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APRIL HANSEN ADVERTISING PORTFOLIO
A WORD... “April Hansen accepted the position of Art Director for my
advertising agency in February of 1997. When she started, the agency was billing slightly over a million dollars annually, with
half of the income derived from the art department. Our main
client was Nabisco and we worked primarily on grocery and mass merchandise promotions. In Orlando, I was known to hire two types of people. The kind
color as well as black and white orders. Recognizing that her capabilities went beyond the
doors of the art department, I hired a full time graphic artist in January of 1998 (which she supervised) and
who made me money and the kind that saved me money. April did
started using her in the field to manage special events,
both. She was incredibly organized, efficient, and able to work
handle TV and video production, national retail events
within budget, no matter what the job entailed, plus she could
including sampling
multi-task – which is very important to an agency destined for
and retailtainment
growth.
programs, sweepstakes
Within a year and largely due to April’s outstanding artwork,
fulfilment, concert
“In Orlando, I was known to hire two types of people. The kind who made me money and the kind that saved me money. April did both.”
we became the go-to agency for their Wal-Mart account team.
promotions, and trade
Wal-Mart, known for their retailtainment forte, latched on to
show events. She met
our Oreo Stacking promotion. It was dubbed “the crown jewel
every new challenge
of retailtainment” by the Snacks Buyer, Lee Anne Mills and was
head on and always
touted to their other food suppliers as the model event for Wal-Mart
strived to do more for our clients. They relied on her
shoppers.
expertise, respected her ability to streamline their
April was promoted to Creative Director in July of 1999. By this time, the agency had jumped to over four million annually and the workload had increased substantially. She tripled my art
projects and loved being able to call her directly, without middle-manning it through me or an account executive. Over the next two years, the agency’s annual revenues
department’s revenue stream and increased billing by another
increased to ten-plus million and April took on even
million plus in printing profit. Insisting that every job be bid out to
more responsibility. Her field and production skills
at least three printers, she commanded their lowest rates on four-
were channelled towards special projects such as The
Backstreet Boys Private Concert at Sea World, the Britney Spears and Mandy Moore sweepstakes fulfilment events for Oreo, the annual Wal-Mart trade show event and 2 summer long NSYNC concert tours,
Recommendation from Rae Anne Campellone:
which took place in fifty top US markets with over 70
Retired owner and majority stockholder
participating retail chain store accounts.
of Cragan, Campellone & Associates;
She also worked on various sports promotions including the Chips Ahoy Kids Starting Line Up with the St. Louis Cardinals, the Quarterback Club’s
a full service national retail marketing,
Triscuit Toss It In and Win in-store event at
advertising, and promotions agency,
Wal-Mart, the annual Folger’s Coffee Machine
based in Orlando from 1988 until 2003.
NASCAR event, and Ritz Cracker’s March Madness program for grocery and mass merchandisers. Additionally, she coordinated all of the customized artwork for Tylenol’s Enlighten through Education program, which awarded 50 college scholarships annually. What I remember most about April was that I never worried about any task being done professionally or on time. She always gave one hundred and ten percent to the agency and to our clients. With her positive, pro-active energy, she was a pleasure to work with and a treasure to have on the team. I wholeheartedly recommend her and am confident that whatever role she plays in your business development, she will be a valuable asset.”
...to the WISE!
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Determined event support items, acquired all logoed promotional items, posters, large-format cardboard fixtures, banners and printed shipping containers as needed per event.
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V Developed programs for our main clients: Nabisco Tylenol for regional and national grocery and mass merchandisers: Wal-Mart Kroger Winn-Dixie Publix (and many others) with supporting radio, TV and internal training videos. Created experiences for customers in the store, as well as opportunities to win prizes, trips and concert tickets.
In-store Promotions
P H O T O S H O O T S Managed photographers and coordinated photoshoots with Britany Spears Backstreet Boys NSYNC Mandy Moore Adam West Burt Ward Yvonne Craig for contest winners and corporate sponsors at concerts and special events.
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R E T A I L T A I N M E N T
Coordinated and managed in-store “Meet & Greets� with sports icons including Ozzie Smith and TV personalities including Burt Ward at Wal-Mart.
Meet & Greets
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Foil Stamping PMS & Paper Specing Press Checking
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Hand & Computer Drawn
R.E.D.NET GLOBAL
LOST WITHOUT A CURE REL AY FOR LIFE 2007
CHICK
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illustration
Exploration of use of space through expression of fine art: Sculpture Mixed Media Watercolor Charcoal
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HANSENINC@GMAIL.COM - 407.212.2852
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APRIL HANSEN
Other Proficiencies Include: Large Format Printing Banners Corrugated Fixtures Billboards Newsletters Premium Items Screenprint Embroidery