Digital Printing Trends 2018
F
ashion of the future has a best friend named customization – from the prints and colours that we opt to wear, to the sizes and shapes that best suit us, fashion increasingly is more about feeling at home with oneself, rather than blatantly following trends. The fashion industry, on the whole, is going through a revolution of sorts with respect to the 'see-now-buy-now' strategy. Products from the runway hit stores and ultimately wardrobes of the consumers, faster than ever. This trend is a direct reection of the fact that fashion events and trends have become increasingly consumer-facing in the age of digital and social media. The strategy ďŹ lls the gap wherein the consumer previously had to wait 6 months to purchase a garment, but now can literally 'see and then proceed' to 'buy' them instantly. Designers and high fashion brands are looking out to capitalize on the hype created around this scenario to not only tap into their customers' demands, but to also battle the hindrances created by fast fashion brands that come out with knock-offs at the drop of a hat. However, this entire change in attitude and business ideals calls for a major shift in the production timeline. Prints and patterns are crucial elements in this chain. With the time and effort involved in traditional screen-printing, quite a hefty number of designers and manufacturers are increasingly looking at digital printing options which comparatively possess a
Digital Printing Trends 2018
shorter timeline. As opposed to its counterpart, digital printing also ensures a higher quality, more unique designs at scale and a myriad of colours and hues. The cost performance for small production runs also translates into looks that can be created on a scale of one – rather than thousands. This directly caters to individual customers' demands by producing personalized designs. Still a relatively new technical development in the domain of fashion textiles, the coming years seem like a rousing period for digital textile printing. However, as this sector experiences a boom within the industry, especially with a significant dip in the cost of ink and print production, it stands the chance of becoming a commonplace within the world of textile printing. Garments such as T-shirts, shirts and dresses might serve as the most common applications in digitally printed textiles but what remains to be seen is the outreach of this particular mode of printing and where it leads to. Here, we have put together trends in the digital print domain which will impact the approaching Spring/Summer 2018 season in a big way, laying a foundation for the future of this promising sector…
Digital Printing Trends 2018
Water Colour Prints Clothes served as canvasses for designers this season aunting motifs that appear to be dissolving and diluting into abstract imagery in watercolouresque ďŹ nishes and ink-blot patterns. Vivid hues pop up against sober white bases for a youthful appeal that embraces a new softness through colour-bleed edges and blotchy watermarked surfaces. Florals and motifs that give off a certain hand painted feel come together to form minimalist placed designs.
Water Colour Prints
Digital Printing Trends 2018
Digital Printing Trends 2018
Retromatic
Let's take a trip down memory lane into the retro-inspired world of the swinging sixties with psychedelic patterns, stripes and blooms taking centre stage. Femininity takes on colour blocked tones with a palette of camel, mustard yellows, navy blues and burgundy reds that mimic the nostalgic mood of current times to a better world in the past.
Retromatic
Digital Printing Trends 2018
Digital Printing Trends 2018
Seascape
Nautical inspirations and stripes have emerged victorious even this season across all age groups. The bolder and more vibrant stripes from Spring/Summer 2017, have given way to mellowed down seascape prints and nautical illustrations that garner a modern graphic appeal. The colour palette takes on shades of blue from ink to cerulean sky which works in harmony to enhance the
Seascape
Digital Printing Trends 2018
Digital Printing Trends 2018
Abstracticism
No longer limited to wall hangings, graďŹƒti and canvasses, abstract prints and patterns lend an art-school inspired feel for Spring/Summer 2018. Tribal inuences rendered through slim, linear designs and modest two-tone geometric patterns, present themselves in a minimalist aesthetic mode whereas all-over prints create an optical illusion in a stark palette of classic black and white.
Abstracticism
Digital Printing Trends 2018
Digital Printing Trends 2018
Tropical Exotica
While previous seasons focused intently on the more whimsical side of tropical prints, Spring/Summer 2018 channels in the darker side of exotic ora and fauna and island life. Temperate prints feature patterns of island-scapes, sandy beaches, tropical wildlife and lush ora and fauna, palm trees and leaves in washed out tones of magenta, green, ochre and blue.
Tropical Exotica
Digital Printing Trends 2018
Digital Printing Trends 2018
Iconography
Satirical takes on modern day daily life references that mirror the dialogue of the times, are presented digitally to invoke a sense of awareness and instil a sort of rebellion against what is not working for us as a society. Bleached portraits of digital photographs of icons, inuencers, an entity or a movement are emblazoned across solid bases in two-tone renders of the classic colour palette.
Iconography
Digital Printing Trends 2018
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