CSR Report 2 0 0 9
Minor Corporate Social Responsibility
“Minor to minors� “Minor CSR DNA�
MY PEOPLE ‌ MY PLANET ‌ MINOR
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C S R Inspiration One final quality that marks the successful entrepreneur is
“the ability to give something back” Society is like a forest It won’t continue to flourish if we don’t replenish what we take out Too many people treat society like a slot machine They hope to hit the jackpot while putting in as little as possible WILLIAM E. HEINECKE The Entrepreneur 25 golden rules for the global business manager
! # $ ภ%ภ&! # ' The Entrepreneur 25 golden rules for the global business managers Mr. William E Heinecke Minor International Chairman & CEO ! ! G H I J K ภภ! & ภ! $# ภL% KM I Minor Corporate Social Responsibility
Minor CSR Statement: Minor Corporate Social Responsibility is blended into all Minor business decisions, day to day activities, and deep into Minor DNA. Minor CSR’s responsibility to all stakeholders is to deliver 100% satisfaction. With this commitment, we believe in good corporate governance and transparency through high quality products and services. We care for our employee and develop them as our greatest asset. We voluntarily engage in community development at all our business locations. And we take good care of our local and global environment. Minor’s focus is to “Develop Human Capital at all levels”, because Corporate Social Responsibility is all about the quality of people. With our Minor employees, we ensure that Minor business has 3 objectives “Profit, People, and Planet and all must be delivered with Minor Passion”. We believe our sustainable business development comes through our Minor CSR Philosophy
“MY PEOPLE … MY PLANET … MINOR”
Bill Heinecke
' !# G QI Minor CSR ก R S #' CSR DNA J J CSR I &K# กI ! ก I ก & R ก W ! ' ก CSR XY RI ก ! J W ก R S ก R S CSR
Corporate Social Responsibility
25,000 service professionals at 30 hotels, 1112 restaurants and 293 retails outlets Serving 90 million customers in 20 countries
Minor R S ภภ! 25,000 #' ภ# 30 1112 ' 293 K ภ# 20 K _ #' ! J W '
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C S R … Sustainable Development … Triple bottom lines MY PEOPLE … MY PLANET … MINOR
Environmental Protection Socio Environment
Social Progress
3 bottom lines
Planet People
Passion
Eco Efficiency
Socio Economic
Economic Growth Profit
K WQ I Minor CSR MY PEOPLE c MY PLANET c MINOR $% ! dI People, Planet, Profit L% ภ#' ภภR S ภ! ภภG ! ! Minor Passion $ ภภ!&! # ' White Ocean Strategy
MY PEOPLE … MY PLANET … MINOR C S R … Triple Bottom Line
C S R & Their ranges
Corporate Share holders Executives Employees
Customers Business alliances Employee family
Community
General public Social Environment Competitors
National Global
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C S R & Their spectrums
Corporate Philanthropy “Voluntary”
Community Engagement “Preemptive Level” New Industry Standard Code of conduct Self Regulation “Elementary Level” Compliance with Applicable Law and International Norms “Mandatory Level”
Employees
Customers Share Holders “Give Something Back� CSR Programs
Global/Environment
Society/Communities
C S R Stakeholders
Minor ! ภJ ! & ! ภe d & ภภภJ $ ' R ภW W ! # ภG ! ! # # #
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Minor CSR #W ' ภภI IH _ ภR L% J J ! I UN Global Compact, OECD Guideline, ISO 26000, _R W ' ภR R _ K WQ _ lgภR R #W KM !
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Minor % ' ภY # ภ' ภภ#' ! R S ภh ภ! Kh & ! l Y ' W Corporate Governance Asia Recognition Award 2010 Hong Kong # Ky J
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ภ# ภภ& ! W $ &! ! # & ภภW W ! ! Best franchise to the world market ! e ภŕ¸
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Minor # ภR S ภL% $ KM ' !# G QI dภภ#' R ภ! $ ' !# ' ภ#' K{ ! J W ' ! ! $% ภภK| ภHIV/AIDS #' ภR ภ& ! ภR S ภ20 Best Employer in Asia Top 5 Employer in Thailand ภHewitt & Associates
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ภ! R S W W $ KM ' I R ภภภeKy # ! 4 $ ! Minor Founder‚s Day KM ! R ภภภ&K G RHQK W d R ภภf ภภJ J &Kภภภe f Ky W Staff Retreat & Outing, Team Building, Conference, Staff Party, Merit Day and etc. ! f ภ! ภภภCSR Club I e
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ภ! G Q R ภภG %ภ' ! # ภl R ภW ภK K I ! ภภG #' K ' R Carbon Footprint #W ' ภReduce Reuse Recycle f f Minor ภภ!ภ! ภภภKM W W ' G ' & I ! ภX d G %ภI ! G #' Minor& ! ภภld ภ' $ KM I G ' ภ! # # !
