Shada, 2018, published in Arabian Horse Times

A Vision for the Future Built on 30+ Years of Excellence and Integrity!

Shada, Inc.

WHERE THE FUTURE IS FULL OF PROMISE

by Colleen Scott

I enjoyed the opportunity to reminisce with Jeff and Jerry Schall of Elk River, MN about Shada’s first 33 years and their enthusiastic optimism for the future of the breed. The support of Jeff’s wife Roxanne Schall and Jerry’s partner Anissa Weber were at the forefront of our conversation as we gained insights into their next chapter.

Jeff and MARRAKESH PVF

Jerry with BB ANNA MARIA

JEFF AND ROXANNE SCHALL

“My many years of experience as a professional trainer – 33 – has me where I am today. And where is that?” Jeff asks rhetorically.

“I don’t believe you can or should shy away from those years, but embrace them,” he says. “Those many years and experiences have been instrumental in forming me into who and what I have become. So, who and what is that?

“Each and every person in my life has helped formulate my evolution and by extension of that, Shada, Inc. These people are all the fibers from which I, as a horseman, have learned and grown. Just as our breed has evolved, so have the trainers and

owners of these magnificent creatures. I have been blessed with an abundance of success over the years and have developed a

genuine understanding and appreciation for the lifestyle and journey I have been a part of. I am grateful for those around me

– especially my wife, clients, colleagues, family and vital team members Kyle and Jose. They have allowed me to expand and grow into an admirer of the Arabian breed for all of the things it does so well.”

According to Jeff, those of us fortunate enough to be a part of the Arabian horse industry have a special opportunity. “There is nothing easier on the eyes than a beautiful, quality Arabian or Half-Arabian that is excelling in their discipline. It is simply a sight to behold. To be a part of this, whether from afar or within, has truly been a gift.

“As we look to the future, one can’t help but see all the opportunity that exists for our Arabian breed, its breeders and owners.

“Let me continue by circling back to my original premise. Where am I? I am at the same address with the same cell phone

number that I started with all those years ago. I love how this speaks to longevity, consistency, fortitude and perseverance.

“And now the answer to who and what I have become? I am Shada’s CEO – Complete Equine Optimist. I believe in this breed and the people (including myself) who devote their time, energy and lives

to perpetuate a positive future for all!”

Jeff ’s wife and an integral part of the business is Roxanne – a small town girl with an affinity for horses and a dream to one day have one of her

own. Sound familiar? This is indeed how the pursuit of such a dream for

many begin, including Roxanne.

Growing up in Washington state, Roxanne and her family had Arabian horses in their lives and a Half-Arabian/Pinto mare became Roxanne’s

first special companion, her true heart horse. After she and Jeff met, Jeff

shares that he knew the mare and Roxanne came together. “I knew from

the beginning that it would be a package deal. If ever Roxanne was to

consider moving from her home state to Minnesota, Hall of Fame would be a part of the transition.”

Roxanne and “Famous Girl” did in fact move to Minnesota in 2001, with both horse and owner becoming an integral part of the Shada team.

Nearly two decades later, Roxanne’s roles include video creation, website management, bookkeeping, routine health care and the countless other

details that go along with the farm and business management.

Kyle with LUXURIANT

SH A DA | 1 | Ar abian Horse Times

Moving forward, Roxanne will also be capitalizing on her passion for advancing Shada client horses as performance prospects. “I absolutely love the process, seeing a horse continue to gain confidence and finding reward in the feeling of a job well done. It’s so satisfying,” she says.

Roxanne wants her horses to feel the same way she feels. “The journey and having an excellent ride are more important, whether simply a lesson or in an actual class at a competition. The color of the ribbon is not my motivation. Do I like to win? Sure, who

doesn’t? For me, it’s merely icing on an already delicious cake!”

Like Jeff, Roxanne is confident in the future of the breed, her journey and the aspect of developing performance prospects.

“I am excited about the projects I am currently responsible for and furthering my judging career. I look forward to what the future has in store.”

JERRY SCHALL

Starting in the business just one year after Jeff on the farm that their parents, Dave and Sheila, founded, Jerry shares the same positivity for the future of the breed and industry.

“I think what we have experienced recently in the horse industry reminds me of what happened in 2008 in the housing market. Prices got ahead of values, people purchased homes at inflated values and then everything had to reset itself. We’ve seen a similar pattern in

the horse industry,” he says.

Roxanne aboard MAASAI PVF SH A DA | 2 | Ar abian Horse Times

“The good news is that we’re starting to see things turn around. As someone who promotes, trains, sells, buys and markets these horses every single day, I am seeing a difference. Prices are still a little soft, but we have ridden through what I think was the adjustment period. And you can tell everyone that Jerry Schall says it’s a great time to buy a horse!”

Jerry goes on to say he believes the industry has found its footing once again and will start to enjoy a resurgence of popularity on all levels, but especially on the local and regional levels. “One can’t expect to have the national champion stallion, mare or yearling at

every turn. Those are the top one percent of our industry,” he says. “What is still rewarding is to have nice, competitive horses that

we can go out and have fun with on a local, regional and national level.

