OMNICHANNEL MARKETING
Contents • • • •
About AOPEN Success Stories Omnichannel Marketing + OpenSign™ Products + Screener™ + Publisher + OpenSign 10S + OpenSign 15S + OpenSign 19M + OpenSign 22M + OpenSign 42L + OpenSign Mini + OpenSign MiniPro
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AOPEN Inc., founded in 1996, is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. AOPEN has more than 17 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOPEN. As the leading manufacturer of digital signage hardware solutions worldwide, AOPEN continues to expand its products and services for digital signage and other vertical application markets. With in-depth market knowledge, AOPEN can offer advice for complete digital signage platform solutions. AOPEN has cultivated a sophisticated ecosystem of premium solution providers to offer its solutions via its value added channel network to the market. We now use our expertise and technology to transform highly technical products into easyto-use, accessible digital communications solutions to support integrators, partners and end customers. Whether your business operates in healthcare, hospitality, transportation, security or education; AOPEN solutions will enable you to turn concepts into reality.
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Bunnings Making choices easier GWA Group is Australia’s foremost designer, manufacturer, importer and distributor of domestic and commercial bathroom and kitchen products. GWA’s objective was to be able to communicate their range of toilets across big-box retailer stores in an innovative, interactive and measurable way. Informative display GWA approached AOPEN to design and develop an interactive and informative digital solution for their stores customers. They were looking for a platform that would provide inspiration and advice on their extensive range of toilets. Making the right decision In such a large retail space, with staff constantly moving about the store, GWA wanted to provide that further level of assistance to its customers who were unsure of what product they required. Content updates on demand Utilising the OpenSign™ platform and AOPEN hardware, the toilet selectors are always current, constantly cheaper, and more adaptable than any brochure, and have the ability to evolve and integrate with other systems over time. Measuring consumer behavior The interactive units are equipped with the latest product offerings of GWA’s top selling toilets, a toilet inspiration gallery, and instructional videos. The monitors are also fitted with sensor recognition to monitor vital engagement levels and conversion rates. The sensors are able to recognize passersby and adjust content depending on their viewing situation. GWA is now able to present its range of toilets, across big-box retailer Bunnings’ stores, to customers in an innovative, interactive and measurable way.
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Bedshed Creating a new retail dimension Bedshed, a bedding and bedroom furniture specialist in Australia, is one retailer keen to ride the new technology wave of digital in-store communications. Digital retail revolution Bedshed wanted to deliver an even greater in-store experience, driving sales as well as learning more about its customers. Therefore the company started to look for a technology driven solution to reinforce their multichannel marketing communications strategy online and offline instore. The solution After extensive consultation, a solution was designed to run on internet-enabled touch screen kiosk provided by AOPEN using the OpenSign platform. The project took just six months from sign off to implementation, with all parties collaborating closely on the set up and design. A wishlist The resulting kiosk provides shoppers with everything from product catalogues to a virtual wishlist, enabling them to develop customised PDF brochures of their desired products. One interesting challenge Bedshed had encountered was that many customers were delaying purchase decisions because their partner wasn’t in the store with them. Again, technology stepped in to fix the issue. Bright future Gavin Culmsee, COO Bedshed, explains: “The touchscreen kiosks enable customers to create a personalized brochure of their preferred products and email it to their partner for an immediate and collaborative purchasing decision. What we’re seeing now is a faster conversion to sales in the two stores that offer the digital kiosks.”
