39 Prospect Marketing Plan - Wolf

MarketingPlan

39 PROSPECT,SAUSALITO

PREPARED FOR JOSEPH WOLF

PRESENTED BY APPLEGARTH + WARRIN

With a legacy spanning 150 years in the Bay Area, Applegarth + Warrin stands as the premier team at Golden Gate Sotheby?s International Realty, boasting a revered legacy with over $2 billion in sales Committed to the San Francisco and Marin community, the team's diverse talents and unwavering passion position them as indispensable partners in navigating the intricacies of the city's real estate landscape.

April 28th , 2024

39 Prospect

Sausalito, CA 94965

Dear Joseph,

Thank you for allowing me the opportunity to present the following marketing plan for your property. I appreciate the time you have spent with me reviewing the special features of your home and outlining your financial goals and time considerations.

Enclosed, you will find a complete marketing plan designed to provide your home with the necessary exposure for effectively finding a buyer. I hope that this plan, along with the information about our team and Sotheby's International Realty, will confirm that we are exceptionally qualified and committed to successfully marketing your home.

Our partnership with Sotheby's International Realty guarantees you top-notch local expertise and service, complemented by a global reach, as we work together to facilitate the sale of your property. We have successfully represented a multitude of distinctive properties across Marin, concluding transactions that yield maximum value within a reasonable time frame.

I am happy to discuss any of this in further detail. As you know, this is a collaborative process, and I greatly value your input along the way. I am always available to answer any questions you may have, and to support you throughout this transaction. I sincerely hope you choose us to represent your home and guide you through this significant transaction.

Sincerely,

Kara Warrin

Luxury Property Specialist

Golden Gate Sotheby's 415.407.7979

Kara@AW-Marin.com

OUR RECENT MARIN SALES

Undisclosed Address, Belvedere $23,350,000

4 Blanding, Belvedere $13,495,000

33 Windward, Belvedere $12,500,000

3 Via Paraiso, Tiburon $12,175,000

83 Laurel Grove, Ross $9,750,000

15 Toussin, Kentfield $8,000,000

83 Mount Tiburon, Tiburon $6,250,000

12 Woodside, Ross $5,800,000

7 Bellevue, Belvedere $5,050,000

340 Beach, Belvedere $4,950,000

What Our ClientsAreSaying

RichardB.

TJA.

Jennifer W.

"Kara wasthe quintessential professional, at once realistic in her assessment and imaginative inthe presentationof our house. She and her team remained even-keeled in the face of a choppy market, keeping us fully informed while driving to a successful conclusion. We feel quite positive about the result and the experience that led uptoit."

?Kara does a fantastic job helping new buyers find the best! She's a thoughtful agent who holds value and your needs first! I would recommend her to anyone and highly recommend you check out her listings. Her resources are top-notch and will get the job done quickly and with the highest quality?

PatrickR.

"Kara and Paul are a dynamic, powerhouse team who made the experience of both buying and selling in the complicated Marin market a nearly effortless experience for us. When we purchased a house, their extensive knowledge of the market, deep local contacts, and utmost professionalism allowed usto find exactly the property we wanted. While preparingthe house to sell, Kara?s exquisite design sense, her willingness to go far above and beyond to show the house to its advantage, and her savvy marketing skills enabled us to get absolute top dollar for the property. Moreover, the importance both Kara and Paul place on responsivenessis unparalleled ? no question seemed too small or too silly, and from start to finish their focus on every aspect of our transactions not only reduced our stress but made us feelpamperedthroughout the process."

?Over the years we have bought and sold a number of properties and I can say without equivocation that we have never had the pleasure of working withanagent more professionalthanPaul?

?My wife and I have worked with Kara on two real estate transactions in Belvedere and we are currently working with her on a third deal there Kara isextremely organized and driven to find the right property for her clients. She is a great listener and uses the gathered information tofind the right listingstoshowyou.We would recommendKara toanyone lookingfor realestate inthe BayArea!.?

MarkF.

"As many people know, buying a home can be a very stressful time Let alone, buying and selling in the same month. I wanted to extend our deepest gratitude to both Paul & Kara and the entire Warrin Team for makingthisprocesssomanageable.From the first time we met, you clearly demonstrated a collective calmness and thorough understanding of the real estate market. It was also so helpful and unexpected to have Kara's continual support and her unbelievable ability to visualize what the rest of us would never be able to imagine. You have both truly made our dream a reality. We sincerely appreciate your time, your patience, and your professionalism Your twonewest fans.?

Thereisalwaysamarket for theexceptional...

