ALCA Influence September October 2011 by Association Outsource Services, Inc.

The

ALCA

A R I Z O N A L A N D S C A P E C O N T R AC TO R S â&#x20AC;&#x2122; A S S O C I AT I O N

INFLUENCE

September/October 2011

Fall Overseeding Overexerting Can Lead to Workplace Injury PRSRT STD U.S. POSTAGE

PAID

PERMIT NO. 2840 SACRAMENTO, CA

Cover Photo: Enchanted Garden Landscape, Inc. Photograph by Christopher Rossi

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TABLE OF CONTENTS

September/October 2011

The

ALCA

ARIZONA LANDSCAPE C O N T R A C T O R S ’ A S S O C I AT I O N

INFLUENCE

President’s Message...............................................................4 CEO Message.....................................................................6 New Members.....................................................................8 Calendar.............................................................................8 Member Updates............................................................... 8-9 ALCA Sponsors.....................................................................9 ALCA Mini Trade Show........................................................10 ALCA 2011 Awards Program................................................11 Overexerting Can Lead to Workplace Injury.............................11 ALCA 2010 Awards............................................................12 ALCA Profile: DLC...............................................................14 ALCA Profile: Hunter............................................................16 ALCA Profile: West Coast.....................................................17 ACLP Schedule...................................................................18 Fall Overseeding.................................................................19 ALCA Member Mixer...........................................................20 ALCA Casio Night..............................................................21 Resource Guide..................................................................22

2011 BOARD OF DIRECTORS President

Will Pereira

PUBLICATION Advertising

President Elect

Association Outsource Services, Inc. (916) 990-9999 www.aosinc.biz

Asset Landscaping

Design

BlueStar Resort & Golf

Matthew Johnson Vice President

Lori Mattas

Xeriscapes Unlimited, Inc.

Printing

Tony Acosta

Secretary

Copeland Printing

Neill-Vecchia & Associates

Arizona Landscape Contractors’ Association

Kim Kleski

Treasurer

Steve Shields

Hill & Usher Insurance & Surety

Chief Executive Officer Judy Gausman

judy@AZLCA.com

5425 E Bell Road, Suite 105 Scottsdale, Arizona 85254 Phone: 602-626-7091 Fax: 602-626-7590 www.AZLCA.com

The ALCA Influence is the official publication of the Arizona Landscape Contractors’ Association. ALCA and The ALCA Influence assume no responsibility for the statements or opinions appearing in articles under an author’s name. The services of an attorney or accountant should be sought in legal and tax matters. For editorial information, contact the Arizona Landscape Contractors Association, 5425 E. Bell Road, Suite 105, Scottsdale, Arizona 85254; telephone, (602) 626-7091; facsimile, (602) 626-7590; e-mail, judy@AZLCA.com.

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September/October 2011

THE ALCA INFLUENCE

PRESIDENT’S MESSAGE

President’s Message

I Will Pereira 2011 ALCA President

t seems as though a great deal of what is being reported in the media these days continues to revolve around economic doom and gloom. I have often commented that the economy would likely start to take a turn for the better if the media would simply do more to inspire consumer confidence. If they didn’t publish or report on stories solely revolving around economic turmoil, perhaps consumer attitudes would change. I think my good friend and colleague Nate Gould with Hunter Irrigation Products said it best a little over a year ago when he suggested that he and his team, as well as his company altogether, refused to acknowledge the downturn. I’m paraphrasing Nate’s exact words of course, but I’m trying, as I’m sure was

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Nate, to draw attention to the fact that attitude affects everything. It’s been said that perception is reality. Perhaps we should do more to change the perception of the general populous. While the ALCA Influence certainly isn’t the Wall Street Journal, I thought I’d use this proverbial bully pulpit to publish some good news in the hopes of changing some perceptions. First and foremost, a by-product of median home prices having dropped is an increase in home sales. The Arizona Regional Multiple Listing Service report indicates that June 2011 home sales in Phoenix represented a 20 percent increase from a year before. This creates opportunity for people in our profession considering that many of these homes require landscaping construction and maintenance services. A prominent local homebuilder that is a client of my firm has exceeded home sales plans each month in 2011. Their sales are not what they were in the early 2000’s, however they are pleased with what they’re seeing out of the market, which is evidenced by the fact that they are shopping for new property in perpetuity in order to remain invested in Arizona. They believe the market here is recovering and they are bullish about the next few years. Despite the supposed struggling economy, positive signs are on the horizon. Part of my business revolves around the golf industry. In 2011, one of the golf courses my firm manages in Arizona is on track to have its most profitable year ever. This suggests to me that people are spending money recreationally. I take this as another sign that things are improving. I know that a lot of Arizonans are struggling right now, however it is our responsibility to do what we can to bolster confidence. For every one downtrodden conversation I overhear at ALCA mixers, I hear two that are positive. With that being said, I encourage all of you with positive news to share it with your colleagues. Did you know that ALCA represents some 40,000 families in the state of Arizona? Our roughly 360 member companies employ some 40,000 Arizona residents. If as an association, we decided to be a voice for economic change, we could make real waves. As such, I encourage all of our members to do what they can do to change the perceptions of friends, neighbors, colleagues, family members, and anyone else willing to listen. If nothing else, block out the negativity and don’t be a conduit for passing it along. Will Pereira, ALCA President

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THE ALCA INFLUENCE

T September/October 2011

CEO’S MESSAGE

CEO’s Message

his year, ALCA celebrates its 9th Annual Mini Trade Show and New Member Recruitment Night and while some of the members have come and gone, and some look the same and some do not; the show will go on! Judy Gausman ALCA CEO I would like to formally invite you to attend this event that will be held on Wednesday, September 21st at the Phoenix Mountain Preserve located at 1431 East Dunlap Avenue in Phoenix. The festivities begin at 5:30. Meet and greet fellow members of your green industry. There will be 40 vendors displaying their products and services. What a great opportunity to visit with the people that support the association and you throughout the year. Explore the resources they offer to help improve your business and keep you on the competitive edge. Want to become an ALCA member and be connected to a network of 360 landscape related business companies? ALCA is dedicated to helping landscape contractors by promoting continued education, effective business practices and networking opportunities, and ensuring responsible legislation to continuously improve the landscape industry. Join us and discover first-hand how the association can benefit you. Enjoy excellent Hors D’oeuvres and refreshing cold beverages and you won’t want to miss the chance to win some fabulous raffle prizes. To register your attendance, please call us at the ALCA office at 602626-7091, email at Judy@AZLCA.com or go online at www.AZLCA.com. I look forward to seeing you there! Respectfully Submitted, Judy Gausman, CEO

