EXTRA TV Channel Brand Guidelines - OFF AIR & ON AIR

1

off-air.indd 1

3/1/19 1:36 AM

2

off-air.indd 2

3/1/19 1:36 AM

3

off-air.indd 3

3/1/19 1:36 AM

About the Brand

2. Off-Air Identity

A Background B Brand Values C Mission Statement D Tagline E Brand Aspirations F Brand Target Audience

2.1

Logo Position and Size

3.1 Background

2.2

Typography Placed

3.2

On Screen Logo

2.3

Headline Type Position

3.3

Logo Variations On-Air

3.4

Position Logo On-Air

3.5

Strap and Now Showing

3.6

Font and Size on Screen

3.7

Date and Time

2.4 Imagery 2.5

Black and White

Reproduction 2.6

Merchandise

3. On-Air Identity

3.8 Animation

1. The Basics 1.1 Logo 1.2

Logo Size

1.3

Logo Position

1.4

Isolation Area

1.5

Misuse of the logo

1.6

Colour

1.7

Alternative Logo

1.8

Typography and Size

1.9

Univers Font Black

1.10

Univers Font Bold

and Oblique

1.11

Univers Font Roman

1.12

Univers Font Regular

1.13

Writing Copy

1.14

Grids in Advertisement

3.9 Animation 3.10

Sponsorship

3.11

Idents

3.12

Sound

3.13 Voiceover

4

off-air.indd 4

3/1/19 1:36 AM

TENT off-air.indd 5

5

3/1/19 1:36 AM

6

off-air.indd 6

3/1/19 1:36 AM

7

off-air.indd 7

3/1/19 1:36 AM

A. Background

B. Brand Values

The brand greatly enhance interest and engagement in yourself and society.

Inspirational Intelligence Positivity Optimism Self-Confidence Respect

How you will be motivate to life a better life and survive in society by revealing your inner self.

It is a motivational and inspirational tv channel that encompasses the facts and feelings which inspire you on your daily life.

The brand itself create a self-taught of living your best life without hesitation.

C. Mission Statement Providing people the most inspirational tv channels to empower young generation to live their lives to the fullest, improving their well-being and figure out their priorities

8

off-air.indd 8

3/1/19 1:36 AM

D. Tag line

I AM _ _ _ _ I AM BRAVE I AM CONFIDENT I AM PRETTY I AM SMART

I AM XTRA

9

off-air.indd 9

3/1/19 1:36 AM

E. Brand Aspirations

Typography

10

off-air.indd 10

3/1/19 1:36 AM

F. Brand Target Audience

typography

11

off-air.indd 11

3/1/19 1:36 AM

1 The Basic

The following section is about the background of the brand.

12

off-air.indd 12

3/1/19 1:36 AM

13

off-air.indd 13

3/1/19 1:36 AM

1.1 Logo

1.2 Logo Size

The logo is made up with 2 items which are the word mark and icon.

The Extra Channel logo has been designed to reproduce at a minimum height of 10 mm on the printing items.

The icon is made up of two elements which are the arrow and the orange box. The arrow should be on transparent colour that cut-off the box shape to create “E� shape with the arrow inside.

On the web the minimum size of the logo is 30 pixels deep and there is no maximum reproduction size of the logo.

The shape of arrow represent the dynamic brand that shows the values of the brand (moving forward to a better life).

In any use of the logo, the arrow should be in transparent, so it shows whatever colors or images on the background.

TRA TRA

10mm

14

off-air.indd 14

3/1/19 1:36 AM

1.3 Logo Position In print, the Extra logo should always appear in the top left-hand position of the page with top and left margin in between the page.

TRA

TRA

TRA

TRA

TRA

15

off-air.indd 15

3/1/19 1:36 AM

1.4 Isolation Area Extra channel identity should always be surrounded by a minimum area of space.

The area of isolation make sure that the logo will not clash with other elements, or any other text.

