AVALON Spring Section 2017

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Coming April 13, 2017 Celebrate the grand opening of Avalon’s Boulevard East. The Boulevard will transform April 13 into a vibrant street festival celebration throughout the entire day featuring exciting entertainment, chic fashion vignettes, specialty handcrafted cocktails and more.

See the schedule of events on page 4 of this Avalon special section.

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Hammer Made comes to Georgia Dress them up. Dress them down. A Hammer Made shirt is designed to move and fit every lifestyle.

The first thing you will notice when you put on a Hammer Made shirt is they are made to go where you go. This was the goal when founder and CEO, Jason Hammerberg, opened the doors of his first store in Minnesota in 2009. Since its debut, the store has opened new locations in Minneapolis-St Paul, Chicago, Boston and, this spring, two stores in Georgia. Avalon in Alpharetta is scheduled to open in April and Lenox Square in Atlanta in May. Hammer Made specializes in shirts for men, aimed at customers who want a higher quality than fast-fashion without the price tag of designer brands. They source fabrics from the finest European mills and work with a family run factory to make limited runs.

Jason typically buys sixty meters of fabric, which means each style on average produces thirty shirts. This ensures you will not be wearing the same shirt as your coworkers or friends. Hammer Made releases new shirts every week. The floor is always flush with new styles so each time you visit you will see new merchandise.

Every detail of a Hammer Made shirt

is on trend and on purpose, including the small things, from a touch of detail on the gusset to the unexpected trim color and

the contrasting thread and button selection.

They offer two fits: tailored and slim. All shirts are long enough to tuck in, yet short

enough to wear untucked. The shirts are so versatile, you can go from boardroom to date night wearing your Hammer Made.

Hammer Made also produces its own ties and pocket squares, which are all Italian silk and limited run that are woven and made in Lake Como, Italy. They are on trend with their sock game and produce fun, colorful designs that are a great way for any guy to accessorize and have fun with his look. The Colorful leather goods such as belts, laptop holders, weekend bags, and wallets round out the assortment and are made by Hammer Made.

If shopping is not your thing, you are going to love their Shirt of the Month Club.

Your own personal stylist will get to know your likes and dislikes and select the perfect shirt for you every month. The only cost to you is the cost of the shirt; it can’t be easier than that.

When we asked Jason what drives his passion he said, “It’s fun to see guys who typically don’t get excited about clothing get excited about our shirts. I love to hear their stories when they come back and tell me all the compliments they received.”

Atlanta, your new shirt addiction begins this spring.

AVALON

OPENING APRIL 13

Because you are not one dimensional, we design our shirts to ďŹ t your function.

Professional, casual, off-the-clock and date night.

All of our shirts are exclusive designs, about 30 shirts in limited runs.

Crafted from the ďŹ nest, most current fabrics in the world.

Our distinctive design features and surprising details separate our shirts from the rest.

To say nothing of what they do for you.

8150 Avalon Blvd. Alpharetta, GA 30009 877-347-8148 HAMMERMADE.COM

Spring 2017 | 3

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Avalon’s Boulevard East set to open April 13 Avalon in Alpharetta, will double in size, adding 1,000 jobs, 350 residents and 20 stores and restaurants to the community.

Avalon will debut its expansion, Boulevard East, on April 13, with a 13-hour grand opening celebration.

Boulevard East will bring new luxury homes, restaurants, retail and office space, all of which will open to the public on April 13. And opening in January 2018, the Hotel at Avalon and Alpharetta Conference Center will serve as the crown jewel of Boulevard East, the final piece of the entire Avalon community.

Twelve retailers and eight restaurants will open on Boulevard East, bringing new shopping opportunities and more of Atlanta’s top chefs to Alpharetta. Retailers include: Brooks Brothers, Urban Outfitters, Scout & Molly’s, Levi’s, Williams Sonoma, Hammer Made, Boogaloos, Lucky Brand, Pottery Barn, South Moon Under and Boardroom Salon for Men. Restaurants include: Barleygarden Kitchen and Craft Bar, District III, Jeni’s Splendid Ice Creams, Chick-Fil-A, Rumi’s Kitchen, MF Sushi, Brine Seafood Shack and a chef-driven restaurant at the hotel that will be revealed at the grand opening.