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THE ALCA INFLUENCE

MEMBER UPDATES

New

October

2011 Calendar

of Events

September 10 14 17 21

ACLP Workshop - Soils & Fertilizers / Water Management – Phoenix ACLP Workshop - Soils & Fertilizers / Water Management – Maricopa ACLP Workshop - Soils & Fertilizers / Water Management – Tucson Phoenix Mini Trade Show / New Member Recruitment

ACLP Workshop - Plant Problem Diagnosis – Phoenix 12 ACLP Workshop - Plant Problem Diagnosis– Maricopa 15 ACLP Workshop - Plant Problem Diagnosis– Tucson 19 Phoenix Member Mixer 22 ACLP Certification Exam 25 ALCA Board Meeting 27-30 PLANET Green Industry Conference

Members

November 18

19 19

Sky Blu Underwood Golf Tournament Southern Dunes Golf Course, Maricopa Arizona “Excellence in Landscaping” Awards Annual Membership Meeting

Goodwill of Central AZ

Valley Verde Enterprises

Metro Institute

Xerophytic Design, Inc.

Robin Franklin 2626 W Beryl Phoenix, AZ 85012 Phone: 602-535-4192 Email: robin.franklin@ goodwillaz.org Michael Means 331 N First Ave, Ste 100 Phoenix, AZ 85003 Phone: 602-452-2901 Fax: 602-452-2920 Email: mike@metroinstitute.com

Aurelio Olivera 16845 N 29th Ave #1-232 Phoenix, AZ 85053 Phone: 623-551-8156 Fax: 623-551-1277 Email: valleyverdeaos@cox.net Thomas Park PO Box 15947 Phoenix, AZ 85060 Phone: 602-231-9728 Fax: 602-275-5276 Email: Thomas@xero.pro

Poopydo Services LLC

Carl Gregory 3219 E Camelback Rd, Ste 380 Phoenix, AZ 85018 Phone: 602-956-1048 Email: info@poopydo.com

December 14

ALCA Holiday Party

Tierra Madre Landscape Services, Inc. Helps Environment Through Free Trees Program

Tierra Madre Landscape Services of Phoenix, Arizona has instituted a new program that provides free trees to qualified customers. Dubbed the “AZ Tree Mission”, the program is an initiative that entails the planting of trees throughout the Phoenix metropolitan area to help offset carbon emissions. According to Donna Wood, President and cofounder of Tierra Madre, “We created the AZ Tree Mission as a “green” program to help make up for some of the carbon generated by the gas powered equipment we use. Our primary mission as a landscaping company is to keep the exterior eco-system of communities and businesses attractive and healthy while protecting the customer’s investment. In keeping with Tierra Madre’s sustainability practices, we created the AZ Tree Mission as a carbon offset program that is beneficial, not only to our customers but, to everyone in the community.” Under the AZ Tree Mission, new and existing Tierra Madre qualified customers under contract for maintenance services are eligible to receive up to twelve free trees per year. Over 100 trees will be planted in the first year of this new program. The free trees may be planted within the community being maintained by Tierra Madre, or may be donated to a not-for-profit agency, municipality or educational facility within the Phoenix metropolitan area. Established 1995, Tierra Madre Landscape Services provides a full-line of landscaping services, including maintenance, renovation, and installation to homeowner associations and commercial properties. For detailed eligibility requirements of the AZ Tree Mission call (623) 580-7297 or visit tierra-madre. com. Tierra Madre is an accredited member of the Better Business Bureau, a proud member of ALCA, and may be found on Facebook.

THE ALCA INFLUENCE

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MEMBER UPDATES

Special Thank You

to our 2011 ALCA

Sponsors

Platinum Sponsors DIRT DLC Resources, Inc. Evergreen Turf, Inc. Ewing Irrigation Products Horizon Distribution Inc. Hunter Industries/FX Luminaire John Deere Landscapes Rain Bird Corporation The Toro Company/Irritrol

Gold Sponsors

Hill & Usher Insurance & Surety Vista Professional Outdoor Lighting

Silver Sponsors West Coast Turf Unique Lighting Systems is proud to announce Brian Qualls, RLA, LEED AP has started as their new District Sales Manager serving Arizona, Las Vegas and New Mexico. Please help us welcome Brian to the Unique Lighting Systems family and feel free to give him a call at 480-381-6901 brian.qualls@uniquelighting.com.

NETAFIM USA “SMART IRRIGATION MONTH RUN/WALK” RAISES FUNDS FOR LOCAL CHILDREN’S HOSPITAL Netafim USA put the spotlight on Smart Irrigation Month by sponsoring a “Smart Irrigation Month Run/Walk” that raised funds for Children’s Hospital Netafim representatives present Smart Irrigation Month of Central California and brought Run/Walk donation to staff at Children’s Hospital local attention to the national water of Central California. Pictured left to right: Katelyn conservation program. The run/walk Ashton, development coordinator; Teri Amerine, was held on July 16, drawing nearly director of annual giving; Michael Dowgert, Netafim 150 participants and raising more than director of marketing; Nasreen Riahizadeh, Netafim $5,000.00 for the hospital. Netafim marketing coordinator; Maureen Nassie, Netafim also prepared Smart Irrigation take- marketing coordinator; Peggy Dunlap, campaign away bags for participants that included coordinator; and Sarah Schmidt, development SIM t-shirts, water bottles and useful coordinator. tips about efficient water use in homes and businesses. Additionally, through Netafim’s efforts, Fresno Mayor Ashley Swearengin proclaimed July “Smart Irrigation Month” and the city provided water-saving tips for distribution at the run/walk event. “This was an excellent opportunity for community members to participate in Smart Irrigation Month while helping benefit Children’s Hospital, the second largest children’s hospital in California,” said Nasreen Riahizadeh, marketing coordinator at Netafim USA and event organizer. “By helping focus attention on the goals of Smart Irrigation Month, Netafim was able to raise the awareness of the value and practical aspects of smart water use.” Along with Netafim, race sponsors included Weight Away Medical Clinic of Clovis, and Ideas Plus, Sierra Packaging and Pacific Paper Tube of Fresno. All sponsor proceeds were donated directly to Children’s Hospital. Netafim extended the company’s Smart Irrigation Month focus by including water-saving tips on the company’s Facebook and Twitter pages. www.netafimusa.com

