LEARNERS INTERNATIONAL SCHOOL CASE STUDY
17.06.2019
Objective
The objective here is derive a better understanding of the Consumers and the Locality. Which will then create a new culture, which will then define values, vision and mission of the school.
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Contents
1. Consumer Study
2. Place Study
3. Brand Study
a. Quantitative study -
a. Architecture Study
a. Kids Engage
c. Dove
- Age of the people
- School facade
- Touch Points
- Touch Points
- Occupation
- Plan Layout
- Market Presence
- Market Presence
- Updating mode
- Overall Mood
- What they Target
- Campaign
- Leisure Interactions
- Material Board
- Our Takeaway
- What they Target
- Social Studies
- Summary and takeaway b. Kinder Joy
- Extra Co-curricular activities - School Timing Preferences
- Our Takeaway
b. Place Study
- Touch Points
d. Kellogs
- Location
- Market Presence
- Touch Points
b. Qualitative study -
- Areas covered
- Sub Parts of Kinder
- Market Presence
- Findings
- Segregation by
- Advertisements
- Campaign
- Residences
- What they Target
- What they Target
- Traffic Areas
- Our Takeaway
- Our Takeaway
- Personal Views
- Interaction Points
CONSUMER STUDY QUANTITATIVE DATA
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Introduction Survey
The following statistics are drived from a combined study of online and field research and survey done. The sample size of the survey is currently 50 people. This survey dives into, and is aimed at understanding the mindset of the parents. They survey further drives conclusions and inferences. Which is useful when we define the personality of the school.
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What is their age group?
25 - 35
35 - 45
60% 45 - 55
30%
Conclusions - Our main target audience would be from
10%
the age group of 25 - 35. - Theses people are the Millennials - Our target will be the Millennial generation.
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What is their age group? Inferences
- The millenials are individuals, they have strong opinions and principles that drive them. They
- Millenials like things to be customized and
believe in Individual Expression.
tailored. - Millennial are cause driven, so we promote
- Millenials are willing to overspend for
through a cause.
convenience, for them convenience is the most important factor.
- Study shows that millennial want regular feedback.
- They have a do it for me attitude, which means ‘I deserve it, I will pay for it, but I want it.�
- Strive for transparency,full disclosure.
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What is their Occupation?
Service
Business
50% Others
30% Conclusions
20%
- The target audience is majorly the service class people - People with one spouse working in business and the other being a house makers.
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What is their Occupation? Inferences
- Service class people have less time, they have busy schedules, and want less burden on themselves. - They want the school to take ownership and reduce the burden and are willing to pay for it. - Look for convenience so will prefer schools which are nearby.
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How do they update themselves?
Social Media
Friends Circle
55%
Newspapers & Magazines
30%
Conclusions - People are mostly getting updates about the current affairs through social media.
5%
- Social Media is the best platform to communicate to this generation. - They get updates from friends circles too, by whatsapp, or social meet-ups.
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15%
Television & Radio
How do they update themselves? Inferences
- Social Media is the knowledge currency for them. - They have utmost trust and find social media information valid. - They are preachers and believers of the word of mouth, they have build a community that is the standard of any new information that passes. - This is how they get updated with current affairs.
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What are their leisure interactions?
Malls & Restaurants
45%
Activity Centers Events & Campaigns
40% Conclusions
15%
- People are mostly meeting and interacting at malls and restaurants and almost equally at activity centers. - Activity centers provide the people with spaces that used to be in societies before.
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What are their leisure interactions? Inferences
- These large spaces like the malls, restaurants and
play, and children often get out of the house less.
theaters are the new social hub, it has become
Thus the parents generally take their children to
places with the most interaction.
these activity places where they can interact with the other children
- In this way they have gained a lot of power in the society and people often prefer this than parks and
- These places provide with interaction for the kids
other such places.
and involves them in various activities.
- Societies are diminishing, families are getting smaller, the roads are getting unsafe for the kids to
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What are their Social Circles?
Kitty groups
Parents Groups
40% 30%
School & college friends NGOs, social organization
Conclusions
10%
- Almost all mothers are a part of some kitty groups, where they meet at different places. - Parents have groups from play schools, that they interact with, and go out to places.
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20%
What are their Social Circles? Inferences
- Thier social circles are these group of people that come together and do various activities for fun and entertainment. - People really trust the word of mouth that happens in such groups. The see it as a true guidance for themselves. - These networks are huge and have strong connections among themselves.