Boulevard East will also welcome more green space, including The Courtyard, an intimate gathering place that will host smaller events. Boulevard East will also connect to the “Alpha Loop,” making Avalon even more walkable and connected to its surroundings.

Since its opening in October 2014, Avalon has surpassed expectations and set the industry standard for “experiential retail.”

Boulevard East debuts just in time for Avalon’s beloved spring event programming. The 2017 Signature Events line-up includes 2017 Signature Events lineup, which includes Little Acorns, AvalOM, Avalon Nights Live and The Punchline Comedy Night. Little Acorns, AvalOM and Avalon Nights Live kick off April 4, April 5 and April 7, respectively, and will occur weekly through October. Punchline Comedy at Avalon will take place once a month beginning April 3.

Upcoming Avalon Events: Savor & Celebrate: April 12 from 7 to 10 p.m. on Avalon Boulevard. Guests will dine and sip on delicious fare and handcrafted beverages from Avalon’s exciting new dining options like MF Bar and Brine Fish House, as well as live entertainment from The Equinox Orchestra and Blair Crimmins.

Tickets for Savor & Celebrate are available now for $250 per person or $400 per couple. All proceeds will benefit City of Refuge, an organization that transforms the lives of people in Atlanta’s most impoverished communities by equipping them with the tools to succeed. To purchase tickets, visit Avalon’s website.

Kentucky Derby Party: On Saturday, May 6 from 3 to 10 pm., celebrate the third

APRIL 13 SCHEDULE OF EVENTS 9 a.m. Opening Ceremony 1st Street and Avalon Boulevard The day kicks off with a special ribbon cutting ceremony at the corner of 1st St. and Avalon Blvd. featuring speeches from community leaders and our ExperienceMakers. After the ribbon is cut and the expansion is officially open, guests will enjoy the first view of Avalon’s newest additions, including chef-driven dining destinations and best-in-class retailers.

annual Kentucky Derby Party with Avalon.

The Plaza will be transformed into a glamorous party with a jumbo viewing screen to watch the race, along with live performances from Yacht Rock Schooner and a DJ. Derby enthusiasts can also purchase raffle tickets to enter 1 of 3 prize packages and place “bets” on their favorite horses (proceeds benefit Bert’s Big Adventure). Put on your fancy hats and bowties, grab a mint julep and let the fun begin! This event is free to the public.

Easter Bunny at Avalon: April 1 through 15 spring into springtime with the Easter Bunny at Avalon! Enjoy an egg-cellent photo opportunity with everyone’s favorite furry friend. Photo packages start at $15. The photos will be held at Concierge and hours are as follows: Sunday through Thursday 12 to 7 p.m. (with a break from 3 to 3:45 p.m.); Friday and Saturday 10 a.m. to 7 p.m. (with breaks from 12 to 12:45 p.m. and 4 to 4:45 p.m.

Hop-a-Long Easter Egg Hunt: Saturday, April 8th - 8:30 a.m., 0 -3 age group; 9:30 a.m., 4-7 age group (**pre-registration required) Heart & Sole 5K: On Saturday, April 22 at 7:30 a.m., walk, run, or catch a ride in a stroller to the finish line at the third annual Heart & Sole 5K benefitting The Lionheart School! And, be sure to stick around Avalon for the post-race party in The Plaza including awards, giveaways, and complimentary cocktails. For registration visit: http://www. experienceavalon.com/events/eventitems/ heart-and-sole-5k/ Avalon Signature Events: Little Acorns: Every Tuesday morning from 10 a.m. to noon, parents and caregivers

are invited to bring their pre-school aged tots for free playtime in The Plaza. Weekly surprises will include face painters, storytellers, visits from favorite characters and more. This event begins on April 4 and lasts through Oct. 24.

