TONIC MEDIA POST CAMPAIGN REPORT

ANZUP partnered with Breast Cancer Trials (BCT) to help educate the public and tackle the misconceptions about clinical trials by rolling out a media campaign through Tonic Health Media in July – August 2018.

The results of the “Is there a trial for me” campaign are in:

“IS THERE A TRIAL FOR ME” AD

1,870,899 1,728 12,547,297

PLAYS SITES TOTAL AUDIENCE IN AUSTRALIA

“A TRIAL FOR ME” EDM

2,524 GP’S REACHED

SURVEY RESULTS:

67%

WERE PREVIOUSLY AWARE OF CLINICAL TRIALS

66%

TOOK AWAY ALL THE KEY MESSAGES FROM THE AD “Clinical trials improve diagnosis and treatment of cancers, can improve patient’s quality of life”

“Clinical trials research helps us to understand cancer better and improve diagnosis and treatment”

“Speak to your doctor about appropriate clinical trials for you”

95%

FELT THE AD GAVE THEM ENOUGH INFORMATION

56%

SAID THAT THE AD CHANGED THE WAY THEY THOUGHT ABOUT CLINICAL TRIALS COULD RECALL ANZUP AS A RESULT OF THE AD AND FELT INFORMED ABOUT HOW TO FIND OUT MORE INFORMATION

63%

Given the success of the campaign, ANZUP and BCT have decided to run the video again throughout December 2018 and January 2019. Keep a look out for it at GP offices or on social media. Your feedback is always welcome.