S THE BRAND
PLAN 2015
S
NAVIGATION LOGO EVALUATION................................................................................................01 Who is [STRANG] and strang. ?
What are the differant parts ofBrand Identity? Understanding the Logos.
THE PREPLAN..........................................................................................................08 How does [STRANG] interact?
How can we affect each target market?
THE INITIATION.....................................................................................................17 How can [STRANG] distribute material?
How will [STRANG] and stramg. portray their seperate images?
THE TEAM...................................................................................................................28 Who is the [STRANG] Team?
Getting information from Miami to T-ride. How will we work together?
S THE BRAND
PLAN PHASE 1 THE LOGO EVAL.
[] strang.
]
[
THE BRACKETS
M 0 D E R N I S M
C O A S T A L
A D A P T A T I O N
T I M E L E S S
S U S T A I N
R E S I D E N C E
C O N T E X T U A L
The Brackets are [STRANG]’s most indentifiable mark. This is called the Brand Mark. Anything that has to do with Architecture, Design, or Making that also has the []’s SHOULD BE recognized as [STRANG] territory. A good example is Nike. Anything that has to do with Athletics, Shoes, or Sports that also has the nized as Nike territory.
Vs.
IS recog-
[] M 0 D E R N I S M
C O A S T A L
A D A P T A T I O N
T I M E L E S S
S U S T A I N
R E S I D E N C E
C O N T E X T U A L
[
]
The Brand Logo provides an identity for a company amungst their compitition and recognizability within the consumer market.
THE brand Logo THE BRAND IDENTITY/NAME
The Brand Identity exists to represent and identify a company or product. The brand name tells us what it is called or who it is made by. In this case, differant from just the brackets, we now eliminate any guessing of what is [STRANG] territory. This is the ultimate trademark brand. The Brand Mark exists to provide differentiation amung competition. The mark offers a visual cue that aids in brand identification. When used with the Identity the Logo is created. STRANG
+
[
]
=
[STRANG]
THE BRAND MARK
[
]
The Culture Logo provides a deeper look at the cuture/mindest/values of the parent brand [STRANG]. This is usual found within a company that employs its own media/marketing team. The cultural identity willbe used with the CULTURE page on the [STRANG] website. It could be used in side project publications, explorations, videos and other media/graphical focused work.
THE culture Logo
The Brand Identity is strang. Simple, yet it relates back to the Brand Logo, which represents the entire brand and parent company. The Brand Mark 1 is the period at the end. This suggests pedigogy and hints at the intended purpose of this new identity-- an exploration of culture, art, travel, learning.... the list goes on.
strang.
THE BRAND IDENTITY/NAME
THE BRAND MARK 1
COMPETITIVE
PROFESSIONAL
strang.
TARGET MARKET
MEDIA
TARGET MARKET
TARGET MARKET
ARCHDESIGN
TARGET MARKET
HUMANITARIAN TARGET MARKET
S THE BRAND
PLAN PHASE 1 THE INITIATION
LET’S RECAP... PHASE 1 + PHASE 2
...SAY IT Coke ? LIKE A
COMMERCIAL
BRAND VALUE Nothing does more for your brands product than displaying it.
BRAND IDENTITY
Font and Color give it away.
BRAND MARK The bottle shape with the amber glass is enough to recognize this BRAND
I
BRANDS
SAY DO
strang.
III
THINK KNOW
PROFESSIONAL
COMPETITIVE
MARKETS
II COMMNICATION
ARCH/DESIGN
HUMANITARIAN MEDIA
SAY IT WITH
SOCIAL MEDIA.
strang.
-TO-
AFFECT THE TAGET MARKETS OF &
ARCH/DESIGN HUMANITARIAN
PROFESSIONAL COMMUNITY
SAY IT WITH
SOCIAL MEDIA.
@ #
-Before updating, check and see if any of the topics in the status update have a Facebook page and “like” them. You must like a page or befriend a person to tag them in an update on your page. -@Mentions show up on that person wall feed after you like their page. It doesnt matter where you place the @mention within the post.
-TO-
ABILITY REMOVED JANUARY 2014 REPLACED WITH AN ADVANCED TARGETING MENU
AFFECT THE TAGET MARKETS OF &
ARCH/DESIGN HUMANITARIAN
-If someone @replies you— this means they start a tweet with @yourusername—you will see that in your main timeline if you follow the person. But you’ll see it in your replies tab, whether you follow them or not.
- The person @mention’ed may receive a notification that you mentioned them in a post (depending on their notification settings.)
-If someone @tags you— this means they place an @yourusername anywhere but in the begginning of the tweet. you will see that in the feeds of all of your followers.
-@mentions do not show up on the mentioned accounts news feed.
-Facebook mentions also work as a great way to credit sources.
-Place a “.” before the @mention in the beggining of a tweet to route it publicy.
-Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in.
-If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
-You'll only see posts on your personal timeline that were shared with you directly. -You can search for a hashtag using the search bar at the top of any page
ABILITY REMOVED JANUARY 2014
-Use hashtags only on Tweets relevant to the topic. -Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
-This encourages the mentioned person or company to reciprocate in some way.
-If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet -Use hashtags only on Tweets relevant to the topic. -Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
SAY IT WITH
SOCIAL MEDIA.
-TO-
8
4
AFFECT THE TAGET MARKETS OF &
ARCH/DESIGN HUMANITARIAN
9
4
3 2
2
4 Places post on another’s feed 3 Forces an interaction with another. 2 Evokes an interaction with another. 1 Tags the post but notifies no other.
7
3 2
C O M I N G
3
2 2
D E C E M B E R
1
@ #
# GRADES + MEANINGS
0 0 @ #
‘14
@ #
@ #
SAY IT WITH
SOCIAL MEDIA.
PERIOD TO ROUTE THE TWEET TO PUBLIC FEED.
@MENTION USED TO PROVOKE INTERACTION
-TO-
MORE TAGS USED BECAUSE OF TWITTER NATURE
AFFECT THE TAGET MARKETS OF &
ARCH/DESIGN HUMANITARIAN
(+) @MENTION USED TO PROVOKE INTERACTION
A POLL WILL FORCE INTERACTION WITH FOLLOWING
.
LOCATION IS ENABLED
REMAINING CHARACTER COUNT
BUTTON TO FEED TWEET TO DASH
POST PRIVACY FILTER
POST WILL BE PERSONALLY DELIVERED TO PROFILES LISTED.
SAY IT WITH
SOCIAL MEDIA.
@MENTION USED TO ROUTE POST TO ANOTHER’S WALL. (MUST LIKE THEM FIRST)
@MENTION THE LOCATION. THESE PAGES USUALLY HAVE A LARGER FOLLOWING.
-TO-
AFFECT THE TAGET MARKETS OF &
ARCH/DESIGN HUMANITARIAN
CATAGORIES ALLOW FOR A FILTERED TARGET AUDEINCE
TARGET AUDIENCE
ESTIMATED REACH CATAGORY OPTION AREA
TOTAL TARGETED, FILTERED FOLLOWERS
S THE BRAND
PLAN PHASE 4
THETEAM
strang. MEET
CULTURE
strang. MEET
It's what makes our firm unique and is the sum of our values, traditions, beliefs, interactions, behaviors, and attitudes.
.. .. .. .. st ra .. .. .. .. ng.
C U L T U R E
strang.
BRANDING
C U L T U R E
strang.
S THE BRAND
PLAN 2015