AvalOM: Breathe in. Breathe out. Every Wednesday evening from 6 to 7 p.m., fitness fanatics can enjoy a free wellness class in The Plaza. Classes will be a variety of yoga and barre, and will be led by expert instructors from Flywheel Sports, lululemon, Athleta and more. This event begins April 5 and lasts through Oct. 25.

Avalon Nights Live: Unwind from a long week with live music every Friday evening from 6 p.m. to 8 p.m. in The Plaza. Families and friends are invited to sit back, relax and enjoy music performed by local artists.

Guests are welcome to grab to-go food and drinks from Avalon’s famed eateries like Oak Steakhouse and Branch & Barrel, and bring their meals for an evening out on the Plaza. This event begins April 7 and lasts through Oct. 27.

The Punchline Comedy Night at Avalon: Throughout spring and summer, join The Punchline for lots of laughs with live comedy acts in Palmer Plaza (located between Oak Steakhouse and Colletta). The performances last about 90 minutes and are recommended for ages 13 and older.

Punchline Comedy kicks off on April 3 and repeats each month.

Signature Events will involve Avalon retailers, restaurants and other community members. For the latest information on upcoming events including weather cancellations, visit Avalon’s website at experienceavalon.com.

10 a.m. – Noon Sweets & Smiles The Plaza Parents and caretakers of littles ones are invited to The Plaza for a kid-centric celebration with Avalon. Enjoy family-friendly fun with music from Sir Crazy Pants, interactive games, activities specially designed for tots and special visits from celebrity guests.

Treats galore will be available for all to enjoy.

2 – 5 p.m. Flavor & Flair The Boulevard No need to travel to Madison Avenue or Rodeo Drive for the latest in fabulous fashions. Avalon Boulevard will transform into a fashion week scene with vignettes from our stylish retailers and the latest tunes from a celebrity DJ. Stroll down the Boulevard and get inspired by all the trendy new looks.

5 – 7 p.m. Bubbly & Bites Palmer Plaza Looking to relax and mingle after work? Visit Palmer Plaza for specialty cocktails and delicious bites from acclaimed Oak Steakhouse and Colletta and enjoy acoustic music as the afternoon turns into evening.

7 – 10 p.m. The Boulevard Bash!

The Courtyard on Avalon Boulevard As the sun sets on the Boulevard, Avalon Insiders will fill the streets to celebrate. Explore Avalon’s newest additions, and spend the evening under the stars with craft cocktail stations, special celebrity guests and fun musical performances for a night you’ll never forget.

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Beautiful and daring

Spring 2017 is all about the details! From the sleeves to the fabric we are loving all the mixes of soft feminine looks and vibrant bold prints. We love being able to blend different trend generations from the 70s through the 90s. Our fab’rik girl is stepping out and trying new twists on all these previous trends and feeling more daring and beautiful than ever.

ASHER belle sleeve top with fab’rik Overall Dress $52

Lace Cross Back Ruffle Dress $68

Sail Away TAKE ME AWAY ON A SPRING BREAK GETAWAY! GET THE LOOK TODAY.

20% OFF

ITEM OF CHOICE WITH THIS AD

(located in Avalon)

www.fabrikstyle.com

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Refreshingly simple glamour Drybar is a refreshingly simple concept: No Cuts. No Color. Just Blowouts, for only $45.

One of the best parts about Drybar, besides the awesome blowouts, is the experience.

Unlike a traditional salon, at Drybar you sit at a beautifully appointed bar while watching chick flicks and being served complimentary beverages. They’re known for their top-of-the line customer service and relentless focus on making every client they see look and feel like a million bucks. With over 65 locations, two here in Atlanta, Drybar Alpharetta, 4155 Avalon Blvd and Drybar Buckhead, 102 West Paces Ferry Rd NW. Drybar Alpharetta offers a private VIP Room with 4 styling chairs - perfect for small parties! Drybar also has their own product line crafted for the perfect blowout at home; it’s available for purchase in their shops, online, in Sephora, Nordstrom, Ulta and QVC.