Sunset Landscaping & Designs is pleased to announce the opening of the PV DESIGN CENTER. Sunset has partnered with BedBrock Developers in creating the “simplify the process” concept by offering a one stop center for all the needs for custom home construction and custom home remodels. Sunset has more than 30 years experience in the valley servicing all outdoor living experience needs. They have been involved with custom home design and installation along with model home park designs and construction for master planned communities during these years. The PV DESIGN CENTER allows for home owners to shop for their exact needs in a “one stop shop”. The center has become a popular gathering place for residents of Paradise Valley as well as builders, architects, vendors and designers. The Center provides a perfect spot for outdoor events such as Palate to Palette featuring Denise Teichert of the TV show, Fine Wine and Design. The PV DESIGN CENTER is located at 5203 E. Lincoln Drive in Paradise Valley. The 1950’s historic buildings are a landmark in Paradise Valley. The walls and original beams from the historic site were kept. Remodeling features a montage of different designs and products for the home building and remodeling needs. Sunset still maintains their main office and design center in north Phoenix at 17020 N. 32nd Street and can be reached at 602-867-1697.

September/October 2011

THE ALCA INFLUENCE

Wednesday, September 21, 2011 5:30-8:30PM

New Member Recruitment Night and Mini Trade Show Mountain Preserve Reception Center 1431 E Dunlap Ave, Phoenix  Meet and greet fellow mem   

bers of the Green Industry Support the vendors that support you Improve your business Don’t let your competitors outpace you Pick up a copy of the Sustainable Landscape Management practices

Mountain Preserve Reception Center

 Join today and enjoy member-

ship through 2012

 Bring your business cards for a

   

chance to win fabulous raffle prizes Cold & Refreshing nonalcoholic beverages Cash bar for other beverages Excellent Hors D’oeuvres Contact ALCA 602-626-7091

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THE ALCA INFLUENCE

T September/October 2011

7/25/11 10:24 AM

SAFETY

Overexerting Can Lead to Workplace Injury By SCF Arizona

reventing injuries caused by overexertion can be a concern for employers in Arizona’s intense summer heat. According to “Injury Facts 2011,” an annual work safety publication, overexertion accounts for about 3.3 million emergency room visits and is the third leading cause of unintentional injuries in the United States. SCF Arizona, the state’s leading workers’ compensation insurance company, advises Arizona businesses that many jobs require demanding physical activity. Workers who become tired or fatigued are more susceptible to overexerting themselves and are more likely to suffer injuries as a result. SCF Premier Insurance Co. Loss Control Consultant Dennis Reilly likens overexertion to “holding your breath, which results in depletion of oxygen to the muscles.” He said the result is an immediate collapse of strength during a time when the worker needs it most. This can occur while the worker is performing physical demanding tasks such as carrying, lifting, lowering, pulling, pushing and turning, Reilly said. The most common cause of overexertion is a worker’s desire to save time under work productivity demands. SCF Arizona Loss Control Consultant Sandra Bencic reminds employers that if their main concern is to increase productivity, overexertion of employees ultimately decreases their efforts and may result in workers’ compensation claims. Overexertion also can occur when workers fail to ask for assistance when performing a physically demanding task. Employers that establish a culture of cooperation, in which coworkers always are willing to ask help from their colleagues, can reduce injury claims caused by overexertion, Reilly said. The kinds of injuries caused by overexertion vary depending on the industry. However, employers that are aware of their accident history can identify procedural controls to reduce potential injuries, Reilly said. He offered these suggestions for workers: • Take short, frequent breaks • Cool down and rehydrate • Be familiar with the weight of objects you are about to handle • Ask for assistance when necessary • Don’t increase a load to avoid an extra trip • Don’t overextend your reach, resulting in holding your breath • Adhere to safety policy procedures and use correct lifting techniques • Take further caution if you have any

health conditions that may interfere with your ability to perform a particular task, especially strenuous tasks Tips for employers include: • Train your workers on the dangers of overexertion • Educate your employees on proper body mechanics • Give your employees specific examples of overexertion at their particular job site • Conduct hands-on training where each person demonstrates proper lifting and handling techniques

• • •

Allow frequent breaks Rotate employees when possible Create a disciplinary policy for cases of overexertion

SCF has safety materials that address working in the heat and lifting and carrying items. They can be ordered by visiting our website, www.scfaz.com. “Heat Stress,” a free safety training video, also can be viewed and is available in Spanish.

MARK YOUR CALENDAR FOR THE ALCA/ASLA GOLF TOURNEY Friday, November 18, 2011 8 a.m. shot gun start $100/person

Proceeds benefit the Sky Blu Underwood Scholarship Fund

Southern Dunes — Maricopa Annual Host of the US Open Qualifying Ranked #87 in the country #5 in AZ To register, call the ALCA office (602) 626-7091 or visit www. AZLCA.com

YOU ARE CORDIALLY INVITED TO ATTEND ALCA’s

EXCELLENCE IN LANDSCAPING AWARDS PROGRAM

Saturday, November 19, 2011

Awards Banquet

The Buttes, a Marriott Resort 2000 Westcourt Way ~ Tempe, AZ

5 pm - Silent Auction and Cocktail Reception 7 pm - Dinner & Recognition of contractors for their outstanding landscape projects $100/person or $950/table of 10 For registration contact ALCA at (602) 626-7091 or www.AZLCA.com Registration deadline is November 4 September/October 2011

THE ALCA INFLUENCE

ALCA LANDSCAPING AWARDS

SFR Installation $125,001 - $175,000 Sponsored by John Deere Landscapes Award of Distinction

Private Residence— Solana Outdoor Living

When the client approached us, they knew what they wanted, but were unsure how to pull all the pieces of the puzzle together. After a masterfully created plan was put together, construction began. The client’s backyard would contain a variety of elements all working together to create a beautiful outdoor living space for the couple and for entertaining friends. The project combined elements such as a swimming pool, sunken barbeque with swim-up bar counter, ramada, an open corner fireplace, flagstone and colored concrete patio areas, and beautiful desert plants, along with a multitude of other elements. Talented foremen and supervisors constructed all parts of the project themselves with amazing results. All these pieces came together to form a truly magnificent addition to a beautiful desert home.