3mm

The area is defined by using width of the arrow of the logo which is referred to as x.

3mm

16

off-air.indd 16

3/1/19 1:36 AM

1.5 Misuse Of The Logo The logo should not be misinterpreted, modified or addded to keep the logo consistent in the usage.

The logo must never be redrawn, adjusted or modified in any way.

It should only be reproduced from the artwork provided.

XTRA Do not disturb the logo

Do not place the text on the logo

Do not place the logo on the box

Do not place the logo on the frame

Do not add anothe colour

Do not outline the logo

Do not use a tint of the original colours

Do not use grey

Do not use a different orange

17

off-air.indd 17

3/1/19 1:36 AM

1.6 Colour Extra channel uses the three basic and solid colour palettes to create the logo.

For the on-air background, the colours that has beenused is gradient of the orange colours to bring out the positive, fresh and vibrant energy.

Pantone 1655

C: 0% M: 84% Y: 96% K: 0%

R: 240 G: 82 B: 39

#F05127

Pantone Black 6

C: 75% M: 68% Y: 67% K: 88% R: 0 G: 0 B: 0

#000000

Pantone White

C: 0% M: 0% Y:0% K:0%

#FFFFFF

C: 0% M: 45% Y:90% K: 0%

R: 255 G: 255 B:255

C: 7% M: 83% Y: 84% K: 5%

C: 13% M: 90% Y: 81% K: 9%

18

off-air.indd 18

3/1/19 1:36 AM

1.7 Alternative Logo When use the logo, you can choose between using the only icon of the logo without the wordmark, or use both of them in the same time.

Do not increase the wordmark with the same height of the logo.

TRA The Logo Icon

Icon and Wordmark

19

off-air.indd 19

3/1/19 1:36 AM

1.8 Typography and Size The typeface that has been used for the Extra channel is Univers typeface.

Univers is supplied in the Open Type format and it supported by pc and mac.

Univers is clean, decisive, modern font and has been supplied with the different width. Type should never appear below 5pt.There is no maximum limit to type size.

Univers Black Univers Ltd Std - 65 Bold Univers Ltd Std - 55 Oblique Univers Ltd Std - 55 Roman Univers Light Normal - Regular

Extra Headline This is Univers Bold set at 20 point with 24 leading.

It is large body text.

This is a Small Title using Univers Bold

This is a Small Title using Univers Oblique

This is a Small Title using Univers Roman

This is body copy using Univers Regular. It is 10 point type with 12 point leading.

This is body copy using Univers Regular. It is 10 point type with 12 point leading.

This is body copy using Univers Regular. It is 10 point type with 12 point leading.

20

off-air.indd 20

3/1/19 1:36 AM

1.9 Univers Font Black Univers Black has been used for the Headline in Extra channel print.

It is recommended for use with large titles and it should be used extensively when designing posters.

Univers Black as a Headline looks most effectives when it used at 15pt and above.

In print it is the only type face that should be placed in a box. Type in boxes should always be upper and lower case.

Univers Black Headline is most suitable for all text used in poster and large titles.

Extra Channel Headline (Univers Black)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890 !@#$%^&*()_{}[]:;â&#x20AC;? â&#x20AC;&#x2122;<>,./?~`=+-_\|

21

off-air.indd 21

3/1/19 1:36 AM

1.10 Univers Font Bold and Oblique Univers Bold has additional weight and can be used for emphasis in small titles, headings and sub-headings.

Univers Oblique should be used within text to give emphasis to a word or pharase.

Extra Titles, Heading and Sub-Heading (Univers Bold)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890 !@#$%^&*()_{}[]:;” ’<>,./?~`=+-_\| Extra Titles, Headings and Sub-Heading (Univers Oblique)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890 !@#$%^&*()_{}[]:;” ’<>,./?~`=+-_\|

22

off-air.indd 22

3/1/19 1:36 AM

1.11 Univers Font Roman Univers Roman is most suitable for body copy at sizes 15pt upwards.

1.12 Univers Font Regular Univers Regular is a light, clean practical font and is ideal for body copy in the brochures leaflets, letters and memos. It looks most effective when set in 7, 9, 10, 11 andd 12pt type.

