01. intercolor
02. consumer attitude
03. color trend
12 summer color
18-5203 TPX
14-4102 TPX
16-1334 TPX
11-0107 TPX
14-1309 TPX
14-1106 TPX
12 summer color
16-0220 TPX
12-0315 TPX
16-5106 TPX
17-4328 TPX
18-4045 TPX
12 summer color
14-6329 TPX
17-1928 TPX
11-4201 TPX
15-0343 TPX
12-0825 TPX
15-1239 TPX
12 summer trend
19-3915 TPX
13-3905 TPX
15-1305 TPX
16-0928 TPX
19-1664 TPX
19-0915 TPX
12 summer color
18-0601 TPX
15-1054 TPX
14-1112 TPX
16-1361 TPX
18-0724 TPX
18-1137 TPX
12 summer color
19-3915 TPX
19-3905 TPX
15-1305 TPX
16-0928 TPX
19-1664 TPX
19-0915 TPX
12 summer color
consumer attitude
down-to-earth eco | 현실적인 친환경
필요성에 의한 디자인
a green retreat
‘make-break-make’ Tomas De Santis의 ’37Celsius-98.6 블레어 로스의 Fahrenheit Web Connected The Coat Rack
Holly Mcquillan의 Reverse pattern Puzzle’ zero waste fashion Starbuck’s cup
Camilla Masi의 젂자레인지 이탈리아 Regina Regis의 ‘측우기 장화’
12 summer trend
consumer attitude
bon,appetite | 좋은, 본능적 욕구 당당해진 란제리 마켓
2010 S/S Wrangler ’We are animals’
파격적인 이슈메이커 레이디가가
‘스바루’ gay marketing
‘ Gekko Luxury Hotel’의 광고
‘여성성,남성성의 노출 그리고 즐거움’
‘SBS 주말 드라마 ‘인생은 아름다워’
12 summer trend
consumer attitude
hashtag | 해쉬태그
창의적인 오픈커뮤니티
‘openideo’
다큐멘터리 영화 ‘Life in a day’ 참여형 인터렉티브 무비
함께 만드는 미래도시
베네통의 ‘boundless virtual plaza’
12 summer trend
consumer attitude
borderless | 경계가 없는 ‘Inception’
‘데파쿠로’
seasonless item
해외 컬렉션의 온라인 생중계
‘District’s Sidewalk Cat Walk’ Luxury + practical
저가 유통의 고급화 젂략
12 summer trend
Pre . instinct
pre . nature
l 객관적인 본능
l 현실적인 내추럴
down-to-earth eco
l 현실적인 친환경
retro, reality, pragmatism, new concept, optimism, adapt, basic, enjoy, boundless, new basis, sharing, controled, natural, optimum, communtcation, near future
re_real_post-real
Bon, appetite
l 좋은,본능적 욕구
hashtag
l 해쉬태그
borderless l 경계가 없는
Pre . future l 이성적인 미래
Pre. classic
l 진정한 클래식 12 summer trend
| 현실적인 내추럴 blue is green artificial nature
vintage & earthy & exotic nuance real ecru bluish & greenish
| 현실적인 내추럴 blue is green
01
02
03
04
05
06
artificial nature vintage & earthy & exotic nuance real ecru bluish & greenish ecru
11-0701 TPX
07
sensory yellow 15-1054 TPX
nude sand
14-1210 TPX
08
sky gray
14-4307 TPX
09
deep teal
19-4941 TPX
french lime
14-0445 TPX
deep water
18-4032 TPX
10
vintage amber 18-1142 TPX
seasoned brown 19-1015 TPX
water green 14-4504 TPX
11
grape fruit
16-1442 TPX
12 summer color
| 객관적인 본능
optimistic glamour controled basic instinct
pale & light greyish tone sensual nude creamy & porcelain
| 객관적인 본능 optimistic glamour
12
13
14
15
16
17
controled basic instinct pale & light greyish tone sensual nude creamy & porcelain anemone
19-2033 TPX
18
oriental lily
17-3619 TPX
cream tan
13-1108 TPX
19
purple cloud 15-3802 TPX
zinc flowers
17-2601 TPX
20
phosphor
13-0633 TPX
watery mint 13-5305 TPX
21
lilac ash
13-3803 TPX
pinky bar
17-1928 TPX
22
orchid ice
13-3406 TPX
Marshmallow 11-4300 TPX
12 summer color
| 진정한 클래식 classic everyday transcend basis easy vintage country heritage monochrome & red accent
