AppWorld
TM
Inspiring Technologies
BRAND GUIDELINES
Corporate Style Guide
Corporate Logo Usage CORPORATE LOGO/SIGNATURE
SIGNATURE
AppWorld
TM
LOGOTYPE
Inspiring Technologies
AppWorld
TM
The AppWorld Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials. The Signature consists of two elements: 1. the symbol 2. the logotype Because the signature is a registered trademark, the relationship between these elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.
CORPORATE 2-COLOR LOGO/SIGNATURE
Inspiring Technologies
100% White
AppWorld
GRAYSCALE LOGO
TM
Inspiring Technologies
100% Black
Corporate Style Guide
LOGO VARIATIONS
AppWorld
TM
These accepatable variations of the corporate logo should only be used when space or application dicatate its use.
Inspiring Technologies
AppWorld
The hroizontal version is used as an EXCEPTION.
TM
Inspiring Technologies
CMYK CONVERSION Colour Blue
Cyan 90
Magenta 56
Yellow 0
Black 0
Black
75
68
65
90
RGB CONVERSION Colour Blue
RED 90
Green 115
Blue 190
Black
0
0
0
WEB CONVERSION Colour Blue
RED 90
Green 115
Blue 190
Black
0
0
0
Corporate Style Guide
Logo Clear Space and Size
Logo Clear Space
AppWorld
TM
Inspiring Technologies
The signature should always be surrounded by an adequate amount of clear space in order to set it o from other elements. The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space. Exceptions require approval prior to use. Minimuim clear space is speci ed in units of "X." X equals the height of the "x" in AppWorld.
AppWorld
TM
Inspiring Technologies
Logo Minimum Size
Stacked Logo
AppWorld
TM
Inspiring Technologies
AppWorld Inspiring Technologies
TM
Horizontal Logo
Corporate Style Guide
Logo Usage
LOGO USAGE GUIDELINES
AppWorld
TM
This is the oďŹƒcial corporate logo.
Inspiring Technologies
The Logo should be used as a single unit. The logotype should never be used alone, but should always have the the logomark (bridge).
AppWorld
TM
Inspiring Technologies
The signature or logotype should NEVER by used separately.
AppWorld
TM
Do not rearrange or stack the logomark and logotype.
Inspiring Technologies
AppWorld
TM
Inspiring Technologies
Do not change the colors of the logo or logotype.
Corporate Style Guide
Logo Usage
LOGO USAGE GUIDELINES
TM
d l r o W p Ap nologies Inspiring
Tech
Do not tilt or skew logo. Do not enlarge or shrink the logo or the logotype separately.
AppWorld
TM
Inspiring Technologies
AppWorld
TM
Inspiring Technologies
AppWorld
TM
Inspiring Technologies
AppWorld
TM
Do not place logo on a background or backgrounds with con icting colors.
Inspiring Technologies
White is the recommended background.
AppWorld
TM
Inspiring Technologies
Typography Font Type Mayriad Pro (True Type Version) is the primary fonts used on all corporate materials.
Mayriad Pro Cond Mayriad Pro Cond(Normal Italic) Mayriad Pro Cond(Bold) Mayriad Pro Cond(Bold Italic) Mayriad Pro Cond(Light) Mayriad Pro Cond(Normal) Mayriad Pro Cond(Normal-Italic) Mayriad Pro Cond(Semi Bold) Mayriad Pro Cond(Bold-Italic) Mayriad Pro Cond Light Semi Ext Mayriad Pro Cond(LightSemi Extended, Italic) Mayriad Pro Cond(Semi Extended, Normal) Mayriad Pro Cond(Semi Extended, Normal Italic) Mayriad Pro Cond(LightSemi Extended, Light Bold) Mayriad Pro Cond(LightSemi Extended, Semi Bold Italic) Mayriad Pro Cond(Semi Extended, Bold) Mayriad Pro Cond(Semi Extended, Bold Italic) Mayriad Pro Cond Semi Extended Mayriad Pro Cond(Black Semi Extended, Italic
For more information on AppWorld Branding standrads or questions on typefaces and style considerations for a particular application, contact: AppWorld Marketing Contact: Akbar Khan, Director of Marketing Communications Email: akbarkhan@appworldin.com
AppWorld
TM
Inspiring Technologies
www.appworldin.com