Portfolio Araceli Pérez Martín

PORTFOLIO

Araceli Pérez Martín

ABOUT ME

Araceli Pérez Martín

I consider myself a committed, hard-working and proactive person, with great capacity to adapt to different environments with ease and eagerness.

I am passionate about architecture and design as well as the relationship they establish with the audiovisual, retail and visual merchandising world. Therefore, I want to continue learning and growing both personally and professionally in these fields.

EXHIBITION DESIGN

Diseño que cambió a un país

DISEÑO QUE CAMBIÓ A UN PAÍS

Team: Smart and Green Design Studio

Date: November 2022 (In progress)

The exhibition ‘The design that changed a country’ is being designed for Valencia by Smart and Green Design studio due to the appointment of this city as a world design capital city 2022. This experiencie focuses on the impact and repercussion it has had in Spain and in the Spanish people lifes the design in four of its disciplines, from the democratic transition to the present day. These four disciplines are: graphic design, interior design, product and industrial design, and fashion design.

The concept of the design of this exhibition is based on the ‘Fallas’ of Valencia and the ‘Mascletá’, representative elements of the festivities in this city. On the other hand, colors are chosen in blue and yellow tones symbolizing the sea and the sun that are present in all Spanish culture.

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1. La Falla

The entrance hall is the first contact to the user with the exhibition and refers to the pioneers who have changed Spanish design. A time-line appears with screens surrounding a structure of wooden strips and red lights representing a large burning ‘falla’.

2. La Mascletá

The central exhibition hall is divided into 8 rooms differentiated by 8 items and represented with a neon logo specifically designed for each item.

In the central corridor the ‘mascletá’ appears represented with a series of metal tubes and lights that turn on and off alluding to those firecrackers and creating a space of light and colour.

Note: images made with Sketchup 3d modeling software and render ing with Vray software, post-production and touch-ups with Photo shop.

EPHEMERAL AND INTERACTIVE ARCHITECTURES

RECONEXIÓN

Team: Ephemeral Master Students Workshop: Final Installation Date: February 2022

The human need to disconnect and the constant search for spaces that allow this ritual to become something significant in the life of each one, were just some of the triggers for this research. A myriad of questions about this ritual led us to formulate RECONEXIÓN. The main concept of this installation lies in the ‘no place’. We have to leave the city to enter oneself and ensure that each spectator manages to find himself.

Inside Domo 360, an immersive space in Madrid where we present the installation, two areas are exhibited: contemplation and interaction. Puffs and some chairs are located in the contemplation area to create an atmosphere of rest and appreciation. The interaction area is the activity node of our intervention. Here is the central piece with the threads that will be responsible for producing the sounds and images.

Four specific animations were designed for this project. The first of them is intended to create a resting environment when no one is interacting with the central piece. The other three animations appear randomly each time a new person comes into contact with the piece.

An ambient sound accompanies the entire immersive tour. On top of this base sound, the sounds that come from the user’s interaction with the piece stand out. Every time the user touches a thread what we hear inside the dome varies.

MIND THE GAP

Team: Ephemeral Master Students Workshop: Urban Art Date: April 2022

Mind the gap is an intervention carried out at the Faculty of Fine Arts of the Universidad Complutense de Madrid by Boa Mistura collective and the students of the master’s degree in Ephemeral Architecture. The existing architecture in the space to be intervened, the artistic power of the environment, the quality and importance of the graffiti and the existing mural art on the intervened walls, have been the starting points for designing and carrying out the proposal.

The gap, a gap in space that shows what came before, graffiti, memory and experience is framed through an anamorphic circle, while the rest of the space around it is painted black. At the same time, the circular emplacement represents the reflection of the architecture suspended above the intervened space, generating a dialogue between both architectures.

OPTICAL ILLUSION

First perception - perfect circle

Second perception - imperfect circle

The final result that we find is a totally new space that gives access to the sculpture building of Fine Arts, using only the colour black to generate it and playing with the relationship between architecture and space.

In the same way, one more layer is added to the fabric already generated by the students with their graffiti and paintings over the years, but leaving a record of them behind this new black layer.

Emptiness, pre-existence, space, art.

Process video

DODDY

Team: Ephemeral Master Students Workshop: Inflatable Architecture

Date: May 2022

Doddy is a pneumatic structure designed and built by all the students of the master’s degree in Ephemeral Architecture in the Inflatable Architecture workshop, with the specialist in the matter Antonio Covo.

The final structure should look alike a sphere; therefore, the more polygons it takes, the closer the structure will approximate a spherical surface.