| 진정한 클래식 classic everyday
23
24
25
26
27
28
transcend basis easy vintage country heritage monochrome & red accent evening haze 14-3904 TPX
mars red 18-1655 TPX
curry 16-0928 TPX
black olive 19-0608 TPX
angora 12-0605 TPX
29
30
31
32
33
mineral green 16-5917 TPX
warm sand 15-1214 TPX
cloud dancer 11-4201 TPX
cloud burst 17-1502 TPX
moonless 19-4203 TPX
green taupe 17-1310 TPX
12 summer color
| 이성적인 미래 hashtag beauty cool near future
based on blue & green subtle vintage outdoor sensitive feeling
sporty intervention
| 이성적인 미래
hashtag beauty
34
35
36
37
38
39
silicon 11-4800 TPX
smudge pot 14-4103 TPX
aurora 12-0642 TPX
blue moon 17-4328 TPX
dark denim 19-4118 TPX
peach puree 12-1011 TPX
43
44
cool near future based on blue & green subtle vintage outdoor sensitive feeling sporty intervention
40
41
42
apple baker 17-1128 TPX
lavender fog 16-3304 TPX
foliage gray 18-5611 TPX
flint gray 16-5803 TPX
olive wood 17-1019 TPX
12 summer color
| champagnes 22
Marshmallow 11-4300 TPX
01
ecru
11-0701 TPX
31
27
cloud dancer 11-4201 TPX
angora 12-0605 TPX
34
silicon 11-4800 TPX
35
smudge pot 14-4103 TPX
12 summer color
| washed & bleached blue 06
15
water green
watery mint
14-4504 TPX
13-5305 TPX
03
sky gray
14-4307 TPX
37
blue moon 17-4328 TPX
04
38
deep water
18-4032 TPX
dark denim 19-4118 TPX
12 summer trend
| from pink to lavender grey 21
orchid ice
13-3406 TPX
17
pinky bar
17-1928 TPX
13
cream tan
13-1108 TPX
12
anemone
19-2033 TPX
18
oriental lily
17-3619 TPX
19
purple cloud 15-3802 TPX
16
lilac ash
13-3803 TPX
23
evening haze 14-3904 TPX
12 summer color
| amber or coper to foliage grey 10
vintage amber 18-1142 TPX
40
42
44
28
26
apple baker 17-1128 TPX
foliage gray 18-5611 TPX
olive wood 17-1019 TPX
green taupe 17-1310 TPX
black olive 19-0608 TPX
12 summer color
| solar orange to exotic peach 07
sensory yellow 15-1054 TPX
11
39
grape fruit
peach puree 12-1011 TPX
16-1442 TPX
12 summer color
cloud dancer
grapefruit
11-4201 TPX
16-1442 TPX
marshmallow
sensory yellow
11-4300 TPX
silicon
11-4800 TPX
smudge pot 14-4103 TPX
flint gray
15-1054 TPX
peach pure
12-1011 TPX
cream tan
13-1108 TPX
mars red
116-5803 TPX
18-1655 TPX
cloud burst
vintage amber
17-1502 TPX
moonless
19-4203 TPX
18-1142 TPX
seasoned brown 19-1015 TPX
green taupe 17-1310 TPX
aurora
french lime
12-0642 TPX
14-0445 TPX
phosphor
watery mint
13-0633 TPX
ecru
11-0701 TPX
angora
12-0605 TPX
warm sand
16-1442 TPX
nude sand
14-1210 TPX
curry
16-0928 TPX
apple baker
17-1128 TPX
13-5305 TPX
water green
sky gray
14-4307 TPX
blue moon
17-4328 TPX
deep water
14-4504 TPX
18-4032 TPX
mineral green
dark denim
16-5917 TPX
foliage gray
18-5611 TPX
olive wood
17-1019 TPX
black olive
19-0608 TPX
19-4118 TPX
deep teal
14-0445 TPX
oriental lily
14-4307 TPX
pinky bar
17-1928 TPX
orchid ice
13-3406 TPX
lilac ash
13-3803 TPX
evening haze 14-3904 TPX
lavender fog 16-3304 TPX
