Branding: Elixir For Survival
In the consumer-centric world where we live, we see millions of products and services in both the physical and virtual world every day. But how many do we remember? It is difficult for companies to differentiate and stand out, and that’s where Branding helps. Branding gives life to a product/service by weaving a story around it and establishing a connection with the consumers. In marketing terms, it is a process that creates a strong and positive perception of the company and its products in the minds of the consumers. Today, every small business, startup, cooperation understands the importance of Branding and hence is actively relying on Branding agencies for a smooth and persistent Branding process. To prove our point further, let’s look at some statistics:
Revenue is increased by 33% with consistent Branding, a 10% increase as compared to 2016. (Lucidpress) It takes 0.05 seconds for a consumer to form an opinion about the company’s website; hence, first impressions matter. (8ways) Persistent Branding across the platforms generates 3.5 times more visibility. (Demand Metric) 81% of people in a survey said that they would buy a ‘brand would do the right thing’, and the majority responded that they prefer buying from a brand they trust and recognize. (AdAge) Other than these, there are numerous other reasons why investing in Brand Design and Branding agency are important:
1. Creates Identity Branding includes logo, tagline, packaging, messaging, colours which help consumers identifying and recognizing a brand instantly. Consumers are more likely to buy a brand that they recognize easily. 2. Competitive Advantage Strong Branding establishes consumer perception and fulfils all consumer touchpoints, which enhances brand credibility and loyalty, giving the brand a competitive edge 3. Clear and Coherent Communication Communicating an effective brand message is the most important part of Branding. A clear and coherent message matches consumer values, interests and eases their buying journey. 4. Increases trust and loyalty Interacting with customers frequently on digital platforms creates a relationship with consumers. A consumer starts trusting a brand when they share the same perceived values as that of the brand, establishing an emotional connect and loyalty. 5. Increase in Consumer Retention Not only Branding brings new consumer; it keeps the existing ones engaged with your brand. A good consumer experience results in more earned media and repeated purchases. Branding Agencies also use Brand recall as a technique to measure if consumers still resonate with the brand name. To sum it up, We cannot neglect the importance of Branding for a business. Branding builds perception, consumer engagement and retention. It is essential for effective communication and establishing trust, loyalty and lasting relationships. Companies mostly hire branding agencies for cohesive and strategic brand-building processes as they offer personalized services for each client. Start your Branding journey today with Apppl Combine, one of the leading Brand Design Agency specializing in all Branding and advertising solutions for establishing a strong brand presence across all mediums.