Extra Body Text (Univers Romans)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890 !@#$%^&*()_{}[]:;” ’<>,./?~`=+-_\| Extra Body Text (Univers Regulars)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890 !@#$%^&*()_{}[]:;” ’<>,./?~`=+-_\|

23

off-air.indd 23

3/1/19 1:36 AM

1.13 Writing Copy The url should always be using small font size on the page. However, it should maintain the URLâ&#x20AC;&#x2122;s visibility as well.

The position of the url will be on the bottom of any prints or screen where itâ&#x20AC;&#x2122;s flexible to move it to the right or left side of the page.

Another one is the poster scheduling examples where two of the font style will be used.

One is the Univers bold and the other one is the Univers Roman. Both of them should be in the same big font size.

URL construction extrachannel.com/programme extrachannel.com/extended programme title Poster Scheduling examples Pursuit of Happyness Monday 28 December 10.30pm The Star is Born Wednesday 9.00pm

24

off-air.indd 24

3/1/19 1:36 AM

1.17 Grids in Advertisement Grids in advertisements should always be set with the margins. The margins must be set on 5 cm to any advertisement between A2 and A0.

Also the logo of the Extra should be placed on the right bottom of the advert and other details should put on the left hand side.

5 cm

5 cm 5 cm

5 cm

12%

TRA

5 cm

5 cm 5 cm

5 cm

25

off-air.indd 25

3/1/19 1:36 AM

Off- Air Guideliness The following section is a guide to implementing the new identity in the medium of print advertising.

26

off-air.indd 26

2 3/1/19 1:36 AM

27

off-air.indd 27

3/1/19 1:36 AM

2.1 Logo Position and Size For the printing items, the logo should be put in the bottom-right side with tenth of the margins from the advert.

The size of logo is determined by the size of the advertisements.

y

12%

TRA

15%

TRA

15%

TRA

28

off-air.indd 28

3/1/19 1:36 AM

2.2 Typography Placed There are four levels of typographic hierarchy: 1. Headline 2. Qualifying statement 3. Tuning information 4. url or channel details

The position of the typography is based on the needed. It can be put at the top of the advert or even on the bottom. But do not put the typeface in a position that clash with the logo design.

Headline

Qualifying statement

Tuning information extrachannel.com/programme

TRA

Headline

Qualifying statement Tuning information

TRA

extrachannel.com/programme

29

off-air.indd 29

3/1/19 1:36 AM

2.3 Headline Type Position To provide more flexibility, the headline size can vary depending on the size of advertisement and the imagery used.

The headline should be larger than the rest of copy on the page and always in capital letter.

Headline

Qualifying statement Tuning information

TRA extrachannel.com/programme

Headline

Qualifying statement

Headline

Qualifying statement Tuning information

TRA

Tuning information

TRA

extrachannel.com/programme extrachannel.com/programme

30

off-air.indd 30

3/1/19 1:36 AM

2.4 Imagery Because the channel is about inspirational and motivational tv channel, imagery should always produce engaging, original, and inspirational image that represent the brand.

Images and headlines should relate to warm, vibrant and positivity that can inspire people.

Headline

Qualifying statement Tuning information

TRA extrachannel.com/programme

TRA

TRA

31

off-air.indd 31

3/1/19 1:36 AM

2.5 Black and White Reproduction On the black or dark background, the logo can be reversed white out of solid black or a contrast background.

When it is placed over a black and white image, extra care must be taken to ensure that is legible.

TRA

32

off-air.indd 32

3/1/19 1:36 AM

2.6 Merchandise This is the example of how the logo be applied on merchandise. The logo is an important thing to be consistent in every merchandise. It should bring out the brand characteristic and the identity.