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Will they be interested in after school co circular activities training?
Yes
No
70%
Maybe
Conclusions
25%
- Majority of the parents were interested if there were co-curricular activities training after school. - While some of them were unsure.
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5%
Will they be interested in after school co circular activities training? Inferences
- Parents want the school to take as much responsibility as possible. - Parents have less time, so they are ready to pay for thier convenience which will be to have cocurricular activities. - They want to reduce their burden.
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What school timings do they prefer for pre primary schools?
8:30 - 12:30
9:00 - 12:30
8:00 - 1:00
30%
70%
Conclusions and Infrences -Majority were 8 : 30 am - 12 : 30 pm - The rest were with 9:00 am - 12:30am
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What school timings do they prefer for 1st to 3rd Grade?
8:00-2:30
8:00-2:00
100%
Conclusions and Inferences -Majority were 8 : 00 am - 2 : 00 pm - So the timings convenient for most was 8:00 - 2:00.
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8:00 - 3:00
CONSUMER STUDY QUALITATIVE DATA
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Introduction Survey
When we went for the field research there were a lot of points that came up and a lot of findings were discovered. Further we will be sharing the points that cam up in these findings and what will be the actions that are taken for these points.
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Findings Prefer old schools over new schools
Reasons / Points Given For It
Action to be taken
How old is a school that a lot of parents were seen to
There are come steps we can take to gain the trust
be concerned about, the points were as follows:
and change the opinions of parents:
1. The history of the school is the assurance point that
1. To build a good selling point for the faculty
helps them in feeling secure.
background, and promote the experiences they have.
2. The alumina of a school shows the future prospects
2. Help parents gain trust in the organization, by
it has for their children.
building a community of people they trust.
3. The new school generally target fanciness and
3. To have Names or impression of an already
forget the basics in the process.
established organizations and people.
4. Old school has good faculties.
4. Show them what benefits we get as a new school, and how progressive are we.
5. Old schools have a big name and standard that they carry, it feels good and proud to tell it to people.
5. Have a 5 year down the line idea or goal represented to them so they know what to expect.
6. Open to new schools with proven ability. 6. A showcase of the abilities we inherit already.
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Findings Prefers Overall & skill Development
Reasons / Points Given For It
Actions To Be Taken
Parents consider the school to be the place where
A parent want the best of the best for their child, in
the child learns the most so they prefer if the school
order to achieve the best of what can be done as a
provides with a all round development.
school we can do :
1. A special concentration on development of things
1. Have activities and competitions in the school like
like confidence, decision making capability, public
recitation and other activities that develop the mind
speaking, leadership, focus on being team player,
as a whole.
adaptability with surroundings. 2. Have a mix of practical and theoretical learning, 2. Focus on co-curricular activities because that also
make children, which include observations, etc.
develops the child. 3. Following of the learners autonomy theory by henri 3. The child should have more practical learning.
Holic, for a development of conscious learning.
4. There should be more field trips and industrial
4. Have a set schedule in place with a plan of field
visits to keep in touch with outer world.
trips and interaction activities with the industry.
5. Have them learn with experience.
5. Have various co-curricular activities in right amounts
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Findings Want updates on their children
Reasons / Points Given For It
Action to be taken
A lot of parents want to be updated with the doings
The school needs to have a medium of communicate
of their child, this was a major concern these are the
with the parents, in order to help them keep track of
points they mentioned :
their child :
1. With their busy lives it is very difficult to keep a full
1. To involve parents with the school( as Community)
track on the child’s growth in detail, which they want to have a track of their child.
2. Have activities in place where the parents also get to see the progress of their children.
2. They were curious to know the growth of the child. 3. Parents can volunteer as guest lecturer for the kids. 3. They wanted to be involved in the growth and play 4. To have an update system in place that
their roles in it equally.
communicates the updates of the child to the parent 4. Most of the school don’t elaborate on the progress
directly on day to day basis, or a weekly update. Like
that our child is making on day to day.
an application that provides these updates.
5. It feels secure to know the position where the child
5. Full discloser of the curriculum and outcomes
stands and the things that can be done to work on it.
expected. This will then forward gain their trust in the organization and bring security to them.
