Eat. Design. Sleep. Repeat

A P I R AT N O R A P O N G SELECTED WORKS

2015

-

2017

Eat. Desi gn. Slee eep. Repeat

A P I R AT N O R A P O N G SELECTED WORKS

2015

-

2017

Eat. Desi gn. Slee eep. Repeat

00

Eat. Design. Sleep. Repeat.

The process that never ends. It is my process of life as a student, and it will be my life as a designer.

FOREWORD E AT. D E S I G N . S L E E P. R E P E AT

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Foreword

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

00

01

THE ART OF CROSSING BAKE A WISH

04

006 — 023

02

360 DEGREES H I T T H E S LO P E S

CHOCOLOCO TA K E A B I T E

042 — 057

07

058 — 077

05

SRIXON GOLF BALLS E N J OY T H E G A M E

06

SRIRACHA SPICE OF LIFE

094 — 115

GOOD DEALS MAKE A DEAL

116 — 131

08

078 — 093

024 — 041

03

D E A T H P E N A LT Y NO JUSTICE

TA B L E O F C O N T E N T S SELECTED WORKS

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SUICIDE PREVENTION TA K E A N AC T I O N

132 — 151

09

FIVE KEYS GIVE A CHANCE

152 — 183

Table of Contents

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

THE ART OF CROSSING BAKE A WISH

W H E N E A S T M E E T S W E S T, DELICIOUS HAPPENS

009

Bake a Wish Rich in Taste Make Life Happ

E A T. D E S I G N . S L E E P. R E P E A T

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01

OBJECTIVE

To design a conceptual cookbook with an introduction and narrative that creates a mood and tells a story related to the food represented in the book.

A P I R AT N O R A P O N G

APPROACH

This cookbook was designed in the way of Molecular gastronomy AKA modernist cuisine. The book was about the fusion of Eastern desserts with famous Japanese ingredients. The art of French patisserie appeals very much to the Japanese culture. Both share values of beauty, precision, and care within cooking. The cookbook was organized into three chapters. All recipes in each chapter featured one ingredient: matcha, miso, and sesame.

The book also introduced traditional cooking equipment and other key ingredients used for centuries in Japan.

Bake a Wish Rich in Taste Make Life Happy

CLASS

Typography 3 PROJECT

The Art of Crossing INSTRUCTOR

Ariel Grey C AT E G O R Y

006

Print, Website

THE ART OF CROSSING BAKE A WISH

009

010

012 AIPRI R ON G AP AA T T NNOORRAAPPO

EA D EDSEI G R P. E PREEAP TE A T ET. A T. S ING. SNL.ESELP. EE

THE ART OF CROSSING BAKE A WISH

011

012

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

THE ART OF CROSSING BAKE A WISH

013

016

E A T. D E S I G N . S L E E P. R E P E A T

THE ART OF CROSSING BAKE A WISH

017

018

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

THE ART OF CROSSING BAKE A WISH

019

THE ART OF CROSSING BAKE A WISH

022

E A T. D E S I G N . S L E E P. R E P E A T

THE ART OF CROSSING BAKE A WISH

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024

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

RECORD THE PROGRESS YO U M A D E A L L S E A S O N L O N G

027

Hit the Slope Enjoy the Rid Free Your Spiri

E A T. D E S I G N . S L E E P. R E P E A T

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02

OBJECTIVE

To design an new app for mobile phones. It will not be a reissue of an existing app nor made for a brand.

A P I R AT N O R A P O N G

APPROACH

360 will analyze and track all your action on the slopes. It will track not only your runs, max speed, vertical drop, total distance, but you can also check out the calories you burned, and the time you spent on the mountain. It is a great way to break down your day and record the progress you made all season long. It has the a leaderboard feature, so you can compare and challenge your friends. It provides easy access to car rentals and hotel booking, also discount lift tickets, so you can find great deals at your favorite mountains.

Hit the Slopes Enjoy the Ride Free Your Spirit

CLASS

Graphic Design 3 PROJECT

360 Degrees INSTRUCTOR

Miki Setlur C AT E G O R Y

024

UX/UI

360 DEGREES H I T T H E S LO P E S

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028

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

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034

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

035

036

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

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038

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

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040

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

360 DEGREES H I T T H E S LO P E S

0 41

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

CHOCOLOCO TA K E A B I T E

THERE ARE MANY BEAUTIFUL REASONS TO BE HAPPY

045

Take a Bite Close the Ey Clear Your Mind

E A T. D E S I G N . S L E E P. R E P E A T

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03

OBJECTIVE

To design a new look or a facelift for a chocolate brand that includes a new logo and packaging design.

A P I R AT N O R A P O N G

APPROACH

From bean to bar, chocolates have become more popular these days. Chocoloco is an organic vegan chocolate.

