Portfolio_Ana Petrovic

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I PROFESSIONAL RESUME

A C A D E M I C Q U A L I F I C AT I O N S 2004 - 2007 Belgrade Polytechnic, UNIVERSITY OF B ELGRADE , B ELGRADE , SERBIA Bachelor’s degree in Graphic Design Highest grades at vocational subjects - Graphic Design/ Photography/ Packaging design/ Calligraphy/ Drawing and painting/ Computer Science

2000 - 2003 Belgrade Polytechnic, UNIVERSITY OF B ELGRADE , B ELGRADE , S ERBIA Bachelor’s degree in Industrial and Product Design; Highest grades at vocational subjects - Construction of Products/ Drawing and painting/ Computer Science

1996 - 2000 Gymnasium Svetozar Markovic, JAGODINA , S ERBIA Natural Sciences department

KEY SKILLS AND COMPETENCIES

ANA PETROVIC G R APH I C D ES I G N ER

Icons/ UI/Apps for iPhone and iPad/ Banner ads/ Book Cover design / Page Layout / Print Materials / Logo design / Illustration/Soc media Photo editing basics

SOF T WAR E

SKILLS AND PERSONAL QUALITIES

Adobe Illustrator CC

Creative. Motivated. Skilled. Detail oriented, organized, able to meet deadlines. In creative industry for 12 years and counting...

Adobe InDesignCC

Active member of The Association of Applied Arts Artists and Designers of Serbia (ULUPUDS), participated in number of group exhibitions of Design and Painting and Drawng department.

Adobe Photoshop CC Affinity Designer

anchikus81@gmail.com

TECHNICAL PROFICIENCY

www.linkedin.com/in/ana-petrovic-graphic-designer

Platforms Mac OS and Windows


ARTISTIC SKILLS Drawing / Computer Graphics / Photography enthusiast

AWAR DS Best book cover photo - illustration at 8th BookIll Festival (2019)

L ANGUAGES Serbian (native); English (read/write intermediate level)

HOBBIES AND INTERESTS Music (Vinyl lover) / Drawing / Arts and DIY Projects / Photography / Cycling / Travelling / City life / Craft beer

EMPLOY MENT HISTORY 2019 JANUARY - PRESENT Graphic/ Web Designer at ITS Inbox B ELGRADE , S ERBIA As a logical follow-up after the years of accumulating experience in various design fields, exploring web design my main focus now,all that with a wonderful supportiv, skillful and highly professional team.

2010 DECEMBER - PRESENT Self Employed B ELGRADE , S ERBIA More than 170 different projects completed, some clients became regulars for years now, and all inspired to leave the most positive and rewarding testimonials. Projects regarding promo collateral mostly for web and mobile - banner ads, headers and imagery for sites, icons and app screen design, also some amazing book covers, illustrative works and layouts are the areas I focus most of the time.

2009 JUNE - 2017 JUNE Graphic Editor/Layout, full time Adria Media Group, www.adriamediagroup.com B ELGRADE , S ERBIA Staying at the same company with that rich multimedia portfolio

- print and digital editions - from the start now created well deserved opportunity for a leap forward by taking a roll at the well-known weekly magazine, contributing in making high quality content visually appealing, constantly improving graphic elements towards modern up-to-date look. This new work environment also inspired explorations of new horizons in visual, while having the opportunity to further develop professional and teamwork skills, enhancing experience and knowledge trough cooperation with creatives from various fields of media expertise.

2008 JUNE - 2009 JUNE Graphic Designer at Marketing Department, full time Adria Media Serbia (now Adria Media Group) B ELGRADE , S ERBIA Well used opportunity in dynamic environment of the growing foreign publishing house to gain precious experience and knowledge when I needed it the most - on the very beginning of my career. Working in marketing department and being responsible for mainly print promotional materials and campaigns for the greater part of AMS portfolio - well known magazines such as National Geographic, Elle, Elle Decor, Men’s Health, Story, Cosmopolitan etc.itan etc.

