11 minute read
HIGH-END HOT TUBS
A Premium Home Hot Tub Experience
With the Coronavirus outbreak creating unprecedented demand for hot tubs, the luxury end of the sector is a key battleground for both manufacturers and retailers in the UK. Targeting the serious enthusiast, who demands the very latest in technology and features, high-end hot tubs costing in excess of £10,000 aim to provide their users with the ultimate setting for relaxation, recuperation and more. This issue, we look at the brands and models competing at the luxury end of the market
By Jon Wadeson
The premium end of the hot tub sector has always been a key battleground for both retailers and manufacturers, especially with so many cheaper models and brands on the market. However this year has been a little different. Uncertainty caused by the Coronavirus pandemic, combined with some decent weather and of course, many children being schooled from home has meant outdoor entertainment, including hot tubs across all price ranges, have been firmly on the radar of lots of families.
“With many luxury summer holidays cancelled this year, customers are taking the opportunity to enjoy the finer things in life from the comfort of their own home. Not only that, they are choosing to invest their money more wisely in good quality, high end luxury products like our Artesian Elite Class,” said Vicky Wrigglesworth, Director at Artesian Spas UK.
Range-topping products are a chance to fully showcase each brand’s design capabilities, imagination, quality and more to potential customers. In short, they’re brand flag-bearers – which makes them important for reputations as they will have a bearing on a customer’s perception of cheaper models within each brand’s range.
With budgets often well into five-figure territory for these models, any customer looking to invest in this sector quite rightly demands the latest features and innovations combined with a sense of style and exclusivity.
So with a lot to live up to, and with premium products very much playing their part in a year where customers and their budgets are more than ever, we take a look at just some of the luxury models that are available.
ARTESIAN ELITE RANGE – THE ULTIMATE IN HYDROTHERAPY
Artesian Spas has long been recognised as a manufacturer of premium luxury hot tubs and have always strived to be at the forefront of innovative spa technology. A customer will already expect a superior design for comfort and quality of build, but Artesian push further to provide a hydrotherapy experience like no other.
The brand is home to one of the most premium lines of spas on the market, the Artesian Elite Class, which focuses heavily on hydrotherapy, energy efficiency, water quality and user experience. Each model within this range has been designed to offer features that ensure each hydrotherapy break is the best ever, making them the perfect addition to any health and well-being routine, during and after the lockdown period.
For the ultimate hydrotherapy, the Artesian Elite class outperforms other spas by utilising patented DirectFlow™ technology with Variable Flow Control™. This fantastic invention maximises power with an individual pump per therapy seat to provide the spa user with their own direct water flow and control.
Not only does Variable Flow Control™ act like a dimmer switch adjusting the massage pressure from low to high and anywhere in between, but it saves up to 50% of the energy used by the pump when set to low. The small 1.4hp energy efficient pumps, along with the DirectFlow™ technology have created the most powerful yet energy efficient spa range on the market.
The Artesian Elite line also features a revolutionary breakthrough in hydrotherapy jetting with the remarkable Helix™ jets. Exclusive to Artesian, the Helix™ jet utilises a special shaped jet cylinder to create a powerful double helix spiral of water flow, providing one of the best deep tissue massages possible from any hot tub.
With a whole host of other features such as impeccable design, superior construction, innovative technology, and optional lighting and stereo systems, the Artesian Elite Class offers a unique solution for those who like to
enjoy the finer things in life.
The Artesian Elite Class offers a unique solution for those who like to enjoy the finer things in life such as this Eagle Crest model
YOU SIMPLY CAN’T STOP EVOLUTION… JACUZZI’S J-400™ DESIGNER COLLECTION
The team at Jacuzzi ® delivered above and beyond yet again last year with the introduction of two stunning new hot tubs to their J-400™ designer collection.