33

off-air.indd 33

3/1/19 1:36 AM

3

On-Air Guideliness

All of this section will consist of the arrangement of the brand on the screen.

34

off-air.indd 34

3/1/19 1:36 AM

35

off-air.indd 35

3/1/19 1:36 AM

3.1 Background The colour for the background is radial gradient orange colours. It represents the inspiration colours in a vibrant way.

36

off-air.indd 36

3/1/19 1:36 AM

3.2 On Screen Logo When place the logo on the screen, make sure it be placed at the top-left hand on the screen with the margin in between the screen.

Logo should be positioned using the examples and grids provided.

The title of the film must be put beside the logo with the same position as it shows.

0.5 px 1.15 px

1 px

NOW SHOWING

WONDER

37

off-air.indd 37

3/1/19 1:36 AM

3.3 Logo Variations On-Air These are the logo variations from Extra channel. Using the original logo and adding some extra feature depends on the type of channel that shows.

The same rules apply to these as with the original logo.

4K +1 HD NOW SHOWING

WONDER

38

off-air.indd 38

3/1/19 1:36 AM

3.4 Position Logo On-Air The logo variations will be put on the top left hand on the screen when showing the film. Using the white colours for the extra feature from the originals logo.

NOW SHOWING

WONDER

HD

+1

4K

39

off-air.indd 39

3/1/19 1:36 AM

3.5 Strap and Now Showing The title of now showing film will be placed beside the Extra logo.

The font size of the now showing will be write in Univers Italic with the smaller font size than the title.

Then, Univers Bold will be used to write the title.

NOW SHOWING

WONDER

When used as a breakdown strap type should be used at slightly smaller size and will be put on the bottom-left side of the screen. It will be using Univers Regular to write the information with the same font size of the â&#x20AC;&#x153;now showing.â&#x20AC;?

We apologize for the loss of sound, normal service will be resumed shorty.

40

off-air.indd 40

3/1/19 1:36 AM

3.6 Font and Size on Screen All the font and size will not be bigger than the arrow, the text should always be placed inside the arrow shape.

The coming up next and the title of the film are using the Univers Black font.

The size of the font must be bigger than the title.

Then, Univers Roman has been used for the date and time of the film. The size of the date and time is smaller than other information on the screen.

COMING UP

Cast Scott Eva Tom Joe Maria Erkki Mike Frank

JOS BLEAU MARIA IVANOVA HANS MUSTER OLA NORDMANN ERIKA MUSTERMANN MATTI MEIKALAINEN GIOGOS ELLINAS FRED NURK

Directed by Screenplay by Produced by Editor Director of Photography Music by

JOE PUBLIC CHANSIU MING HERR SCHMIDT SANTERI VINAMAKI JANEZ NOVAK PETAR PETROVIC

NEXT

WONDER

9 PM

filmextra.com

Also using the Univers Regular for url on the channel.

The colour of the text should always be a darker tint of the colour on the background and combining the two colours together.

COMING UP

In addition, all of the text must be put on the arrow shape as a frame that represent the brand image.

NEXT THE LIFE OF PI THURSDAY 21st JUNE

filmextra.com

TONIGHT SHOW

WONDER 7PM

OCTOBER SKY 8PM

THE STAR IS BORN 9PM

filmextra.com

filmextra.com

41

off-air.indd 41

3/1/19 1:36 AM

3.7 Date and Time All typeface on screen must be on Univers font with different size and different types of width.

And this is the way where you can write the date and the time together on the screen:

There are different types of arrangement day, time, date and the title writing.

Monday, 3th January at 9pm.

Programme information must always be represented in the order of day_date_month_time.

