BELLA WEDDINGS an affordable luxury collection by Arabella Papers
IN STORES FALL 2010 manufactured by kpaper craft exclusively for arabella papers
ARABELLA PAPERS
INTRODUCING
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
SAVE TIME AND MONEY WITH OUR
LUXE addressing service
starting at $1.99 each* additional fees will apply for guest list service management. complete pricing available FALL 2010
FEATURES luxurious metallic and colored inks, designed to perfectly match each invitation set. Every address is individually bellpressed by hand. It doesn’t get more custom than this!
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
WHAT TRENDS ARE STATIONERS SEEING IN 2010?
TREND whites and ivories “For weddings, brides are going more
subdued
ivories and pearls...[Arabella’s] ivory is stunning with gold. with
– DEBBIE of WRAPSODY El Segundo, California
Our clients are buying
along traditional lines,
but not necessarily just ecru engraved invitations. They want thick stocks, whites
and ivories, with just a
pop of color on the invite, if any. – GENA of JANE WEBER, INK Chicago, Illinois
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
featured above: the BROCADE folder suite printed on metallic ecru paper with ivory and gold bellpress printing. showcased on main envelope, ARABELLA luxe addressing service in metallic gold ink.
Arabella should showcase more of its best
sellers:
ivory, cream, gold...show our brides a lot of those. Then show a few with a splash of wine color or such...but show plenty of ivories gold and silver! These
and pearls with
will sell!
– PATTY of LITTLE BLACK DRESS Bernardsville, New Jersey
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
WHAT TRENDS ARE STATIONERS SEEING IN 2010?
TREND affordable luxury Invitations need to be a
little less expensive. Brides want something simple but with a twist. Kind of Modern Traditional. – ELISE of NO REGRETS Newton, Massachusetts
featured above: the DOLCE invitation set printed on matte chestnut paper with metallic gold bellpress printing. retails for an affordable $4 + for invitation and envelope set.
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
$800 to $1000 has become today’s ‘high-end budget’ for many. They want thermo prices but also want a high-end look & customization. – JULIA of NOTEWORTHY Coconut Creek, Florida
Layered, less expensive styles are what my clients are more drawn to now. – JESSICA of PAPER SKY San Luis Obispo, California
ARABELLA PAPERS
BELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
Bella? why
What is Bella?
BELLA is the long awaited “affordable luxury” line of custom wedding invitations by Arabella Papers, a high-end custom stationery company. With the success of the exclusive ARABELLA wedding album, Arabella has received endless requests from retailers nationwide to offer an album that caters to today’s mid-range invitation budget of $500-$800. With the shift in today’s economy, brides desire their wedding invitations to still be luxurious with raised printing and beautiful design, but are looking for this at more affordable pricing. Arabella has gone to great lengths to deliver luxury value at affordable prices. Check out all the perks:
trendy new colors BELLA color ways were selected to coordinate with the 2010-2012 Dessy Group’s Pantone wedding guide, an industry reference for the colors used for Bridesmaids and Wedding gowns in current and upcoming new lines. This is great because many BELLA invitation suites will coordinate perfectly with your brides’ wedding colors! (In fact, your brides might even get inspired by our trendy new wedding colors.)
popular new themes BELLA invitation designs were created with the most popular wedding themes in mind to impress and wow your brides! Every single one of the 25 core designs is unique and completely different from all the others, making the album refreshing and fun! Colors are interchangeable to match any color palette.
all new designs BELLA is an entirely new album that is unlike any other Arabella album to date. Featuring 25 brand new beautiful, trendsetting invitations, it’s our best so far! Offering distinct new oval invitations, specialty folders, original die-cuts, gorgeous patterns... every BELLA invitation is fresh and different!
What is bellpress printing?
Bellpress printing is an entirely hand-pressed process requiring expert precision and care with each printed piece and ink. The luxurious bellpress printing of Arabella Papers is well loved for its crisp raised texture, beautiful metallic inks and impressive design flexibility.
Who is the Bella bride?
While BELLA brides have an individual sense of style, when it comes to their wedding, they are drawn to something a little more traditional and romantic… but with a little flair, of course!
Many Bella brides hold a wedding vision that reminisces of another time & place… · · · · · ·
New England Seasides Romantic Victorian Style Timeless Fairytales California Vineyards Classic English Rose Gardens Enchanting Forests
· · · · · ·
Vintage Hollywood Glamour Exotic Peacocks Magical Arabian Nights Tropical Beaches Swanky New Yorker Style Preppy Nautical Sailing
A R A B E L L A PA P E R S (p) 404-459-6616 (e) info@arabellapapers.com
ALBUM ORDER FORM FAX TO: 1-800-651-4901
w w w. a r a b e l l a p a p e r s . c o m
You asked, we listened... we are proud to introduce BELLA WEDDINGS: an affordable luxury collection by Arabella Papers affordable luxury BELLA delivers a tremendous value to brides who desire the unforgettable design, printing and papers of an Arabella Papers invitation but have a specific budget in mind. All 25 invitation sets in the BELLA WEDDINGS album retail affordably for $4 - $7+ per invitation and envelope set.
whites, pearls and ivories Brides are seeking whites, pearls and ivories with a little flair so we have taken great care in the BELLA album to illustrate a tremendous range of samples using the elegantly subdued whites, pearls and ivories that today’s brides prefer, with a little flair, of course.
calligraphy and flourish BELLA WEDDINGS features trendsetting design uses of new and popular calligraphy fonts and flourishes that will appeal to brides and mothers as they look an affordable touch of luxury to help them mark their special day!
popular themes From subdued seaside affairs to colorful vintage styles... from elegant peacock colors to vineyard themed weddings... many brides come looking for “just the right invitation” that carries a hint of their theme, yet delivers it with the sophistication and elegance that befits a wedding invitation. BELLA delivers unforgettable takes on all the most popular wedding themes of today.
luxurious bellpress printing There’s no flat printing or thermo, here. This album features only the high-end raised printing process Arabella Papers is known for: Bellpress Printing. As always, Bellpress delivers impressive design flexibility with crisp raised matte inks and burnished metallics that are second to none.
fashionable album design Shopping for wedding invitations should be a fun and enjoyable experience. The BELLA album is uniquely designed to create this experience by incorporating designer notes, invitation inspiration details, samples of suggested alternate colorways as well as fabulous contemporary design on the pages that display our invitation samples. You’ve never enjoyed an album quite like this one!
To reserve your album, please fax your order to us at 1-800-651-4901 store name
charge card on file • new card
contact phone (
visa
mc
name on card )
fax (
)
card # billing address if different
email web site
$650
Yes! I would like to order this album right away!
-or-
$450 VE SA 00 $2 signature
I would like to pre-order this album before August 1st and save $200!
Pre-order your album by September 1st and SAVE $200! Receive $650 in rebate coupons! date
$650 REB IN C O U AT E PON S
amex