Judges Award

Earth Care “For All That’s Green” Inc. Urbach Residence Judges Award

Stadheim Residence Enchanted Garden Landscape, Inc. Photograph provided by Christopher Rossi

Commercial Maint $150,001 - $250,000 Sponsored by Weinberger Waste Disposal Award of Distinction

Pleasant Valley HOA — Caretaker Landscape and Tree Management

Our commitment to Pleasant Valley since 2005 has created an aesthetically beautiful place to live. We have worked year after year training the plant material to grow into natural form. During the different growing seasons, the Sages, Lantanas and Bird of Paradise pop with color, adding to the magnificent style of the landscape. Annual trimming of the Mesquites, Palo Verdes and Willow Acacias have resulted in tremendous natural health of the trees. Our company has been very conscientious with water conservation by monitoring the community vegetation and adjusting the sprinklers and drip system to attain peak irrigation efficiency. In addition, desert adapted trees were capped to help alleviate unnecessary water usage. These proactive steps have helped save the HOA a tremendous amount of money which was allocated back into other areas of landscape maintenance. The residents at Pleasant Valley physically enjoy the well groomed walkways, parks, and turf areas. They often provide positive remarks about the beauty and the natural growth of the plants, trees and landscape. Judges Award

Northwest Ranch Home Owners Association CareScape, Inc.

Judges Award

Villages North Condominiums Landmark Land Management

THE ALCA INFLUENCE

Judges Award

West Point Home Owners Association CareScape, Inc.

T September/October 2011

Judges Award

Villagio at Tempe Asset Landscaping

ALCA LANDSCAPING AWARDS

Low Voltage Lighting-Residential Installation Sponsored by Hunter/FX Luminaire Award of Excellence

Emmert Residence – Innovative Lighting & Design Look towards the Peak of Camelback Mountain on a clear night in Paradise Valley and you’ll catch a glimpse of the spectacularly lit landscape of this architecturally stunning mountainside home inspired by the natural slopes, boulders, and breathtaking scenery that surround it. Our goal was to enhance the elegance of the space while preserving the priceless views of the sprawling city lights below. By incorporating subtle lighting effects such as wall grazing and down lighting, we were able to cast a soft glow over several stairwells and landings providing safety infused with beauty. The home was designed with such precision to look as if it were a sculptural extension of the mountain itself. We chose to showcase the natural desert landscaping with boulder washing, accenting, and up lighting for a refined illuminating effect. The variety of lamps and fixtures chosen combined with creative lighting design and workmanship perfectly defines this heavenly outdoor resort-style gathering space.

Commercial Redesign Sponsored by All Season Wholesale Growers Award of Excellence

Tovrea Castle Restoration Project — Native Resources International

Tovrea Castle is a well-recognized historic landmark in the City of Phoenix. Built in the late 1920’s, it has continued to stand as the city has developed around it. Recognizing the historic value of the property, the City of Phoenix purchased Tovrea Castle in 1993, and has recently prioritized its restoration. Many cacti specialists and the City of Phoenix staff were all players in restoring the Castle. As part of a continued effort to restore the Tovrea Castle, beginning in October of 2007, many large Saguaro cacti were relocated because they were in danger due to the restoration process. Crews carefully attached the saguaros to a crane, which was skillfully maneuvered to move the plants out of harm’s way. Once safely on the ground, the saguaros were replanted by using specialized equipment. Numerous smaller saguaros were relocated from the land adjacent to Tovrea Castle, and installed in planters and slopes directly surrounding the castle. Other desert plants were installed along with the saguaros to complete a look in keeping with the original landscape. In order to keep the plant life healthy and vibrant, crews connected to and expanded upon the original irrigation system.

Residential Redesign $150,001 - $350,000 Sponsored by Sprinkler World Award of Excellence

Ellison Residence – Enchanted Garden Landscape, Inc. Photograph provided by Christopher Rossi The owner’s appreciation for art and beauty drove the passion behind this project. Dynamic patios and gardens at varying levels and heights encompass some of the best views of the Valley. On every patio, dramatic art and sculptures are reinforced by complimentary plant choices. Inside the garden walls and on the varying patios spaces, distant borrowed grand scenery gives way to intimate quiet spaces where fragrance, sound, and bold plant textures set the tone. The entire setting outside the walls integrates with the tone set by the landmark boulders and native desert setting, trying not to upstage, but to respect its significance. Patios were created to allow varying levels of outdoor living experiences. Within the deep shade gardens and outdoor shower garden, a Zen-like quality offers comfort and calming through rich green plants, symbolic of an Asian character and influence. Throughout the process, art and beauty motivated additional creative responses, which were embraced by a client who appreciates the significance of art and beauty.

September/October 2011

THE ALCA INFLUENCE

ALCA MEMBER PROFILE

DLC Resources Carrying a light in the Tunnel

he news varies daily, almost hourly regarding the state of the economy. Are we at the bottom, is there a double dip, is the media exaggerating the current economic difficulties – it is virtually impossible to understand what might happen in the local, national or global economy in the upcoming months or years. The old adage is “there is a light at the end of the tunnel”. Since it seems that we can’t agree on where the economy is or where it is headed –we need to carry our own light with us as we travel and emerge from the tunnel.

DLC provides excellent customer service and awardwinning curb appeal.

For over 22 years, DLC has been committed to providing expert landscape management service for community associations.

