces and can be further emphasized with color. Alternating hues, progressive values, and contrasts of saturation are methods whereby a designer can manipulate interior elements to bring a better rhythmic order to space.�

- Ron.R Chapter 5

“This interplay of solid and void, or contrast, is a methodology that can relate to color usage and therefore be used to create interplay of light and dark for rhythmic harmony.�

- Ron.R Chapter 5

Rhythm + Color “Rhythm is the repetition, recurrence, or sequencing of similar design elements in the built environment, creating a pattern. Rhythm can also be achieved through color contrast or similarity in hue, value, and intensity.

The hierarchy we assign to architectural elements with color helps to communicate the activity for a particular space, assists wayfinding (physical awareness of one’s place or orientation) in a space,and adds priority or focus.”

- Ron.R Chapter 5

M8 Color + Retail This assignment gave us a look into retail design and how companies define their brand through the choice of the color palette used.

Branding + Color

The FENTY line is "centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commercialism and communication of the brand,"A statement from the brand said it reflected "both the spirit of Rihanna and a new approach to modern luxury: agile and dynamic; elevated yet egalitarian; bold, free, fearless".

“Women are forces of this earth," said the CEO , Rihanna in a statement. "We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both, so it was imperative that we created a line versatile enough to embrace and celebrate us in that way.�

FENTY by Rihanna is inspired by her goal of woman empowerment and identity within the fashion world and to give a new adaption to the women couture. Her color scheme includes enriching warm tones, elements of black and white which is all showcase in a striking cool blue that brings focus to her brand and its style.

Retail + Color

The vibrancy of the fluorescent lighting and its textured velvet walls show visual dominance and color hierarchy.

Throughout the boutique, the striking blue brings intensity within the retail, and it serves to give contrast to the warm tones of the clothing.

The focal point of the space lies within the products being displayed. While view does give an element of engagement into the space, it is the contrast of the warm and muted tones of the clothing that brings the focus of the space into the persons view.

The blue gives representation to a new approach to luxury and amazement constantly engaging the viewers eye throughout the space, as well as giving a feel of dominance over the space to bring your eye to the FENTY products.

M9 Color + Render This assignment gave us a look into understanding how to create a concept model and material selection that connects to the design of your site layout and if it is compatiable with the programs of the space.

Concept + Color

To create our concept, we had to research images that would guide and inform your creative direction. Taking an abstract approach that would connect all of other images to visualize the palette and the materiality of the project. Making sure to be symbolic and try to illustrate “the idea� that the would represent rather than a literal definition .

I wanted to create a palette based on natural elements that pay homage to the caribbean islands and the lively colors that they use.

Concept Branding

Materials + Color

Material Boards

Renders + Color

Market place/ Retail Space

Learning Center/ Lounge

M10 Color + Workplace This assignment analyzes an office headquarters and how its use color harmonies and rhythm to guide people throughout the space. The experience of the layout is important to the design of a workplace so color is essential to create the narrative of the design.

Also understanding how the use of color affects the functions of the design and if it fulfills its purpose.

“In the late nineteenth and early twentieth centuries, theorists began to make psychological associations betweencolor and music.

Goethe noted the work of J. L. Hoffman, who proposed that musical timbre created by instruments related to certain colors: “yellow for clarinets, red for trumpet, crimson for flutes, ultramarine for violins, and so on� (Gage, 1993) - Ron.R Chapter 5

“The high pitch of the trumpet and flute clearly suggests the strength and brightness of red, whereas the soft,melodic pitch of the violin suggests blues. This example illustrates that,universally, aspects of color are not so far removed from other activities.�

- Ron.R Chapter 5

Workplace + Color

Abstract walls featuring art of renouned artists are displayed through the walkway of the workplace give definition to brand and as well and how it focuses on the harmony of color and movement with music.

Presenting a visual effect that guides you through the space, giving an experience that compliments the bright hues demonostrated in the main programs of the office.

Pandora Radio + Color The Pandora Media pays homage to rhythm and harmony that is represent through color and music. The design gives a connection to textures,tone, and linear elements similar to movements of instruments.

The main transition of programs within the Pandora Media headquarters focuses on its birchwood staircase. The circular pattern creates movement as you descend from one level to another.

The goal of the designer was to create an intimate ampitheatre inspired space to function for large groups of social interaction.

When creating the palette of the workplace, the focus was towards the clients request to reveal the historical structure of the previous building design while creating a sense of intimacy and vibrancy that brings life into the design.

My experience + Color My experience in this course has given me insight into learning how color is perceived in layers and how must analyze the significance of color in human interaction and design. The importance of leaning how a color relationship can create meaning, emotion, guidance, and even health benefactors all come into play through research and conductive reasoning on how design is influenced through the colors that we use. We have seen throughout the course the impact color can be to a community and vary in meaning throughout different cultures.

References

Color and Design : Transforming Interior Space by Ron Reed https://createartwithme.com/types-balance/ https://infraredsauna.com/blog/color-light-therapy-history/ https://hlblighting.com/project/pandora-office-expansion/ http://www.huevaluechroma.com/015.php https://fineartamerica.com/featured/art-in-thai-temple-chatchawin-jampapha.html https://www.holidify.com/pages/history-of-thailand-2424.htm https://www.fenty.com/us/en/fenty-universe/ tschumi.com