ISSUE .01
TYPONOMY
Featured Typographer Jurriaan Schrofer the unknown designer unlike any other
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Jurriaan Schrofer was a Dutch designer from
was,
Jurriaan’s area of expertise was Typography and he is most recognised for his geometric and multi dimensional letter forms. Being a designer in a time scarce of technology he created all of his precise designs by hand and as Hyugen writes he
Jurriaan’s work shows a certain unique style unlike any other designer. His letter forms are almost symbols or codes in the way they are shaped. Mostly they are not meant to be read but meant for aesthetic purposes. Another distinction apart from the geometric shaping in his work is his use of repetition. He repeats shapes, sizes and characters in his pieces to create a sense of unity however looking carefully each repeated mark is slightly different. Cleverly he creates an interesting effect giving his work a feeling of movement or motion even when using 2 dimensional characters.
the 1950’s-1970’s. He designed for numerous high profile clients such as; The National Post Office, The Stedelijk Museum and was a partner at Total Design alongside Wim Crouwel. He is regarded as one of the most defining designers of modern times however most peculiarly his name has been unnoticed in the industry and in the history of design until just recently, 25 years after his death.
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Jurriaan Schrofer
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a computer designer before the computer
“a computer designer before the computer.”
Typonomy, Issue .01: Jurriaan Schrofer
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