2007 OCTOBER - DECEMBER Graphic Designer in training, honorary Advertising agency Block B ELGRADE , S ERBIA

2006 / 2007 Creative Consultant, honorary Crafts/Lightning agency Mystic Eye Design B ELGRADE , S ERBIA

2004 APRIL - JUNE Industrial Designer in training, honorary Furniture production company Jela JAGODINA , S ERBIA


I TESTIMONIALS

BANNER ADS FOR BURRIS „Amazing, quick, quality work!” — D A R C Y C A R R O L L , Second Media / USA

BANNER ADS FOR JESSE LUGGAGE „We love working with Ana, very consistent and high quality work with attention to detail.” — D A V I D R U D O L F, ADVRider / USA

ICON DESIGN FOR IOS APP DARK SKY FINDER „Ana did a fantastic job with the icon. Not only did Ana continually tweak the icon based on my feedback, but also was happy to do so and extremely communicative. I would be excited to have Ana work on any of my icon design jobs in the future.” — J A M E S S K I D M O R E ,Skidmore Apps / USA

BANNER ADS FOR DATING SITE „I really liked how proactive anchikus81 was by suggesting ideas I had not thought about. The end result were several ads that more than exceeded the design requirements.”

APP SCREEN DESIGN FOR APP PIANO GENIUS „Ana is so talented. She well exceeded design expectations and has made our app look great. Thank you!” — P AT R I C I A K A A K , SynapticStuff / USA

GIVEAWAY BANNERS FOR CDNN “Very quick response time and great quality work.” — D A V I D R U D O L F, Second Media / USA

— E D W A R D H O / Canada

BANNER ADS FOR CDNN „Fantastic results as always!” — D A V I D R U D O L F, Second Media / USA

ILLUSTRATION FOR WEB SITE FRONT PAGE „The design handover was very professional and all the formats requested, size etc. were right at the first download. I will definitely encourage this designer to participate in to our future contests.” — K Y L E F O R S T E R , Big Switch Networks / USA

APP SONG DETAILS SCREEN DESIGN FOR APP PIANO GENIUS „Ana was an absolute star. She did amazing work in record time, beyond expectations, and was always very professional. She's a resource I would turn to at anytime and recommend her highly.” — P AT R I C I A K A A K , SynapticStuff / USA

BANNER ADS FOR BERETTA „Outstanding work!” — D A V I D R U D O L F, Second Media / USA


BANNER ADS FOR RRR TOOL SOLUTIONS „One of the best creative campaigns we've run thanks to the designs from Ana!” — D A V I D R U D O L F, ADVRider / USA

ILLUSTRATIONS FOR PIANO GENIUS APP „This is one of many collaborations with her. Will hire her again for future projects. Nice to work with, delivers work on time, and easy to communicate with.” — P AT R I C I A K A A K , SynapticStuff / USA

ICON FOR 1911FORUM.COM SPONSORSHIP „Great work on a quick timeline. Always great service from Ana!”

BANNER ADS FOR EARTHX BATTERIES „Ana completed the project ahead of schedule despite our requested changes!” — D A V I D R U D O L F, ADVRider / USA

ICON DESIGN FOR IOS APP FREEZE2GO „Aside from the outstanding and very creative job that the designer has done in incorporating our requirements, the collaboration has been fast, easy and a pleasure as well. We look forward to working together in the future." — R A L P H K E S S L E R , Freeze2Go / Canada

— D A V I D R U D O L F, Second Media / USA

BANNER ADS SETS FOR STEINER „Fast and reliable!!" BANNER ADS FOR UNDERWEAR COMPANY „Was very happy with the amount of designs that were produced and also the speed in which they were provided." — D E A D G O O D U N D I E S / UK

BANNER AD FOR SITE „This provider is excellent and very creative!! Has done two jobs for me and both were very creative, professional and to my liking - she is good at what she does, highly recommended, I will use her again!” — N H A R P 1 9 9 , Jewels / USA