Value of innovation The story of Microsoft Corporation isn’t news to anyone; it’s on billboards and featured in commercials. They started in a recession, as did Disney, CNN, HP, General Electric Co., Sports Illustrated and many other world-wide companies. In fact, 16 out of the 30 corporations that make up the current Dow Jones Industrial Average started during a recession according to Rosemary Peavler’s article “Find a Niche for Your Product or Service During a Recession”. Tough times force us to look at ourselves and figure out what we can do differently. Can we mow faster, smarter, safer? Can we create tools to help our clients with their biggest challenges that in turn, allows us to spend more time in the field providing better quality? While it is easier to commiserate and talk about how difficult these economic times are, this time presents a unique challenge and opportunity to all of us. How can we be better? How can we serve our clients better? How can we be innovative and solve problems we never thought to before? Customer service Hearing, listening and adjusting – these are the backbone of customer service. Providing customers with excellent customer service is important in every industry. Hearing is passive; listening is an extremely active process which is often short changed when people are stressed, preoccupied or feeling defensive. Now more than ever, it is important to listen to our customers, process their feedback and adjust plans and schedules accordingly. Gone are the days where doing the same-old, same-old is accepted. Customer service requires a focus on proactive communication, response and follow up with clients. In order to be successful, we have to treat our clients as more than contracts and numbers, they are partners and we must integrate with their business to help make them successful. DLC Resources, Inc. With over 22 years in business, DLC provides common area landscape management to communities in Phoenix, Tucson and Las Vegas. Our service goes above simply maintaining the landscape material, we partner with our communities to provide them with services that assist them in managing their landscape and common area assets. From enhancing curb appeal while controlling costs to establishing an overall vision, we work with our clients to provide them with the customized information and services they need to manage their community. To learn more about DLC and why we are the Landscape Management Experts, visit our website, www.dlcresources.com, or contact Don Schlander at DonS@dlcresources.com .

To better serve our community partners, DLC Resources has offices in Las Vegas, Phoenix and Tucson. Pictured above is DLC’s East Yard located in Central Phoenix.

THE ALCA INFLUENCE

T September/October 2011

ALCA MEMBER PROFILE

Hunter Industries Innovative Solutions for All Kinds of Landscapes

unter Industries is a global company that provides high quality, efficient solutions for the irrigation and lighting segments of the landscape industry. The diverse array of Hunter products can be seen everywhere from residential yards, to stadiums, national landmarks, commercial complexes, and municipal buildings around the world. Headquartered in San Marcos, CA since 1981, Hunter’s central business interest is producing and marketing a full range of waterefficient irrigation products for residential, commercial, and golf course applications. Designed with the demands of irrigation professionals in mind, the current Hunter irrigation product line includes pop-up gear-driven rotors, spray sprinklers, valves, controllers, central controllers, professional landscape drip, and weather sensors. As the innovation leaders in irrigation, Hunter holds more than 250 product patents and 40 trademarks. Hunter continues to focus on products that provide landscape professionals opportunities for growth in their businesses. The addition of landscape lighting brand FX Luminaire is one recent result of this focus. Now irrigation professionals can expand their businesses to lighting and stay within the Hunter product family. Hunter Industries was founded on the idea that innovative engineering can lead to products that accomplish their intended benefit in the most efficient way possible. Hunter’s approach to product development allows company engineers the ability to design and build any envisioned product. That means every time a new lighting or irrigation conservation solution is conceived, it can quickly be taken from paper, to prototype, to testing, and finally, to production with global distribution. Some of Hunter’s most recent conservationfocused product releases include: MP Rotator A revolutionary multi-stream rotator that delivers water at the rate it is absorbed by soil. Time and again, this innovative solution is proven to reduce system water usage by 30% and drastically decrease environmentally harmful run-off.

THE ALCA INFLUENCE

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Solar Sync Compatible with residential and commercial Hunter controllers, the Solar Sync ET Sensor automatically adjusts scheduled run times based on changing weather conditions. Accu-Sync This unique innovation brings fixed or adjustable pressure regulation to any Hunter valve. It achieves water savings by operating each zone at the best pressure for that equipment and application type. I-Core with Flow Monitoring Hunter’s latest commercial controller, the I-Core, arrives onsite with built-in Flow Monitoring. This innovation affords water managers invaluable protection against overflow situations. Lumineux Aptly labeled as the future of outdoor lighting, Lumineux is the all-LED line of outdoor lamps and fixtures from FX Luminaire. Featuring heat-sink technology, Lumineux’s LED process extends lamp life and slashes resource consumption. Beyond products, Hunter’s philosophy is to be conservation conscious from the ground up to the corner offices. From LEED certified factories and facilities, to extensive material waste reduction efforts, every aspect of Hunter’s business is designed to use as little resource as possible while still delivering high quality products. Hunter is also known as a leader in outstanding customer service and support in all business segments. Moving forward, Hunter is committed to pushing the boundaries of technology, conservation, quality, and customer experience in every product and project we undertake.

ALCA PROFILE

West Coast Turf/Western Sod Quality, Service, and the Newest State-of-the-Art Eco-Friendly Turfgrasses and Products--Plus “Mr. Wise Grass!”

est Coast Turf/Western Sod (WCT/WS) is undoubtedly the most popular face in Arizona’s turfgrass industry. We offer top professional quality products and services to all of our customers, whether they are the head groundskeeper of Chase Field looking for the perfect field for the MLB All-Star game, or a homeowner wanting the newest environmentally friendly lawn. The EXCITING Stuff……..! WCT/WS has been the official supplier to Chase Field and the D-backs since day #1. We just recently helped head groundskeeper Grant Trenbeath ensure he had a flawless field for the 2011 MLB All-Star game. The best part? Everyone can have that same grass the D-backs and the MLB players enjoy. “We get several calls every day about BOBSod. People want THAT grass--the stuff they see on TV,” said WCT/WS’s Jay Danek. The D-backs also feel at home on West Coast Turf at the Spring Training facility they share with the Colorado Rockies—the new Salt River Fields at Talking Stick. 50 acres of sod was put down for the new fields and for fan enjoyment. The Latest State-of-the-Art Grasses Environmentally friendly turfgrasses are important. We are offering our new Platinum T.E. paspalum. “I’ve been in the industry for a long time, and I haven’t seen a grass out there that is more suited for our desert,” Danek explained. “It can reduce your budget because it can stay green 4-6 weeks longer in the fall, and greens up a month earlier.” And Introducing Mr. Wise Grass—Our Sod Blog……. Danek has been roped into his role as our resident “Mr. Wise Grass.” His blog “Ask Mr. Wise Grass” (found at www.westernsod.com/sodblog) offers turf advice, tips, insights, and answers. “I am passionate about grass, and I love helping people get their lawns in top condition,” Danek said. Be sure to sign up for his blog for news, info, and special discounts! Contact West Coast Turf/Western Sod at 800/832-8873, online at www.westernsod. com, or find us on Facebook www.facebook.com/westcoastturf. Life is short. Sod it!

