7 Francisco Vista by Warrin Team

MarketingPlan

7

FRANCISCO VISTA

PRESENTED

KARA & PAUL WARRIN

April 11,2025

Dear James,

Thank you for the opportunity to present the following marketing plan for your property. We truly appreciate the time you?ve spent with us discussing the special features of your home and sharing your financial goals and timeline

Enclosed, you?ll find a comprehensive marketing plan designed to give your home the exposure it needs to attract the right buyer We hope this plan, along with the details about our team and Sotheby?s International Realty,will assure you that I am highly qualified and deeply committed to marketing your home successfully

Our partnership with Sotheby?s International Realty offers you unparalleled local expertise and service, combined with a global network to ensure your property reaches a wide audience Over the years, we?ve successfully represented numerous distinctive properties across Marin, achieving maximum value for our clients while adhering to their desired timelines

We would be happy to discuss any aspect of the plan in more detail. As you know, this is a collaborative process, and your input is invaluable every step of the way We are always here to answer any questions and support you throughout this transaction.

It would be an honor to represent you and guide you through this important journey.

Sincerely,

Kara Warrin

Global Real Estate Advisor

Golden Gate Sotheby's International Realty

415 4077979

Kara@WarrinTeam.com

OUR RECENT SALES

210 Beach,Belvedere $23,350,000

Paul Warrin

Global Real Estate Advisor

Paul@WarrinTeam.com

TOP 100 AGENT

SOTHEBY'S INTERNATIONAL REALTY

Global Real Estate Advisor 415 4077979 kara@warrinteam com Lic.# 01882747

With over two decades of expertise, Kara Warrin has become a cornerstone of the Marin real estate landscape, celebrated as one of the most accomplished realtors in the Bay Area, and top 100 globally within Sotheby?s International Realty. With a proven track record of over $2 billion in sales, Kara has established herself as a leader in the luxury market,consistently driving her team to achieve #1rankings in sales volume and transactions in the Bay Area Notably,in 2022 and 2023,she set record high-sales prices and achieved the shortest days-on-market in Belvedere, underscoring her commitment to delivering exceptional results

Kara is renowned for her white-glove service, distinguished by her exceptional vision, meticulous attention to detail, and extensive expertise in both real estate and design. She collaborates closely with clients to prepare their homes for sale and identify lucrative investment opportunities, ensuring their needs are met at every stage of the process. Her intuitive ability to envision a property?s potential, combined with her design skills and the expertise of her distinguished team of vendors,allows her to bring that vision to life Her professionalism and deep industry knowledge have cultivated a loyal and ever-growing clientele, solidifying her reputation as a trusted leader in the field A consistent top producer and expert in Marin luxury real estate, Kara?s success is built on her innate ability to understand her clients' needs and deliver outstanding results. Her referral-based business reflects her relationship-focused approach and her unwavering commitment to exceeding expectations

Living on the Belvedere Lagoon with her husband,their three children,and their adored Vizsla,Penny Lane, Kara?s family is at the forefront of her success, and she takes great pride in her role as a devoted mother. Her eldest son, Zachary, is finishing his senior year at Northwestern University, while Alexa is excited to begin her studies at Amherst College this fall Katie, a rising senior at Branson, is an undefeated varsity tennis player When she's not closing real estate deals, Kara cherishes spending quality time with her family and staying active through running, skiing, and playing competitive tennis A strong advocate for community involvement, she takes an active role in organizations such as the Marin General Raccoon Branch, the San Francisco Yacht Club Auxiliary Board, and the Belvedere Tennis Club Choosing to work with Kara means not only hiring a top real estate agent but also gaining a committed partner who is genuinely invested in your success

TOP 100 AGENT

SOTHEBY'S

With over two decades of unparalleled expertise,Paul Warrin stands as a pillar of the San Francisco real estate landscape, renowned as one of the Bay Area?s most accomplished and trusted realtors. A proud fourth-generation San Franciscan,Paul possesses a deep-rooted understanding of the local market,bolstered by a remarkable career that boasts over $2 billion in sales. His clients and colleagues alike admire his unwavering attention to detail, deep market insight, and masterful negotiation skills, all of which have earned him a stellar reputation as a consummate professional