— D A V I D R U D O L F, Gearhog.com / USA

ICONS FOR BASH APP „In order for the icon designer to be selected as the winner he/she would have to provide a visual representation of the menu it was going to be attached to. anchikus81 was able to do so. What impressed me about her however, is her quick responses to my comments and suggestions in order to ensure that the design is exactly as required.” — A N D R E A S H E N S C H K E , BASH Technologies, Inc. / USA


I CLIENTS

www.bashmobi.com www.new.fil.bg.ac.rs

www.adriamediagroup.com

Working for nine years at regional well known publishing house Adria Media Group that gathers all the great names in the world of magazines such as national Geographic, Mens Health, Elle, Cosmopolitan, Story - at latter I spent eight years on Layouter/Graphic Editor position.

Official students’ annual magazine Znak published by Faculty of Philology at University of Belgrade, in support of young writers, discovering and nurturing new tendencies in literature

Cooperation with all these great names is kindly provided by BASH, since we have been working together on their app assets (interface icons) and many times after on customising them for different clients Universities that chose BASH app as their online platform for students

www.dkis.si

Project in development PESME=PESMI, by non-profit citizens association Serbian Cultural Centre Danilo KiĹĄ, brings books of Slovenian and Serbian young poets, supporting and promoting them in both countries by publishing duo lingual editions

tripvillas

www.11maj.edu.rs

Brochure design and layout project in support of our regional center for students with hearing and speech disabilities

live like a local

NOVA EDICIJA


Cooperation with all these great brands was kindly provided by my in every way wonderful client

AMERICAN TECHNOLOGIES NETWORK CORP.



PRINT MEDIA book covers and layout / brochure cover and layout / magazine ads / promo material


I PRINT MEDIA

our national Association of Applied Arts Artists and Designers of Serbia (ULUPUDS).

PROJECT

Brochure design NOVEMBER 2019.

www.ulupuds.org.rs

Brochure design - cover artwork and layout of the inner pages done for the annual exhibition of the Design department of

For the coverart creation I used my author photography combined with typographic illustrative elements, trying to convey a sense of movement, but accenting the fragillity of the art itself and finding beauty in everyday moments - just like the one that led to this particular photo used here, just a few days before the project started...


Full cover artwork for Annual ULUPUDS exhibition brochure

Inner pages


I PRINT MEDIA 8th Festival of Book Illustration

AWARD

FOR THE BEST PHOTO - ILLUSTRATION OF THE BOOK http://banatskikulturnicentar.blogspot.com/ 2019/05/bookill-fest-award-ceremony.html

PROJECT

Book cover, illustration, photography and layout DECEMBER 2017.

Kowloon/Kowloon by Anja Marković is the third issue of the project in development PESME=PESMI, a bi-lingual poetry edition that brings books of slovenian and serbian young poets... I made visual identity of the edition, as well as the layout and ilustration for the book, published by Serbian Cultural Centre Danilo Kiť, Slovenia, in 2017. Book edition PESME=PESMI promotes young and rising poets from both countries. In May 2019, the cover artwork was awarded for the Best photo-illustration of the book, at the 8th BookIll Festival in Novo Milosevo, Serbia. https://dkis.si/en/kowloon-anje-markovic-u-prevodu-na-slovenacki-srpski-kulturni-centardanilo-kis-2017/


Kowloon/Kowloon by Anja Marković

Book cover full view Inner pages


SECTIONS ILLUSTRATIONS There to divide different parts of the book, representing a kind of covers for every poetic chapter, are created using my own photographs taken particularly for this project, some of them made earlier for my art archive, in combination with drawings and tendentiously picked font faces



I PRINT MEDIA

www.dkis.si/novo-izdanje-srpskogkulturnog-centra-danilo-kis-muanis -sinanovic-izohipseizohipse/

PROJECT

Book cover, illustration, photography and layout DECEMBER 2016.

