Leonardo Gryner Developing New Sources of Revenues 28 09 2010
A new world • •
New ways of raising funds Improve the traditional forms of doing business
New scenario •
New opinion makers
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Results
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+ 12 million people watched this video
Sports Marketing World • •
Every entity became a media owner The website is a powerful media center
How it was
• •
News at the news stand in 24 hours Home delivery
How it is • •
Wherever you are by phone, computer, mobile media Ready to read in 1 minute
You can now reach your consumer, client
The new world • •
It’s cheaper then the previous alternatives Entities are media owners
Audiences • • • • •
Media Affiliates Members Sponsors Fans
RELEVANCE is key
• •
Properties must offer a value proposition Cause, mission, a set of values
Social Media
The more...
• •
Content Qualified traffic
he most...
Interest in partnering Great business opportunity
Great savings
• •
Electronic ticket Mobile phone
Changes • • •
Real time promotions Social communities Members
Airline business model
• •
communities to buy at the last moment
MORE THAN 10 DIFFERENT PRICES
Enhancing the experience • • •
Live sites Mobile phones Internet
Rights and benefits
• •
Flexibility Means for activating sponsorship
A successful sponsorship • • • • •
Access to athletes Sponsor showcasing area Sponsor hospitality area Live site Electronic boards
What’s in a category?
Categories • •
Coke - almost 3 full pages on description Procter Gamble - right to associate 20 different brands
Audio - TV - Video - Cell phones
Exploiting the new world
Highly skilled team
The team must... • • •
Understand the new marketing enviroment
Acknowledge the competition challenges companies are facing Exploit sport as a brand building plataform
THANK YOU!