At the helm of the Warrin Team, Paul has achieved industry-wide recognition, consistently earning top accolades: ranked among the Leading 100 Realtors in the San Francisco Bay Area and the Top 125 Small Teams nationally for sales volume by RealTrends Verified They have also maintained their position as the #1 Team at Golden Gate Sotheby?s International Realty for both sales volume and transactions and are counted among the Top 100 Agents and Teams worldwide within Sotheby?s International Realty. To date, Paul and his team have closed over $2.5 billion in residential real estate, including an impressive $338 million attributed to the San Francisco market alone. However, for Paul, true success extends beyond figures; it lies in surpassing client expectations and cultivating relationships that endure well beyond the transaction His unwavering mission for every transaction is to ensure a client experience that is nothing short of exceptional

Before embarking on his illustrious real estate career, Paul honed his entrepreneurial spirit and analytical acumen in the tech industry, working with trailblazing start-ups and leading companies such as Microsoft He also founded and successfully sold a payment processing company, drawing on his master?s degree in computer science.

Outside of real estate, Paul is an enthusiastic adventurer and family man Whether skiing down challenging slopes, enjoying a competitive tennis match, or exploring new destinations, he brings the same energy and passion to his personal life as he does to his professional pursuits

When you work with Paul Warrin, you?re partnering with a dedicated professional who combines local expertise, proven results, and a client-first philosophy Whether you're buying or selling, Paul's experience, insight,and dedication position him as the perfect guide for navigating the competitive San Francisco market

What OurClientsAreSaying

RichardB.

"Kara wasthe quintessential professional, at once realistic in her assessment and imaginative inthe presentationof our house. She and her team remained even-keeled in the face of a choppy market, keeping us fully informed while driving to a successful conclusion. We feel quite positive about the result and the experience that led uptoit."

SusanR.

JohnL.

Jennifer W.

"Kara andPaulwere amazinginhelpingusbuythe home of our dreams! Kara took the time to understand the criteria we were looking for, sent all options to explore, and then made sure that when we submitted a bid, it was a competitive offer based on her thorough research on the comps and what would be the ideal/ terms/price, etc. Paul also pre-read all the house disclosures and translated this into layman's terms which were invaluable in understanding what we were in for. Kara and Paul had our best long-term interest in mind and operated with the highest integrity ? it was not at all about "closing a deal". Kara and Paul also worked closely with our banker on the best bid terms and then also worked closely with the title company to close on the house in a seamless fashion. I feel extremely fortunate and cannot thank Kara and Paul enough for helping us land our true dream house!"

"Paul is extremely knowledgeable, and also extremely responsive. No problems calling him on the weekends or even when he was on vacation. I highly recommend him and already planning to use him for the sale of my previoushome.?

"Kara and her powerhouse team made the experience of both buying and selling in the complicated Marin market a nearly effortless experience for us. Her extensive knowledge of the market, deep local contacts, and utmost professionalism allowed us to find exactly the property we wanted. While preparing the house to sell, Kara?s exquisite design sense, her willingness to go far above and beyond to show the house to its advantage, and her savvy marketing skillsenabled usto get absolute top dollar for the property. Kara's responsiveness is unparalleled ? no question seemed too small or too silly, and from start to finish her focus on every aspect of our transactions not onlyreducedour stressbut made usfeelpamperedthroughout the process."

WilliamM.

MarkF.

"Paul and Kara transformed our Marin home into a showcase home. Paul's market knowledge and Kara's keen sense of style proved to be a powerful combination. At every stage of the process, Paul exceeded our expectations. His market knowledge, negotiating skills, and insistence on perfection in preparing and marketing was simply extraordinary. Although Paul's services are in high demand, he alwaysmade usfeelasthoughwe were hisonlyclient."

"Kara and her amazing team made process of buying and selling our home seamless.From the first timewe met,she demonstrated a collective calmness and thorough understanding of the real estate market. Kara's professionalism and continual support throughout the process, as well as her unbelievable ability to visualize what the rest of uswouldnever be able toimagine,made our dream a reality.?

PaulS.

?Kara and Paul were absolute pros start to finish. Extremely focused, clear and knowledgeable. We sold quickly at an excellent price thanks totheir team' preparationandexecution.?

Thereisalwaysamarket for theexceptional...