ThePlan

It is with great enthusiasm that we embark on the journey to sell your extraordinary home, and we appreciate the opportunity to collaborate with you. Recognizing the unique qualities of your property, we understand that it aligns seamlessly with the caliber of homes that Golden Gate Sotheby?s International Realty was designed to represent

At Applegarth + Warrin, we bring a dynamic approach to real estate, leveraging the unparalleled resources and global reach of Sotheby?s International Realty Our goal is to showcase the distinctive features of your home and ensure it receives the attention it deserves in the market

In the forthcoming marketing plan, we outline a strategic process that encompasses the steps we will take to maximize the visibility and appeal of your property Our team is dedicated to delivering exceptional results and ensuring a seamless experience for you throughout the selling process

Thank you for entrusting us with the sale of your remarkable home We look forward to achieving success together.

Phase1:Off-Market

This will be an opportunity to test the market and gauge feedback for the property. While off-market you have flexibility with pricing and leverage with potential buyers, as you can always pursue putting it on the open market.The plan is to put the home on the market as soon as possible. We will show it off-market,but only while we get photos done

- The listing will be shared with top agents in Marin, San Francisco,and other key markets

- The listing will go out confidentially to the very top Sotheby?s agents around the world

- The listing will also go out to the top clients of the Sotheby?s Auction House

- We will use our list of Bay Area executives and other means to reach out directly to buyers

Phase2:On-Market

In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

- The listing will go on the MLS

- Advertisements in the appropriate publications to reach our target audience

- All buyers will be properly vetted before arranging any showings

On-the-Market

In today's real estate landscape, social media is a pivotal

property marketing. At Golden Gate Sotheby?s International

we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn

showcase your home through regular posts and videos

commitment to utilizing social media extends beyond

exposure; we foster meaningful conversations and

connections among individuals who appreciate the

approach not only drives engagement but also directs traffic

website, where potential buyers can seamlessly explore listings

connect with us directly for detailed information about

property.

- The listing will go on the MLS

- Advertisements in the appropriate publications to reach

target audience

- All buyers will be properly vetted before arranging

showings

OnlineMarketing& GlobalSyndication

Your home will have the best possible online exposure. Sotheby?s websites have over 2 5 million unique visitors per month, 5x higher than our nearest competitors

Your home will be featured on:

- Customized Website with Domain for your property: 39Prospect com

- Featured Prominently as Extraordinary Property of the Day for Golden Gate Sotheby?s International Realty,reaching over 23,000 followers

- Featured on the Team's personal website: www ApplegarthWarrin com

- Global Launch with Golden Gate Sotheby's International Realty

Your affiliation with Sotheby?s International Realty allows your property to be marketed globally through paid top tier channels including sir.com, GoldenGateSIRcom, WSJcom, MansionGlobal com* , LuxuryEstate com* , FTcom (Financial Times)* , JamesEdition.com, HomeFinder.com, PropGoLuxury.com (Asia), Juwai com (China), Zaobao com (China)* , House 24 (Italy), RealBuzz com, CountryLife.co.uk, HomeAdverts.com, Nikkei. com (Japan), SFGate.com, MercuryNewscom, Barron?s, Bloomberg com, Expansion, Homescom, Land and Farm, Lands of America, LandWatch, NextDoor, Realtor.com, Z-Property.

- Zillow,Realtor.com,Redfin,Trulia,etc.

- Featured on Golden Gate Sotheby's International Realty Website (www.GoldenGateSIR.com)

- Featured Sotheby's International Realty Website (www.SothebysRealty.com)

A global website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations In 2021, the site reached a total of 46 5 million annualvisitors

- BayAreaPropertyVideos com

Golden Gate Sotheby's International Realty?s YouTube channel is the largest in the SF Bay Area, reaching millions of viewers worldwide With over 7,210 subscribers and counting,our localpropertyvideochannelfar surpassesallcompetitors.

SHARED WITH OVER 21,0 0 0 FOLLOWERS ON SOCIAL MEDIA

ExtraordinaryPropertyoftheDay

This property will be showcased as the Extraordinary Property of the Day, a distinction reserved for the most exceptional homes in collaboration with Golden Gate Sotheby's International Realty With a vast network of over 21,000 followers on social media, your home will receive the attention it deserves from a discerning audience seeking the extraordinary.

PropertyPreparation

In our commitment to ensuring the success of your home sale, we go beyond just listing your property. Our expertise allows us to recommend strategic improvements to enhance your home's attractiveness and marketability If you choose, we can coordinate and schedule trusted professionals to carry out these enhancements,ensuring a seamless process

We understand the importance of showcasing your property in the best light possible. That's why we focus on highlighting key areas that will resonate with potential buyers ? from the inviting yard and grounds to the functional workspaces and the entertaining possibilities your home offers

In regions where property inspection reports are expected, we've got you covered We can assist in locating reliable inspectors and manage the coordination of these essential reports, providing you with peace of mind and transparency throughout the selling process.