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Findings Full Check on Faculty Teacher Student Ratio
Reasons / Points Given For It
Action to be taken
Faculties at schools are the second parents of the
The faculties are the selling points of the school, in
child, parents are extremely particular about the
order to advertise their qualifications the actions that
background and behavior of the faculties:
can be taken are listed below:
1. The faculties should be polite and kind,and should
1. To have an accurate teacher student ratio the ideal
have a good behavior towards their child.
being 1 : 1 to anything till 3 : 1
2. The faculties should provide individual attention
2. To have a faculty trainings often to keep them
to the children and that happens when there are less
updated with the new learning methods.
amount of students in the class. 3. Have strict set rules for the faculties, which makes 3. There should be more faculty and parent
sure that there is an caring environment for the child.
interaction to bridge the gap of communication. 4. To host Events and Seminars where the faculties 4. Faculties should have a good background and
get to interact with the parents, the medium of
enough experience so that they know the ways
interaction can be anything.
around. 5. To showcase their qualifications on all platforms.
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Findings Parents Network
Observations
Summary
1. Their updates, their interactions everything majorly
1. These networks should be one of our main sources
come from parents groups and friends.
of communication.
2. There is a lot trust and believe that these parents
2. A word of mouth will be our key to hit these
put into these groups.
groups,
3. They have a lot of events like play dates, picnic
3. Organizing a platform where these groups feel the
days, which gets the child and parents together.
need to come to interact can be another approach to publicize our school.
4. On these groups they update other parents with the events and activities happening around their areas.
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Personal views
1. Harsimran - Educator (Mother of three) “ Experience learning is the best way to learn the essentials of life”
2. Nidhisha - counselor (Mother of twins) “Taking children to the park 2 hours everyday is important to me“
3. Ajitab - Business Man (Father of one) “I think having a balance between education and activities is essential”
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4. Dr Kusum - Doctor (Mother of one) “I put my child into a lot of activities so that she has an overall growth”
5. Anchal - Consultant (Mother of two) “Methodology of imparting knowledge is very crucial for studies”
The consumers are specific to their needs and choice, so we will give them what they want.
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PLACE STUDY ARCHITECTURE
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The School Facade
The Learners International school, an institute built for learners, believing in the thought of life long learning. A space that reflects the believes strongly and is completely child centric.
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Layout Plan
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Overall Mood of the space Mood Board
Keywords: - Elements of nature - Earth - Spacious - Openness
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Materials Used
1. Exposed concrete is a raw, bold and breathable material used to give a earthy feeling.
2. Bricks are exposed at some spaces giving a raw and rustic look to the entire space.
3. Greenery - Used in ascents and denotes freshness. Gives a close to nature feeling.
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4. Glass is majorly used in the space which makes it more spacious and open.
5. Natural Wood is majorly seen in the areas, it gives the softness to the space.
Our Takeaway How will we deal with the creation of experiences
Summary
Implementation
- The Keywords to the school and represented in
The designs and experiences we will have in the space
every aspect of the school.
will keep the following things in mind :
- The architecture is stark and stands out.
- It will be child centric.
- The materials used are earthy and stands with the
- It will be in sync with the other materials in the space
believe of the school. - These experiences will be engaging and will be - The space breaks certain boundaries that have been
pointed towards triggering different aspects for the
going around in the field of education.
growth of the child.
- The design is extremely child centric and has been
- These interaction points will be unique and
designed by close observation of the child mentality.
customized as the need of the consumer.
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PLACE STUDY GEOGRAPHY/ LOCALITY
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Geographical Location Conclusions and summary
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Location Radius
By taking 20 Kms as the radius these are the areas that fall in the radius from the school. This is show the feasible distance that a person can travel, and also the main target audience.
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Area Covered Areas covered around Greater Noida
- Pari Chowk
- LG Chowk
- Omaxe Connaught Place
- Cambridge School
- The Grand Venice Mall
- Kailash Hospital
- Knowledge Park III
- Budh International Circuit
- Stellar properties
- Jagat Farm Market
- Jaypee Properties
- Gamma Road
- Inox Cinema
- Rampur Chowk
- Commercial Belt
- India Expo Center
- Delta Chowk
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Map
Residences Traffic area Interaction
Residences Traffic Areas Interaction points
Marked here are areas that have residences and its surrounding areas, the areas with most traffic and the major areas of interaction, this will help us locate and plan communication and interaction accordingly.