ThePlan

It is with great enthusiasm that we embark on the journey to sell your extraordinary home, and we appreciate the opportunity to collaborate with you. Recognizing the unique qualities of your property, we understand that it aligns seamlessly with the caliber of homes that Golden Gate Sotheby?s International Realty was designed to represent

At the Warrin Team, we bring a dynamic approach to real estate, leveraging the unparalleled resources and global reach of Sotheby?s International Realty Our goal is to showcase the distinctive features of your home and ensure it receives the attention it deserves in the market

In the forthcoming marketing plan, we outline a strategic process that encompasses the steps we will take to maximize the visibility and appeal of your property Our team is dedicated to delivering exceptional results and ensuring a seamless experience for you throughout the selling process

Thank you for entrusting us with the sale of your remarkable home We look forward to achieving success together.

Phase1:Off-Market

This will be an opportunity to test the market and gauge feedback for the property. While off-market you have flexibility with pricing and leverage with potential buyers, as you can always pursue putting it on the open market.The plan is to put the home on the market as soon as possible. We will show it off-market,but only while we get photos done

- The listing will be shared with top agents in Marin, San Francisco,and other key markets

- The listing will go out confidentially to the very top Sotheby?s agents around the world

- The listing will also go out to the top clients of the Sotheby?s Auction House

- We will use our list of Bay Area executives and other means to reach out directly to buyers

Phase2:On-Market

In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

- The listing will go on the MLS

- Advertisements in the appropriate publications to reach our target audience

- All buyers will be properly vetted before arranging any showings

On-the-Market

- The listing will go on the MLS

- Advertisements in the appropriate publications to reach our target audience

- All buyers will be properly vetted before arranging any showings

OnlineMarketing& GlobalSyndication

Your home will have the best possible online exposure. Sotheby?s websites have over 2 5 million unique visitors per month, 5x higher than our nearest competitors

Your home will be featured on:

- Customized Website with Domain for your property: 7FranciscoVista com

- Featured Prominently as Extraordinary Property of the Day for Golden Gate Sotheby?s International Realty,reaching over 23,000 followers

- Featured on the Team's personal website: wwwWarrin com

- Global Launch with Golden Gate Sotheby's International Realty

Your affiliation with Sotheby?s International Realty allows your property to be marketed globally through paid top tier channels including sir com, GoldenGateSIR.com, WSJ.com, MansionGlobal.com* , LuxuryEstate.com* , FT.com (Financial Times)* , JamesEdition com, HomeFinder com, PropGoLuxury com (Asia), Juwai.com (China), Zaobao.com (China)* , House 24 (Italy), RealBuzz.com, CountryLife co uk, HomeAdvertscom, Nikkei com (Japan), SFGate com, MercuryNews.com, Barron?s, Bloomberg.com, Expansion, Homes.com, Land and Farm, Lands of America, LandWatch, NextDoor, Realtor com, Z-Property

- Zillow,Realtor com,Redfin,Trulia,etc

- Featured on Golden Gate Sotheby's International Realty Website (wwwGoldenGateSIRcom)

- Featured Sotheby's International Realty Website (www SothebysRealty com)

A global website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations. In 2021, the site reached a total of 46.5 million annualvisitors.

- BayAreaPropertyVideos.com

Golden Gate Sotheby's International Realty?s YouTube channel is the largest in the SF Bay Area, reaching millions of viewers worldwide. With over 7,210 subscribers and counting,our localpropertyvideochannelfar surpassesallcompetitors.

PropertyPreparation

In our commitment to ensuring the success of your home sale, we go beyond just listing your property. Our expertise allows us to recommend strategic improvements to enhance your home's attractiveness and marketability If you choose, we can coordinate and schedule trusted professionals to carry out these enhancements,ensuring a seamless process

We understand the importance of showcasing your property in the best light possible. That's why we focus on highlighting key areas that will resonate with potential buyers ? from the inviting yard and grounds to the functional workspaces and the entertaining possibilities your home offers

In regions where property inspection reports are expected, we've got you covered We can assist in locating reliable inspectors and manage the coordination of these essential reports, providing you with peace of mind and transparency throughout the selling process.

