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6.4 Appleton Rum estate
6.4 APPLETON RUM ESTATE
6.4.1 About
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Appleton estate is a tourist destination in Kingston, Jamaica known for the rum produced by the brand in the Nassau valley. It is the oldest sugar estate and distillery in Jamaica and one of the largest producers of rum operating since 1749. The estate is surrounded by around 11000 acres of fields in the valley with the processing unit and tourist centre on the estate. The estate is spread around 26 acres including the tourism and manufacturing unit.
Figure 64: Larger zoning (Source: Google earth, Author)
Figure 66: User engagement and movement (Source: Author) Figure 65: Interactive activities for the user (Source: Treasuretourjaimca)
6.4.2 Activities and user engagement
The estate tour includes a welcome centre , documentary on rum and history of the estate and museum. Manufacturing process since the 18th century is exhibited and demonstrated through user engagement. There are some activities in which the user is involved in the process rather than mere display like an exhibit. The entire tour is always connected with the outdoors, the user traverses majorly in the open and then stops at the pause point which is semi open.