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Puckles Bakery Easy-to-update Menu Boards with Mobile Integration 2x 42” above-counter screens were installed to enhance customer engagement in-store. The screens push just-in-time promotions and specials scheduled to the time of day — breakfast, lunch and dinner — and the easily-managed menu allows Puckles’ staff to update prices from essentially anywhere in the world. + Running ‘just-in-time’ or time limited-time promotions + Modifying specials to suit the time of day + Integrated mobile means customers can order ahead to avoid the queue + SMS notifications ensures customers know when their order is ready + Customers can order directly from their table via a wall-mounted device or their smart-phone
Endota Day Spa Customer Engagement and Product Upsell Designed for the captive salon customer, Endota day spas can promote treatments and products while connecting with customers in-store. A completely client-managed web-based solution includes: + Social media integration + SMS to m-site functionality + Video on screen + Measures advertising + Local area marketing + Loyalty sign-up
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First Choice Liquor Increased Customer Interactivity through SelfService Tablet Part of a synchronized omni-channel consumer campaign this self-service tool assists customer with selection of the most appropriate wines. Web-based content delivered to touch-screens instore. Operates in online or offline modes. + Improve customer satisfaction by using the handy wine selector + Enable advertising revenue through offering commercial advertising space for video clips + Add extra entertaining information to enhance the shopping experience
Coles Coles’ Supermarkets use Tablets to Inform Customers at the Pharmacy Aisle A key way to deliver pharmacy-style advice in-store by searching via pain symptom while allowing customers to share information via SMS and email or subscribe for more information. Capture opt-in customers, measure and track user behavior. Gain insights into user concerns and preferences. + Allow customers to explore information by ailment or brand + Allow direct information sharing through SMS or email functionalities
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Omnichannel Marketing Interactive content delivered to touch screens in-store. AOPEN offers a range of interactive touch displays with Android based players including a web based CMS to manage the signage displays in-store. Ranging from 10” to 65” displays, designed for retail purposes thanks to it’s appealing characteristics. • Works in online and offline mode • Connect to existing CMS systems to use familiar setup for content creation • Remote device monitoring & management • Google Analytics to gain insight in consumer behavior • Application is locked down: + Only runs the content you wish to show + System is safe and secure: customers cannot enter device menu or change settings OpenSign™ is an interactive digital marketing and signage platform built for retailers to tackle the challenges and costs of operating and maintaining a digital signage network. Extend your online conversations to in-store by unifying the web, mobile assets and the retail floor to create new highly targeted experiences for shoppers.
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OpenSign™ Products + Based on AOPEN hardware + Displays range from 10” to 65” + Custom Android OS + Pre-installed with Screener™ + Optional content management system: + OpenSign Publisher + Or connection to own existing web CMS
Ideal for retailers or agencies OpenSign™ is a fully-featured and globally supported web content management system (CMS); delivering websites, email marketing, e-commerce and digital signage networks from one easy-to-use product.
Ideal for customers with existing web CMS Screener™ is a world-first in turning cost effective Android® touch-screen displays into an easilymanaged digital signage network using your content management system.
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Screener™ Using Screener, marketing departments can easily deliver content from their existing CMS or through OpenSign Publisher, transforming in-store displays into an engaging signage system for in-store. Screener provides a management tool to schedule content at a certain time of day; remote device monitoring to see whether the displays are turned on or off; access to e-commerce and social media; integrated real-time analytics and offline playback capabilities.
HTML Layer
Application Layer
A transparent web layer provides the enhanced display of web content. Benefits include:
A suite of custom applications installed on the hardware to drive content and devices. Benefits include:
+ Web-friendly; re-purpose existing web assets + Leverage the benefits of HTML5 + Enhanced functionality to connect with real-world / physical devices + Flexible and customizable + API integration
+ OTA (over-the-air) updates + Peripherals management + Device health & diagnostics + Power management (Slumber) + Store & Forward + Offline-play mode + Watchdog app
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Publisher This system gives marketeers or creative agencies a HTML template editor to very easily create and edit OpenSign™ Templates to publish your signage content. Publisher includes five HTML templates when you purchase the complete OpenSign package. The templates provide users with the necessary tools to create interactive, engaging touch content, which may be published to any connected screen from a single interface.
Application Integration Customers looking to connect to social media, a backend webshop database, email functionality or other online applications can integrate this into the system via an API using their own existing CMS with Screener or this can be built into the OpenSign CMS on demand.