The concept of this chocolate is, “Enjoying your favorite chocolate-eating doesn’t have to come at the cost of hurting animals.” The name Chocoloco came from the word chocolate combined with the word local, so it means every ingredient and process of every product will be crafted locally. All illustrations were drawn by hand in order to highlight the hand-made quality of the chocolate itself.

Take a Bite Close the Eyes Clear Your Mind

CLASS

Packaging Design 1 PROJECT

Chocoloco INSTRUCTOR

Beau Monroe C AT E G O R Y

0 42

Packaging

CHOCOLOCO TA K E A B I T E

045

048

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CHOCOLOCO TA K E A B I T E

051

0 52

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

CHOCOLOCO TA K E A B I T E

053

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

CHOCOLOCO TA K E A B I T E

055

058

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

U N N E C E S S A R Y D E AT H P E N A LT Y T H AT H A P P E N S A R O U N D T H E W O R L D

061

There Is No Justice in th Name of Justic

E A T. D E S I G N . S L E E P. R E P E A T

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04

OBJECTIVE

To design a visual language that tells an engaging and informative story about complex and difficult topics across interactive and print media.

A P I R AT N O R A P O N G

APPROACH

Capital punishment, AKA the death penalty, is an active controversy in many countries. It’s the legally authorized killing of someone as punishment for a crime.

Unfortunatuly, unnecessary death penalties still happen all around the world. People continue to be sentenced to death and executed for offenses that are not considered to be serious and unredeemable crimes. This project contains a set of cards that have multiple types of content about the death penalty. The booklet tells a single story about an executioner who has been part of an Indonesian firing squad. It is about how he and the prisoners he kills prepare for death.

There Is No Justice in the Name of Justice

CLASS

Visual System 2 PROJECT

Death Penalty INSTRUCTOR

Sean McGuire C AT E G O R Y

058

Print, Website

D E A T H P E N A LT Y NO JUSTICE

061

062

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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066

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

0 67

068

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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070

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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0 74

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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0 76

E A T. D E S I G N . S L E E P. R E P E A T

D E A T H P E N A LT Y NO JUSTICE

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078

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIXON GOLF BALLS E N J OY T H E G A M E

J U S T P L AY. H AV E F U N .

E N J OY T H E G A M E

081

Enjoy the Gam Chase a Dre Make it Happen

E A T. D E S I G N . S L E E P. R E P E A T

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05

OBJECTIVE

To redesign brand identity, along with a new sustainable structure design for the packaging of golf balls.

A P I R AT N O R A P O N G

APPROACH

I chose to redesign Srixon golf balls. Srixon is the 4th biggest golf Company in the World and has been making golf balls for over 80 years. The concept was to design high-end golf ball packaging for people in business who want to appear classy but feel relaxed enough to enjoy themselves and take care of business.

Enjoy the Game Chase a Dream Make It Happen

CLASS

Packaging Design 1 PROJECT

Srixon Golf Balls INSTRUCTOR

Beau Monroe C AT E G O R Y

078

Packaging

SRIXON GOLF BALLS E N J OY T H E G A M E

081

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIXON GOLF BALLS E N J OY T H E G A M E

083

084

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIXON GOLF BALLS E N J OY T H E G A M E

085

086

012 AIPRI R ON G AP AA T T NNOORRAAPPO

EA D EDSEI G R P. E PREEAP TE A T ET. A T. S ING. SNL.ESELP. EE

SRIXON GOLF BALLS E N J OY T H E G A M E

087

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

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090

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIXON GOLF BALLS E N J OY T H E G A M E

091

0 94

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

WE SERVE AUTHENTIC THAI CUISINE FROM OUR HOMETOWN

097

Spice of Life Real Thai Taste Best in Town

E A T. D E S I G N . S L E E P. R E P E A T

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06

OBJECTIVE

To redesign an identity of an existing company.

A P I R AT N O R A P O N G

APPROACH

Thai cuisine is essentially a marriage of centuriesold Eastern and Western influences harmoniously combined into something uniquely Thai. I chose to rebrand Sriracha restaurant because Sriracha doesn’t yet have a real identity. The logo was designed by hand lettering in order to make it feel more modern and hand-crafted.

The main color is red-orange because it is the color of an original Thai Sriracha sauce, and it also represents the spiciness in many Thai dishes.

Spice of Life Real Thai Taste Best in Town

CLASS

Branding Principles PROJECT

Sriracha INSTRUCTOR

Paul Daddino C AT E G O R Y

0 94

Identity, Print

SRIRACHA SPICE OF LIFE

097

100

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

101

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E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

107

108

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

109

110

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SRIRACHA SPICE OF LIFE

111

SRIRACHA SPICE OF LIFE

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SRIRACHA SPICE OF LIFE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

GET THE BEST DEALS FROM YO U R F AV O U R I T E R E S TA U R A N T S

119

Make a Dea Feel Happy Party All Day

E A T. D E S I G N . S L E E P. R E P E A T

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07

OBJECTIVE

To design an app with an accompanying website for a new company that serves a market niche.