purple cloud 15-3802 TPX
anemone
19-2033 TPX
zinc flowers
17-2601 TPX
12 summer color
ecru 11-0707 TPX
aurora 12-0642 TPX
nude sand 14-1210 TPX
warm sand 15-1214 TPX
green taupe 17-1310 TPX
seasoned brown 19-1015 TPX
black olive 19-0608 TPX
deep teal 19-4914 TPX
dark denim 19-4118 TPX
cloud dancer 11-4201 TPX
marshmallow 11-4300 TPX
silicon 11-4800 TPX
smudge pot 14-4103 TPX
flint gray 16-5803 TPX
cloud burst 17-1502 TPX
zinc flowers 17-1502 TPX
moonless 19-4203 TPX
12 summer trend
sub peach puree 12-1011 TPX
accent grapefruit 16-1442 TPX
mars red 18-1655TPX
sub vintage amber 18-1142 TPX
sensory yellow 15-1054TPX
cream tan 13-1108 TPX
aurora 12-0642 TPX
phosphor 13-0633 TPX
curry 16-0928 TPX
apple baker 17-1128 TPX
olive wood 17-1019 TPX
watery mint 13-5305 TPX french lime 14-.445 TPX water green 14-4504 TPX
mineral green16-5917 TPX
foliage gray 18-5611 TPX
blue moon 17-4328 TPX sky gray 14-4307 TPX
orchid ice 13-3406 TPX evening haze 14-3904 TPX
lilac ash 13-3803 TPX
deep water 18-4032 TPX
lavender fog 16-33.4 TPX
pinky bar 17-1928 TPX
purple cloud 15-3802 TPX
oriental lily 17-3619 TPX
anemone 19-2033 TPX
12 summer trend
fiesta 17-5614 TPX
apricot candy 13-1021 TPX
geranium 17-1753 TPX
sunshine red 17-1562 TPX
red bud 19-1850 TPX
wood rose 18-1462 TPX
cinnamon 19-1436 TPX
blood rouge 19-1532 TPX
cream tan 13-1108 TPX
grapefruit 16-1442 TPX
mars red 18-1655 TPX
vintage amber 18-1142 TPX
12 summer color
freesia 14-0852 TPX
pale yellow 11-0616 TPX
jaffa orange 19-1454 TPX
antique gold 15-1220 TPX
harvest gold 16-0948 TPX
bronze caramel 18-0950 TPX
limeade 13-0645 TPX
fresh yellow 12-0643 TPX
phosphor 13-0633 TPX
ecru 11-0707 TPX
sensory yellow 15-1054TPX
aurora 12-0642 TPX
12 summer color
lime green 14-0452 TPX
jasmine green 15-0545 TPX
tree top 18-0135 TPX
forest green 18-0435 TPX
peppermint 14-6329 TPX
plastic green 15-6340 TPX
iceberg green 16-5808 TPX
moss green 19-0417 TPX
french lime 14-0445 TPX
water green 14-4504 TPX
mineral green 16-5917 TPX
foliage gray 18-5611 TPX
12 summer color
algiers blue 17-4728 TPX
pale jade 14-4908 TPX
ultramarine 17-4037 TPX
blue cloud 15-3915 TPX
imperial blue 19-4245 TPX
vivid cobalt 18-3949 TPX
estate blue 19-4027 TPX
dark teal 19-4324 TPX
sky gray 14-4307 TPX
blue moon 17-4328 TPX
deep water 18-4032 TPX
dark denim 19-4118 TPX
12 summer color
salmon rose 15-1626 TPX
shell pink 15-1512 TPX
hyacinth 17-3619 TPX
Jewelry lavender 16-3520 TPX
festival fuchsia 19-2434 TPX
raspberry wine 19-1955 TPX
prism violet 19-3748 TPX
deep plum 19-2430 TPX
pinky bar 17-1928 TPX
evening haze 14-3904 TPX
lavender fog 16-3304 TPX
anemone 19-2033 TPX
12 summer color
egret 11-0103 TPX
off white 11-0104 TPX
papyrus 11-0107 TPX
warm silver 12-0404 TPX
vapor blue 14-4203 TPX
cool dove 14-4103 TPX
crude oil 19-4006 TPX
anthracite 19-4007 TPX
silicon 11-4800 TPX
smudge pot 14-4103 TPX
cloud burst 17-1502 TPX
moonless 19-4203 TPX
12 summer trend