Hello!
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Introducing apparatus media lab A brand communication and user experience design studio - 2 offices, 22 people of which 17 creative, +5 consultants. 6 partner firms, 30+ live client relationships and growing A P P A R A T U S
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Apparatus Timeline
2003
2004
2005
Incorporation
Expansion and Visibility
In June 2003 we incorporated Apparatus with three employees and two projects Brand design and website for Adea and Biocon. Borrowed seats and 800X600
Instructional design projects that included an online comic book that teaches export regulations for corporate employees. A coffee table book and Kingfisher swimsuit calendar print/web increases visibility. Partners with Matrix promoters and presence in Mumbai.
All good things continue and we all go on our second annual junket to make it a ritual. Apparatus, Bangalore moved to a tree lined studio in Whitefield IT corridor in the outskirts. We still operate out of this charming cottage. It is quite a task keeping the clients off our premises.
2006
2007
Big names as clients
New brands and new partners
Design for new technologies
We got listed as preferred vendor for digital brand communication and user experience with Yahoo!, Infosys and Dell. It still continues.
Brand refresh on Kaatizone, Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.
We also worked with Titan and Tanishq on brand websites.
We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.
The arrival of web2.0 and the rebirth of web startups brought us work from valley. The biggest was UGenie.com a bundle deal store that got acquired by Lulu.com.
Strategic Partnership - Gage, Minneapolis, MN to create online assets for brands.
Sakshi ran on for over two years till 2009.
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2008
A team of three from Apparatus were finalists and attended the 24 hour webdesign marathon at Limoge, France.
2009
2010
2011
Domestic seems sweeter
Social, Mobile and Cloud
Growth towards fullservice
Strategically flipped our market to domestic with a strong focus online branding.
Social media strategic partnership with Hodges Digital, Richmond, VA. We strategise, create facebook presence and blogs for large American brands/ institutions.
Two applications on iTunes store, Android heats up with an in-car device.
The number one online brand communication for real estate and infrastructure firms with HDIL, GMR, Total Environment, UKN and Sobha. This clientele is growing. Apparatus becomes the come to agency for web startups Lifeblob, Chakpak, Commonfloor and Myntra.
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The iOS devices were born and we worked on applications. Garcia Media strategic partnership extends to iPad publishing.
Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA. Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.
Bloomberg BusinessWeek reporter visits our offices. He features us as a firm to watchout for. Prerelease partner with Adobe for DPS.
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In the near future, Apparatus will be a brand / user centric full service digital design firm with wider competencies and more studios in the Indian peninsular market.
Apparatus Competence Map
Brand
Web
Devices
Social
Publish
Strategy
Websites/Portals UX
Product Definition
Strategy
Print Design
Identity
Applications
iOS App UX
FB Fanpages
iPad Publishing
Assets
Assets
Android App UX
Twitter Pages
News Design
Design Styleguide
Solution Definition
Technology
Blogs
Technology
Ed Styleguide
SEO/SEM/Advertising
Viral Videos
Technology (CMS)
Content Support Technology
In-house
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With partners
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None at all
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Thank you! Please do visit our website to read case studies: www.apparatus.in. Let us discuss further.
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