HIGH-END HOT TUBS
A Premium Home Hot Tub Experience With the Coronavirus outbreak creating unprecedented demand for hot tubs, the luxury end of the sector is a key battleground for both manufacturers and retailers in the UK. Targeting the serious enthusiast, who demands the very latest in technology and features, high-end hot tubs costing in excess of £10,000 aim to provide their users with the ultimate setting for relaxation, recuperation and more. This issue, we look at the brands and models competing at the luxury end of the market By Jon Wadeson
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he premium end of the hot tub sector has always been a key battleground for both retailers and manufacturers, especially with so many cheaper models and brands on the market. However this year has been a little different. Uncertainty caused by the Coronavirus pandemic, combined with some decent weather and of course, many children being schooled from home has meant outdoor entertainment, including hot tubs across all price ranges, have been firmly on the radar of lots of families. “With many luxury summer holidays cancelled this year, customers are taking the opportunity to enjoy the finer things in life from the comfort of their own home. Not only that, they are choosing to invest their money more wisely in good quality, high end luxury products like our Artesian Elite Class,” said Vicky Wrigglesworth, Director at Artesian Spas UK. Range-topping products are a chance to fully showcase each brand’s design capabilities, imagination, quality and more to potential customers. In short, they’re brand flag-bearers – which makes them important for reputations as they will have a bearing on a customer’s perception of cheaper models within each brand’s range. With budgets often well into five-figure territory for these models, any customer looking to invest in this sector quite rightly demands the latest features and innovations combined with a sense of style and exclusivity. So with a lot to live up to, and with premium products very much playing their part in a year where customers and their budgets are more than ever, we take a look at just some of the luxury models that are available.
already expect a superior design for comfort and quality of build, but Artesian push further to provide a hydrotherapy experience like no other. The brand is home to one of the most premium lines of spas on the market, the Artesian Elite Class, which focuses heavily on hydrotherapy, energy efficiency, water quality and user experience. Each model within this range has been designed to offer features that ensure each hydrotherapy break is the best ever, making them the perfect addition to any health and well-being routine, during and after the lockdown period. For the ultimate hydrotherapy, the Artesian Elite class outperforms other spas by utilising patented DirectFlow™ technology with Variable Flow Control™. This fantastic invention maximises power with an individual pump per therapy seat to provide the spa user with their own direct water flow and control. Not only does Variable Flow Control™ act
like a dimmer switch adjusting the massage pressure from low to high and anywhere in between, but it saves up to 50% of the energy used by the pump when set to low. The small 1.4hp energy efficient pumps, along with the DirectFlow™ technology have created the most powerful yet energy efficient spa range on the market. The Artesian Elite line also features a revolutionary breakthrough in hydrotherapy jetting with the remarkable Helix™ jets. Exclusive to Artesian, the Helix™ jet utilises a special shaped jet cylinder to create a powerful double helix spiral of water flow, providing one of the best deep tissue massages possible from any hot tub. With a whole host of other features such as impeccable design, superior construction, innovative technology, and optional lighting and stereo systems, the Artesian Elite Class offers a unique solution for those who like to enjoy the finer things in life.
ARTESIAN ELITE RANGE – THE ULTIMATE IN HYDROTHERAPY Artesian Spas has long been recognised as a manufacturer of premium luxury hot tubs and have always strived to be at the forefront of innovative spa technology. A customer will
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The Artesian Elite Class offers a unique solution for those who like to enjoy the finer things in life such as this Eagle Crest model
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