Planting Strong Roots: Effective Project Scoping, Solicitation, and Proposal Practices

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Planting Strong Project Roots

Kathie Ebaugh | JBPro Allara Mills-Gutcher | TPC Jason Green | Axis Infrastructure

Effective (& Ethical) Practices for: Project Scoping

RFQ / RFQ Solicitations

Proposal Response

Planting Project Roots

 Project Scoping

 What is your project?

 Why are you doing this project?

 What is the budget, timeframe, and key components?

 How do you engage stakeholders?

 RFQ/RFQ Solicitations

 What solicitation tool—RFQ or RFP—best fits your project?

 How do you communicate your project to prospective responders?

 Are you creating a level playing field? RFQ vs. RFP

 Be sure to be clear, yet concise. The responder must clearly understand your needs.

 Proposal Response

 How do you prepare for a project—before the proposal is released?

 How do you develop your project team?

 ……  …….

Project Scoping

Designing your planting plan

Why?

Make it your own

Build project champions

Save money on project changes

Create realistic timeline

Foundation for results

Project Scoping Process

• Participants, Roles, Engagement Stakeholders

• Staff, Consultants, Roles Team

• Costs, Outcomes, Timing Research

• Budget, Timeframe, Priorities Framework

• Vision, Goals, Framework Statement

• Community, Leadership, Electeds Commitment

Stakeholders

Local values and perspectives

Unified community interests

Civic and organizational goals

Fun and engagement activities

Invested project champions

Team

Identify project manager

Develop core team/associate members

Determine consultant expectations

Establish officials’ roles

Program Research

True costs

Project tools

Prioritize outcomes

Leadership buy-in

Think ahead—not yearly

original construction, along as adjacent elementary school construction (East J).

Scoping Phase

Procurement Phase

Design & Construction Phase Riverdale HS

FMTC

Framework

Define community need

Outline key issues & priorities

Establish programs & deliverables

Set clear expectations

Remodeling of 5 buildings in a phased approach to relocate programs as the buildings are renovated. New roofs on all remodeled buildings.

Veteran's Park Academy of the Arts Update/Renovate VPAA and 'old LAMS' into a consolidated campus. Creating 3 Academies (K-3, 4-6, 78). 1481 Elementary stations, 1486 stations. Possible performing arts center.

Cypress Lake Middle School

Rebuilding entire campus for 1481 Elementary, 1486 Middle school stations. Evaluating a possible K8 model on that campus.

East J Elementary (Adjacent to New LAMS) Prototype Elementary

East/Gateway Middle

Orangewood Elementary

CCTC

Create a middle school with 800-1200 student stations in the Gateway/Lehigh area by purchasing, renovating, and expanding the capacity at Gateway Charter or a 'New' build on a purchased property.

HVAC system update Tina Silcox

Phase 1: Creation of new building for Auto and Marine Technician programs. Phase 2: Creation of

Public Service Academy (PSA) Exploring options to increase space for improved and increased program capacity.

Franklin Park Raze campus (excluding Bldg 16), and rebuild elementary and expand programs to include community wrap-around services. Students will be relocated to portables (location TBD) while campus is being built.

Bonita Springs Elementary

Create a PK-3 Primary Learning Center with a focus on ELL and connection to District's ESOL Dept.

G. Weaver Hipps Pre-K Addition of a PreK (20 classrooms, 360 station) building. Steve Hanna

AAAA PreK-8 Estero

Innovation PreK-8

Transportation Facility expansion

Cape Coral HS Athletic Facility

Varsity Lakes Middle School Sidewalk Expansion

S. Fort Myers HS CTE Outdoor Classroom

Build a school that creates Innovative leaders and lifelong learners who positively impact an ever-changing society.

Discussing potential opportunities to improve athletic complex facilities w/restrooms, improved irrigation, turf FB field, etc.

Facility Scoping & Development Process Steps Comments Construction ProStatus Decision MM (Lehigh
Opening Fall of 2022.
addition
Steve Hanna
Opening Fall of 2021 Tina Silcox
Middle, New LAMS)
Already planned for an
to
Gateway HS MMM
Concept Phase Proposal Phase
Complete Renovation
update.
(STEM renovation, HVAC updates, Secured vestibule, gym repurposing and new athletic spaces, removal of portables, trafficability
Tina Silcox
Steve Hanna
Steve Hanna Matt Burbach

Statement

Establish realistic budget

Set reasonable timeline

Identify shared priorities

Set clear expectations

Commitment

Identify community need

Consider alternatives

Listen concerns and demands

Adopt planning priorities

Ethical Pitfalls

Scope

Project Collusion

Interest Conflicts

Lack of Full Disclosure

Program Inequities

Scoping Unfairness & Dishonesty

RFQ / RFP

Solicitations

Growing your project

How to prepare RFP/Qs that enable prospective consultants to successfully cultivate your scope of work.

Simply put…….

RFQ = asks for the qualifications of the firm.

• Firm selected is the best fit for the job

• Negotiate fees later (not a bidding process)

• Based on experience and ability to perform

• Project scope may not be fully defined

• Used for continuing services

RFP = asks for the cost for the consultant to perform the service outlined. Lowest bid is accepted under 287.057(1)(a)4.

“{service} can be specifically defined and the agency is capable of identifying necessary deliverables.” 287.057(1)(b)

Required for amounts over $35,000 (2023), but check locally adopted procurement policies.

The 2023 Florida Statutes

287.055 Acquisition of professional architectural, engineering, landscape architectural, or surveying and mapping services; definitions; procedures; contingent fees prohibited; penalties.—

(1) SHORT TITLE.—This section shall be known as the “Consultants’ Competitive Negotiation Act.”

