A P I R AT N O R A P O N G SELECTED WORKS
2015
-
2017
Eat. Desi gn. Slee eep. Repeat
A P I R AT N O R A P O N G SELECTED WORKS
2015
-
2017
Eat. Desi gn. Slee eep. Repeat
00
Eat. Design. Sleep. Repeat. The process that never ends. It is my process of life as a student, and it will be my life as a designer.
FOREWORD E AT. D E S I G N . S L E E P. R E P E AT
ch.\
Foreword
003
004
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
00
01
THE ART OF CROSSING BAKE A WISH
04
006 — 023
02
360 DEGREES H I T T H E S LO P E S
CHOCOLOCO TA K E A B I T E
042 — 057
07
058 — 077
05
SRIXON GOLF BALLS E N J OY T H E G A M E
06
SRIRACHA SPICE OF LIFE
094 — 115
GOOD DEALS MAKE A DEAL
116 — 131
08
078 — 093
024 — 041
03
D E A T H P E N A LT Y NO JUSTICE
TA B L E O F C O N T E N T S SELECTED WORKS
ch.\
SUICIDE PREVENTION TA K E A N AC T I O N
132 — 151
09
FIVE KEYS GIVE A CHANCE
152 — 183
Table of Contents
005
006
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
THE ART OF CROSSING BAKE A WISH
W H E N E A S T M E E T S W E S T, DELICIOUS HAPPENS
009
Bake a Wish Rich in Taste Make Life Happ
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
01
OBJECTIVE
To design a conceptual cookbook with an introduction and narrative that creates a mood and tells a story related to the food represented in the book.
A P I R AT N O R A P O N G
APPROACH
This cookbook was designed in the way of Molecular gastronomy AKA modernist cuisine. The book was about the fusion of Eastern desserts with famous Japanese ingredients. The art of French patisserie appeals very much to the Japanese culture. Both share values of beauty, precision, and care within cooking. The cookbook was organized into three chapters. All recipes in each chapter featured one ingredient: matcha, miso, and sesame. The book also introduced traditional cooking equipment and other key ingredients used for centuries in Japan.
Bake a Wish Rich in Taste Make Life Happy
CLASS
Typography 3 PROJECT
The Art of Crossing INSTRUCTOR
Ariel Grey C AT E G O R Y
006
Print, Website
THE ART OF CROSSING BAKE A WISH
009
010
012 AIPRI R ON G AP AA T T NNOORRAAPPO
EA D EDSEI G R P. E PREEAP TE A T ET. A T. S ING. SNL.ESELP. EE
THE ART OF CROSSING BAKE A WISH
011
012
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
THE ART OF CROSSING BAKE A WISH
013
016
E A T. D E S I G N . S L E E P. R E P E A T
THE ART OF CROSSING BAKE A WISH
017
018
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
THE ART OF CROSSING BAKE A WISH
019
THE ART OF CROSSING BAKE A WISH
022
E A T. D E S I G N . S L E E P. R E P E A T
THE ART OF CROSSING BAKE A WISH
023
024
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
RECORD THE PROGRESS YO U M A D E A L L S E A S O N L O N G
027
Hit the Slope Enjoy the Rid Free Your Spiri
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
02
OBJECTIVE
To design an new app for mobile phones. It will not be a reissue of an existing app nor made for a brand.
A P I R AT N O R A P O N G
APPROACH
360 will analyze and track all your action on the slopes. It will track not only your runs, max speed, vertical drop, total distance, but you can also check out the calories you burned, and the time you spent on the mountain. It is a great way to break down your day and record the progress you made all season long. It has the a leaderboard feature, so you can compare and challenge your friends. It provides easy access to car rentals and hotel booking, also discount lift tickets, so you can find great deals at your favorite mountains.
Hit the Slopes Enjoy the Ride Free Your Spirit
CLASS
Graphic Design 3 PROJECT
360 Degrees INSTRUCTOR
Miki Setlur C AT E G O R Y
024
UX/UI
360 DEGREES H I T T H E S LO P E S
027
028
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
029
0 32
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
033
034
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
035
036
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
037
038
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
039
040
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
360 DEGREES H I T T H E S LO P E S
0 41
0 42
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
CHOCOLOCO TA K E A B I T E
THERE ARE MANY BEAUTIFUL REASONS TO BE HAPPY
045
Take a Bite Close the Ey Clear Your Mind
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
03
OBJECTIVE
To design a new look or a facelift for a chocolate brand that includes a new logo and packaging design.
A P I R AT N O R A P O N G
APPROACH
From bean to bar, chocolates have become more popular these days. Chocoloco is an organic vegan chocolate. The concept of this chocolate is, “Enjoying your favorite chocolate-eating doesn’t have to come at the cost of hurting animals.” The name Chocoloco came from the word chocolate combined with the word local, so it means every ingredient and process of every product will be crafted locally. All illustrations were drawn by hand in order to highlight the hand-made quality of the chocolate itself.