All Season Wholesale Growers

Wholesale grower of quality annual color, shrubs and trees

Beth Gosnell 602-276-0230 phone 602-276-0660 fax 6623 South 32nd Street, #4 Phoenix, AZ 85042 beth@allseasongrowers.com

Our Reputation Starts With You

September/October 2011

THE ALCA INFLUENCE

ALCA BULLETIN BOARD

Arizona Certified Landscape Professional Program (ACLP) Please call the ALCA office to register at 602-626-7091 or download the registration form at www.AZLCA.com.

Soils & Fertility/Water Management Workshop Sept. 10, 2011 Sept. 14, 2011 Sept. 17, 2011

Ewing Irrigation – 3441 E Harbour Dr, Phoenix Maricopa Ag Center, 37860 W Smith-Enke Rd, Maricopa Pima Community College, Bldg CC, Amethyst Community Room, 1255 N Stone Ave, Tucson

What is it anyway? Through this course, students will learn about the components of soil, the importance of soil texture, pH, compaction, infiltration, drainage and nutrients and how to correct nutrient deficiency and manage salts as it relates to water movement in soils.

What will we learn and do? • Apply proper technique in collecting a soil sample for analysis. • Determine soil texture and understand how soil texture relates to irrigation management. • Take steps to prevent soil compaction and salt accumulation. • Recognize and correct plant nutrient deficiencies. • Understand the role of pH in plant health and plant selection. • Choose and apply appropriate soil amendments. • Describe the role of roots and plant health and the importance of soil management to optimize root health. • Manage caliche.

Plant Problem Diagnosis Workshop Oct. 8, 2011 Oct. 12, 2011 Oct. 15, 2011

Ewing Irrigation – 3441 E Harbour Dr, Phoenix Maricopa Ag Center, 37860 W Smith-Enke Rd, Maricopa Pima Community College, Bldg CC, Amethyst Community Room, 1255 N Stone Ave, Tucson

What is it anyway? Through this course, students will identify common environmental, insect, disease and weed problems encountered in Arizona landscapes.

What will we learn and do? • Differentiate between stress disorders and biological diseases in plants. • Discuss with clients the importance of proper plant care in plant health. • Understand the role of pruning and irrigation management in plant health. • Help clients make good plant choices for Arizona landscapes. • Identify common Arizona weeds and recommend appropriate control methods. • Recognize common insects in Arizona landscapes and determine what control, if any, are needed. • Determine if a fungal, bacterial or viral disease is present. Instructors: Shannon Scott – Training Director at AAA Landscape Shannon Scott is a Tucson native but has lived in Phoenix since 1990. He has 35 years of experience in the landscape industry, in which 33 of them have been with AAA Landscape. Shannon holds certifications in ACLP, OPM and is a certified arborist. His time in the industry has been split between landscape management, landscape construction and arbor care. He is currently the Director of Education at AAA Landscape but considers himself a tree hugger first and forever. Kelly Young – Assistant Horticulture Agent, University of Arizona Cooperative Extension, Maricopa County. Leading the Extension Horticulture program, Kelly Young works to identify the research needs of the nursery and landscape industries and provide educational opportunities to share information and technology. Kelly earned a master’s degree in Botany from Arizona State University and has been working with and teaching people about plants ever since. She developed and delivered a 16 credit hour vocational horticulture program for Rio Salado College and has taught biology at Mesa Community College. Kelly volunteers with the USAID Farmer-toFarmer program, bringing current technology to developing agricultural economies. Finishing an internship with Project CENTRL (CENter for Rural Leadership), Kelly advocates for the green industry while developing strong ties with decision makers throughout Arizona. The youngest of seven children and the first native Arizonan in her family, Kelly’s family owned and operated a small landscape maintenance company in Phoenix. She has dug many planting holes and moved countless shovels of crushed granite. Proud parents to two adult daughters, Kelly and her husband Robert enjoy paddling dragon boats at Tempe Town Lake competitively in their spare time. Bill Haldeman, Tucson Airport Authority, Senior Landscape Specialist Bill was born and raised in the Midwest, spending time in farm country working with plants and farm animals and very active in 4-H and FFA as a youth. Bill has 28 years of horticultural experience in Tucson. For the last 19 seasons he has been working as a member of the Landscape Team of the Tucson Airport Authority Maintenance Department. Bill has dedicated his time as ALCA’s Arizona Certified Landscape Professional Plant Problems workshop facilitator for the past 6 years and has been energized by the amount of candidates participating in the program. The quote of the workshop is “knowledge is power” and his goal is to empower the attendees with knowledge through exposure to the green industry’s leading experts.

THE ALCA INFLUENCE

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Arizona Backyard Concepts Fall Overseeding Diversity, Expertise & Solutions

