Menswear Round Up

Menswear Round-up

As directional as fashion might be, there is s directional as fashion might be, there is it which forms the backbone of the entire fashion and apparel industry on the whole.

In the constant ebb and flow of the cycle, trends are no longer limited only to alterations in silhouettes , materials, details and colour, but have also start ed extending themselves to the market scenario as we ll. Case in point being the highly popular 'See Now Buy Now' strategy that catapulted the entire industr y into a state of optimism, but has gradually presen ted a few loopholes down the line in its structure.

Fingers point towards the entire concept turning out to be more expensive (owing to shorter delivery time s and product cycles), a logistical fail and an impr essive sales report in the first quarter.

Also, indirectly involved in this situation is the t arget consumer of the times – the Millennial – who d rives the purchasing power and is moving towards mor e wellness and experiential-oriented pursuits

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Menswear Round-up

and doesn't see the point in splurging absentmindedly.

And with this, we come back to our long held f act that fashion is cyclical. The average memb er of the Gen Y army calls for a revival of th e late 1990s and the early 2000s nostalgia whi ch translates itself through the re-emergence of sporty coordinates, roomy silhouettes and p reviously cringed upon ostentatious monograms and logos. A stronger trend can be forecasted in the midst of these revelations which signal a direct shift in the ideology of designers an d brands to include streetwear-inspired clothi ng as a top market driver while targeting the millennial demographic.

This season calls for a rerouting of the dire ctional decisions adopted by the industry in t he recent past and presents an angular spin on the same. FFT analyses and presents to you the key trends from the recently concluded runway presentations held at New York, London, Milan and Paris scurrying up to serve the younger de mographics. www.apparelresources.com

Menswear Round-up

Sports Luxe Athleisure is taking on an identity similar to what was witnessed by denim when it was ďŹ rst in troduced in the 1950s – reckoning that athleisu re is then, not only a passing fad but an entire lifestyle shif t. The past few seasons have observed a revival of sorts in terms of activewear staples such as the hoodie, track suits and windcheaters taking on a more wearable aesthetic which continues to seep through the Spring/Summer 2018 trends as w ell.

As the purchasing power lands into the hands of your average millennial, high-fashion luxury br ands hop onto the sportsluxe bandwagon in an at tempt to channelize attention towards their off erings in lieu of a trend spiked off by vetemen ts.

Incorporation of stretch materials, breathable fabrics and comfort-driven detailing in a colou r palette directly quoting the '90s, are the ke y driving factors for the approaching season. www.apparelresources.com

Sports Luxe

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Menswear Round-up

Menswear Round-up

Hawaiian Shirts Flashback to Johnny Depp in Fear a nd Loathing in Las Vegas – the ins piration for the man of 2018 comes directly from beachside lazing und er palms while sipping some drink, sans your tinted vintage sunglasse s. Say Aloha!

To everything from tropical palm l eaf motifs, pineapples, marine lif e creatures and botanical prints – designers are unleashing their vac ation Pinterest board fantasies le ft, right and centre over Hawaiian button down shirts.

Cool cottons are being competed wi th luxe satins, making use of digi tal printing technologies in an ar ray of fruity colours.

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Hawaiian Shirts

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Menswear Round-up

Menswear Round-up

Short Shorts A reign of fuller silhouettes embracing the lower body is slowly coming to pass, to the relief of many menswear enthusias ts. After bearing and coming out strong from the restrictive fashion pendulum sw inging between stove-pipe skinny to slop py baggy trousers in the past few season s, a tumultuous shift towards a '70s ins pired form is coming pass.

Enter short shorts – smartly cut and ta ilored, yet big enough to ensure ample r oom for movement and air. The nominees i nclude utilitarian style with ample stor age space courtesy pockets; well-tailore d schoolboy styles to sporty cuts satiat ing our increasing appetite for athleisu re based comfortable apparel options.

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Short Shorts

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Menswear Round-up

Menswear Round-up

Art of the Matter Clothing served as blank canvases for de signers and high fashion brands alike, g iving them ample area per metre to exerc ise their artistic talent. Sometimes wit h maximal ode to the dreamy swirls of Va n Gogh or the more political charged att itudes of Kandinsky, artistic prints are in both their minimal and all over the p lace avatars as the patterns for the approaching seas on. Abstract art, graphical illustration s, watercolour inspired prints, ink blot , kaleidoscopic iconography – and more, rendered themselves on numerous runways over museum-worthy silhouettes.

Techniques such as embroidery, patchwork and applique also aided in the depiction of artsy surface textures.

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Art of the Matter

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Menswear Round-up

Menswear Round-up

Belted Basaics The eminent success of wraparound silhoue ttes and robes has led to a rise of cinch ed waists in the menswear department. No longer associated with the hourglass femi nine form, a sense of neutrality and acce ptance is being observed throughout, both in menswear and womenswear categories, as attention to the waist is spawned.

Belted jackets – mostly trenches, took th e Spring/Summer 2018 runways by storm at the recently concluded international fash ion weeks.

Materials aunt lightweight characteristi cs in a dominant colour palette of mostly neutrals comprising of khaki, camel and w hites, among a few deep hues and are emer ging as an important product category in apparel.

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Belted Basics

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Menswear Round-up

Menswear Round-up

Nylon Nation Long gone are the days when you would bla tantly associate nylon to athleisure and streetwear inspired apparel. With the spi ke in demand of utilitarian, high perform ance and comfort based fabrics; designers have become increasingly conscious and re ceptive to the deployment of synthetic ma terials within their collections.

Oversized boiler suits and shiny track su it options prevailed under the sportsluxe category while oversized bomber jackets a nd parkas presented in techno nylon, made a case in point for more approachable garments. A trend for oďŹƒce-core dressing was addressed with tailored classics in a neutral palette, which directly channels the millennial working-class dominant tod ay.

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Nylon Nation

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Menswear Round-up

Menswear Round-up

Monochro Magic Bid adieu to seasonal print parties as fashion harbours a tilt towards more s elective and focused minimalist tenden cies.

After surďŹ ng a season dominated by pri nts and patterns, a colour relief swee ps over the international runways for the approaching summer 2018 season.

Experimental colour palettes pose as a ntidotes for past season’s fascination with neutrals.

Head-to-toe tonal separates and colour block coordinates are sitting well wit h brand and designers alike, ushering them to play with vibrant and icy past els channelling in the mood of summer and vibrantly electric tones that addr ess the current hype surrounding sport swear.

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Monochro Magic

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Menswear Round-up

Menswear Round-up

Logo Gram Channelling the nostalgia surrounding the 1990s and early 2000s and directly address ing the consumer of the day – the ‘Millenn ial’, designers and brands did not shy awa y from reintroducing their brand logos and monograms by emblazoning them across T- sh irts, shirts, jackets, trousers, shorts, j eans – you name it and you’ve got a design er giving it to you!

Owing directly to the trend set in motion by outrageous popularity of Supreme and Gu cci among the influencers and your average millennial, designers are going all out an d big when it comes to showcasing their br and identity onto their creations. Be it a logo, a monogram, a pattern or a slogan th at the brand is recognized by – expect to see branding as the centre of attention in the coming months!

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Logo Gram

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Menswear Round-up

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