A P I R AT N O R A P O N G

APPROACH

There are a lot of apps that present coupons and other shopping deals for consumers. Some apps have you pay in advance to get the deal or coupon. Some apps only tell you which restaurants have deals at any given time, and they don’t offer you coupons. However, there is no app like Good Deals. Good Deals is the only app that allows restaurants to do their own promotions without paying any commissions to third parties. The more businesses that have interesting deals, the more people can use and profit from this service.

Make a Deal Feel Happy Party All Day

CLASS

Visual System 1 PROJECT

Good Deals INSTRUCTOR

Megumi Kiyama C AT E G O R Y

116

UX/UI, Website

GOOD DEALS MAKE A DEAL

119

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

123

124

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

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126

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

GOOD DEALS MAKE A DEAL

131

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

YO U R A C T I O N C O U L D S AV E A L I F E

135

Take an Actio Be the Voice Support Togeth

E A T. D E S I G N . S L E E P. R E P E A T

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08

OBJECTIVE

To design a brochure that accompanies a single topic, aimed towards an audience between 18-35. Generate a concept that appropriately educates the audience.

A P I R AT N O R A P O N G

APPROACH

Suicide prevention is everyone’s business. Suicides occur all over the world and by people of any age.

Suicide is one of the major public health concerns.

There are many people who attempt suicide every year and the impact extends beyond the individual to friends and family. For this topic, I provided suicide warning signs, risk factors, statistics, and treatments for people who have suicidal thoughts and tendencies.

Take an Action Be the Voice Support Together

CLASS

Visual System 1 PROJECT

Suicide Prevention INSTRUCTOR

Megumi Kiyama C AT E G O R Y

1 32

Print, Website

SUICIDE PREVENTION TA K E A N AC T I O N

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

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142

E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

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E A T. D E S I G N . S L E E P. R E P E A T

SUICIDE PREVENTION TA K E A N AC T I O N

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SUICIDE PREVENTION TA K E A N AC T I O N

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

E V E R YO N E D E S E R V E S THE SECOND CHANCE

155

Give a Chanc Plan the Life Learn to Live

E A T. D E S I G N . S L E E P. R E P E A T

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09

OBJECTIVE

To redesign a brand identity of Five Keys Schools and Programs in order to raise their funding for expansion.

A P I R AT N O R A P O N G

APPROACH

Five Keys Schools and Programs works with people in jail and transitioning back into the community. It cultivates the capacity to change individuals, communities, and public institutions through opportunities in five key areas: education, employment, recovery, family, and community. The overall mood and tone needed to be serious and trustworthy. The challenge for our team was to show that its schools and programs are not only for people in jail, but also for their life after incarceration.

Every one deserve a second chance because we believe that chance is possible.

Give a Chance Plan the Life Learn to Live

CLASS

TEAM MEMBERS

Strategies for Branding

Yvonne Anaya Yi Jun Lin Pauline Capote Jiaxin Xie Dan He Katarina Gentry Dongni Yang Apirat Norapong

PROJECT

Five Keys Schools and Programs INSTRUCTOR

Thomas McNulty C AT E G O R Y

152

Identity, Print, Website

FIVE KEYS GIVE A CHANCE

155

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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160

A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

169

FIVE KEYS GIVE A CHANCE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

175

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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A P I R AT N O R A P O N G

E A T. D E S I G N . S L E E P. R E P E A T

FIVE KEYS GIVE A CHANCE

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FIVE KEYS GIVE A CHANCE

183

Thank you

T O M Y B E L O V E D F A M I LY

All of you are my biggest supporters. Thank you for your tireless support, for believing in me and giving me the strength to achieve my goal. I wouldn’t be where I am today without all of you. Love you all!

TO MY INSTRUCTORS

Thank you Rico Peng, David Hake, Beau Monroe, Ariel Grey, Paul Daddino, Megumi Kiyama, Sean McGuire, Miki Setlur, Wioleta Kaminska, Thomas McNulty, and Mary Scott. You not only enthusiastically helped me to complete every project, but also guided me, inspired me and pushed me to be where I am today.

TO MY A AU FRIENDS

Thank you for all of your support and the creativity that you brought to every class. Each one of you has inspired me to become a better designer.

TO JEUJEU

Thank you for everything. Love you!

DESIGNER

Apirat Norapong SCHOOL

Academy of Art University School of Graphic Design and Digital Media CLASS

Senior Portfolio INSTRUCTOR

Mary Scott TITLE

Eat.Design.Sleep.Repeat BOOKBINDERY

Blurb COVER STOCK

Image Wrap Matte Finish TEXT STOCK

100# Mohawk Superfine Uncoated PHOTOGRAPHY

Piamphon Chanpiam Apirat Norapong T YPE FACE S

Circular, Apercu SOF T WARE

Adobe Creative Cloud

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