OpenSign™ Players OpenSign provides access to world class, advanced and affordable Android based devices. Besides a range of touchscreen solutions, a range of media players is available:
OpenSign Mini
* For detailed specifications see page 18 & 19
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OpenSign Mini Pro
OpenSign 10S With its sleek design and rugged features this 10” buttonless tablet is purposely built for a retail environment. It has a custom designed Android OS making it the utmost safe and secure solution to be operated by an end-user. + Intuitive and recognizable design + Ideal for deployment at the product shelf + The small screen makes it ideal for personal 1-on-1 interaction + Safe and secure solution + Tablet holder and mounting solutions available
Technical Information
General Information
Panel Size (inch)
9,7” with PCT Touch
3G
Yes (Optional)
Aspect Ratio
4:3
Wi-Fi
802,11 b/g/n
Resolution
1024x768
Bluetooth
V4.0 of 1,2,3 Mbps
Brightness (nits)
270
Camera (front)
0,3 Mega Pixel
CPU
Cortex A9 DualCore 1.5 GHZ
Camera (back)
2,0 Mega Pixel
OS
Android 4.0
USB
USB 2.0 x1
Memory
DDRIII 1GB
HDMI
Mini HDMI
Flash
4GB
Speaker
x2 (1W)
Storage
Micro SD
Microphone
x1
Hardware Keys
Power, Vol+, Vol-
Dimension (mm)
244.3x195.7x10mm
Sensor
Gravity, Light, Gyro
Battery
6000mAh (3.7V)
Weight
650g
WLAN
802,11 b/g/n
Enclosure Material
Plastic
Power Adapter
10W, 5VDC/2A Adapter
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OpenSign 15S Ideal for use as a customer-facing interactive display. This 15 inch all-in-one system has no need for an enclosure and is perfect at the point of sale. Its rugged design provides a secure and tamperproof solution, fitting into any public space. + Ideal for POS due to its small size + Sleek and fashionable design with edge-to-edge glass + Enclosure or kiosk is not necessary + Low operating and installation costs + Robust PCT panel: dust and water proof (IP65)
Technical Information
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General Information Front Panel
+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363 + IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000 times (loading 180g)
Wi-Fi
802,11 b/g/n
Bluetooth
V4.0 of 1,2,3 Mbps
RS232 Port
x1 (option Power 12V/5V/1A, default disable)
Intel® QM77
USB 2.0
x2 (private support 5V/2A/Port)
Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1
USB 3.0
x2 (private support 5V/2A/Port)
Graphics
Integrated Intel® CPU (GMA HD Graphics series)
HDMI Output Connector
x1
LAN
Intel® LAN W82579LM
Line Out
x1
Audio
Realtek ALC886
Mic In
x1
Mini-Card slot
x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)
Dimension (mm)
380.5x230x35mm
Storage
Default 2.5” SATA HDD Optional SSD 2.5” SATA
Weight
3.5kg
WLAN
802,11 b/g/n
Enclosure Material
Steel
Power Adapter
120W, 19,5VDC Adapter
Panel Size (inch)
15.6” with PCT Touch
Aspect Ratio
16:9
Resolution
1920x1080
Brightness (nits)
300
CPU
Intel® 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W
Chipset Memory
OpenSign 19M Designed with beauty and retail in mind, this interactive solution is the thinnest 19” touch solution in the market. With a depth of only 30mm this solution can be placed anywhere within the store without taking much space. The capacitive touch allows for the ultimate interactive experience. + Sleek and fashionable design with edge-to-edge glass + High quality capacitive touch functionality + Fast and powerful system + Multiple mounting options available (includes bracket for easy deployment)
General Information
Technical Information Panel Size (inch)
18.5” with PCT Touch
Aspect Ratio
16:9
Resolution
1366x768
Brightness (nits)
250
CPU
Intel® B980 socket 988
Chipset
Intel® QM77
Memory
Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1
Graphics
Integrated Intel® CPU (GMA HD Graphics series)
LAN
Intel® LAN W82579LM
Audio
Realtek ALC886
Mini-Card slot
x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)
Storage
Default 320G 2.5” SATA HDD Optional SSD 64G 2.5” SATA
WLAN
802,11 b/g/n
Power Adapter
120W, 19,5VDC Adapter
Front Panel
+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363 + IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000 times (loading 180g)
Wi-Fi
802,11 b/g/n
Bluetooth
V4.0 of 1,2,3 Mbps
RS232 Port
x2 (option Power 12V/5V/1A, default disable)
USB 2.0
x2 (private support 5V/2A/Port)
USB 3.0
x2 (private support 5V/2A/Port)
HDMI Output Connector
x1
Line Out
x1
Mic In
x1
Dimension (mm)
454x290x30mm
Weight
4,7kg
Enclosure Material
Steel