“We had a time in our industry where people were basically day trading horses, and that wasn’t sustainable,” he adds. “What I’m seeing is that people are going back to what will contribute to making the foundation of the Arabian horse breed strong again.

People are breeding horses for the right reasons – because of their love of the horse.”

“We’ve been doing this a lot of years,” he says about Shada, Inc. “What it’s all about is owning those special horses. When you

have a special horse, a great horse, a quality horse, that’s what gives you a fire in your belly. Now is the perfect opportunity to be a part of this industry.”

And at Shada, Inc., everyone is happy to assist Arabian horse enthusiasts or newcomers on their journey with the breed. Buying,

selling, building a breeding program or bringing along a performance horse, the Schalls have more than 30 years of wisdom and

experience to share. The future is bright all around – for the breed, the industry, and for Shada, Inc.

Jeff and RA SPAAGO

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SH A DA | 4 | Ar abian Horse Times

CONSIS T EN T LY SIR ING E X T R E M E CH A R ISM A

Aziim Al Amaar

(Amaar Al Rayyan x Imperial Maysama) 2007 GREY STALLION

Owned by ROHL ARABIANS Regan and Renae Rohl Fargo, ND WWW.ROHLARABIANS.COM SH A DA | 5 | Ar abian Horse Times

W W W.SHADAINC.COM

LC WHER E STAR S COME TO SHINE

Imperatore

“Whenever a horse catches my eye, inevitably that horse’s pedigree explains why.”

— Caroline Maupin

(Legacy Of Fame x La Macarena HDM) SWEEPSTAKES NOMINATED SIRE SCID, CA, LFS CLEAR

REGION 8 CHAMPION STALLION SH A DA | 6 | Ar abian Horse Times

PR ESENTED IN T ULSA

by Jeff Schall Owned by CRESCENT MOON R ANCH Romney & Caroline Maupin | Nipomo, CA

ROMNEY & CAROLINE M AUPIN

CR ESCENT MOON R A NCH Foundation lines of *Padron - *Bask - *Aladdinn - Bey Shah

BROOK LY N CF

(WH York, by Marwan Al Shaqab x Bint Alianna, by Padrons Psyche)

We acquired LC IMPERATORE (Legacy Of Fame x La Macarena HDM) to diversify our sire line with the infusion of Bey Shah and the rare, very exquisite Aswan son, Antey. LC Imperatore offers the finest of Europe along with our treasured domestic lines. His sire, Legacy Of Fame, National Champion in the U.S., Brazil and Argentina, was as successful a breeding stallion as he was a show horse. Uncompromising athleticism is endemic to Arabian type, something I never will sacrifice. Our great show mare, Alada Psynergy VF+++/, was exemplary in that regard. LC Imperatore is a correct athlete, exuding style and Arabian type of the highest order, a welcome addition as our mares continue to produce our vision of the classic Arabian horse.

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Signifikaynce

(Its Sshow Time x Aristokayte)

WOR LD CL ASS OFFSPR ING

Signify RAS

Mystical Elegaynce

Kaavya MCF

(Signifikaynce x KA Gioia)

(Signifikaynce x TF Mystical Lady)

(Signifikaynce x Felcia Psyche)

Owned by ROBERT SIGFRINIUS

Owned by DEBRA TIERNEY-MORTON

Owned by KEITH AND KRISTI HAINY

2017 CHESTNUT STALLION

2017 BAY MARE

Owned by CAROL STEPPE SH A DA | 9 | Ar abian Horse Times

2017 CHESTNUT MARE

W W W.SHADAINC.COM

SH A DA | 10 | Ar abian Horse Times

ELEGANCE AND BEAUT Y

Shaahzan

2018 U.S. NATIONAL CHAMPION SENIOR MARE CONTENDER with Jeff Schall Owned and bred by Joanne Disario and Liz Long EL RANCHO ROJO Cave Creek, AZ

(Om El Shahmaan x Zantasia) 2009 GREY MARE

W W W.SHADAINC.COM SH A DA | 11 | Ar abian Horse Times

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I’M GONNA TAKE YOU

BY SUR PR ISE AND M AKE YOU R EALIZE

Emmanda (Marwan Al Magnifficoo x WC Xceptshahnal) 2010 BAY MARE

2018 CANADIAN NATIONAL RESERVE CHAMPION ARABIAN MARE with Brad Herman

2018 U.S. NATIONAL CHAMPION ARABIAN MARE CONTENDER with Jerry Schall

Owned by JOSEPH BRADLEY HERMAN New Oxford, PA

W W W.SHADAINC.COM SH A DA | 13 | Ar abian Horse Times

Luxuriant (SS Tru Believer x Valerena)

2018 U.S. NATIONAL CHAMPION YEARLING COLT CONTENDER with Jeff Schall

Reference Sire

SS TRU BELIEVER

SH A DA | 14 | Ar abian Horse Times

DO YOU BELIEVE?

