WHAT TRENDS ARE STATIONERS SEEING IN 2010?
TREND affordable luxury Invitations need to be a
little less expensive. Brides want something simple but with a twist. Kind of Modern Traditional. – ELISE of NO REGRETS Newton, Massachusetts
$800 to $1000 has become today’s ‘high-end budget’ for many. They want thermo prices but also want a high-end look & customization. – JULIA of NOTEWORTHY Coconut Creek, Florida
Layered, less expensive styles are what my clients are more drawn to now. – JESSICA of PAPER SKY San Luis Obispo, California
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
VINTAGE
LACE
something old, something blue
INSPIRATION This invitation is perfect for the fun-loving bride who is seeking a sophisticated way to incorporate a classic vintage style with contemporary colors, design and typestyle.
DESIGNER’S NOTES We all know the old English wedding saying: “Something old, something new, something borrowed, something blue and a silver sixpence in her shoe.” What better way to honor this adage than to start with your wedding invitation! We found a snippet of grandmother’s old lace (something old) and printed it in a fashionable shade of French Blue ink (something blue), added some perfectly suited accessories and created this set especially for you! You’re off to a good start! Now…where do you find a silver sixpence for that shoe?
PRICING This suite includes an invitation with a 5” x 7” back layer, an impressive thick envelope and a coordinating rsvp card and envelope. All items include luxurious raised bellpress printing. This handsome and refreshing ensemble retails for $9 per set.
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
DOLCE
nothing so sweet as love’s young dream
INSPIRATION The “dolce” invitation suite is designed for the sophisticated bride who appreciates both the timeless beauty of calligraphy as well as the contemporary aesthetics of modern design.
DESIGNER’S NOTES Perhaps the most impressive hand calligraphy font ever created, the script used in the “DOLCE” set carries with it an elegance and richness, both in its distinct design presence as well as its very history. This font was directly influenced by the late 19th century calligrapher Louis Madarasz, whose legendary pen has inspired schools of penmanship for over 100 years. We are thrilled to offer BELLA brides a piece of "the most skillful penman the world has ever known" with this unforgettable wedding invitation.
PRICING This suite includes a single 5” x 7” invitation, an impressive thick envelope and a coordinating rsvp card and envelope. All items showcase luxurious raised bellpress printing. This elegant ensemble retails for an amazing value of only $8 per full set.
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
DUCHESSE let them eat wedding cake
INSPIRATION This invitation is made for the decadent bride who is seeking to blend rich tradition with sophisticated design and a hint of rich, jewel-toned color.
DESIGNER’S NOTES Well-known for her charm, beauty, fashion and wit, the “Duchesse de Polignac” was the best friend of Marie Antoinette, whom she first met at the Palace of Versailles soon after Marie Antoinette became the Queen of France. The Duchesse was considered one of the great beauties of pre-revolutionary high society. Quite like its namesake, the Duchesse invitation is an unforgettable beauty of its own, fusing rich brown and ivory bridal shades with hints of jewel-toned “ruby”. The lace-inspired patterning printed on the thick envelopes brings an added touch of luxury. This Duchesse invitation is specially designed to accommodate any well-chosen wedding color palette with a simple change of paper or ink color, at no additional charge.
PRICING This suite includes a square invitation with a 6” back layer, an impressive thick envelope and a matching rsvp card and envelope. All items include luxurious raised bellpress printing. This colorful ensemble is a great value, retailing for only $9 per set, reply set included.
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
WHAT TRENDS ARE STATIONERS SEEING IN 2010?
TREND whites and ivories “For weddings, brides are going more
subdued
ivories and pearls...[Arabella’s] ivory is stunning with gold. with
– DEBBIE of WRAPSODY El Segundo, California
Arabella should showcase more of its best
sellers:
ivory, cream, gold...show our brides a lot of those. Then show a few with a splash of wine color or such...but show plenty of ivories gold and silver! These
and pearls with
will sell!
– PATTY of LITTLE BLACK DRESS Bernardsville, New Jersey
Our clients are buying
along traditional lines,
but not necessarily just ecru engraved invitations. They want thick stocks, whites
and ivories, with just a
pop of color on the invite, if any. – GINA of JANE WEBER, INK Chicago, Illinois
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
FANTASY
everything that glitters IS gold
INSPIRATION This bride dreams of an elegant white wedding. She desires a more traditional invitation ensemble that subtly sets her apart from the rest and quietly relays her classic good taste and refined style.
DESIGNER’S NOTES This weighty double thick matte ivory invitation features a textured ivory interlocking pattern that flows onto the back of the invitation softly accenting the rare and beautiful metallic gold bellpress printing. The scalloped corners are a final touch adding to the classic design. These design elements combined create an unforgettable impression of solid, enduring and unforgettable love.