Factors used to determine “qualified”:

287.055

• Capabilities

• Adequacy of personnel

• Past record

• Experience of the firm or individual

287.055

Evaluation criteria:

• All listed prior AND

• Whether the firm is a Certified Minority Business Enterprise

• Other factors determined to be applicable.

(CMBE is defined in 288.703)

(3)(a)2.(c)
(3)(a)2.(d)

The 2023 Florida Statutes

287.055

(4) COMPETITIVE SELECTION.—

(a) Evaluate qualifications and performance data; and conduct discussions with/may require public presentations by no fewer than three firms to discuss: Qualifications

Approach to the project

(b) Select in order of preference no fewer than three firms based upon qualifications that may include:

Ability of professional personnel

If a firm is a Certified Minority Business Enterprise

Past performance

Willingness to meet time and budget requirements

Location

Ability to furnish the required services

Recent, current, and projected workloads of the firm

Volume of work previously awarded to firm by the reviewing agency

Examples of Parts of the Request

• Background/Purpose and General info

Who, What, Why, Where, When? • Calendar/timeline/schedule:

What are the deliverables?

Consultant Presentations (if elected) to Selection Committee July 2, 2022

Final Decision by the City Council July 23, 2022

Notice of Award to Consultants July 25, 2022

When are the bids opened, and is that event open to the public?

Proposal

ACTION DEADLINE Issuance of RFP June 1, 2022 Last Day for Questions June 15, 2022 by 5:00 PM Eastern Time Addendums Posted (if applicable) June 20, 2022 RFP Submission Deadline June 23, 2022 by 4:00 PM Eastern Time
Selection Committee Begins Review June 26, 2022

Examples of Parts of the Request

Expertise and Work Experience

Respondents should document their:

 Outline project deliverables/scope by task or phase

− Include a timeline for task deliverables

E1. Expertise and work experience in developing and/or modifying LDRs especially in coastal communities in Florida similar in scope and size to the City of Alpha.

E2. Prior work experience in facilitating stakeholder input.

E3. Quality of previous work, to include references.

 Experience of firm

− E.g., How many comparable projects in the past X years?

− Consider Comprehensive Plans and other large projects can take 18 mon. to 2 years, so requiring five (e.g.) in the last few years inhibits some firms.

 How are you evaluating and approving responses?

− Point system? Administratively approved?

Examples of Parts of the Request

• Insurance Requirements

Cone of Silence

• Who can we contact for clarification?

− When is the deadline

− How are answers distributed?

• Requirements of submittal

− Limit on size of submission? Provide a checklist of contents, identify by tab or section numbers.

• Delivery of Proposal

− How many hard copies? How many digital?

Submit via a portal? Due date?

“The consultant should include a plan for public engagement in their proposal. A variety of methods shall be used to encourage broad and diverse public involvement, some of which could include stakeholder interviews, a steering committee, and interactive website, presentations to the Board of Adjustment and Code Enforcement and City Council, open houses and public workshops or meetings. “

Please be Specific!

Why? So when the proposals come in, they are all in the same playing field.

Example of expectation (vague):

• The consultant will process the Plan through the Local Planning Agency and City Council hearings through adoption.

Example of expectation (specific):

• The consultant will process the Plan through the Local Planning Agency and City Council hearings through adoption. Three (3) Local Planning Agency and five (5) City Council hearings or workshops shall be included as part of the task.

The latter description provides certainty so we understand what’s expected of our services in a response.

Examples of good language

Link the Tasks to Scoring

How many points are awarded for this portion of the proposal? (e.g. Visioning Study task is worth 25 points.)

Responses Scoring

Examples of not super good or vague language

How many methods?

This language was a cut and paste from another RFQ. Upon inquiry, the local government was not seeking a form-based code. Is it unfair to require said project types?

All of the list?

How many presentations?

(g) Project List/References: Provide a list of comparable projects (with an emphasis on form-based code re-writing projects) to which the firm participated in providing professional services as a consultant or subconsultant. The individual project details shall include:

Reviewing/Selection Team Work

For the win!

 At least three (3) persons to review and/or negotiate.

− Must have experience and knowledge in the program/service requirements.

− Reviewers must attest in writing they have no conflicts of interest.

− Additional requirements if the value of a contract is over $1 million, and additionally again over $10 million.

Also review 287.057 – Procurement of Commodities or Contractual Services

Examples of Conflicts of interest:

• Access to info that is relevant, but not available to all competitors (not public info) and would assist the responder in obtaining the contract.

• See 287.057(25) for language required to be included in the RFP/Q regarding the “cone of silence” time period, which is the time between release and 72 hrs. after the notice of the intended award.

• Someone (firm/subconsultant) who drafts the proposal cannot subsequently respond.

• See 287.057(19)(c).

AICP Code of Ethics -

Our Rules of Conduct

Improper Influence/Abuse of Position

“As public officials or public employees, we shall not engage in private communications with planning process participants if the discussions relate to a matter over which we have authority to make a binding, final determination.”

#9 –

Proposal Response

Harvesting your project

Familiarity Prepared Stories Team Availability Skill Fit Capacity (Ethics!)
• Scope Match
Vision or Intent Information
Internal
External Consistency
Meets needs • Reality Time and Budget

Lessons Learned

Roles

Pictures with People!

Story Telling

Accomplishments

Less is More

Straightforward

Cultivating Our Thoughts……

Panel Discussion
…..

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