Kultur Guest House by ARA STUDIO

Bali, Indonesia

pr e f a c e

Bali, pulau yang paling terkenal di dunia, merupakan gabungan keindahan lanskap alam spektakuler dan budaya yang begitu memikat. Berkali-kali memenangkan penghargaan sebagai “Best Destination in the World” Destinasi wisata yang lengkap; “everybody have its place in Bali” world-class surfing dan diving spot cultural, historical and archaeological attractions enormous range of accommodations Very board market of visitor; - Dari young backpacker hingga the super-rich

Kenapa orang ke Canggu?

Laid-Back Bali Suasana Bali yang “asli” tapi masih dekat dengan keramaian Alternative Scene of Ubud – Glam scene of Seminyak Ubud sekarang sudah terlalu ramai dan mahal (Ubud menjadi tempat untuk hippies yang kaya raya), sedangkan Canggu masih tenang dan tidak banyak aktifitas wisata, masih banyak hamparan sawah Lokasinya 10-20 menit dari Seminyak, beberapa spot surf terdapat bar/café yang tidak kalah dengan Seminyak, namun lebih tenang dan tak seramai Seminyak. Banyak Mid-range accomodation Sebagai salah satu surfing spot, di Canggu banyak terdapat villa dan guesthouse pada skala mid-range Belum banyak hotel, skala akomodasi masih dalam pelayanan yang kecil.

SURFER

International Tourist Beginner – Mid-Professional Surfer Peak Season: April – October Backpacker – Mid-Range Solo – Travel Group (4-6 persons) Age range: 20 – 35 yo Long time staying: 1-3 Months > 2nd times visiting Bali (repeater)

LIFESTYLE

International Tourist Yogis and Yoginis, Artist, Hipster Backpacker – Mid-Range Solo – Couple Age range: 20 – 35 yo Average time: 10-30 days > 2nd times visiting Bali (repeater)

potensial market

WEEKENDER/ REPEATER

Do mestic Tourist (Jakarta, Ba ndung, and Surabaya) “S ight Seeing” (especially “… that new fancy café in Se minyak”) We ekend, National Holiday Mi d-Range – Super Rich So lo – Travel Group (4-6 pe rsons) Ag e range: early 20 – 35 yo Ve ry short staying: 1-3 da ys 1t h –> 2nd times visiting Ba li (variant)

Tipe wisatawan; couple dan travel group (2-8 persons)

Nationalities orang yang ke Canggu (dan Bali) 70 % Australians, 30 % Others

potensial market

Average time di Canggu; 4-10 hari untuk orang yang baru pertama kali ke Canggu, lebih dari waktu itu mereka memilih untuk melanjutkan/pindah tempat

1-3 bulan untuk orang yang sudah pernah di Canggu

Kesimpulan Profil Market

ketiga poin kesamaan main market perlu diakomodir pada skala middle range, serta melihat konteks lokasinya, maka yang cocok adalah guest house

repeater long time staying

solo/group traveler

middle range accommodation

GUEST HOUSE

PERSONALIZED ATENTION

Guesthouse memiliki keunikan se suai pemilik rumahny a, bukan gimmick sep erti di hotel/villa

INEXPENSIVENESS

Untuk long staying Villa dan hotel bisa jadi terlalu mahal

Kenapa memilih di guesthouse

QUALITY OF SPACE

Guesth ouse relative lebih tenang dari hotel dan cukup ramai (dalam level yang baik) dibandingkan villa

scehmatic design idea

Succulent Planter made by local artisan you follow on Instagram

Rattan tissue box made by nearby village women

Hanging lamp made by your next-door product designer

Blanket made by your local weaver

Chair and table made by your emerging designer of the month from your favorite interior magazine

Rug made by your finest designer in town

*imagine you rent a room

scehmatic design idea

rooms

bulk Room

reference image

standart Room

reference image

Deluxe Room

reference image

mailing envelopes paper header bussiness card

Truno joyo 91, S urabaya Ea st Java I nd o nesia 6 0 2 64

marketing collateral

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TO : J O HN D O EAP L L ES E E D

TO :