Tru Believer SS

(Trussardi x Miss Brass) 2012 BAY STALLION

2018 CANADIAN NATIONAL CHAMPION HUNTER PLEASURE JTR with Maddy Rose

FABULOUS

Fabiano (Lucciano x Valerena) 2014 BAY STALLION

Owned by PINE CREST ARABIANS Ron and Judy Schmid Hayward, WI SH A DA | 15 | Ar abian Horse Times

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SETTING HIS SIGHTS ON U.S. NATIONALS

2018 CANADIAN NATIONAL CHAMPION ARABIAN FUTURITY GELDING (Truse x Serenata El Jamaal)

W W W.SHADAINC.COM SH A DA | 16 | Ar abian Horse Times

2018 U.S. NATIONAL CHAMPION ARABIAN HUNTER PLEASURE FUTURITY CONTENDER with Roxanne Schall

2018 U.S. NATIONAL CHAMPION ARABIAN GELDING AAOTH CONTENDER with Chloe Lloyd FUTURITY CONTENDER with Jeff Schall

Owned by CHLOE AND DAVID LLOYD Hudson, WI

W W W.SHADAINC.COM SH A DA | 17 | Ar abian Horse Times

OUR L ADY OF

Lourdes

RSS

(HJ Beijing x Dubravka) 2003 GREY MARE

Dam of …

LENNOX DHA

MN MEDALLION RESERVE CHAMPION FILLY

MIKHAIL DHA

U.S. NATIONAL TOP TEN FUTURITY COLT

Owned by DEER HAVEN ARABIANS Teresa Gellin | Carol Derus | Clintonville, WI www.DeerHavenArabians.com SH A DA | 18 | Ar abian Horse Times

Victorias Psycret DISCOVER

(Padrons Psyche x HA Victoria) 2006 BAY MARE

Dam of …

ZENDAYA DHA EXPORTED TO QATAR

CHANDELL DHA

REGION 11 CHAMPION MARE

Dam of …

JHAVANI DHA

2017 GREY STALLION

REGION 11 RESERVE CHAMPION SWEEPSTAKES ARABIAN YEARLING COLT

DECADENCE DHA

MN MEDALLION YEARLING CHAMPION

Nevaeh HEAVEN

(Marwan Al Magnifficoo x Sovannah) 2011 CHESTNUT MARE

W W W.SHADAINC.COM SH A DA | 19 | Ar abian Horse Times

DHA

Artistry IN MOTION

2018 U.S. NATIONAL CHAMPION ARABIAN JUNIOR HORSE CONTENDER with Roxanne Schall (Stival x Queen Adiamonds)

Owned by: ANNIE SLAWIK Woodbury, MN

W W W.SHADAINC.COM SH A DA | 20 | Ar abian Horse Times

LD

Successor

++

AAL

Eldorado

HT

(Odyssey SC x TF Psyches Angel)

Owned by: DAVE, DEB AND KATIE TREADWELLÂ Sponsored by W W W.BU Y HOR SEI NSU R A NCE .COM SH A DA | 21 | Ar abian Horse Times

(Eden C x HT Love Bandyt)

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WHEN NATURE, LOVE AND SKILL ALL WORK TOGETHER, EXPECT A M ASTERPIECE!

SF

Capolavoro (Monogramm JD x Khelli PGA)

2018 CANADIAN NATIONAL CHAMPION H/A YEARLING GELDING

Owned and Bred by ELLEN CMOLIK | Langley, BC

W W W.SHADAINC.COM SH A DA | 22 | Ar abian Horse Times

iKhanic

SHE IS SIMPLY

(PA Kid Khan x Tequila Rose MTC)

2018 CANADIAN NATIONAL CHAMPION H/A YEARLING FILLY

2018 U.S. NATIONAL CHAMPION H/A YEARLING FILLY CONTENDER with Jeff Schall Proudly owned by WHITETAIL RIDGE FARM Jody Helmick | Adel, IA

Proudly owned by WESTRIDGE FARMS Val Sylla | River Falls, WI SH A DA | 23 | Ar abian Horse Times

W W W.SHADAINC.COM

LIFT YOUR V ISION TO HIGHER SIGHTS

(Faraa Al Shaqab x DA Flirtashahn) 2015 BAY STALLION

Owned and Bred by NANCY LOUGEE Council Bluffs, IA

W W W.SHADAINC.COM SH A DA | 24 | Ar abian Horse Times

INSIGHT TO A FUT UR E OF SUCCESS IS FOUND IN HIS DECOR ATED LINE AGE

TARGARYEN

GM Owned by GREYMOOR FARM Donna Hentges | Elko, MN www.first-cyte.com

(Kanz Albidayer x Drama Qyeem) 2016 BAY STALLION

W W W.SHADAINC.COM

SHADA, INC.

Jeff Schall - 612-308-8006 - JRShada@gmail.com | Jerr y Schall - 612-865-9202 - Jerr yShada@gmail.com

W W W. S H A D A I N C . C O M