Every business, industry and company aims to have a professional logo to best represent their brand or the products and services that they offer to everyone. However, the process of designing or creating a logo that would be timeless and iconic can be very difficult. Even in forming concepts that serves as basis for the design is not even easy at all. Though, if you already have a clear and in-depth understanding of what your brand is, it would not be that difficult. You also have to contemplate on the basic principles of logo design to achieve your goal. Given this, you will be able to develop a well thought out, balanced and eye-catching logo.
There are various types of logo that you can actually use or consider for the logo that you want. Right now, you might already have a concept, but is you still haven’t got any ideas on how to design it, don’t fret. Here are the eight effective design ideas to help you out in creating a professional logo for your business.
1. Visual – Text it Be creative enough and experiment on various graphic symbols that you can insert along with your text. Shape your text in order to form a familiar image to symbolize your brand. Though you are only using text or words, you can intensify its impact by modifying the text.
2. Get Motion Into It Adding a motion into the graphics or text in your logo could make a huge difference. It could make your logo more attractive to the eyes of the public. For example, in this flower garden or shop business, they used a butterfly and created a flight path connecting the letters ‘T’ and ‘G ‘.
3. Symbolize It You can combine text and symbol in creating a logo. Develop a smart play on visuals to better represent your business. To set an example, here is the logo of Happynest. You can see the eggs above the nest but at the same time you could see the images form a smile as a symbol of happiness.
4. Simplify It One of the fundamentals of logo design is keeping it simple. You can use either text or text with symbol to represent your brand. Take a look of the logo of FreshFish, they used proper capitalization and added two F’s using the same font color as the text and formed the fish shape. Simple yet it makes sense and it is memorable.
5. Get Imaginative Use the power of your imagination to create a remarkable logo. You can incorporate brilliant ideas by using graphics and images for your logo. This logo of Balloon Chef has a clever representation. The company designed a chef’s cap taking off like a hot-air balloon, laden with table cutlery.
6. Multi-color It Another fundamental principle in logo design is color. To make your logo more eye-catching, you can use multiple colors but you have to make sure that it is balanced and has harmony. Use the color wheel chart for complementary colors. Here, you can see the logo of PaperPassion, which is a multi-colored paper heart logo.
7. Signatures Make a Personal Statement To give your logo a personal statement, you can add signatures into your brand. You can combine flowing signature-like typography with an accompanying simple sans serif or serif descriptor. The logo of J. Michaels is just one of the many logos who applies signature on their brand.
8. Stylize It It you have an image or icon to symbolize your brand, you can apply different styles to make it look more captivating. To set an example, here is the logo of Elephruit, where you can see an Elephant reaching for a fruit. It is an importer of exotic South-East Asian fruits.
Design ideas are always available for you to consider and ponder on. However, there are other simple reminders that you might want to know as well. If you want to have a fascinating and successful logo, don’t let amateurs do the job; ask a professional logo designer to do it. Or, if you are artistic enough and have knowledge on how to use logo maker software, tools or online logo design creator, then you can opt to do it by yourself. Who knows? Maybe soon enough your logo will become of the most famous logos of all time.