For Doddy structure’s, this was designed with a 3/5 dodecahedron shaped and built with recycled magazine cuts, while polyethylene was used for the base. Likewise, the total construction was fixed with transparent adhesive tape offering a great tensile strength.

The design of the piece presents two circular openings on both sides of the base with the precise diameter to introduce a pair of fans that, later, will be in charge of inflating the structure.

Recycled magazine cuts + tape adhesive

Black polyethylene base

As a result, an inflatable construction with capacity for about 20 people inside is obtained; and looking like a giant stained glass thanks to the backlight effect.

On the outside, a large inflated collage with strong striking impact is observed. This attracted a numerous student from the School of Architecture to enter and interact with it.

BRANDING AND POSTERS

LILIPOT

Team: Ephemeral Master Students Workshop: La Casa Encendida Date: June 2022

LILIPOT is a research proposal, as well as a spatial and urban action, organized by La Casa Encendida, Vivero de Iniciaciones Ciudadanas (VIC) and the Master of Ephemeral Architectures of the ETSAM (UPM).

LILIPOT recovers gardening as an ancestral element that contributes to the methodical and meticulous connection of the human being with nature. The cycle proposes workshops developed inside an ephemeral installation to create and care for our domestic micronatures.

INSTAGRAM COMMUNICATION

CONSTRUCTION AND MATERIALS

The installation consists of the abstraction of the greenhouse element, creating a translucent light box in the centre of the La Casa Encendida patio.

Cellular polycarbonate panels define the space.These are illuminated through LED strips arranged at their top and bottom, and together with spotlights placed on their outer face. Thanks to this lighting, the light box effect is achieved and allows to intuit from the outside what is happening inside.

The roof is a sea of woven ropes that have the function of filtering natural light and introducing it into the interior of the room.

Finally, a grass carpet is installed on the floor, obtaining a cozy atmosphere that invites you to enter and transports the user to a natural area.

The rest of the patio is covered with biodegradable plastic, creating a striking effect for the overhead view and blocking the passage of the light.

‘’Known the garden to recover the connection with nature’’

NUESTRAS HISTORIAS

Team: Beatriz Fernández Elvira y Araceli Pérez Martín

Workshop: Museography and Lighting Date: June 2022

Our stories is a museographic project, as well as a curator, that try to offer the user a retrospective of the presence of women in graphic narrative media in the last hundred years. For this reason, an investigation has been carried out in the fields of the magazine, the fanzine and the graphic novel. The objective of the project is to show female referents that are usually hidden in studies and research, both for the adult audience but especially for the youngest. Likewise, we also try to expose the evolution of graphic narrative media and the stories that are reflected in them. Afterwards, this study is the basis for the exhibition design and for the composition of the space according to the exhibited works.

choice of colours for both the graphic line and the profiles in the exhibition design has been based on the colours psychology. In this way, the colours have been chosen according to the emotions that the selected publications transmit.

A whole design line has been developed inspired by printing and the materials used in this industry. The materials of metal and paper are used as a starting point, establishing a set of scales and contrasts. Metal is used as a support for each of the pieces and paper takes importance in the works presented.

The exhibition has a large part of the works in digital format, which is why this exhibition design includes interactive screens and a room with an audiovisual experience. Taking into account the itinerancy of the exhibition, the design is proposed for its easy assembly and disassembly as well as its flexibility.

ENCHUFA2: RECICLAJE MARINO

Workshop: Architecture and Recycling Date: March 2022

Day after day, thousands of marine animals die because of the plastic waste that invades our seas and oceans. However, human creativity together with the multiple lives of plastic, can prevent the destruction of life in the marine environment. How can we do it?

Through recycling, and all the creativity that accompanies it to give these plastics a new life, we can raise awareness of the great impact they generate. Ingenuity, utility and the feeling of putting your grain of sand for a common good (three essentially human characteristics), come together in the Architecture and Recycling workshop with Raquel Congosto to create construction systems turned into toys from bottles and other containers.

Thanks to Matadero Madrid, which gave us the facilities for this initiative, it was possible to witness how hundreds of children interacted with astonishment and curiosity with what were now toy fish. One day they were containers and when fulfilling their function, before becoming waste, the ephemeral architecture devised a new plan for them. Because creativity is found anywhere; even in the trash.

ACTIVITY POSTERS EXPERIENCE IN MATADERO MADRID

INSTRUCTION MANUAL

The design of the instruction manual for this toy is based on a reinterpretation of the shape of the 5L recycled plastic jugs that were used for the activity.