Abbreviations are allowed in the following combinations: A. Monday 3th January B. Mon 3 Jan C. 3 January D. 3 Jan E. 03/01/2015 A. 21:00 B. 9 oâ&#x20AC;&#x2122;clock C. 9PM D. Nine oâ&#x20AC;&#x2122;clock

MONDAY, 3th JANUARY AT 9PM

WONDER

filmextra.com

42

off-air.indd 42

3/1/19 1:36 AM

3.8 Animation The information that appears on the screen as the arrow shape movement coming all the way from left to right side and stop at the right side of the screen.

1.

2.

3.

COMING UP

NEXT THE LIFE OF PI THURSDAY 21st JUNE

filmextra.com

43

off-air.indd 43

3/1/19 1:36 AM

3.9 Animation

1.

The information that appears on the screen by using many dynamic arrows that move from left to right and create a new background colours.

2.

3.

44

off-air.indd 44

3/1/19 1:36 AM

4.

5.

filmextra.com

6.

7.

COMING UP NEXT

COMING UP NEXT

THE LIFE OF PI

THE LIFE OF PI

THURSDAY 21st JUNE

THURSDAY 21st JUNE

filmextra.com

filmextra.com

45

off-air.indd 45

3/1/19 1:36 AM

3.10 Sponsorship The sponsorship logos will be put inside the arrow shape at bottom side, on the same baseline and to the right of the url.

The font size of the sponsorship words will be 2 size bigger than the url.

For Example: url size : 20pt Sponsorship size: 22 pt

COMING UP

Cast Scott Eva Tom Joe Maria Erkki Mike Frank

JOS BLEAU MARIA IVANOVA HANS MUSTER OLA NORDMANN ERIKA MUSTERMANN MATTI MEIKALAINEN GIOGOS ELLINAS FRED NURK

Directed by Screenplay by Produced by Editor Director of Photography Music by

JOE PUBLIC CHANSIU MING HERR SCHMIDT SANTERI VINAMAKI JANEZ NOVAK PETAR PETROVIC

NEXT

WONDER

9 PM

Sponsorship By: filmextra.com

46

off-air.indd 46

3/1/19 1:36 AM

3.11 Idents Idents on air screening typically means of a call sign or brand name or well known as stinger.

The idents of this brand should always be a rotation of the arrow to form the logo brand. It must always be about revealing and dynamic movement that describes the brand value of the identity.

At the first, you donâ&#x20AC;&#x2122;t see the arrow but you can hear the swoosh sound that shows of the arrowâ&#x20AC;&#x2122;s movement. Then after the arrow is passing the white box, now you can see E shape.

The arrow will be going around the white box to create the final logo.

1.

2.

3.

4.

5.

6.

7.

8.

9.

TRA

47

off-air.indd 47

3/1/19 1:36 AM

3.10 Sound The sounds must always be light sound that create positive energy between adverts and programmes.

Here shows an example of the sounds from the â&#x20AC;&#x153;coming up next and identsâ&#x20AC;? animation.

Idents Light swoosh sound as the transparent arrow pass across the screen.

Coming Up Next Wipe transition with light sound.

Coming Up Next Smooth sound of glass touching together to create spatial sound.

48

off-air.indd 48

3/1/19 1:36 AM

3.10 Voiceover For the description or The voice over must always speak using English language with clear and gentle voice.

It must be male voice with the age around 30s.

COMING UP

NEXT THE LIFE OF PI THURSDAY 21st JUNE

filmextra.com

Coming up next The Life of PI at nine thithy pm only on Extra channel.

Coming up next The Life of PI at Extra channel A new series of The Giver of LIfe Thursday 7th April at nine oâ&#x20AC;&#x2122;clock, only on extra channel.

Tonight on 9th Thursday at seven, the world premiere of Wonder then at eight thirty The Life of PI catch up with newest episode of Friends series on nine thirtyfollowed by the Nightline.

49

off-air.indd 49

3/1/19 1:36 AM

50

off-air.indd 50

3/1/19 1:36 AM

51

off-air.indd 51

3/1/19 1:36 AM

52

off-air.indd 52

3/1/19 1:36 AM