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Minor ก ! ก CSR ก ! f J ก #' ก ก ' ก J W " ! ก R I W ก ก f CSR Club ก I W ! ก ' ! I g Y R S _ lgก ' W X d e ! ก NGO dก '! K _ _ d X J R ! J X G Q ก J R CSR I ก !W J I ' ! ! J W USR
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Minor ภG CSR Report ภJ R ภJ $ ' ภXW #W CSR Report R ภ#' ! KM ! ภR S CSR I Minor #' I%f ภJ R I CSR ภ! G #' $ CSR ' W #' Minor # CSR Top 20 I & KM 1 # ภI ' ŕ¸
Minor CSR ‌ Minor Develop Human Capital GRI
MY PEOPLE
ISO 26000
Create Future Global Compact Provide Job Opportunity Golden Triangle Elephant Foundation Uplifted Skill
MY PLANET
Facility/Knowledge Support for education/ life skill development
Leadership/ Innovative projects Volunteer spirit/ Employee development/ Job promotion Joint curriculum/ Internship/ part time/ Vocational education
Minor to minors/ Scholarship/ Learning kit/ book donation
Mai Koa Marine Turtle Foundation Develop Human Capital at the grassroots level Sustainable
Cancer Care Run
Minor to minors/ Charity/Community/ School Projects
Sufficiency Economy
Minor to minors
Roy E Heinecke Foundation
MINOR Book Club
Minor CSR ภR S ภl d #' ภภ#' ภK _W ภ!W Minor CSR & #W ภ#' & #W ภภภ_ & #W ภY R ภ' PR Minor CSR ภG %ภ! $# ภJ W CSR Minor $ KM ' #'Q KM Y ภI ภe
Minor CSR Mechanism Food Business
Executive Advisory Board
Hotel Business Public Communication Team
General Public
CSR unit
CSR Steering Committee Life Style Business
Internal Communication (HR Network)
MINOR
MINOR Volunteer Club
Local Development Partners
Communities
! ภภR ภภภJ J CSR I ภI ! ภI ภ! Minor R S ! ภภK{Q' #W ! $ ภI Minor J R d ! G H I ภ! $# ภภ&IK{Q' # ! !ŕ¸
Part Time Youth Employee Talent development, life skill training and self-help economy
Minor KM J R S ภภภภ! Part Time Employee G #' ภ! ' I ภภภI #' ภ!W # ภ#W ! ! #' KM K W d ! ภG ' & ! W R Y R ! W !ภ' &ภR I Minor _ d ' f ! W ภภภl W !
e _ ! $% ภ! ภK| ภHIV/AIDS f f ! ! # ภR S ' ภ! ภ' ! ! W W R e R ภg I ! $I !W &
Minor Founder’s Day Together for Good Deed A day for social impact for children
Minor Founder‚s Day ! ภ#W ! G Q R ภ#' ภภ! ! # ภ# ภ#' R ภ! 4 $ I ภKy L% KM ! ! ภI Minor Founder, Chairman & CEO R ภภ! 25,000 # 20 K _ W ! ภภe R ภR S !W # l f R ภ! ภKM ภภ&K G ! ภ! e f #' KM I I! Q ภX William E Heinecke ภภ& G ! ! # W ! ภภH KM ภR S ! R d Team Building I ภL% KM K W d ภ# ภG ŕ¸
Charity programs become
Corporate Foundations
! ภ# ภI J I ภG ! ! ภR S ภภf ภI ภR S ภH I J ! & W ' G ' & I ! $ KM ! Minor R S #' ภภ&ภภภภI G Q ภG ภ! R ภW R
Support Social Enterprise Community products & organizations Organic farm Hygiene food Products & services that support Rural community
Minor #' ภภW W ! ภR S J K ภภภW W # ภlX I Social Enterprise R KM ' ! $ ' J
L% G & ภ&Kภ#' ภภR S _ lgภW W ภJ K ภภ! ภ! g ! ภJ & e R KM ! $ #' Swensens J K ภภJ ภK #' Sizzler J K ภภ'ภXd #' MDL & MCL ! f ภG W W &K#W I #
Thank You MY PEOPLE … MY PLANET … MINOR