Brand guidelines

AppWorld

TM

Inspiring Technologies

BRAND GUIDELINES

Corporate Style Guide

Corporate Logo Usage CORPORATE LOGO/SIGNATURE

SIGNATURE

AppWorld

TM

LOGOTYPE

Inspiring Technologies

AppWorld

TM

The AppWorld Technologies signature is used to represent the organization in all its activities.

This signature is the foundation to our identity and exists on a wide variety of media and marketing materials.

The Signature consists of two elements: 1. the symbol 2. the logotype Because the signature is a registered trademark, the relationship between these elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.

CORPORATE 2-COLOR LOGO/SIGNATURE

Inspiring Technologies

100% White

AppWorld

GRAYSCALE LOGO

TM

Inspiring Technologies

100% Black

Corporate Style Guide

LOGO VARIATIONS

AppWorld

TM

These accepatable variations of the corporate logo should only be used when space or application dicatate its use.

Inspiring Technologies

AppWorld

The hroizontal version is used as an EXCEPTION.

TM

Inspiring Technologies

CMYK CONVERSION Colour Blue

Cyan 90

Magenta 56

Yellow 0

Black 0

Black

75

68

65

90

RGB CONVERSION Colour Blue

RED 90

Green 115

Blue 190

Black

0

0

0

WEB CONVERSION Colour Blue

RED 90

Green 115

Blue 190

Black

0

0

0

Corporate Style Guide

Logo Clear Space and Size

Logo Clear Space

AppWorld

TM

Inspiring Technologies

The signature should always be surrounded by an adequate amount of clear space in order to set it o from other elements.

The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space.

Exceptions require approval prior to use.

Minimuim clear space is speci ed in units of "X." X equals the height of the "x" in AppWorld.

AppWorld

TM

Inspiring Technologies

Logo Minimum Size

Stacked Logo

AppWorld

TM

Inspiring Technologies

AppWorld Inspiring Technologies

TM

Horizontal Logo

Corporate Style Guide

Logo Usage

LOGO USAGE GUIDELINES

AppWorld

TM

This is the oďŹƒcial corporate logo.

Inspiring Technologies

The Logo should be used as a single unit. The logotype should never be used alone, but should always have the the logomark (bridge).

AppWorld

TM

Inspiring Technologies

The signature or logotype should NEVER by used separately.

AppWorld

TM

Do not rearrange or stack the logomark and logotype.

Inspiring Technologies

AppWorld

TM

Inspiring Technologies

Do not change the colors of the logo or logotype.

Corporate Style Guide

Logo Usage

LOGO USAGE GUIDELINES

TM

d l r o W p Ap nologies Inspiring

Tech

Do not tilt or skew logo.

Do not enlarge or shrink the logo or the logotype separately.

AppWorld

TM

Inspiring Technologies

AppWorld

TM

Inspiring Technologies

AppWorld

TM

Inspiring Technologies

AppWorld

TM

Do not place logo on a background or backgrounds with con icting colors.

Inspiring Technologies

White is the recommended background.

AppWorld

TM

Inspiring Technologies

Typography Font Type Mayriad Pro (True Type Version) is the primary fonts used on all corporate materials.

Mayriad Pro Cond Mayriad Pro Cond(Normal Italic) Mayriad Pro Cond(Bold) Mayriad Pro Cond(Bold Italic) Mayriad Pro Cond(Light) Mayriad Pro Cond(Normal) Mayriad Pro Cond(Normal-Italic) Mayriad Pro Cond(Semi Bold) Mayriad Pro Cond(Bold-Italic) Mayriad Pro Cond Light Semi Ext Mayriad Pro Cond(LightSemi Extended, Italic) Mayriad Pro Cond(Semi Extended, Normal) Mayriad Pro Cond(Semi Extended, Normal Italic) Mayriad Pro Cond(LightSemi Extended, Light Bold) Mayriad Pro Cond(LightSemi Extended, Semi Bold Italic) Mayriad Pro Cond(Semi Extended, Bold) Mayriad Pro Cond(Semi Extended, Bold Italic) Mayriad Pro Cond Semi Extended Mayriad Pro Cond(Black Semi Extended, Italic

For more information on AppWorld Branding standrads or questions on typefaces and style considerations for a particular application, contact: AppWorld Marketing Contact: Akbar Khan, Director of Marketing Communications Email: akbarkhan@appworldin.com

AppWorld

TM

Inspiring Technologies

www.appworldin.com