PA JAROS EN LA CABEZA Personal illustration project. Digital Painting. 2015
HELLO My name is Adela Ord贸nez. I am an advertising designer. I make visual communication that causes change, I strive to tell stories and sell ideas, not just products. My passion is for high impact visuals, non traditional media channels and commercial illustration. My approach to art directing is hands-on, leading teams and collaborating one on one with clients to deliver their message in the most relevant way.
1
Education High School: SERAN Bilingual School. San Pedro Sula, Honduras. University: Bachelor’s Degree in Advertising Design, VERITAS University. Costa Rica. (2010-2014) Studies in art direction completed in the school of Advertising of Savannah College of Art and Design during study abroad exchange program in 2013.
2
Languages: Spanish 100% - Native English 100% - Completely proficient German 80% - Proficient French 40% - Beginner
Skills Art Direction Design Thinking Branding Infographics Creative Concepting Complete Adobe Software Keynote Video Editing Illustration Lettering Digital Media
experience December 2014 - Present:
Librerías Metro Nova S.A., Honduras In-house designer, marketing and community manager Art direction, graphic design, illustration, branding and digital media advertising campaigns for Metro Nova S.A. leading bilingual bookseller in northern Honduras region.
June 2014 - December 2014: Tribu DDB Honduras (part of DDB Worldwide network). Graphic Designer Advertising design. Worked in large scale projects such as nation-wide advertising campaigns to clients such as Cargill Honduras, Altia Business Park, Sula, Banpaís, etc May - September 2013:
House Rapp Costa Rica (Advertising Agency), Costa Rica. Graphic Designer Internship in the creativity department. Worked in diverse projects that included illustration, non-traditional advertising and graphic design. Worked in national campaigns for clients such as 3M Central America, Preserve Planet (NGO), Demasa, Tosty, etc.
2010 - 2012 :
Universidad Veritas, Costa Rica Professor’s Assistant Teacher’s assistant to Advertising Professor Sonia Calvo. Aided in tutorings, imparting lessons and workshops for the Illustration Club as well as teaching courses such as: Advertising Design, Communications, Illustration techniques and Drawing Techniques.
2009 - Present :
Freelance Designer Part-time graphic and advertising designer for clients in Honduras, Costa Rica, U.S. and Germany. Work includes: branding, advertising, graphic design, design for digital media and social networks, web design, app design, commercial and editorial illustration.
advertising
design
campaign FREEDOM OF PRESS IN HONDURAS Part of a campaign for a student project realized at Universidad VERITAS, Costa Rica. 2014. The copy reads a fact: “During the last threee years, more than 25 journalists have been murdered in Honduras”
altara christmas campaign 2014 Altara is a newly opened high end “lifestyle center� in San Pedro Sula, Honduras. For their christmas campaign 2014, the client wanted to communicate luxury and style, using traditional christmas elements in a refreshing, witty way. This campaign was proposed during my time as creative designer at DDB Worldwide Honduras.
7
campaign for promoting honduran identity Thesis project done in collaboration with the Honduran Museum of National Identity. The campaign rescued national cultural identity through the creation of an application / cultural guide for the city of Tegucigalpa The campaign was friendly, easy to understand, and used illustration as a means to invite and and give culture a more fun approach. The piece shown here was the central print ad. It translates to “There’s Honduran Culture all around us”.
1
campaign elements The campaign included many elements, some shown here: 1. The print version of the cultural guide including a cultural map of Tegucigalpa. 2. The print ads for the final phase of the campaign, portraying both the digital app as well as the print version of the guide “Cultura Viva�.
2
9
branding
thinkers and makers network Part of a Facebook campaign for Thinkers and Makers Network a non profit community for young entrepreneurs and community leaders in San Pedro Sula. 2015
aura paper co. Aura is a personal project born in 2015, as Honduras’ first illustration company. The project evolved into an online community where clients can buy personalized stationery, bookmarks, notebooks and merchandising all created by honduran designers.
12
14
CAFE EN LA LUNA "COFFEE SHOP ON THE MOON" “Cafe en la Luna” is a medium sized, alternative coffee shop located in San José, Costa Rica. It was openend in 2014, and I was contacted to design their brand identity as well as their launching campaign. The brand personality reflects artsy, eclectic enviroment. Their menu design (shown on the left), as well as the rest of their identity is based on antique astrological maps.
15
jardin honduras Jardin Honduras is a Non-profit organization created in order to transform urban spaced in San Pedro Sula, Honduras through cultural and artistic interventions, urban gardening and educational events. They contacted me to create their brand identity as well as a social media campaigns to recruit volunteers for future events.
16
illustration
GROOVE KOREA MAGAZINE
Part of a series of illustrations commissioned by Groove Korea Magazine, based in Seoul, Korea. Monthly illustrations in diverse subjects such as politics, culture and lifestyle to accompany monthly “expatriate� column. Portrayed here is Park Geun Hye. 2013.
Los cadejos
Digital illustration selected to participate in Savannah College of Art and Design’s Illustration show “Creatures of Myth and Folklore”. December 2012. The “mythical” creature I selected to portray is the “Cadejos” a character present in honduran folklore that is usually represented by two large dogs, one black and one white.
"A good cup of coffee takes you places" First place winning piece for an illustration competition held by “La Musa Confusa� coffeeshop in San Jose, Costa Rica. 2013. Mixed media illustration.
15