Ongoing Social Media Trends

Ongoing Social Media Trends

Social media is widely used these days and believe me; it has unknowingly become an integral part of everyone’s life and is also a part of our daily routine.

Don’t you agree we wake up, scroll our social media, and interact day and night through social media apps for personal or official use? We all are heavily active on some or the other social media sites everyday.

Due to heavy usage of social media and chances of great response, smart marketers never miss to make any move on social media to attract the audience.

Mentioned below are few social media trends that are on buzz: 

Communication Through Memes Memes quickly catch attention because they are quirky and humorous and are one of the most viewed and shared posts on social media. They are trending these days as people find them quite cool and relatable.

Any message shared through a meme leaves a long lasting impression as it has a funny tone of communication and is liked by majority of the people.

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Ephemeral Content Ephemeral content means content that is available for short duration of time and disappears afterward. For example, Instagram Stories. Marketers are heavily posting relatable stories these days to reach out and connect with its audience. The chances of a positive response using such strategies are high as people view stories very frequently.

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Social Commerce As people use social media majority of the time, marketers have started making profit out of here too. They run their product ads in the famous platforms to get noticed and make money.

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Video Content People engage more when they receive any information or entertainment in audio- visual form.

They connect to it more easily and they are more pleased to view it. For example, reels on instagram are enjoyed more by people than the normal posts.

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Influencer Marketing

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As people these days are going crazy about fashion and are following the fashionistas or other influencers like mad, the influencer marketing is gaining hype. In such type of marketing a popular person introduces any product or service to the audience and due to a large fan base the product or services go hit.

Personalized Marketing Personalized marketing is the art of using consumer data to reach to a target demographic.

For example, when you search for something on Google, your data is tracked and you might have noticed that you receive ads related to the same thing from the same brand or any of its competitors on your social media platforms. That’s personalized marketing where the ad is just targeted to you, knowing your interest. To know more about marketing trends and to build a successful brand, contact Apppl Combine a social media marketing agency and very famous digital marketing agency in Delhi. The company has shaped many top brands and brought them in limelight with their exceptional efforts and proficiency.