Team: Sara Roldán, Araceli Pérez, Gabriela Prudencio, Alejandra Rozo, Sara Pinilla, Beatriz Fernandez

1/200 scale instruction manual prototype.

‘‘By recycling and playing, we can save our seas and animals’’

The octahedron shape that the bottle presents and the dimensions of its perimeter make this fold-out the perfect manual to include all the necessary information about the assembly and possible constructions of the toy.

In collaboration with:

Video process

STAND PLÁTANO DE CANARIAS

Team: Araceli Pérez Martín, Gabriela Prudencio Kaune Workshop: Stand Date: June 2022

Within a gastronomy fair, the aim is to exhibit the Plátano de Canarias product showing all its values, as well as the potential of the brand that, far from being a production conceived by large multinationals to maximize their profits, Plátano de Canarias is traditional agriculture , is to obtain a natural product of the highest quality and sustainable with the environment.

MOODBOARD CONCEPT DESIGN/SPACE EXPERIENCE

Conceptually, the design of this stand is based on colour and energy, components that the product transmits to us. The configuration of the plan presents some ramifications that guide the user to a central core that is the power source, reinterpreting the energy that the foodstuff provides us. All of it with the yellow colour and playing with different textures and patterns, creating an enveloping visual sensory experience and, at the same time, a uniform and pure space based on the simplicity of the colour of the banana.

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OTHERS PROJECTS

LAZOS is an ephemeral intervention proposal developed for Concentrico, International Festival of Architecture and Design of Logroño, in its 08th edition.

This project arises as a link between two neighbouring countries in which the borders fade through the fields of vineyards from Spain to Portugal. It is the union between two rivers, two countries, two places, two languages and two cultures united by one; wine culture.

Through this installation, a contrast and a connection with the landscape of vineyards is sought, keeping in mind the biodiversity of the area and the culture of wine. In this way, the same design of the structure is proposed for the two locations that will serve as a support to house a series of fabrics.

LAZOS

Date: February 2022

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Team: Marta Salas, Jimena Villanueva, Alejandra Rozo, Araceli Pérez, Gabriela Prudencio, Beatriz Fernández, Laura Thomsom

Viña Lanciano de Bodegas LAN, España.

The fabric has a more organic configuration in the Spanish region, highlighting the fluidity of those rivers that are so present in both locations and so necessary for the cultivation of the vine; the Ebro river and the Duero river.

On the contrary, in the Portuguese location, the fabric is tied at different points of the structure, forming a more geometric structure. In this case, it is intended to be an element of use and exploration for the user, who can interact with it and at the same time observe the landscape that is exposed before his feet.

de Sogrape, Portugal.

LA HUIDA

Workshop: Video Mapping

Date: February 2022

LA HUIDA deals with the emotions that the human being experiences. All of them are part of our day to day life, although many times it is not an easy task to manage them and we try to avoid them. In this work we have wanted to expose a reality with which we have all felt identified at some point. Because, in the end, whatever your personality, your situation or your way of feeling is, we have all experienced ‘la huida’ at some point.

This project is also an experimental exercise to learn how to work with the MadMapper software and understand Video Mapping and its many uses.

The installation, located in the hall on the second floor of the ETSAM, consists of two main elements: a human sculpture, and another in the form of a painting with the figures of two riders and their horses.The colours are white tones and flat textures even on the wall behind, something that is beneficial when projecting, since a neutral “canvas” in which the colours can stand out is much better.

Both sculptures have a classical aesthetic which makes the contrast generated between them and the avant-garde projections with movement used more interesting.

HORSES SCULPTURE MAPPING VIDEO

The projection consists of 3 illustrations drawn in Illustrator and animated with After Effects creating the movement.

Team: Marta Salas, Sara Roldán, Araceli Pérez, Sara Pinilla, Beatriz Fernández

BEDSIDE POTTERY

Team: Araceli Pérez Martín

Pottery Workshop Date: July 2022

When I hear the word ‘zaleo’, the image of my father entering the old farm at my grandmother’s house always comes to mind, tripping over all kinds of junk scattered on the floor and angrily saying: this is full of zaleos!

In my village the word ‘zaleo’ is used to designate objects with short and occasional use that either no longer have a use or we have tired of them, but for some unknown reason we refuse to throw them away. During this past summer I wanted to give a second life to several of these objects using some materials from lamps that were forgotten, broken and shattered to join them together with a ceramic base that I made months ago in the workshop.