CLICK HERE VIEW OUR PAST PROJECTS

StagingYourHome

Elevate your home's value with our expert staging service. We propose strategic aesthetic changes to make your property stand out, expanding the pool of potential buyers. Our approach accelerates buyer connections, helping them fall in love with your home quickly In the competitive market, staging is not just a luxury; it's an investment to maximize your property's appeal and streamline the selling process

Trust us to create an irresistible allure that ensures a successful sale Our meticulous staging goes beyond aesthetics, evoking emotions and helping buyers envision themselves in your space With a few carefully chosen improvements, we set the stage for a seamless and swift selling experience, making your home a standout choice in the real estate market

Our high-end professional photographer will do a full photo shoot with pictures to use in all marketing materials The photographer uses professional lighting equipment and wide-angle lenses in order to create the best possible presentation for your property

Photography

Video

We collaborate with the industry's leading production company to craft Hollywood-level videos, ensuring stunning color grading and post-production quality Our collection includes both long and short videos strategically tailored to showcase your property across prominent platforms such as YouTube, various real estate websites, Facebook, and Instagram.

Furthermore, our global network of affiliates contributes high-quality videography, propelling Sotheby?s International Realty to #1 in video views and subscribers on YouTube. This achievement far surpasses both local and global competitors, drawing the attention of today's buyers from around the world to our exceptional listings.

Locally, our bayareapropert yvideos.com YouTube channel dominates the San Francisco Bay Area, reaching millions of viewers worldwide. With over 4.7+ million property views and 9,360+ subscribers to date, our local property video channel stands as the largest in the region, outperforming all competitors

PropertyWebsite

We will create an exclusive online showcase for your property with a dedicated website that goes live during its off-market period.Only pre-screened buyers will receive privileged access, ensuring a secure and password-protected viewing experience.

PropertyShowings

Property viewings are available by appointment only, ensuring a personalized experience for potential buyers To maintain the exclusivity of showings, thorough vetting of all buyers will be conducted before scheduling any appointments

Networking& ExclusiveGroups

With an extensive network encompassing key players in both the Marin and San Francisco real estate markets, we proactively reach out to agents who are most likely to have qualified buyers for your property. Our approach involves personally informing them about the imminent listing, leveraging our broad connections to maximize exposure and attract potential buyers

We are fortunate to be part of the Top Agent Network for both San Francisco and Marin. Through this network we can publicize your listing in advance to the top 10% of agents in San Francisco and Marin. These are the agents most likely to bring the buyer for your sale

EmailMarketing

Our comprehensive email marketing strategy will strategically target key audiences to maximize the impact of your property listing We will begin by sending engaging email campaigns to two primary groups:

- Top 5,0 0 0 San Francisco & Marin Agent s: Leveraging our established connections, we will directly reach out to influential agents in the San Francisco and Marin markets who are well-positioned to bring qualified buyers to the table

- Personal Email List of 5,0 0 0 + Pot ent ial Buyers & Referrals:

Our extensive network includes a personal email list of over 5,000 potential buyers and referrals, ensuring your property is presented to a curated audience with genuine interest

To capitalize on the crucial initial weeks on the market, we'll launch a customized campaign focusing on local neighborhoods, surrounding areas, and agent spheres of influence Our consistent, unique, and personalized strategy aims to maximize the impact of your home's listing.

SocialMedia

In today's real estate landscape, social media is a pivitol tool for property marketing At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

MarketingUpdates&Reports

Each week, you will receive a comprehensive email summarizing key activities related to your property This detailed report will cover market activity, inventory levels, comparable properties (comps), showings, website statistics, marketing efforts, and any updates pertaining to your property. Stay informed and up-to-date with our weekly summaries, providing you with a transparent overview of the ongoing progress and exposure of your home in the market.

NeighborhoodMap

We prepare a detailed neighborhood map to help familiarize potential buyers with all the local restaurants,shops and amenities.

FloorPlans

Unlock the potential of your property with our high-quality, full-color floor plans. For the average buyer, visualizing the layout of a property can be a challenge, and remembering it after visiting multiple homes is even more difficult. Our comprehensive floor plans bridge this gap by providing your prospective buyers with a clear and vivid representation of your property's layout. With this invaluable tool, you can ensure that the distinctive features and spatial dynamics of your listing are easily understood and, most importantly, unforgettable Elevate your property marketing strategy by offering buyers a visual experience that resonates long after they've explored multiple listings.