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OpenSign 22M This 22” all-in-one touch display is specifically designed for immediate customer interaction. Use this powerful Full HD device, to reach out and get in touch with your audience. With a depth of only 30mm this solution can be placed anywhere within the store without taking much space. + Plug & Play + Wide viewing angle & Full HD resolution + Expand your product portfolio without increasing the space of your shopfloor + Run interactive promotions
Technical Information
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General Information Front Panel
+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363 + IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000 times (loading 180g)
Wi-Fi
802,11 b/g/n
Bluetooth
V4.0 of 1,2,3 Mbps
RS232 Port
x2 (option Power 12V/5V/1A, default disable)
Intel® QM77
USB 2.0
x6 (private support 5V/2A/Port)
Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1
USB 3.0
x2 (private support 5V/2A/Port)
Graphics
Integrated Intel® CPU (GMA HD Graphics series)
HDMI Output Connector
x1
LAN
Intel® LAN W82579LM
Line Out
x1
Audio
Realtek ALC886
Mic In
x1
Mini-Card slot
x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)
Dimension (mm)
526x333x33mm
Storage
Default 2.5” SATA HDD Optional 64G 2.5” SATA
Weight
6kg
WLAN
802,11 b/g/n
Enclosure Material
Steel
Power Adapter
120W, 19,5VDC Adapter
Panel Size (inch)
21.5” with PCT Touch
Aspect Ratio
16:9
Resolution
1920x1080
Brightness (nits)
250
CPU
Intel® 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W
Chipset Memory
OpenSign 42L This 42“ touch system is ideal for making a big impact in your retail environment. Allow multiple users to engage in the interactive experience at once. Communicate your message and show multiple products and applications at the same time. + Easy integration into shop furniture or totems + Peak consumer interest from across large distances thanks to the impressive size + Engage multiple users at once + Provide a variety of information and choices on a single screen
General Information
Technical Information Panel Size (inch)
42”
Zoom and shrink scaling (all resolution from VGA to SXGA)
Aspect Ratio
16:9
Auto Detection/Auto calibration, Scaling
Resolution
1920x1080
Brightness (nits)
500
View Angle
178/178
Contrast Ratio
3500:1
Response Time
8ms
IR Touch (by USB)
4mm tempered glass
AC Input
OSD Support Keypad Control/IR Remote Control Thermal alarm and auto protection D-sub (VGA) in
x2
HDMI
x2
100~240AC; 200W Max (AC output 150W not included)
Speaker
x2 (8W)
AC Output
100~240AC \ 1,5A (Max); 150W Max
RS232 in/out
x1/x1
Operating Temperature
0-40º
Dimension (mm)
1035x625x129mm
Storage Temperature
-20-60º
Weight
39,1kg
Humidity
80% R.H. Max
Mounting
Wall Mount (VESA FDMI): 400x300/400x200
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OpenSign MiniPro Stunning Performance With the growing demand for dynamic interactive apps such as video conferencing, social media, interactive menuboards, kiosks, HD movies and many more powerful, content heavy applications, the OpenSign MiniPro allows you to stay ahead of the curve. Aimed at those with the most demanding multimedia and computational workloads, the OpenSign MiniPro provides stunning performance and razor sharp graphics to intensify the computing experience.
USB2.0 x2
COM port
Power Button
Antenna Holes
Speaker Out Kensington Lock Hole Microphone In DC 12/20V
Model name
OpenSign MiniPro
Feature
Supports 2nd and 3rd generation Intel® Core™
Housing Material
SECC t=0.8 mm
DimenW x H x D (mm) sion Weight(Kg/Pound)
166 x 48 x 157 mm
CPU
Socket
RPGA988B
Type
DE67-HAI: Supports 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W
Chipset Memory
1.03 kg/2.27 pound (N.W.)
Intel® QM67 Chipset Channels
Dual Channel
Type
DDRIII SO-DIMM x 2
DDR
1066/1333
Max Memory
16G (depending on OS)
Graphics
Chip
HD3000/4000
Audio
Type
Realtek HD Audio Codec ALC662
Channels
Stereo/5.1 CH with HDMI
LAN
10/100/1000Mbps WOL/PXE
DVI-I/VGA Displayport (+ Converter)
Storage
Expansion
2.5” SATA III HDD x1 Slim ODD x1 mSATA x1 Mini Card Slot
Full size x 1, half size x 1
CPU Noise (idle mode) Thermal WatchDog Timer
27dB
Adapter
90W (20V, 4.5A) AC Adapter
Input Voltage
AC 100 ~ 240V/DC 12V/20V
1 ~ 255 SEC./min
Environment MTBF
40,000hrs
Operating Temperature
0 ~ 50ºC (32 ~ 122ºF)
Storage Temperature
-30 ~ 60ºC (-22 ~ 140ºF)
Relative Humidity
95% RH (50ºC non-Condensing)
Operating Vibration
0.5Gms, Random, 10 ~ 500Hz,X,Y,Z 3Axes, 0.5hr/Axis
Non-Operating Vibration
2Gms, Random, 10 ~ 300Hz,X,Y,Z 3Axes, 1hr/Axis
Operating Shock
8G, Half sine, 11ms duration
Non-Operating Shock
50G, Half sine, 11ms duration
GFX
18
LAN USB 3.0 x2
CPU
OpenSign Mini Premier AMD based system Specially designed for the Digital Signage industry as a cost effective and graphically strong media player. As the first AMD based media player in the Digital Engine range, this player offers high performance Full HD 1080 content playback and multi display capabilities.