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Residences
1. Jaypee Colonies has a lot of settled properties and a lot of upcoming properties.
2. Stellar a full group of colonies that fall under stellar and is one of the most posh buildings.
3. Gamma 1 and 2 are housing societies that have over 150 row houses.
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4. Delta 1 and 2 have colonies and housing societies that have a lot of residents in them.
5. Omaxe NRI Township one of the famous groups that dominate greater noida
Observations Residences
- Crowd is mostly filled with service class
- These residences are generally under big
people who have their offices in business
groups of companies that have a huge area
parks around that areas.
and they have everything within them. So the consumers are used to a lot of convenience.
- Not many advertisements were seen in these colonies, other than the group or
- These buildings are upcoming, and mostly
company they belonged to.
new, but is filling extremely quickly because of NCR.
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Traffic Areas
1. LG Chowk near the lg institute this place is one of the main crossings near the target area
2. India Expo Center keeps holding events which attracts a lot of traffic and is busy.
3. Pari Chowk is the main crossing that stands as a landmark for the greater nodia area.
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4. Jagat Plaza caters to the basic necessity of all kinds and has shops in all fields of need.
5. Wegman’s Business Park has big brands like decathlon and restaurants that brings
Observations Traffic Areas
- These are the areas getting the most eyes on - There are people who come to fulfill their them.
daily needs and necessities.
These areas are crossed by the maximum amount of people in Greater Nodia
- Advertisements around is a mix of many things like groups like jaypee and godrej
- The crowd is a mixed group of people, from
around there, the businesses like LG and
the residents around the area to the truck
others that advertise.
drivers crossing the highway.
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Interaction Points
1. Omaxe Connaught Place. Premium brands reside here, and its most visited by people.
2. Jaypee sports complex is a arena where members come to do activities.
3. Grand Venice Mall is a mall with mass attraction a theme based mall with huge brands
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4. Commercial Belt is a complex that provides with the daily needs of the residents of Gr.Nodia
5. Inox mall is where people majorly come for food and movies, it has haldirams and Inox.
Conclusions
Interaction Points
- People generally visit malls, restaurants and
- The sports complexes are places where
theaters.
there are alot of activities for which both parents and kids are seen there.
- The interaction is highestover the weekends. - Other spaces are places supplying with daily - These spaces keep having events and
needs of the people residing around which
installations in them.
makes them the high interaction points.
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Parents don’t have to come to us, we will go to them.
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SOCIAL STUDY KIDS ENGAGE
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Kid’s Engage About
KidEngage is a platform for holistic child development, and a parent’s own social network. Share with and talk to other parents, find the best schools, play schools, parenting blogs, hobby classes, kids events, science and craft boxes and books ! All at one place!
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Touch Points
SUMMER CAMPS
EVENTS
They provide information about all the summer camps happening around
There featured events and also other events where a parent can take a kid.
SCHOOLS
3. Schools : A list of all good schools with its qualities and achievement is
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FUN PLACES
These are place providing spaces where the kids can come and have fun.
ACTIVITIES
Other organizations hosting activities are featured on their website
Market Presence
1. Shop : They have an online shop providing parents with things to buy for their kid.
2. Blog : Providing content regarding the things needed when kid is growing.
3. Newsletter : Issues these periodically among the members of this group
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4. Library : KidEngage has a library with children’s books and magazines.
5. App : Provides the easy access of applications, and comes to the phone.
What are they Targeting Immediate Target
Their main consumers are the parents
Kid Engage Social – where a parent
and their target is to make it easier and
can add a post, share her views,
simpler for the parents. Helping them
or seek opinions. They also aim
manage and look for places at a single
on getting the parent community
destination. “Discover the Best”
together to share their experiences
“Help you in every step on the way”
and stories.
They are practically providing the step
There main target is convenience for
by step guide to be a parent.
the parents, and providing with one
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Our Takeaway From the brand
Inferences
Conclusions - The Brand caters to a need that is in
- There is a need to help or guide that
the market.
people are looking for parenting. We could provide them with that through
- The brand targets consumers with
platforms which are convenient for
convenience.
them, such as apps and facebook pages.
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SOCIAL STUDY KINDER JOY
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Kinder Joy About
A globally known chocolate which has completed 50 years in 2018. The brand’s main target audience is children. Kinder Joy is a candy. Promoting Imagination and nourishment, a moms trust and a child’s joy. Its Kinder Joy.
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Touch Points
IMAGINATION
TOGETHERNESS
SURPRISE
It focuses on triggering imagination in the children, asking them to innovate.