PropertyBrochures&PrintMarketing

Our property brochures and print marketing materials are meticulously crafted to capture the essence and unique features of your home With a keen eye for design and attention to detail, our team ensures that each brochure reflects the quality and charm of your property. From vivid imagery to compelling descriptions, our print materials are thoughtfully curated to leave a lasting impression on potential buyers Whether showcased in local publications, mailers, or distributed at open houses, our print marketing strategy is tailored to effectively highlight your home's distinctive appeal and make a lasting impact on prospective buyers

WhoWeAre

OUR BRAND OVERVIEW

LOCALLY ROOTED

21OfficesServingthe SanFranciscoBayArea

Golden Gate Sotheby?s International Realty has dozens of local offices to serve our agents and clients We take great pride in our stunning, modern office spaces,which enable our agents and staff to be productive and comfortable.

#1

SOTHEBY'S INTERNATIONAL REALTYAFFILIATE IN CALIFORNIA BYSALES VOLUME2023

$8.6M

AVERAGESALES VOLUMEPER AGENT

$4B SALES VOLUMEIN 2023

2,057 TRANSACTIONS IN 2023

MARIN COUNTRY REGION

WINE COUNTRY REGION

EAST BAY REGION

SAN FRANCISCO

SILICON VALLEY REGION

BURLINGAME

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO The homes on sothebysrealty com are showcased with incredible photography and videography, and complemented with lifestyle searching capability This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations

Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.

52M VISITS TO SOTHEBYSREALTY.COM

15 LANGUAGES

57% VISITORS FROM OUTSIDE THEU S

41% ORGANIC SEARCH TRAFFIC

88M

VIDEOS PLAYED IN 2023

#1

MOST PROFILED REAL ESTATE BRAND IN THENEWS WITH 65,600+ PRESS PLACEMENTS IN 2023

POWERFUL HERITAGE

Sotheby?sis morethan justourname

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world

GLOBAL CONNECTIONS

Ourworld isyours

Sotheby?s International Realty is the only truly global luxury real estate company with 26,500 advisors working in 1,115 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.

26,500 SALES ASSOCIATES

1,115 OFFICES

84 COUNTRIES & TERRITORIES

RapidlyDebut Propertiesby LeveragingOurTechnology

PROPERTY QUICK LAUNCH & TEXT ALERTS

Upcoming List ings:

Coming soon listings can be shared with the Golden Gate Sotheby?s International Realty?s Elite Agent Network (EAN) throughout the SFBay Area via our proprietary,password-protected platform that only GGSIRagents can access This starts in the ?Upcoming?property section of the platform

We know the importance of bringing attention to your property quickly and to the right audiences. Utilizing software uniquely designed for Golden Gate Sotheby?s International Realty, we start executing our marketing plan the moment a listing agreement is signed. With our Quick Launch feature, we will send an immediate text alert (SMS) and email to agents within our brokerage, instantly advertising your property. By leveraging technology and our vast agent network, we have the ability to rapidly build awareness and gain the insights necessary to sell your property faster

Local,Regional,and

NationalAdvertising

A personalized marketing plan, encompassing a blend of key elements, will be crafted to showcase your home locally, nationally, and internationally. Our comprehensive marketing and advertising strategies ensure results,transcending reliance on any single advertisement

In addition to our individualized approach, the Sotheby?s International Realty cooperative advertising program presents a diverse range of options? both print and digital? to meet your listing advertising needs Capitalizing on partnerships with high-profile global media outlets, such as The Wall Street Journal, The New York Times, The Robb Report, Financial Times, and more, this program guarantees targeted reach and extensive worldwide exposure.

Furthermore, our strategic syndication partnership with regional news outlets ensures that your property receives daily promotion on platforms like SFGate com and MercuryNews com This not only reaches regional audiences consistently but also guarantees coverage of all Open Houses for your property on top-tier news media sites

Topmediapartners drivetrafficto yourlisting

Your property will be showcased on our site, GoldenGateSIR.com, SothebysRealty com Through extensive advertising, content placement and media partnerships, traffic comes from sites like Mansion Global, Facebook, Architectural Digest and YouTube to our site where they can search and find your home.

Your home is also featured on the best premium paid listing sites that include WSJ com, SFGate com, Juwai com and many others Some listing sites even include the property videography in our targeted listing distribution.

Additionally, over 100 Sotheby?s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property This is part of a cascading web platform that maximizes exposure for your property around the world

MultipleListingService

YOUR LOCAL LISTING ENHANCED

We have years of experience leveraging the Multiple Listing Service offering in your area We understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform

The MLS can send your listing to Realtor com, Redfin.com, and Zillow.com, which are significant listing search portals The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, we can reach buyers who are signed up to view homes similar to yours.

InformingandAttracting SFBayAreaBuyers

OUR SF BAY AREA MARKET REPORTS AND RESEARCH

Data-driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG), ensures potential buyers have the best information to make informed decisions Our strategic partnership with RCG contributes to our brokerage?s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers,sellers,clients and peers.