This collection has always delivered one of the best hydromassage experiences available on the market, yet still this ground-breaking brand excelled again. Both the J-485™ and J-475™ hot tubs deliver the now iconic and exclusive high back design feature that is much loved by existing J-400™ range owners, and both also encompass an extra wide illuminated waterfall. Not only is this feature stunning to look at when illuminated, but the soothing sensation experienced when users sit beneath its cascade of warm water as it massages the neck and shoulders is unrivalled in the industry.
With seating options varying from 6 to 7 adults, each of these models deliver a spacious open seating layout. Whether owners opt for the all seater J-485™ or the J-475™ lounge model there is certainly plenty of room to fully unwind. Featuring the widest variety of exclusive PowerPro ® Jets with fully adjustable intensity, these hot tubs will instantly deliver an adjustable hydrotherapy massage whether the users is a professional athlete, a weekend warrior or simply a soul in search of ultimate relaxation.
Exterior design has always been just as important as the patented Jacuzzi ® technology contained within each of their stunning hot tubs. All models featured in this range are set apart by the stunning ProFinish™ cabinetry with corner accent lighting, an ‘at a glance’ indicator light and colour touch screen control panel for the full style package.
Some cleverly thought out features are exclusive to these new designs, including dual purpose diverter knobs which double as cup holders for added convenience, along with stunning new adjustable pillows to provide an enhanced relaxation experience for users of varying heights.
Distributed and supported by Certikin International – the country’s largest supplier of wet leisure equipment – the high-end Utopia™ series from Caldera ® Spas offers an exclusive combination of highperformance details making each Utopia spa a hydrotherapy powerhouse that’s easy to use with low operating costs.
A visually stunning garden focal point, every model is ready to use with the simple and intuitive FreshWater ® Salt System for longer lasting, natural feeling water.
A popular model within the Utopia series is the Tahitian. Whether planning a party or looking to complement a workout routine, this lounge model will not disappoint. The large six seat spa features two pumps and 48 jets to deliver seven Hot Tub Circuit Therapy™ Stations which provide a deep massage to different muscle groups. Thoughtful design details go beyond the sweeping contours of the shell and ample interior, with the Utopia offering SpaGlo™ multi-zone lighting and an Acquarella™ waterfall with LED lighting. With spa shell choices of White Pearl, Platinum, Tuscan Sun, Arctic White and Midnight Canyon, plus Avante™ cabinets produced in Slate, Sand and Brownstone, there’s a colour combination available to suit all tastes and schemes.
This J-485™ model and the J-475™ both deliver the now iconic and exclusive high back design feature
All Caldera hot tubs come with one of the most complete warranties in the business. Caldera is manufactured by Watkins Wellness – the global industry leader responsible for building more than one million hot tubs.
EXCLUSIVE THERAPY FROM PASSION’S ECSTATIC WAVE
The Ecstatic Wave from Passion Spas is a seven-person oasis that incorporates all standard features from Passion Spas Exclusive Collection, and a variety of massage experiences that makes the Ecstatic Wave a unique and highly therapeutic spa.
The various massages include Aqua Rolling Massage™, which is proprietary to Passion Spas and was designed in close cooperation with physiotherapists. The function of Aqua Rolling Massage™ is similar to the powerful strokes of a massage therapist, starting at the lower back and working its way up to your neck.
The Levitation Bed™ is the most innovative spa therapy feature available on the market today. This massage feature creates a floating sensation, and bathers almost feel as though they are lying on a cload. The Levitation Bed™ provides soothing, head-to-toe therapy, and the bather may choose to lie either face up of face down.
The Ecstatic also now boasts our Therapy Wave Zone™, a massage feature that uses jets to work the muscles in the back, as well as a Waterfall Massage™ that concentrates on the neck. Additional features include an audio system, our Aqua Rolling Massage™, aromatherapy, Synergy Water Maintenance System™, and over 150 therapeutic massage jets. In short, this model is packed with many cuttingedge features designed to provide the most relaxing, renewing hydrotherapy experience imaginable.
Of course, the Ecstatic Wave spa incorporates all of the quality construction features Passion Spas is known for, including
molded base, synthetic frame, and thick fibreglass laminate backing the acrylic surface; everything needed to ensure a lifetime of enjoyment.
