How Fantacy is Profitable than any other Multi-Vendor ECommerce Site? Since the internet is playing a major role in our daily part of our life many business organizations have started to make their presence online. This proves the increase in the number of online stores in this technology-driven world. This shows that online businesses are bound to go into overdrive to be ahead of their competitors. This is the reason why aspiring business visionaries started funding in multi-vendor eCommerce store for their benefit. The recent eCommerce trends show that online buyers are very alert a lot and generally go for the online marketplace that provides them numerous features of products, shipping, auctions, advertising, sellers etc. eCommerce has revolutionized in recent years and the changes of online shopping have managed to reinvent e-shopping never before done.