Jay Danek, West Coast Turf Sales and Turf Consultant

By Dave Cooper

Discovering how to optimize your innate and acquired abilities is powerful, and setting these skills into action toward what you are passionate about helps build character and confidence. It is also a fundamental recipe to define your potential for success. Arizona Backyard Concepts relies upon this belief, bringing nearly three decades of experience and excellence to every Valley home or commercial job site. Combining distinctive expertise in several outdoor landscape-related fields, this collection of talented, innovative professionals can help you create the ideal backyard environment you or your treasured client wants and deserves. Arizona Backyard Concepts is a diversified Valley resource with individual experts specializing in three trade-specific areas of exterior home amenities, design, and renovation: • Stunning Outdoor Kitchens, BBQ Islands, Fireplaces & Fire Pits • State-of-the-Art Indoor & Outdoor Sound Systems (Authorized Bose Dealer) • High-Pressure Outdoor Cooling Systems (Fog/Misting Effects for Patio, Pool, etc) In the movie Magnum Force, Clint Eastwood’s iconic tough guy character Harry Callahan would often enlighten comrade and enemy alike that, “a man’s got to know his limitations.” Dirty Harry was right. And that sound advice applies with Arizona Backyard Concepts’ perspective in carefully selecting jobs and developing a valued client base. Arizona Backyard Concepts will not venture outside their area of expertise just to gain a few bucks. They won’t let this temptation compromise their integrity. And when a prospective business opportunity outside their realm appears, ABC is excited about the synergistic qualities within the Arizona Landscape Contractors’ Association. To have an abundance of reputable, seasoned professionals in this networking sphere that encourages long-term relationships is an extremely valuable asset. Arizona Backyard Concepts’ objective is to support all members of the Arizona Landscape Contractors’ Association and to enhance their ability to be successful. In addition to full-installation capabilities within their distinctive areas of expertise, ABC will gladly facilitate your ability to complete a particular project, if possible. For do-it-yourselfers, or professional landscapers and contractors, the specialists with Arizona Backyard Concepts are eager to assist you with design ideas, help in the bidding process, offering project consultation, also to make product inventory available. If the scope of a BBQ island project requires doors, storage units, or stainless steel grills, Arizona Backyard Concepts’ pro can help with Lynx, Jackson and other fine products. Maybe your client wants an outdoor sound system. ABC’s audio expert can provide advice about hi-tech audio gear, like Bose. Highpressure misting & fog systems are more complex than you might think. If your plans include this particular amenity, contact ABC’s specialist in this field to ensure you or your client is fully satisfied. These sound principles are why people develop businesses and excel in a primary niche. Experienced, reliable specialists like this remain successful. They earn respect and a positive reputation in their chosen marketplace among consumers, also from other local trades and contractors. To enhance their public exposure and promote their talents, Arizona Backyard Concepts has positioned themselves at the Home & Design Idea Center on Pima Road in north Scottsdale. Open daily, the HDIC facility is a great location for ALCA members to schedule appointments with an Arizona Backyard Concept’s representatives to discuss opportunities. It’s also an ideal way for your prospective clients to physically see ABC’s high-quality products and craftsmanship while you’re in the design process. Over the years, the Arizona Backyard Concepts group has developed an impressive portfolio of clientele throughout every corner of the Valley. A large part of their success has been cultivated through customer referrals and business networking. Whether your project is small or you want to create your own personal oasis, the Arizona Backyard Concepts’ team will carefully listen to what your needs and interests are, develop a seamless plan to achieve your goal, and then transform your concepts into reality. Learn more about the professionals at Arizona Backyard Concepts at www. azbackyardconcepts.com.

The best time to overseed here in the valley is around mid to late October when nighttime temperatures drop into the high 60’s. If you are in the Tucson area or some of the other cooler parts of the state this will be about 1-2 weeks earlier than in Phoenix. Don’t be fooled into thinking that overseeding only involves scalping your lawn, dropping seed, and watering. Yes, those are the primary steps but doing them correctly is more important. Prepping your ground for overseeding starts with raising your mowing heights 30 percent two weeks prior to scalping. We do this so when you scalp down the turf you are actually mowing at a normal mowing height instead of scalping the grass down to the dirt. It is not healthy for your grass to be scalped down to the ground as it makes it very difficult to recover in the spring. After you maintain the grass at a little higher than normal mowing height for a couple weeks you will begin the prep process by verticutting. Verticutting is the process of removing dead material and a little thatch while at the same time opening up the turf canopy. Since most warm season grasses grow more horizontal than vertical it is necessary to open up the turf canopy to allow seed penetration. You do not want to dethatch at this time of the year because the grass is not healthy enough to recover the root system that will be damaged during the process. The verticutting will allow you to mow the grass shorter without scalping and it will also keep the canopy open. Keep in mind that every time you drop the height of the mower you are tightening the turf canopy back up so I like to verticut in two directions and mow up all the material after. There is no need to be lower than ¾” if you have a rotary mower and ¼” if you are maintaining with a reel mower prior to dropping seed. Once your grass is at the correct height and the canopy is open you should apply a starter fertilizer such as 5-15-10 or 1620-0 followed by 10-15 pounds of perennial ryegrass per 1000 SF. If you verticut your lawn prior to scalping you will have no trouble getting the seed into the plant which will allow you to seed at a lower rate, get the seed to germinate quicker and give the birds less seed to feed on. I like to keep it at the lower end because by the time winter comes around there is no difference in density between the two seed rates and it makes transition easier in the spring. Seed your turf area at a half rate in two directions starting with a drop spreader along the edges and a rotary spreader for the middle of the turf area. Set your water to run 4-6 cycles per day making sure to keep the seed moist for the first two weeks. You will start to see germination after a few days and ryegrass popping within a week. Once the ryegrass reaches 1” in height, dry down the lawn for a few hours and make your first cut. After cutting the turf apply your second round of fertilizer. I like to use a balanced fertilizer such as 7-7-7 or 15-15-15. At the 21-28 day mark apply your 3rd fertilizer to get solid growth and plant strength before the first frost. There are a number of products you can use to give the lawn one last push including 16-0-4, 4-0-6, or 21-714. The reason behind the excessive early fertilization is that the ryegrass will not grow much during the colder months so getting it up and established is essential. Granular fertilizers during the winter months have a tendency to lay dormant in the soil because the soil temperature is too cold, leaving liquid applications during the winter as your best option to get the turf area golf course green. It is much tougher to get higher rates of nitrogen out with liquids so preparation for winter is vital. The liquid fertilizers will work excellent all winter long giving your turf a deep, dark green color. If you would like to view overseeding videos or read more turf tips in detail sign up for my turf blog at www.westernsod.com/ sodblog/.

