A Speedo Vision Broadening The Appeal of Swimming
Swimming – A Sport for All
Swimming – A Lifetime skill
Swimming – Lifetime Fitness
Swimming – Dynamic Sport
Swimming – Team Work and Team Spirit
Swimming – Heroes and Role Models
Swimming – Success and Celebration
Swimming – Growing Media Interest
Speedo – Over 80 Years history
Our Future Challenges
1. Health In the US, obesity now costs taxpayers $147bn a year in extra medical costs Sources: RTI International; National Center on Addiction and Substance Abuse
In the UK, obesity could cost the NHS ÂŁ6.3bn by 2015 Change4Life tv advertisement by M&C Saatchi (London) for the UK Department of Health
Epidemic levels of obesity in India. 17% of urban teens in India are obese
2. Ageing Population
The world's 60+ population is 650m. By 2050, this is forecast to reach 2bn.
Source: World Health Organisation
3. Stress
47% of women said the big stress in their life is the demand on their time. Source: www.trendwatching.com
4. Water Scarcity In 20 years the world population may reach 8bn 50% jump in food and energy consumption 30% increase in demand for fresh water
Source: Engineering the Future alliance of professional engineering bodies report BBC online
5. Social Responsibility
Saving the planets resources. Eradicating Illness and disease. Up to 3million die of malaria every year. 70% are children under 5
Solutions Through Swimming & broadening appeal
1.Health Swimming is one of the highest calorie burning exercises at around 400 calories per 30mins. It is an all over body toning exercise.
2. Ageing Population Swimming is the best exercise for the aging population because of it’s low impact nature on the body and joints.
A social activity
3. Stress Swimming is one of the easiest exercises to do and relax.
4. Water Scarcity
5. Social Responsibility "I am concerned about what I personally can do to help protect the environment"
Our Role • To encourage more people to swim more often • To encourage more people to enjoy the experience of water FINA’S STRATEGIES • To promote and encourage the development of swimming in all possible manifestations throughout the world • To increase the number of facilities for swimming throughout the world
Speedo – encouraging all types of swimming
Speedo Causes – experiences in water
• World Swim Against Malaria - Saving lives through swimming
• Lewis Pugh Everest Swim - Campaigning against climate change
Speedo Marketing – promoting swimming
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