Brandbook. A Visual Identity and Brand Guide by AQWIRE.

Brandbook A Visual Identity and Brand Guide by AQWIRE.

This Brandbook contains all approved items and elements necessary for the brand. It is created to be used by company departments and the marketing team and to be distributed to third party entities such as printing houses, media partners and our clients.

Global Real Estate Solutions

1

Identity | Who we are

We help real estate enterprises, and their respective property owners, to process payments by providing them a payment facility that can cater to both international and local transactions.

AQWIRE (QW's Real Estate Brand) is under Qwikwire (The Company).

2

Identity | Who we are

3

Identity | Our Vision

Our Vision Become the leading cross-border payment service provider for enterprises starting in Southeast Asia and expand globally.

4

Identity | Our Mission

Our Mission To help enterprises globalize by providing a customizable, secure and efficient way of collecting and settling international payments.

5

Identity | Core Values

We value Integrity.

Core Values

By upholding our moral principles of doing an honest, ethical and fair business practice at all times through transparency to all teammates and clients.

We value Getting Things Done.

By collaborating creatively and focusing on the key aspects in achieving our goals by producing quality and timely work.

6

Identity | Core Values

We value our Customers.

We value Growth and Learning.

By continuously striving to provide excellent service and building products that will make life easier for both our customers and clients.

By providing a safe and learning environment, everybody is encouraged to learn new things and to pursue activities that foster continuous growth and self-development.

We value Creativity.

We value Empathy and Humility.

Encouraging our most valuable assets (the team),

to freely innovate and openly share ideas to help better our products and services for our clients

and customers.

By putting ourselves in the shoes of our clients, customers, and teammates, we can develop a culture of respect and humility that radiates through our products and all our communications.

7

Identity | Tone of Voice

Tone

of Voice Smart, but not complicated.

Confident, but not arrogant.

Professional, but not rigid.

8

Identity | Tone of Voice

Trustworthy

Disruptive

We speak in a manner that demonstrates confidence and credibility about what we do.

We elicit a course of action.

We deliver within the timeframe given.

Underpromise, Overdeliver.

We are changing how real estate is being done,

both for the buyers and the sellers.

We deliver world class services using innovative technology.

Wise

Ambitious

We give perceptive insights.

We show smart options.

We express messages calmly and concisely.

We aspire to showcase our globally competitive brand.

We aim high but fully aware of the groundworks

we need to do.

9

Logo | Rationale

Logo

The AQWIRE logo is a logotype in custom font. It is designed with angular edges which symbolizes technology, precision, dependability and stability.

The QEY logo or symbol is derived from the image of a Keyhole. Being a platform for real estate solutions, we associate this symbol in owning a new home. The QEY (key) to your new home.

10

Logo | Details

24°

24°

32°

32°

32°

32°

11

Logo | Exclusion Zone

Exclusion Zone The ‘exclusion zone’ refers to the area around the logo which must remain free from copy or other elements to ensure that the logo is not obscured and has the right amount of breathing space.

12

Logo | Exclusion Zone

13

Logo | Minimum Size

Minimum

Size Establishing a minimum size ensures that the impact and legibility of the logo is not compromised when used across all devices.

14

Logo | Minimum Size

Logo at 500px width

The AQWIRE logo must never be smaller than 80px width

Logo at 80px width

15

Logo | Colors

Logo

Colors These are the only colors allowed to

be used on the logo.

16

Logo | Colors

Bright Turquoise

Slate Gray

#36D1DC

#3F5770

Ice Blue

Light Gray

#E9F2FD

#DCDCDC

Use White when placing the logo on an image or background with color.

17

Logo | Use

Logo

Use To make sure our logo remains consistent across all platforms, we identified a few examples to avoid when using our logo.

18

Logo | Misuse

Never skew or rotate the logo.

Scale in proportion if size adjustment is needed.

+

+

+

Never use other colors aside from the specified colors for Aqwire logo.

Never apply gradient, drop shadow or other effects.

+

+

+

19

Logo | Use

Logo

and Tagline When used together with the logo, our tagline is always placed under the logo and becomes a part of it. There are no other ways or styles to use the logo and tagline combo.

20

Logo | Misuse

Stroke Width

Global Real Estate Solutions

The gap or space between the logo and the tagline is equal to the stroke width of the letters of the logo

Gap

21

Brand Colors

Brand Colors In order to establish a strong and recognizable brand identity,

the consistency with the colors used in conveying the company's

messages is adamant. Color palette in branding is a vital factor,

they make the messaging material more attractive, help consistently communicate the mood and create a vibrant visual experience.

22

Brand Colors | Color Names

Primary Colors Bright Turquoise

Electric Violet

#36D1DC

#7D0EFE

Secondary Colors Amber Yellow

Cerulean Blue

Ice Blue

#FFBF00

#2B74CC

#E9F2FD

Coral Rose

Slate Gray

#F1744D

#3F5770

23

Typography

Typography The style and appearance of text. When a company is designing a brand identity, a consistent set of fonts must be used—each with a specific purpose. Typography lets you create a certain atmosphere and have a personality. You can be modern, vintage, romantic, shy or tough just by choosing right typeface and arranging it correctly.

24

Typography | Font Pairing

Sailec

Lato

Used primarily for headers or when a

Paired with Sailec, Lato is usually used

large text display is needed.

for body or content text or as label.

Light

Light

Regular

Regular

Bold

Bold

25

Brand Elements

Brand

Elements Our brand elements are from the Qey logo, using diagonal lines and circles. We do not use the whole symbol as a design element.

26

Brand Elements | Use

27

This brand book is carefully crafted by AQWIRE’s Marketing Team.

28

“ Creativity is piercing the mundane to find

– Mark King

“

the marvelous.

Global Real Estate Solutions