Take a Bite Close the Eyes Clear Your Mind
CLASS
Packaging Design 1 PROJECT
Chocoloco INSTRUCTOR
Beau Monroe C AT E G O R Y
0 42
Packaging
CHOCOLOCO TA K E A B I T E
045
048
0 49
CHOCOLOCO TA K E A B I T E
051
0 52
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
CHOCOLOCO TA K E A B I T E
053
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
CHOCOLOCO TA K E A B I T E
055
058
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
U N N E C E S S A R Y D E AT H P E N A LT Y T H AT H A P P E N S A R O U N D T H E W O R L D
061
There Is No Justice in th Name of Justic
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
04
OBJECTIVE
To design a visual language that tells an engaging and informative story about complex and difficult topics across interactive and print media.
A P I R AT N O R A P O N G
APPROACH
Capital punishment, AKA the death penalty, is an active controversy in many countries. It’s the legally authorized killing of someone as punishment for a crime. Unfortunatuly, unnecessary death penalties still happen all around the world. People continue to be sentenced to death and executed for offenses that are not considered to be serious and unredeemable crimes. This project contains a set of cards that have multiple types of content about the death penalty. The booklet tells a single story about an executioner who has been part of an Indonesian firing squad. It is about how he and the prisoners he kills prepare for death.
There Is No Justice in the Name of Justice
CLASS
Visual System 2 PROJECT
Death Penalty INSTRUCTOR
Sean McGuire C AT E G O R Y
058
Print, Website
D E A T H P E N A LT Y NO JUSTICE
061
062
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
063
066
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
0 67
068
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
069
070
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
071
072
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
073
0 74
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
075
0 76
E A T. D E S I G N . S L E E P. R E P E A T
D E A T H P E N A LT Y NO JUSTICE
077
078
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIXON GOLF BALLS E N J OY T H E G A M E
J U S T P L AY. H AV E F U N . E N J OY T H E G A M E
081
Enjoy the Gam Chase a Dre Make it Happen
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
05
OBJECTIVE
To redesign brand identity, along with a new sustainable structure design for the packaging of golf balls.
A P I R AT N O R A P O N G
APPROACH
I chose to redesign Srixon golf balls. Srixon is the 4th biggest golf Company in the World and has been making golf balls for over 80 years. The concept was to design high-end golf ball packaging for people in business who want to appear classy but feel relaxed enough to enjoy themselves and take care of business.
Enjoy the Game Chase a Dream Make It Happen
CLASS
Packaging Design 1 PROJECT
Srixon Golf Balls INSTRUCTOR
Beau Monroe C AT E G O R Y
078
Packaging
SRIXON GOLF BALLS E N J OY T H E G A M E
081
0 82
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIXON GOLF BALLS E N J OY T H E G A M E
083
084
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIXON GOLF BALLS E N J OY T H E G A M E
085
086
012 AIPRI R ON G AP AA T T NNOORRAAPPO
EA D EDSEI G R P. E PREEAP TE A T ET. A T. S ING. SNL.ESELP. EE
SRIXON GOLF BALLS E N J OY T H E G A M E
087
088
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
089
090
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIXON GOLF BALLS E N J OY T H E G A M E
091
0 94
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
WE SERVE AUTHENTIC THAI CUISINE FROM OUR HOMETOWN
097
Spice of Life Real Thai Taste Best in Town
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
06
OBJECTIVE
To redesign an identity of an existing company.
A P I R AT N O R A P O N G
APPROACH
Thai cuisine is essentially a marriage of centuriesold Eastern and Western influences harmoniously combined into something uniquely Thai. I chose to rebrand Sriracha restaurant because Sriracha doesn’t yet have a real identity. The logo was designed by hand lettering in order to make it feel more modern and hand-crafted. The main color is red-orange because it is the color of an original Thai Sriracha sauce, and it also represents the spiciness in many Thai dishes.
Spice of Life Real Thai Taste Best in Town
CLASS
Branding Principles PROJECT
Sriracha INSTRUCTOR
Paul Daddino C AT E G O R Y
0 94
Identity, Print
SRIRACHA SPICE OF LIFE
097
100
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
101
104
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
105
106
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
107
108
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
109
110
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SRIRACHA SPICE OF LIFE
111
SRIRACHA SPICE OF LIFE
113
SRIRACHA SPICE OF LIFE
115
116
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
GET THE BEST DEALS FROM YO U R F AV O U R I T E R E S TA U R A N T S
119
Make a Dea Feel Happy Party All Day
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
07
OBJECTIVE
To design an app with an accompanying website for a new company that serves a market niche.