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Make Avalon your new home Avalon now offers two outstanding apartment communities, providing exceptional experiences in the timeless art of living well in the heart of Alpharetta.

Welcome to Haven and Veranda.

Haven at Avalon has one- and twobedroom apartments with a number of features and amenities to fulfill your every need. Every luxury home, which come in one of three rich interior finishes, offers granite or quartz countertops, stainless steel appliances, designer tile backsplashes, full-size washers and dryers, USB charging outlets, deep kitchen sinks, wood grain plank flooring, premium carpet, designer lighting, and more.

Step outside your home and you’ll have access to our 24-hour fitness center with the latest equipment, an all-access members lounge with bar and kitchen, our rooftop terrace complete with a saltwater pool, and an outdoor lounge and fire pit for grilling and relaxing. Move in today at HavenAtAvalon.com.

Veranda is our newest addition to Avalon’s residential offerings, opening April 2017.

These one- and two-bedroom homes deliver all the comforts of modern luxury and then some, including quartz

countertops, plank flooring throughout your home, French door refrigerators, frameless shower doors, and elaborate bath tiling. We believe in leading a healthy lifestyle. In addition to our fully-equipped fitness center, you will be able to multitask with our center’s treadmill desk. Discover a new meaning to working from home with conference rooms and WiFi-enabled micro-offices available for rent. Now available for pre-leasing, explore more at VerandaAtAvalon.com.

Whichever community you choose, take advantage of the Concierge service that delivers the best of the Avalon lifestyle— time-saving, life-enhancing, resort-level luxuries—right to your doorstep, too.

Finally, open the door to walkability; simply stroll down the boulevard for the best of shopping, dining and fun at the center of it all.

Learn More About Haven and Veranda Today.

Haven and Veranda are more than modern luxury living. Contact us today to schedule your personal tour.

855-912-8154 leasinghaven@matrixresidential.com leasingveranda@matrixresidential.com

NOW L 1& 2 BE EASIN DRO G OM S

Haven and the new Veranda at Avalon offer a new experience in the timeless art of living well, infusing resort-level hospitality throughout a walkable community of shopping, chef-driven dining, working and entertaining all in the heart of Alpharetta.

855-912-8154

www.HavenAtAvalon.com www.VerandaAtAvalon.com

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Join Avalon for our Spring Events!

TUESDAYS • 10AM - 12PM

WEDNESDAYS • 6-7PM

FRIDAYS • 6-8PM

STARTING APRIL 4TH

STARTING APRIL 5TH

STARTING APRIL 7TH

Tot playtime in the Plaza every Tuesday with our ExperienceMakers.

Breathe in. Breathe out. Come salute the sun with us with wellness classes in the Plaza.

Unwind after a long week with some fun live music in the Plaza.

SMILE! APRIL 1ST through APRIL 15TH

MAY 6TH

FIRST MONDAY OF THE MONTH

STARTING APRIL 3 Laugh on with live comedy acts, drink specials, and more!

3 - 10PM Join us for a glamorous party with a jumbo viewing screen to watch the race, along with live performances from Yacht Rock Schooner and a DJ. Put on your fancy hats and bowties, grab a Mint Julep, and cheer on your favorites!

He rt&Sole5K April 23, 2016

B E N E F I T T I N G

T H E

L I O N H E A R T

S C H O O L

AT AVA L O N

APRIL 22ND

APRIL 8TH

Celebrate the coming of spring with our Easter egg hunt. *PRE-REGISTRATION REQUIRED

Walk, run, or catch a ride in a stroller to the finish line at the Heart and Soul 5K benefitting The Lionheart School.

ExperienceAvalon.com #AvalonInsider