PRICING This suite includes a double thick bello size invitation, die-cut scalloped corners, impressive thick envelopes, an rsvp card and envelope. All items include luxurious hand crafted raised bellpress printing and price out as a refreshingly affordable luxe invitation set for an impressive retail value of only $10 per set.
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
STERLING it was the time of roses
INSPIRATION Classic. Timeless. Beautiful. Throughout history, roses have symbolized a union of immortal love that will never fade – not through time or in death. It’s hardly surprising that the rose is THE classic wedding flower of choice.
DESIGNER’S NOTES A traditionally typeset invitation becomes all the more beautiful when the bride and groom’s names are highlighted with impressive metallic sterling silver ink. A jewel like silver rose design bleeds elegantly onto the shimmery charcoal back layer. The charcoal and silver bellpress inks complete this timeless and stately “sterling rose” theme.
PRICING This suite includes an invitation with a 5“ x 7” back layer, an impressive thick envelope and a beautiful rsvp card and envelope. All items include luxurious raised bellpress printing. This surprisingly pocket friendly collection retails for just $9 retail per invitation ensemble (reply set included).
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
ROYAL
PALACE
love is the only gold
INSPIRATION Let’s sound the trumpets and let the festivities begin! This invitation is designed especially for a princess who wishes for the world to be charmed by the grandeur of her special day. By adding just the right touch of gold, glisten and all things beautiful…this majestic invitation suite sets the tone for a truly regal affair.
DESIGNER’S NOTES Historically, designers have always used gold in special ways to inspire awe for highly significant moments, persons and royalty. Gold is truly a special element, to be used with discernment, opulence and good taste. So while we might not recommend it as a first choice for cosmetic dentistry, we most soundly recommend that there may never be a more fitting day to let the gold glisten than that of a regal, elegant wedding affair!
PRICING This suite includes a classic invitation with a wallpapered 6.5” x 8” back layer, an impressive thick envelope and an elegant rsvp card and envelope. All items include luxurious raised bellpress printing. This refreshingly affordable ensemble retails for $11 per set.
RETAILER INFO sales@arabellapapers.com
•
404.667.3991
www.arabellapapers.com
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
A R A B E L L A PA P E R S (p) 404-459-6616 (e) info@arabellapapers.com
ALBUM ORDER FORM FAX TO: 1-800-651-4901
w w w. a r a b e l l a p a p e r s . c o m
You asked, we listened... we are proud to introduce BELLA WEDDINGS: an affordable luxury collection by Arabella Papers affordable luxury BELLA delivers a tremendous value to brides who desire the unforgettable design, printing and papers of an Arabella Papers invitation but have a specific budget in mind. All 25 invitation sets in the BELLA WEDDINGS album retail affordably for $8 - $12 per full set. (A full set includes invitations, thick envelopes and rsvp sets, all printed.)
whites, pearls and ivories Brides are seeking whites, pearls and ivories with a little flair so we have taken great care in the BELLA album to illustrate a tremendous range of samples using the elegantly subdued whites, pearls and ivories that today’s brides prefer, with a little flair, of course.
calligraphy and flourish BELLA WEDDINGS features trendsetting design uses of new and popular calligraphy fonts and flourishes that will appeal to brides and mothers as they look an affordable touch of luxury to help them mark their special day!
popular themes From subdued seaside affairs to colorful vintage styles... from elegant peacock colors to vineyard themed weddings... many brides come looking for “just the right invitation” that carries a hint of their theme, yet delivers it with the sophistication and elegance that befits a wedding invitation. BELLA delivers unforgettable takes on all the most popular wedding themes of today.
luxurious bellpress printing There’s no flat printing or thermo, here. This album features only the high-end raised printing process Arabella Papers is known for: Bellpress Printing. As always, Bellpress delivers impressive design flexibility with crisp raised matte inks and burnished metallics that are second to none.
fashionable album design Shopping for wedding invitations should be a fun and enjoyable experience. The BELLA album is uniquely designed to create this experience by incorporating designer notes, invitation inspiration details, samples of suggested alternate colorways as well as fabulous contemporary design on the pages that display our invitation samples. You’ve never enjoyed an album quite like this one!
To reserve your album, please fax your order to us at 1-800-651-4901 store name
charge card on file
contact
phone
fax
$650
new card (please contact me)
Yes! I would like to order this album right away!
-or-
$450 VE SA 00 $2 signature
I would like to pre-order this album before May 31 and save $200!
Pre-order your album by May 31st and SAVE $200! receive $200 off the album cost (30%) date