Power Button
COM
Kensington lock hole
LAN
TV Tuner or Wireless Antenna Holes
Speaker Out
Mic In DC 12/19V DVI/VGA (+ Converter)
USB 2.0 x2
Model name
OpenSign Mini
Feature
DX11 / AMD Radeon HD 6320
Housing Material
SECC t=0.8mm
Dimension
166 x 48 x 157mm
W x H x D (mm)
Weight (Kg/Pound)
1.1 kgs / 2.42 lbs (N.W.)
CPU
Socket
BGA
Type
AMD Embedded G-series CPU T56N (1.65GHz), Dual Core, TDP 18W (C0 version)
Chipset Memory
Hudson E1 (A55E) Channels
Single Channel
Type
DDRIII SO-DIMM x 2
Speed Grade
1066Mbps (B0 version) 1333Mbps (C0 version)
Max Memory
8G
Graphics
Chip
Audio
LAN
USB 3.0 x2 USB 2.0 x2 Display Port
Storage
2.5" SATA II HDD x1 mSATA x1
CPU Thermal Module
AOPEN Thermal Module
Noise (idle mode)
27dB
WatchDog Timer
1 ~ 255 SEC./ min
Adapter
65W (19V, 3.42A) AC Adapter
Input Voltage
AC 100 ~ 240V/DC 12/19V
Environment MTBF
40,000hrs
Operating Temperature
0 ~50ยบC (32 ~ 122ยบF)
Storage Temperature
-30 ~ 60ยบC (-22 ~ 140ยบF)
Relative Humidity
90% RH (40ยบC non-Condensing)
Operating Vibration
0.5Grms, Random, 10 ~ 500Hz, X,Y,Z 3Axes, 0.5hr/Axis
AMD Radeon HD 6310 (B0 version)
Non-Operating Vibration
Type
Realtek HD Audio Codec ALC662
2Grms, Random, 10 ~ 300Hz, X,Y,Z 3Axes, 1hr/Axis
Operating Shock
8G, Half sine, 11ms duration
Channels
Stereo / 5.1 CH with HDMI
Non-Operating Shock
50G, Half sine, 11ms duration
10/100/1000Mbps WOL/PXE
GFX
CPU
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Contact Us: request@aopen.com www.aopen.com AOPEN Europe Stadionlaan 151-153 5246 JT Rosmalen The Netherlands Tel: (+31) 73 646 6400
AOPEN North & South America
AOPEN Asia & Pacific
AOPEN Europe
AOPEN China
AOPEN Australia & New Zealand
AOPEN Japan
2890 Zanker Road, Suite 101 San Jose, CA 95134 USA
5F., No.15, Ln. 128, Sinhu 1st Rd., Neihu District, Taipei City 114, Taiwan (R.O.C.)
Stadionlaan 151-153 5246 JT Rosmalen The Netherlands
NO. 1698, Yishan Road, 301 Room, Xing Di Building, Shanghai, China
Level 2, 6 Palmer Parade Cremorne, Victoria 3121, Australia
3F, Imai-Building 3-2-14, Sotokanda Chiyoda-ku, Tokyo 101-0021 Japan
Tel: (+1) 408-586-1201
Tel: (+886) 2 7710 1195
Tel: (+31) 73 646 6400
Tel: (+86) 216 225 8622
Tel: (+61) 3 9427 7379
Tel: (+81 352 981 668
The specifications depicted in this document may be subject to change without prior notice. Product images displayed are representative of use and for illustration purposes only. Ability to display content has many contributing factors including the software used. All trademarks are copyright of their respective owners. Š AOPEN Inc. 2014. All rights reserved.