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Winning Exchange FAPA Conference - September 7, 2022 Effective, Inclusive Communications and Engagement on Charged Topics Amber K. Dickerson, AICP | Urban Planning Innovations Adam Lubinsky, AICP, Ph.D | WXY Studio Ali Ankudowich, AICP | Benesch
Amber K. Dickerson, AICP attendance outreach efforts for
“School changes are like use changes but with tears.” Duffy Suarez
Hello!
Led
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Hillsborough County Public School and established UPI in May 2022!
attendance boundary
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Communication Plan Must establish written ground rules upfront: • Approve a plan with all stakeholders • No one size fits all/know your audience • Level of controversy • Timing of meetings • Data landing page • Political board sign off • Feedback loop
Controlling
the Narrative• Establish Factual Source • Combat Social Media & Misinformation • Advocates within the Community to share correct information • Tools to engage “Pigeonhole” and “Bang the Table”
Controlling Responses
Must be established prior to starting meetings: • Elected official strategy • Only designated staff/consultants answers data questions • Feedback loop: timing flow of responses
General Do’s• Be authentic • Respond to questions • Diversify outreach methods • Establish fact webpage • Open to pivoting • Plan for response volume • Include a human option • Test and retest tools • Maintain ethical north arrow • Use established relationships • Request security to attend • Visit the space in advance
General Don’ts • Hand anyone a microphone • Allow political theater • Allow for any “I didn’t know” excuses • Back and forth argument rabbit holes • Allow attendees to sit where they want, assign seating • Be afraid to call out folks for being disrespectful
A Winning Exchange: Inclusive Communications and Engagement on Charged Topics
APA Florida September 7th, 2022
Effective,
Adam Lubinsky, PhD, AICP WXY architecture + urban design
Who we are APA Florida September 7th, 2022 Founded 1992 Claire Weisz founded the firm in 1992 (WBE) Mark in 1999 Mark Yoes joined her in 1999 Layng in 2006 Joined by partner Layng Pew in 2006 Adam in 2011 Joined by partner Adam Lubinsky in 2011 Grew to 55 Grew from 10 employees in 2010 to 55 employees in 2022 9 Directors 6 Associates 15 Senior Architects and Urban Planners 200+ projects with NYC city agencies
What we do plan APA Florida September 7th, 2022 design engagebuild
Agend a
Section A “Just Do the Opposite”
Section B Use Deliberative Tools
Section C Build Civic Capacity
APA Florida September 7th, 2022
“Jus t do the opposite”
SECTION A
APA Florida September 7th, 2022
What’s in a for
Institutes vs Public Meetings
name? Westchester Community Design Institutes
Affordable Housing
APA Florida September 7th, 2022
Please can I attend?
“We are pleased to inform you that you have been nominated to participate. The program is free of charge to you as a nominee. Please confirm your interest in attending by completing the attached Nomination Form. Space is limited to 40 participants.”
APA Florida September 7th, 2022
Who do represent? Role Reversal
Neighbors Developers
I
Policymakers Advocates APA Florida September 7th, 2022
Use Deliberate Tools
SECTION B
APA Florida September 7th, 2022
1 Identify Concerns 2 Identify Indicators 4 Assess Trade Offs 3 Co-create APA Florida September 7th, 2022 Use Deliberate Tools
AFFORDABILITY LEVELS CROWDED SCHOOLS GOOD SCHOOLS ACCESS TO JOBS TRAFFIC PARKING TALL BUILDINGS LOCAL TAXES Listen to immediate concerns
Research & Introduce Wider Concerns What else is going on here? • What is going on? • Nowhere to shop? • No small work spaces? • Aging community? • Lack of sewage infrastructure APA Florida September 7th, 2022
Indicators 1 Identify Concerns 2 Identify Indicators 4 Assess Trade Offs 3 Co-create TRAFFIC STUDENTS PROPERTY TAXES BUILDING HEIGHTS DENSITY AFFORDABILITY / AMI Establish Indicators APA Florida September 7th, 2022
Performance-based Planning
Establish Indicators Infrastructure Parking Demand % Increase in School Children Access to transit % population within transit shed Financial Indicators Development Density Residential Unit by Type Leasable Commercial Space Social Race & Homeownership Housing affordability ratio Eviction Rate Race & Overcrowding Development Capacity Financial Feasibility Net Tax Revenue
94 1 Identify Concerns 2 Identify Indicators 4 Assess Trade Offs 3 Co-create APA Florida September 7th, 2022
Co-create Solutions 2 Identify Indicators 3 Co-create 1 Identify Concerns 4 Assess Trade Offs APA Florida September 7th, 2022
Assess Trade-Offs
APA Florida September 7th, 2022
Build Civic Capacity
SECTION C
APA Florida September 7th, 2022
Civic Institutions Arts & Cultural Institutions STEM Companies Community Nonprofits Schools & Universities
Civic Institutions Arts & Cultural Institutions STEM Companies Community Nonprofits Students, Teachers and Schools Missing Link 20 APA Florida September 7th, 2022
Thank you.
APA Florida September 7th, 2022