PEAKLINE RANGE DEMONSTRATES THE LATEST FROM WELLIS
In the space of just a few short years, Wellis has become one of the world’s influential manufacturers of hot tubs and spas and recently teamed up with SCP UK to ensure complete coverage and support across the country.
Wellis produce products that are certified to meet or exceed German TUV quality standards using the most modern robot technology. The process takes place at their factory which boats an impressive production area of more than 16,000m 2 . Thanks to the company’s own development and production, Wellis has full manufacturing control and the maximum amount of product knowledge necessary to ensure that each product is precision made.
One of the company’s success stories is the premium EveRest spa which has been produced since 2013, and which has become a crucial product for the company since its launch.
The EveRest spa sits within the company’s new high-end ‘PeakLine’ range which contains all of the company’s latest developments.
The EveRest spa makes relaxation simply unforgettable, thanks to a number of comfort features. One of the two reclining places is especially wellequipped – it includes two 2hp massage pumps, the Pulsar™ system. The additional control panels and the Wi-Fi SmartPhone application provide a comfort level that has never before been experienced. Oxygen Therapy is also added as standard
With a variety of massage experiences, the Ecstatic Wave a unique and highly therapeutic spa from Passion Spas
equipment for renewing skin.
Another premium quality model within the PeakLine range is the Discovery spa. With its four seats and one recliner combined with the brand’s latest technologies, it’s ideal for effortless entertainment. Its exclusive design and improvements which include a new, modern diverter and air inlet regulator, which ensures smoother, more precise massage settings, make it such an amazing spa that any owner’s guests will surely be impressed by it.
OUTSTANDING DESIGN MEETS SUPERLATIVE COMFORT WITH V&B
A linear, European design and a whole new level of functionality – Villeroy & Boch’s Ultimate Line heralds the start of a new chapter in hot tubs. These extremely highquality hot tubs impress with a timelessly modern design combined with all the innovative functions and comfort features discerning wellness enthusiasts are entitled to expect from a premium hot tub.
The Ultimate Line’s premium pedigree is apparent at first glance: a streamlined design and clearly defined shapes make these high-end hot tubs real style statements. A selection of exclusive colours and colour combinations are available for the outer panelling and inner shell. The outer panelling
The EveRest spa sits within Wellis’s new high-end ‘PeakLine’ range which contains all of the company’s latest developments
comes in a choice of four shades in a fine wood effect, complete with coordinating raised or flush profile strips. For the inner shell, the choice consists of three options. Visible functional and comfort features are highlighted in grey for the cool colours and in beige for the warm shades.
The Ultimate Line also meets every conceivable need in terms of features. The completely redesigned internal area invites users to sit back and relax on comfortable seats and recliners in a novel design, offering multiple options for sophisticated relaxation. Spacious models with six or seven seats are available, complete with new backrests with JetPaks™. For the Ultimate Line 17, Villeroy & Boch offers a selection of massage units for different needs, in any required combination, which can be easily exchanged via a click system and individually controlled.
When it comes to technical prowess, the new Ultimate Line impresses once again. The new flat and extremely powerful filter system emphasises the range’s premium nature. The profile strip feature and functional tub covers with an innovative sensor-controlled closing mechanism round off the stylish design of the Ultimate Line hot tubs.
A linear, European design and a whole new level of functionality – Villeroy & Boch’s Ultimate Line heralds the start of a new chapter in hot tubs
FOR FURTHER DETAILS:
Artesian Spas
01302 730295 www.artesianspas.co.uk
Certikin International
01993 778855 www.calderaspas.co.uk
Jacuzzi UK
0113 272 7430 www.jacuzzi.co.uk
Passion Spas
+31 57 745 6040 www.passionspas.com
Villeroy & Boch
+49 686 4 81 2714 www.villeroy-boch.co.uk
Wellis
+36 29 564 380 www.wellis.com