A P I R AT N O R A P O N G
APPROACH
There are a lot of apps that present coupons and other shopping deals for consumers. Some apps have you pay in advance to get the deal or coupon. Some apps only tell you which restaurants have deals at any given time, and they don’t offer you coupons. However, there is no app like Good Deals. Good Deals is the only app that allows restaurants to do their own promotions without paying any commissions to third parties. The more businesses that have interesting deals, the more people can use and profit from this service.
Make a Deal Feel Happy Party All Day
CLASS
Visual System 1 PROJECT
Good Deals INSTRUCTOR
Megumi Kiyama C AT E G O R Y
116
UX/UI, Website
GOOD DEALS MAKE A DEAL
119
120
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
121
122
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
123
124
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
125
126
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
127
128
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
129
130
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
GOOD DEALS MAKE A DEAL
131
1 32
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
YO U R A C T I O N C O U L D S AV E A L I F E
135
Take an Actio Be the Voice Support Togeth
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
08
OBJECTIVE
To design a brochure that accompanies a single topic, aimed towards an audience between 18-35. Generate a concept that appropriately educates the audience.
A P I R AT N O R A P O N G
APPROACH
Suicide prevention is everyone’s business. Suicides occur all over the world and by people of any age. Suicide is one of the major public health concerns. There are many people who attempt suicide every year and the impact extends beyond the individual to friends and family. For this topic, I provided suicide warning signs, risk factors, statistics, and treatments for people who have suicidal thoughts and tendencies.
Take an Action Be the Voice Support Together
CLASS
Visual System 1 PROJECT
Suicide Prevention INSTRUCTOR
Megumi Kiyama C AT E G O R Y
1 32
Print, Website
SUICIDE PREVENTION TA K E A N AC T I O N
135
136
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
137
142
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
143
144
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
145
146
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
147
148
E A T. D E S I G N . S L E E P. R E P E A T
SUICIDE PREVENTION TA K E A N AC T I O N
149
150
SUICIDE PREVENTION TA K E A N AC T I O N
151
152
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
E V E R YO N E D E S E R V E S THE SECOND CHANCE
155
Give a Chanc Plan the Life Learn to Live
E A T. D E S I G N . S L E E P. R E P E A T
ch.\
09
OBJECTIVE
To redesign a brand identity of Five Keys Schools and Programs in order to raise their funding for expansion.
A P I R AT N O R A P O N G
APPROACH
Five Keys Schools and Programs works with people in jail and transitioning back into the community. It cultivates the capacity to change individuals, communities, and public institutions through opportunities in five key areas: education, employment, recovery, family, and community. The overall mood and tone needed to be serious and trustworthy. The challenge for our team was to show that its schools and programs are not only for people in jail, but also for their life after incarceration. Every one deserve a second chance because we believe that chance is possible.
Give a Chance Plan the Life Learn to Live
CLASS
TEAM MEMBERS
Strategies for Branding
Yvonne Anaya Yi Jun Lin Pauline Capote Jiaxin Xie Dan He Katarina Gentry Dongni Yang Apirat Norapong
PROJECT
Five Keys Schools and Programs INSTRUCTOR
Thomas McNulty C AT E G O R Y
152
Identity, Print, Website
FIVE KEYS GIVE A CHANCE
155
156
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
157
158
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
159
160
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
161
164
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
165
166
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
167
168
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
169
FIVE KEYS GIVE A CHANCE
171
172
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
173
1 74
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
175
1 76
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
177
178
A P I R AT N O R A P O N G
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
179
182
E A T. D E S I G N . S L E E P. R E P E A T
FIVE KEYS GIVE A CHANCE
183
Thank you
T O M Y B E L O V E D F A M I LY
All of you are my biggest supporters. Thank you for your tireless support, for believing in me and giving me the strength to achieve my goal. I wouldn’t be where I am today without all of you. Love you all! TO MY INSTRUCTORS
Thank you Rico Peng, David Hake, Beau Monroe, Ariel Grey, Paul Daddino, Megumi Kiyama, Sean McGuire, Miki Setlur, Wioleta Kaminska, Thomas McNulty, and Mary Scott. You not only enthusiastically helped me to complete every project, but also guided me, inspired me and pushed me to be where I am today. TO MY A AU FRIENDS
Thank you for all of your support and the creativity that you brought to every class. Each one of you has inspired me to become a better designer. TO JEUJEU
Thank you for everything. Love you!
DESIGNER
Apirat Norapong SCHOOL
Academy of Art University School of Graphic Design and Digital Media CLASS
Senior Portfolio INSTRUCTOR
Mary Scott TITLE
Eat.Design.Sleep.Repeat BOOKBINDERY
Blurb COVER STOCK
Image Wrap Matte Finish TEXT STOCK
100# Mohawk Superfine Uncoated PHOTOGRAPHY
Piamphon Chanpiam Apirat Norapong T YPE FACE S
Circular, Apercu SOF T WARE
Adobe Creative Cloud
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