StagingYourHome

Elevate your home's value with our expert staging service. We propose strategic aesthetic changes to make your property stand out, expanding the pool of potential buyers. Our approach accelerates buyer connections, helping them fall in love with your home quickly In the competitive market, staging is not just a luxury; it's an investment to maximize your property's appeal and streamline the selling process

Trust us to create an irresistible allure that ensures a successful sale Our meticulous staging goes beyond aesthetics, evoking emotions and helping buyers envision themselves in your space With a few carefully chosen improvements, we set the stage for a seamless and swift selling experience, making your home a standout choice in the real estate market

Photography

Our high-end professional photographer will do a full photo shoot with pictures to use in all marketing materials The photographer uses professional lighting equipment and wide-angle lenses in order to create the best possible presentation for your property

Video

We collaborate with the industry's leading production company to craft Hollywood-level videos, ensuring stunning color grading and post-production quality Our collection includes both long and short videos strategically tailored to showcase your property across prominent platforms such as YouTube, various real estate websites, Facebook, and Instagram.

Furthermore, our global network of affiliates contributes high-quality videography, propelling Sotheby?s International Realty to #1 in video views and subscribers on YouTube. This achievement far surpasses both local and global competitors, drawing the attention of today's buyers from around the world to our exceptional listings.

Locally, our bayareapropert yvideos.com YouTube channel dominates the San Francisco Bay Area, reaching millions of viewers worldwide. With over 4.7+ million property views and 9,360+ subscribers to date, our local property video channel stands as the largest in the region, outperforming all competitors

PropertyWebsite

We will create an exclusive online showcase for your property with a dedicated website that goes live during its off-market period.Only pre-screened buyers will receive access,ensuring a secure viewing experience

PropertyShowings

Property viewings are available by appointment, ensuring a personalized experience for potential buyers To maintain the exclusivity of showings, thorough vetting of all buyers will be conducted before scheduling any appointments

Networking& ExclusiveGroups

With an extensive network encompassing key players in both the Marin and San Francisco real estate markets, we proactively reach out to agents who are most likely to have qualified buyers for your property. Our approach involves personally informing them about the imminent listing, leveraging our broad connections to maximize exposure and attract potential buyers

We are fortunate to be part of the Top Agent Marin Network Through this network we can publicize your listing in advance to the top 10% of agents in Marin These are the agents most likely to bring the buyer for your sale.

EmailMarketing

Our comprehensive email marketing strategy will strategically target key audiences to maximize the impact of your property listing We will begin by sending engaging email campaigns to two primary groups:

- Top 5,0 0 0 San Francisco & Marin Agent s: Leveraging our established connections, we will directly reach out to influential agents in the San Francisco and Marin markets who are well-positioned to bring qualified buyers to the table

- Personal Email List of 5,0 0 0 + Pot ent ial Buyers & Referrals:

Our extensive network includes a personal email list of over 5,000 potential buyers and referrals, ensuring your property is presented to a curated audience with genuine interest

To capitalize on the crucial initial weeks on the market, we'll launch a customized campaign focusing on local neighborhoods, surrounding areas, and agent spheres of influence Our consistent, unique, and personalized strategy aims to maximize the impact of your home's listing.

SocialMedia

In today's real estate landscape, social media is a pivitol tool for property marketing At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

MarketingUpdates&Reports

Each week, you will receive a comprehensive email summarizing key activities related to your property This detailed report will cover market activity, inventory levels, comparable properties (comps), showings, website statistics, marketing efforts, and any updates pertaining to your property. Stay informed and up-to-date with our weekly summaries, providing you with a transparent overview of the ongoing progress and exposure of your home in the market.

NeighborhoodMap

We prepare a detailed neighborhood map to help familiarize potential buyers with all the local restaurants,shops and amenities.

FloorPlans

Unlock the potential of your property with our high-quality, full-color floor plans. For the average buyer, visualizing the layout of a property can be a challenge, and remembering it after visiting multiple homes is even more difficult. Our comprehensive floor plans bridge this gap by providing your prospective buyers with a clear and vivid representation of your property's layout. With this invaluable tool, you can ensure that the distinctive features and spatial dynamics of your listing are easily understood and, most importantly, unforgettable Elevate your property marketing strategy by offering buyers a visual experience that resonates long after they've explored multiple listings.

