gaston
Volume 1 / Issue 4
magazine
Providence Management & Investments #FlipCityNC
exclusive
Josh Fannin & Drew Stewart
The Masters of Flip p. 6 Food for Thought p. 12
Whats Happening: GO p. 16
More Than Just A Magazine
July / August 2016
gastonelite.com
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gaston
Volume 1 / Issue 4
magazine
The Masters of flip... #FlipCityNC See the exclusive interview by ARA Marketing Solutions, LLC
Providence Management & Investments #FlipCityNC
exclusive
Josh Fannin & Drew Stewart
The Masters of Flip p. 6 Food for Thought p. 12
Whats Happening: GO p. 16
More Than Just A Magazine
July / August 2016
gastonelite.com
Providence Management & Investments
4
Publisher’s Page
12
Food for Thought
16
What’s Happening: GO Campaign
18
CAM’s Corner
20
Healthy Living
22 Weekend Explorer: Rankin Lake
It is hard to believe that we are into the month of July! We hope that our readers are enjoying summer vacations and a break from the school routines. We are so excited about this issue of Gaston Elite. Tying together the wonderful things unveiled on the GO project and the campaign to bring more businesses and residents to our great county. We selected the guys of #flipcitync to showcase the work they do around town renovating and beautifying properties, employing contractors, adding style and upgrades to distressed properties. The work they do is fabulous and makes you want to move into a new home each time they complete a project! If you have not checked out the Gaston Outside campaign it’s a must! Our county has so much to offer and we at Gaston Elite would like to say thank you to everyone who put and continues to join efforts to bring economic and residential growth to the towns that make Gaston County great! We hope you enjoy this edition. Please let our advertisers know that you saw them in Gaston Elite. Like and share our links on FB, and we appreciate any feedback and ideas.
Respectfully,
Pam L. Goode Pam L. Goode, Owner ARA Marketing Solutions, LLC 704.490.3804 Pam@aramarketingsolutions.com
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Article By:
Pam L. Goode
ARA Marketing Solutions, LLC.
Flipping? What’s it all about? For these guys, big trucks, shorts, and tee shirts are just part of the job. Laid back and putting in the hours while making sure they have time for family. This didn’t surprise me though. Family is what brought these two together and family is the root of their business. Meet Josh Fannin and Drew Stewart. Having fun at work and getting the job done is the secret to success for this team. This dynamic duo could be the next house flipping network TV show. “We may only last one episode,” Drew jokes, but these guys are made for TV. Never have I experienced this much passion and drive from such young guys, who have known each other since birth. Despite what Drew’s mom, Michele Stewart, will tell you, Josh claims that he watched Drew take his first steps. The Fannin and Stewart families have been lifetime friends and enjoy spending vacations and holidays together. These two boys grew up and Drew shared with us how he has always looked at Josh as a big brother. Being the oldest in his family of three boys, he watched Josh play soccer and go off to college and followed him every step of the way. “When I went to Marshall, Josh was so proud of me.” Although Josh was raised in Gastonia, he was born in Huntington, WVA and Marshall has been his favorite team since then. Marshall’s school color puts the GREEN in all you see in his success. Now the two can work side by side on a daily basis still feeling like brothers. When they disagree they can
go to their respected offices and five minutes later they go to lunch. “I work with my best friend, no boss,” says Drew the Senior Project Manager at Providence Management and Investments. “It feels so good to do what I love and I do it everyday with Josh.” Josh has that same love for Drew and the Stewart Family. “Drew is my little brother. No matter the age difference, I always had a connection to Drew. We’ve been together since he came home from the hospital and I will always be there. I love him and he is a brother to me.” Josh will admit that Drew has a much softer edge, but “we are a lot alike.” Flip City NC, also known as #FlipCityNC, is a powerhouse of home flipping in this area. Josh obtained his Real Estate License in 2006 and started his career working for a large property management firm in Charlotte. He gained a wealth of knowledge and experience working with international investors from Canada to China and everywhere in between. Much of that business dried up when the market took a downturn in 2008. In 2009, at the age of 28, he made the decision to leave there and start his own business with ZERO clients. This move meant a pay cut for him, but allowed him to dream big. He knew at this young age that he had the drive to make the vision he had a reality. He set up his business by renting a room from a local tax advisor that was based out of the current Providence Management building. By early January 2010, he moved into a slightly larger
The Masters Of Flip Meet Josh & Drew
office within the same building and he hired his first employee, Deanna Thornburg. He currently occupies almost the entire building with the ever growing Providence Management and PMI Realty in addition to bringing in and housing his Marketing firm, ARA Marketing Solutions, LLC. When talking to Josh it is evident that his passion is his Flip City NC, where he acquires and renovates homes to an upscale taste and sells to a lucky homeowner that can land one of these jewels. We follow Josh closely on his very hot social media profiles and witness many homes selling PRIOR to completion. Josh has gained such a great reputation with many of the other local Realtors. The homes that he flips get attention from them as a very nice option when they have a client looking for a property. So just how did they get so hot so fast? “We have different connections to obtain homes. We have a network of people or agents that are always looking at us. A large portion of top agents in the area
