A Media Missionary is There : Fighting a Suicide Epidemic in Vietnam

Susan has an urgent passion to reach the struggling youth of Vietnam with the hope of the gospel through social media. In an interview, she shared heartbreaking realities: “Just last week, we lost two [youth]. They go to “wreck” together (commit suicide). They jumped into the river, and we lost two.”

So what is driving young people to such despair?

Susan explains, “The parents of these young people do not give them the support they need to deal with the struggles of life. They lack everything. And when our country developed, the culture of material things came.… The young people, they do not understand their real value.”

She shares, “Their parents put a lot of pressure on them to succeed and not a lot of affirmation for what they are or could become.”

Yet in the face of this crisis, Susan has found an amazingly simple way to bring light:

“I just make super, super simple videos, like when my sister waters our plant. I just capture that moment and talk about how to take care of our heart. It’s just one minute.”

Through bite-sized videos on Facebook, Instagram, and now TikTok, she is reaching a staggering 200,000 followers with bite-sized messages of hope and truth.

“Everything is so simple,” she shares. “If in the morning you have coffee, capture the coffee and keep the content awake to that video.”

Susan is a media missionary, using her skills to creatively impact hearts. When asked what she would say to encourage other believers, she replied:

“Everyone has their cell phone. They just need to give themselves a chance to learn how simple social media can be.”

We are commited to teaching media missionaries across Asia Pacific to use the accessible tools right in their hands to bring the light of Christ into difficult places. And we are seeing young people like Susan take it even further. As she encourages, “This is something anyone can do” to build the Kingdom—one social media post at a time.