Schoko Bons product completely focuses on being happy together as a family.
The surprise element is the thing that brings joy to the kids, which makes the parents happy
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HEALTH
Health is a big concern for all the eatables, the brand stands for health and movement.
TRUST
Has build good trust with the parents because of the nutritions it possesses.
Market Presence
1. Website : Provides with all the information about product, campaign and brand.
2. Instagram : Gives daily updates about campaigns and activities happening that time.
3. Facebook Page : Posts are mostly about the festivals or the campaigns going on.
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4. You Tube Chanel : They post about their advertisements and small promotion videos.
5. App : The app has games that increase the child’s intellect and keeps them entertained.
Magic Kinder
Magic Kinder is designed for parents and kids to enjoy together as well as individually, with a wide range of videos, stories and games designed for ages 3-10 all FREE Magic kinder is also an app!
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Kinder + Sport
KINDER+SPORT is JOY OF MOVING Kinder+Sport is an international Ferrero Group Social Responsibility Project that aims to bring joy of movement into the life of every child. Supporting a child for such things gains parents trust and makes them supportive for the organization.
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Advertisements Observations
- Showing a loving and caring environment, conditioning the child to a happy feeling is the main idea behind all the advertisements. - The advertisements are very family oriented which gets the trust of parents on the brand..
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What are they Targeting Immediate Target
Kinder Joys target is to reach the
about shared discoveries. We believe
global market as a product that is
parents, play a more active role in
good for the kids, which is healthy, and
growth of their child and encourage
is also supporting a strong cause. It
their children to make discoveries.
comes out as a healthy product which
With Kinder Joy we want to provide
is good for the kids.
these small fun bonding experiences
The idea behind the new campaign,
between parents & children with no
Anita Dewan, vice president -says,
worry about the product ingredients
“Modern day parenting in India is all
and quality.�
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Our Takeaway From the brand
Conclusions
Inference
- They trigger child’s emotions, which
- Promoting the triggering of the
is always appreciated by the parents.
child’s imagination is very important, even to the parents.
- The brand targets to stand for a cause and to promote itself as a
- Standing for a cause is something
healthy brand.
that is coming in the market, we could define our cause too.
- Has a friendly mascot promoting the brand, and is friends with the kids.
- A identity which talks to the child, because it is the child’s school at the
- Claims to be the “Keep it Up“
end.
Certificate that is given to children.
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SOCIAL STUDY DOVE
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Dove About
Dove is a personal care brand, that offers to women, babies and men. It has been working on making beauty a source of confidence for the generation, they are now also coming up with campaigns to stand by the same cause!
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Touch Points
BODY IMAGE
They deal with this issue majorly, and target insecurities as this issue is mass present.
CRUELTY FREE
The mass now appreciates such products, all products are PETA approved.
SELF ESTEEM
They are running various campaigns right now so that the young girls build self esteem.
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POSITIVITY
It is trying to spread body positivity and has hit the area where it is most needed
CONFIDENCE
Is promoting building confidence among the people so that they embrace themselves.
Market Presence
1. Retail : They generally hit the mass markets and are present globally, but also have flagship stores.
2. Website : They have various categories to reach out to different masses of society.
3. Facebook : Another platform where they reach out to public about their campaigns.
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4. You tube : it has encouraging videos for the social issues present in the market.
5. Advertisements : They are majorly focused on body positive messages.
Self-Esteem Project
A very inspirational project that is extremely important and need in todays world, providing with something like this brings more likeness towards the brand and gains trust.. Providing with a solution too, this generally attracts more people.
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What are they Targeting Immediate Target
There is a variety of things that dove
and cruelty on animals. It is a PETA
is targeting by the main being the real
approved brand.
beauty campaign, where they have
It is targeting problems and putting
identified a problem which is present
itself as a solution.
in masses, which is insecurities about
It has also started an awareness
body image.
project for increasing self awareness
The other aspect they are covering is
and confidence for young girls as they
the environmental issues of pollution
are seen with a lot of insecurities.
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Our Takeaway From the brand
Conclusions
Infrences
- They have targeted a cause spread in
- The millennial love supporting a
the mass.
cause, they are cause driven
- They try to spread positivity, and encouragement.
- Addressing issues and providing with
- They are upto the trends, by using
a way, it always gains publicity, issues
hashtags and collaborating and
can be related to the child as well, like
supporting a cause, which targets the
having activities which develop the
millennial
personalities in a way where the kid
- They have identified the problems
grows to be free and independent.
that are critical and will be appreciated if addressed, which works really well as a business idea.
