Building and Presenting Your Personal Brand | FPC 24

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Building and Presenting Your Personal Brand

Wednesday, September 4, 2024

Fatima Elkott

Co-Founder of Conscious Community

Connectors-Founder of Conscious Community

Connectors

Planner to Leader

Co-Founder of Conscious Community Connectors

Specializes in community engagement and facilitation with a background in transportation planning, GIS, and ecology

Co-Chair of EPG. EDI Committee: Co-Chair of Social Media & Website and Communities & Partnerships Subcommittees.

I love community gardens, working with children, and being out in nature!

Discussions and Speakers

Corinne Arriaga, AICP, CPH

Senior Transportation Planner, City of Sarasota

Over 7 years serving the community in the public sector.

Co-Chair of EDI Committee; PDO for the Sun Coast Section

Learner, Achiever, Input, Futuristic, Connectedness

Identifying your Core Values

The importance of values in developing your personal brand

Values-Based Personal Brand

What Do you Stand for?

Review

Select your Top 3

Define each quality

Words to Action

Planner to Leader

Varshini Renikunta

Multi Modal Planner

Over 7 years of Planning Knowledge/ With 2 years of Experience

As a free verse poet, I dance with words

A proud mom of 36 plants, each adding a unique touch of green to my home

Planner to Leader

Crafting your Professional Narrative

Professional Profile - Resume & LinkedIn

● Your profile is not just a list of jobs, it’s a digital professional autobiography (Make it a bestseller)

● Quantify your achievements - Show the impact your work made

● Your Vision, Voice, Values and Work!!

● Demonstrate how your experiences and achievements weave into the larger story of your career.

Resources

Research Showcase - Conferences & Research Papers

● Select conferences that align with your professional goals, attend and try to present

● Approach them as opportunity to gather new experiences and connection and not a show of boring presentations

● Publishing Research Papers and Thesis are a powerful Narrative tools

Creative Projects & Side Hustles

Title: Public Transportation Planner

Experience: Over 8 years of experience

Ran my first half-marathon January 2024

Thinking about running my first full marathon

Planner to Leader

Networking Strategies

Life is about the people you meet and the things you create with them - Will Smith

Box of Strategies

Planner to Leader

APA Florida Emerging Planners Group

Breakout Session

Elevator Pitch

Closing Remarks..

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