Izohipse/Izohipse by Muanis Sinanović is the second issue of the project in development - PESME=PESMI, a bi-lingual poetry edition that brings books of slovenian and serbian young poets... I made visual identity of the edition, as well as the layout and ilustration, all for Serbian Cultural Centre Danilo Kiť non-profit citizens association, established in 2009 with the aim of encouraging intercultural dialogue between Slovenia and Serbia. Over one hundred artists and authors from the fields of literature, anthropology, ethnology, history, linguistics, theatrology, fine and graphic arts, design, photography, film and media have cooperated in different projects. Book edition PESME=PESMI is one of them, which promotes young and rising poets from both countries.


Izohipse/Izohipse by Muanis Sinanović

Book cover full view Inner pages



SECTIONS ILLUSTRATIONS There to divide different parts of the book, representing a kind of covers for every poetic chapter, are created using my own photographs taken particularly for this project, some of them made earlier for my art archive, in combination with drawings and tendentiously picked font faces


I PRINT MEDIA

www.new.fil.bg.ac.rs

PROJECT

Magazine cover, layout and illustrations MAY 2012.

Layout, cover design and illustrations for students literature and culture magazine Znak (Sign). It’s a project by Faculty of Philology/University of Belgrade, who gives its best to help each student gain valuable academic and professional knowledge, fully supporting students’ academic studies while recognising science, culture, and education as a mutual need and a common good. At the same time promoting young and rising writers with this kind of special publishing endeavours and such projects.



D I G I TA L M E D I A web banner ads / application icons / splash screens / application UI / newsletter headers / web site graphics


www.synapticstuff.com

PROJECT

Redesign for Piano Notes App AUGUST 2012.

Redesigning the icon for Piano Notes - a beautifully rendered, feature rich, music sheet reader/player that allows pianist to practice playing piano scores using their iPhone and/or iPad.

Client’s old icon


I D I G I TA L M E D I A

IOS APPLICATION MOVIEPAL CREATED TO MAKE MOVIES SOCIAL – “SHAZAAM FOR MOVIE TRAILERS”

Suneet Shah PROJECT

Logo and Splash screen design for MoviePal app

MoviePal DECEMBER 2011.

When one sees a movie trailer on TV, in the theater, or on computer, MoviePal will identify it through audio recognition, and inform when that movie comes

out. It’s also possible to discover new movies and schedule a time to go to the theater with friends.


www.synapticstuff.com

PROJECT

Icon redesign for Guitar Tabs app NOVEMBER 2012.

Next generation guitar learning and reference platform offering interactive song arrangements with adjustable tempo, beat highlighting, fretboard finger guides, audio playback, and more.

Client’s old app icon



www.synapticstuff.com

PROJECT

Piano Genius app MAY / JUNE / JULY 2012.

Play your favorite songs and sound like an expert with the most realistic Piano game app. Track your progress, compete with others, share scores with your friends, while learning actual piano skills.

Initial design

Variation


I D I G I TA L M E D I A

Piano Genius App Icon

www.synapticstuff.com

PROJECT

UI design for IOS app Piano Genius MAY / JUNE / JULY 2012.

Play your favorite songs and sound like an expert with the most realistic Piano game app. Track your progress, compete with others, share scores with your friends, while learning actual piano skills.

iPad version


Splash Screen

Home Screen

Tutorial MIDI Screen

Tutorial Screen


I D I G I TA L M E D I A

Song Details Screen

Song Details Screen

Song Details Performance Screen

Credits Screen


iPhone version


I D I G I TA L M E D I A

www.bash.com

PROJECT

Interface icons NOVEMBER 2011.

Creating and customizing app assets for Universities that chose BASH app as their online platform for students, where they could check their personal info and stats regarding classes and in-campus life.



I D I G I TA L M E D I A

PROJECT

Splash screen graphics www.tripvillas.com

AUGUST 2012.


www.tripvillas.com

PROJECT

Banner Ads design OCTOBER 2011.

Creating promotional ads for interesting new turistic concept.


BANNER AD EX AMPLES


BANNER AD EX AMPLES


BANNER AD EX AMPLES


BANNER AD EX AMPLES


BANNER AD EX AMPLES


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