PropertyBrochures&PrintMarketing

Our property brochures and print marketing materials are meticulously crafted to capture the essence and unique features of your home With a keen eye for design and attention to detail, our team ensures that each brochure reflects the quality and charm of your property. From vivid imagery to compelling descriptions, our print materials are thoughtfully curated to leave a lasting impression on potential buyers Whether showcased in local publications, mailers, or distributed at open houses, our print marketing strategy is tailored to effectively highlight your home's distinctive appeal and make a lasting impact on prospective buyers

OUR BRAND OVERVIEW

LOCALLY ROOTED

21OfficesServingthe SanFranciscoBayArea

Golden Gate Sotheby?s International Realty has dozens of local offices to serve our agents and clients We take great pride in our stunning, modern office spaces,which enable our agents and staff to be productive and comfortable.

SOTHEBY'S INTERNATIONAL REALTYAFFILIATE IN CALIFORNIA BYSALES VOLUME2024

$4.4B SALES VOLUMEIN 2024

2,057 TRANSACTIONS IN 2024

MARIN COUNTRY REGION

WINE COUNTRY REGION

EAST BAY REGION

SAN FRANCISCO

MENLOPARK

LOS ALTOS

LOS GATOS

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO The homes on sothebysrealty com are showcased with incredible photography and videography, and complemented with lifestyle searching capability This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations

Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.

52M VISITS TO SOTHEBYSREALTY.COM

15 LANGUAGES

57%

VISITORS FROM OUTSIDE THEU S

41% ORGANIC SEARCH TRAFFIC

88M VIDEOS PLAYED IN 2023

MOST PROFILED REAL ESTATE BRAND IN THENEWS WITH 65,600+ PRESS PLACEMENTS IN 2023

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world

GLOBAL CONNECTIONS

Ourworld isyours

Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and

26,500 SALES ASSOCIATES

1,115 OFFICES

84 COUNTRIES & TERRITORIES

Upcoming List ings:

Coming soon listings can be shared with the Golden Gate Sotheby?s International Realty?s Elite Agent Network (EAN) throughout the SFBay Area via our proprietary,password-protected platform that only GGSIRagents can access This starts in the ?Upcoming?property section of the platform

We know the importance of bringing attention to your property quickly and to the right audiences. Utilizing software uniquely designed for Golden Gate Sotheby?s International Realty, we start executing our marketing plan the moment a listing agreement is signed. With our Quick Launch feature, we will send an immediate text alert (SMS) and email to agents within our brokerage, instantly advertising your property. By leveraging technology and our vast agent network, we have the ability to rapidly build awareness and gain the insights necessary to sell your property faster

Local,Regional,and NationalAdvertising

A personalized marketing plan, encompassing a blend of key elements, will be crafted to showcase your home locally, nationally, and internationally. Our comprehensive marketing and advertising strategies ensure results,transcending reliance on any single advertisement

In addition to our individualized approach, the Sotheby?s International Realty cooperative advertising program presents a diverse range of options? both print and digital? to meet your listing advertising needs Capitalizing on partnerships with high-profile global media outlets, such as The Wall Street Journal, The New York Times, The Robb Report, Financial Times, and more, this program guarantees targeted reach and extensive worldwide exposure.

Furthermore, our strategic syndication partnership with regional news outlets ensures that your property receives daily promotion on platforms like SFGate com and MercuryNews com This not only reaches regional audiences consistently but also guarantees coverage of all Open Houses for your property on top-tier news media sites

Topmediapartners drivetrafficto

Your property will be showcased on our site, GoldenGateSIR.com, SothebysRealty com Through extensive advertising, content placement and media partnerships, traffic comes from sites like Mansion Global, Facebook, Architectural Digest and YouTube to our site where they can search and find your home.

Your home is also featured on the best premium paid listing sites that include WSJ com, SFGate com, Juwai com and many others Some listing sites even include the property videography in our targeted listing distribution.

Additionally, over 100 Sotheby?s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property This is part of a cascading web platform that maximizes exposure for your property around the world

MultipleListingService

YOUR LOCAL LISTING ENHANCED

We have years of experience leveraging the Multiple Listing Service offering in your area We understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform

The MLS can send your listing to Realtor com, Redfin.com, and Zillow.com, which are significant listing search portals The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, we can reach buyers who are signed up to view homes similar to yours.

InformingandAttracting SFBayAreaBuyers

OUR SF BAY AREA MARKET REPORTS AND RESEARCH

Data-driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG), ensures potential buyers have the best information to make informed decisions Our strategic partnership with RCG contributes to our brokerage?s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers,sellers,clients and peers.