TONIC MEDIA POST CAMPAIGN REPORT ANZUP partnered with Breast Cancer Trials (BCT) to help educate the public and tackle the misconceptions about clinical trials by rolling out a media campaign through Tonic Health Media in July – August 2018. The results of the “Is there a trial for me” campaign are in:
“IS THERE A TRIAL FOR ME” AD
1,870,899
1,728
12,547,297
PLAYS
SITES
TOTAL AUDIENCE IN AUSTRALIA
“A TRIAL FOR ME” EDM
2,524
GP’S REACHED
SURVEY RESULTS:
67%
“Clinical trials improve diagnosis and treatment of cancers, can improve patient’s quality of life”
66%
“Clinical trials research helps us to understand cancer better and improve diagnosis and treatment”
WERE PREVIOUSLY AWARE
TOOK AWAY ALL THE KEY
OF CLINICAL TRIALS
MESSAGES FROM THE AD
56%
95%
“Speak to your doctor about appropriate clinical trials for you”
COULD RECALL ANZUP AS A RESULT OF THE AD
SAID THAT THE AD
AND FELT INFORMED
CHANGED THE WAY
ABOUT HOW TO
FELT THE AD GAVE THEM
THEY THOUGHT ABOUT
FIND OUT MORE
ENOUGH INFORMATION
CLINICAL TRIALS
INFORMATION
Given the success of the campaign, ANZUP and BCT have decided to run the video again throughout December 2018 and January 2019. Keep a look out for it at GP offices or on social media. Your feedback is always welcome. 18 | ANZUP UPdate Summer 2018
63%