September/October 2011

THE ALCA INFLUENCE

MEMBER MIXERS JULY MIXER “Wow” can you believe that it’s already been 10 years of partnership between the ALCA and Midway Chevrolet/Isuzu. We at Midway want to thank you for your continued support. We pride ourselves in helping each of you run a successful business in the “Valley of the Sun”. Over the years Midway has been selling and fixing your vehicles all over the valley. Our recent addition of the Mobile Truck, pickup and delivery along with our ALCA special pricing has made us a favorite of the ALCA members. Thank you for allowing us to help keep you rolling. Dave Murdough, Midway Chevrolet/Isuzu, dave.murdough@cox.net, 602-501-4472

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MEMBER MIXERS

First ALCA Casino Night a Huge Success Right from the start I want to thank all of the sponsors of who generously supported ALCAâ&#x20AC;&#x2122;s first annual Casino Night. Premiere Sponsor: Raffle Sponsors: Vermeer Sales Southwest Auto Safety House Table Sponsors: Hill & Usher Insurance Arizona Stone Sun Country Truck/Chapman Chevrolet Bingham Equipment Vista Professional Outdoor Lighting Chapman Chevrolet Xeriscapes Unlimited Ewing Irrigation John Deere Landscapes Western Tree Co. San Tan Landscape Sun Country Truck I want to say how very impressed I was with our host, Vermeer Sales Southwest, for the evening. Everyone at Vermeer did an exceptional job and if they were not so good at selling and servicing equipment, they would certainly be a success in the hospitality industry! Savory, hot off the grill food and cold drinks are always a winner and our hosts were so good at helping everyone have fun. Vermeer really set the bar high for next year. Blackjack, Roulette, and my personal favorite Craps were all a big hit. During the night I spoke with Dream Dealers representative and in all of the years and all of the events he has been involved with, he had never seen the participation at the tables this good. Most of the night there wasnâ&#x20AC;&#x2122;t a sole seated at the dining tables, everyone was playing. If you were unable to attend, make sure to mark this event on your calendar next year! The primary purpose of the evening was to provide some funding for the Government Affairs Committee. These funds will be used to promote ALCA to our political leaders so they will begin to think of our industry as a professional group of small businesses with thousands of voters. $3,000 was raised for this purpose and we are planning events and activities that will help us meet these goals. I want to thank everyone that attended and sponsored for their support and I want to thank the Government Affairs committee, Louie Borso with Bingham Equipment, Ryan Gielow with Arizona Exterminating, Hunter Hawkins with Western Tree, and Kevin Robinson with Asset Landscaping for volunteering and helping out on this committee. Finally, this night was made possible with superior planning and organizational skill provided by our own Judy Gausman and Kara Kerker. (Big Applause Please!) Matthew Johnson ALCA President-Elect, Director of Government Affairs

September/October 2011

THE ALCA INFLUENCE

AD INDEX/RESOURCE GUIDE BIO-FERTIIZERS Bio Feed Solutions Inc.

(623) 930-7510 www.biofeedsolutions.com Please see our ad on page..............6

CHEMICAL PRODUCTS / RELATED SERVICES Bayer Environmental Sciences (800) 331-2867 www.backedbybayer.com Please see our ad on page..............5

Univar USA, Inc.

(866) 854-3367 www.univarpps.com Please see our ad on page..............6

LANDSCAPE EQUIPMENT Arizona Machinery

(602) 917-1530 www.arizonamachinery.com Please see our ad on page............20

Bingham Equipment Company (480) 610-4082 www.binghamequipment.com Please see our ad on page..............4

LANDSCAPE SUPPLIES Target Specialty Products

(800) 352-3870 www.target-specialty.com Please see our ad on page............23

LIGHTING Focus Industries

COMMERCIAL FLEET SALES Rodeo Ford

(623) 298-3938 www.rodeofordAZ.com Please see our ad on page............17

EROSION CONTROL/ HYDROSEEDING Western Sere

INSURANCE Hill & Usher

(602) 956-4220 www.trimrisk.com Please see our ad on page............17

IRRIGATION PRODUCTS/ SYSTEMS DIG Corporation

(800) 322-9146 www.digcorp.com Please see our ad on page..............3

Ewing Irrigation

(800) 343-9464 www.ewing1.com Please see our ad on page..............2

Horizon

(800) PVCTURF (782-8873) www.horizononline.com Please see our ad on page..............7

John Deere Landscapes

(800) 347-4272 www.johndeerelandscapes.com Please see our ad on page............15

602-276-8076 www.waldronsfarm.com Please see our ad on page............15

Wibur Ellis Co.

(480) 921-8500 www.wilburellis.com Please see our ad on page..............9

Arid Zone Trees................................ 20 Arizona Machinery............................ 20 AZ Big Tree Movers............................ 8 Bayer Environmental Sciences............ 5 Bingham Equipment Company........... 4 Bio Feed Solutions Inc,....................... 6 DIG Corporation................................ 3 Evergreen Turf, Inc............. Back Cover Ewing Irrigation................................... 2 Focus Industries................................ 15 Hill & Usher...................................... 17 Horizon............................................... 7

NURSERIES All Season Wholesale Growers

Netafim............................................. 10

Arid Zone Trees

(480) 987-9094 www.aridzonetrees.com Please see our ad on page............20

POTTERY International Wholesale Pottery

(602) 454-0528 www.iwpottery.net Please see our ad on page............18

SOD/TURF Evergreen Turf, Inc.

(480) 456-1199 www.evergreenturf.com Please see our ad on page..........................Back Cover

Western Sod

(800) 832-TURF (8873) www.westernsod.com Please see our ad on page..............7

TREE MOVERS AZ Big Tree Movers

(602) 370-5667 Please see our ad on page..............8

(888) 638-2346 www.netafimusa.com Please see our ad on page............10

THE ALCA INFLUENCE

WHOLESALE NURSERY & CUSTOM GROWER Waldrons Farm

All Season Wholesale Growers......... 17

IndusTrack......................................... 22

Netafim

(928) 505-3100 www.industrack.com/landscaping Please see our ad on page............22

AD INDEX

(888) 882-1350 www.focusindustries.com Please see our ad on page............15

(602) 276-0230 www.allseasongrowers.com Please see our ad on page............17

(888) 448-SERE (7373) www.westernsere.com Please see our ad on page..............3

VEHICLE TRACKING SYSTEMS IndusTrack

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International Wholesale Pottery....... 18 John Deere Landscapes.................... 15 Rodeo Ford....................................... 17 Target Specialty Products................. 23 Univar USA, Inc.................................. 6 Waldrons Farm................................. 15 Western Sere...................................... 3 Western Sod....................................... 7 Wibur Ellis Co..................................... 9