MISSION STATEMENT Our team here at Flex Fitness wants to help you achieve your goals. You’ve been dreaming of getting that fit body and now Flex Fitness can make your dreams come true. We’ll kick your ass into shape! Give you all the motivation that you need to lose the weight and build muscle. Are you going to take the challenge? Are you going to get fit and be a better version of yourself? We want to help you so come and pump some iron and get flexed fit!
TABLE OF CONTENTS BRAND IDENTITY 8 - 11 IDENTITY SYSTEM 14 - 17 ADVERTISING 19 - 29
BRAND IDENTITY
C=0 R=185 M=100 G=19 Y=100 B=25 K=26
LOGO SYMBOL
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Combination Mark
LOGO MARK
HELVETICA NEUE Ultra Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPOGRAPHY
Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
C=0 M=100 Y=100 K=26 R=185 G=19 B=25
C=0 M=0 Y=0 K=100 R=35 G=31 B=32
C=50.99 M=45.47 Y=47.07 K=10.09 R=128 G=123 B=119
COLOR PALETTE
IDENTITY SYSTEM
4p6
FL X F I T N E S S 1776 Tin Ave Denver, Colorado 22231
Helvetica Neue 25 Ultra Light 8pt
Phone: 1-800-345-6754 Fax: 1-800-345-0965 www.flexfitness.com
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LETTERHEAD
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Helvetica Neue 35 Thin 12 pt
Helvetica Neue 75 Bold 80 pt
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Amanda Poling Club Manager 1776 Tin Ave Denver, Colorado 22231 Phone: 1-800-345-6754 Fax: 1-800-345-0965
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Helvetica Neue 35 Thin Condensed 13 pt
for more information visit www.flexfitness.com
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BUSINESS CARD
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FL X F I T N E S S
1776 Tin Ave Denver, Colorado 22231 Phone: 1-800-345-6754
Helvetica Neue 35 Thin Condensed 7 pt
ENVELOPE
Helvetica Neue 75 Bold 30 pt
Helvetica Neue 35 Thin 12 pt
W; 57p0 H;24p9
W; 57p0 H;24p9
ADVERTISING
STORE FRONT
IF IT DOESN’T
CHALLENGE YOU
IT DOESN’T
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MAGAZINE ADS
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CHANGE
YOU
PUSH
HARDER
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WHEN YOU FEEL LIKE
QUITTING
THINK ABOUT WHY YOU
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POSTERS
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STARTED
FLEXFITNESS.COM
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BILLBOARD
MENS
PRODUCTS
WOMENS
WEBSITE
Web page view
FOR MORE INFORMATION Amanda Poling amanda@stumail.jccc.edu amanda_poling@yahoo.com