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SOCIAL STUDY Kellogg’s
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Kellogg’s About
A multinational food manufacturing brand, that promotes health and nourishment. Used to go by the jingle : ”K E double-L, O double-good, Kellogg’s best to you!”. Kellogg’s company publishes books and has talk shows, for promotion.
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Touch Points
NOURISHMENT
Food which is healthy is their main focus. They always promote a nourishing future.
FUN
The try to advertise fun, is always associated with their products, which is attractive.
NEW AGE FOOD
Kellogg’s keeps coming up with products that feed the new age and is nourishing also.
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TASTE
Marketing through the good taste of healthy food. Taste is important to everyone.
FUTURE
A better future is something that everyone wants, kelloggs wants to give that to them.
Market Presence
1. Retail : Retail presence is mostly in mass supplying markets, with a huge face display
2. Website : Providing with recipes, news, new product information and health guidance.
3. Facebook : A platform which has the most updates mostly weekly.
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4. Instagram : Used for starting hash tags and getting people to participate.
5. Twitter : Providing with views of kelloggs as a brand and promoting its flavors
‘Khuljaye Bachpan’
“Khuljaye Bachpan” is built on the insight that parent-kid relationships have now evolved into a relationship of equals. Parents learn from the kid as much as they teach them. It creates those precious moments where the mother and kid bond. These moments create a happy and memorable childhood,giving a platform that allow mom and kids to bond better.
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What are they Targeting Immediate Target
A main target of kellogs is breakfast
of other campaigns as well which
because thats something everyone
focuses on social problems. It also
wants, they aim to make the breakfast
supports a lot og underprivileged
more tasty healthy and real.
children through campaigns.
Health is their main strategy that
Some hashtags that they use are
they use to get attention, then
#GetReal, #Nocompromisebreakfast
comes the taste and after that
#FeedingDreams
comes convenience. They run a lot
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Our Takeaway From the brand
Conclusions
Infrences
- Caring about nutrition, means caring
- People like something interacts with
about people, which increases liking in
the consumers regularly
peoples mind. - They address issues that people - Coming up with something new
really care about, and provide them
and regular to maintain customer
with solution
interaction. - Health and nourishment are most - Selling the product as a all rounder,
important factors that sell nowadays.
that can do anything and everything, giving recipe options for eating the food in various ways.
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Brands are for the people, they don’t sell products anymore they sell experiences.
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LEARNERS INTERNATIONAL SCHOOL BRAND IDENTITY
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Introduction Summary
The further slides will be defining and
the school. This will be a framework
stating the Keywords, Personality,
for further development on the school.
Values and Culture of the school, It will
It will be a start to the creation of an
be a summarization of attributes and
identity. A boundary that will mark the
keywords that will be the identity of
parameters of identity creation.
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Personality Attributes and type
The personality of a brand/ institution refers to its personification. A brand personality is defined by a set of human characteristics, to which the consumer can relate. Personality will be the schools character, attributes and its qualities.
The words on your right are words are the refined personality traits of the school according to the understanding derived from the research done.This Personality is a qualitative value add for the school as a brand. This will be for all the stakeholders of the school.
Responsible
Mindful
Empathetic
Trustworthy
Creative
Friendly
Observant
Progressive
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Core Values
Excellence Compassion/Empathy Imaginative Progressive
These values will be the fundamental pillars on which the visual identity will be built. These values bring more real engagement and develop powerful bonds with the target audience.
Courageous Reliable/ Trustworthy 80
Values are something that everyone has to stay true to, it will be a filter to everything that happens for the school, and will be deeply rooted in all stakeholders of the school.
EXCELLENCE
COMPASSIONATE
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IMAGINATIVE
PROGRESSIVE
COURAGEOUS
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RELIABLE
Culture Beliefs and Behaviors Ways of Being
- Understanding of the different cultures and
- Conservative an assessment of things and
beliefs and being empathetic.
events happening around.
- Encouragement an inclination towards life long learning.
Culture refers to the beliefs and behaviors that determine how the people involved in the school from the bus drivers to students to the board members interact and handle day to day workings.
- Open communication that resolve conflicts, it
- Listening is critical in order to get a deeper
maybe through any medium.
understanding of the environment.
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Building a personality is a life long process.
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