ARA Stu d i o M a nyar J aya P ra ja D -9 Su ra b aya

J O HN D O E AP L L ESE E D ARA Stu d i o ARA Stu d i oMMaanya nyar rJ aya ra ja D -9 J aya P ra ja DP -9 Su ra b aya Su ra b aya ARA Stu d i o M a nya r J aya P ra ja D -9 Su ra b aya

ips um a luctus . Duis eﬃc i tu r matti s s e m. S ed ma u r i s n i s i , a ur ei sget gravi b enro, o n te ti ncidunt a M e rat , codnas en qi buhatl i co s e cntetu r mp d u iu. sCul omre m a l i q u et n ec . P roinpeanatib l iq u et i atg o i a crui lei nt s i ps m psh, a retra s ocii s natoque u sfeetu gma n rc i s id, iqs upi sa rtu mou nte vi ta e . F us c e te mp u s p u r u s i n p u r u s b ien u m vas r i u s . Eti a m na s cetur r idiculus mu s . Pe l l e nte s q u e te mp o r tubri p s edgesta metus justo, r u tr u m et l ec tu s ve l , p l a c e rat mo l l i s d u i . e ros ve hicul a a liquam. Quis que m ax i mu s at ma g n a l a c i n i a tr i sti q u e . Ve sti b u l u m orda na re l ecl tu e u na ou nc to d i guns i sl os ire m.m Vai lva i sti M a ur i s gravi nibh i b es ro, termp i qmu u ets ntrec . q u e l u c tu s ni bh at vive r rai ,. qEti llus aliquam P roin a l iquet fe ugiat o rc u ias mi a sc iutl iasmet i ps uex m ve p hlate retra eﬃcitur. Pel l ente s q u e l e c tu s metu s , co n s ec tetu vi ta e . F us ce te mpus p u r u s i n p u r u s b i b en d u m va r i u s . Eti a mr e get a uctor a c ,etvollec u tp i nl ,l epol a. c e rat mo l l i s d u i . metus justo, r utr um tuat s ve 03 1 56 70 John Doe App l e s e e d 271 John Doe Trunojoyo App l e91 s e e, d East J ava John Doe Surabaya I ndo nes ia App l es e e d Trunojoyo 91,60 2 64 East J ava Surabaya I ndo nes ia Truno joyo 91, East J ava 60 2 64 Surab aya I ndo nes ia 60 2 64

Quis que max i mus at ma g n a l a c i n i a tr i sti q u e . Ve sti b u l u m or na re l ectus e u a uc to r d i g n i s s i m. V i va mu s tr i sti q u e l u c tu s ni bh at vive r ra . Eti a m s i t a met ex ve l te l l u s a l i q u a m eﬃcitur. Pel lente s que l e c tu s metu s , co n s ec tetu r e get a uctor a c, volutpat i n l e o .

Tr unojoyo 91, Surabaya

East Java Indonesia 60 2 64 Tr unojoyo 91, Surabaya

East Java Indone sia 60 2 64

notebook totebag calendar and other goodies

goodies

room sharing

dang, im on jet lag wanna have some fun here

hey, i buy you a drinks so, we were at the same room.

hey, nice to meet you

guesthouse leb i h m e m b e r i kan ke intimas i a n d i setiap penghun i n y a . maka,terdapat f a s i l i t a s sharing room, d g n r a n d o m guest di setia p i s i kamar.

making community

after, you are at the same room, now you are a teamate guys

IKR !

yasssh! what todays programs?

setelah mereka b e r t e m u secara random d g n g u e s t lain, maka mer e k a a k a n menjadi teamat e u n t u k mengikuti prog r a m o u t d o o r yang akan di p a n d u o l e h mentor

now you mean it

god, i made in time, last night was A horible

m a k i n g community s h a r i ng activity, knowle d g e , and experience with a l l n ew guys.

our goals

if you were here again, you gonna had another different programs

stay connected

this was fun tho, wanna came here again someday

wait a sec, whats your number?

d a n k e t i k a l i b uran mereka t e l a h b e r a k h i r , dgn bert e m u n y a t e m a n baru di s a n a m e r e k a a k an tetap s t a y c o n n e c t e d dgn l a y a n a n m e d i a online dari kultur

hey. is it weâ&#x20AC;&#x2122;re meetup again online?

untuk sekedar bercerita, merasakan sebuah experience dan menulis testimonial submisson yang di sediakan oleh kultur.

a k

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