will contact me before listing a house in distress. They provide us with many referrals; flat out word of mouth. Now we are getting repeat business from homeowners that have purchased a previous property. Most importantly, we have developed a reputation that is, simply put, the ease of transaction. My goal is the 1+1 common sense approach. I do what I say I am going to do very rarely do we lose deals. Unless it is a financing option, we do not let deals fall apart. This is huge to Agents bringing in buyers. The product I give to the market is something I would allow my parents to live in.” The “Trump” effect is an approach Josh uses taking a house and making it nicer than what others are doing. “We use granite and tile where others may use lower grade materials. We call it the ‘wow factor’. Our properties don’t sit on the market; most don’t even make it to the market. We have a huge following on social media and agents are always looking and asking what’s coming. Many agents show properties even before the repairs start, resulting in offers and
the process and works with the city to pull permits and make sure each inspection process runs smoothly. Drew will tell you his ability to talk to anyone in any given situation earned him a spot on this team. “I can talk to anyone. Working with city leaders to sub contractors and real estate agents you have to be a chameleon. I bring that to the table.” Drew, a graduate from Appalachian State University and a former kicker on the Division I team, knows that it is all about teamwork. Drew and Josh strive every day to work together as a team along with those they work with daily. They both give credit to their office manager, Deanna Thornburg. “NOTHING would get done without Deanna” they said unanimously. In speaking many times multiple offers and a closing ready upon with me, they both showed such an appreciation for her hard work and dedication she has to the business completion.” says Fannin. and to the success of everyone involved. Never have Being in the marketing business, my curiosity is always I witnessed two young guys so appreciative of those who are your target clients? Who benefits from your that surround them. Josh added, “We can’t forget our services? Besides the six salaried employees and powerhouse marketing team, ARA Marketing Solutions, eight to ten real estate agents they employ within the LLC. We brought them on this year to assist us with a new company, they provide work to over 30 plus overall look, website, and day-to-day marketing contractors in the area. They are also able to help needs. We have developed a close and blossoming someone who is faced with foreclosure, an estate in relationship that has helped us to brand ourselves need of repairs, or a divorce situation where the couple and take tasks off of myself, and frees up Deanna. It is a combined effort from everyone, and we all work may just want to get out of the debt. well as a team.” Once the numbers are crunched, Drew goes into action. He develops a budget and works with the Both guys spoke of family and the need to take the contractors on a daily basis on a multitude of projects time to do things you enjoy. Josh enjoys the lake in a variety of locations. Some weeks, they have as with his kids, and you can find Drew golfing many many as 16 projects going on at once. Drew manages
afternoons. “You have to decompress.” They both agreed. I found it interesting to get so much combined knowledge from two lifetime friends. They are so different, yet alike in so many ways. Their drive is parallel. Family is the root of what makes them both strive to succeed. As Josh told me, “ It is family and helping others. I call it the Michael Jordan effect. When I am on my court I expect to dominate. No reason why I can’t. When the lights come on, it’s game time. I won’t be defeated on my court. I’ve read books, studied, and watched others. What I do is not about money, it has given me ability to give to others. I never thought this would be possible. I have had my fair share of haters. In fact, I have had more haters than believers, but guess what? That motivated me. That fuels me. It has given me the confidence I need to survive. As I like to say, I haven’t arrived yet. I still have work to do.” Giving back is important to these two. It was instilled through both of their families and perhaps the reason they are so close is because they grew up with the same values. We give back to the community. We withhold a portion of every property we flip for local children’s charities. They have provided Christmas and Disney vacations for several children and families.
“Once we started seeing profit, we wanted to help local families. Our footprint is not how many houses we flip; it’s how many kids we help.” The entire staff is involved. They volunteer and give back to many charities but the charity closest to their heart is The Least of These, which helps with fostering children.
We couldn’t go without taking us back to where it all began, with Josh’s dream. His best friend was about to head off to college and he sat down with Drew’s dad. Josh gets emotional talking about his mentor. “Frank Stewart is a mentor to me. He listened to my dream of what I didn’t think existed. A dream that turned into a vision and then reality came true for me in 2009. The first three years were bad. Frank hung in there with me and gave opportunity. I never doubted myself, and neither did he. He trusted me more and more. He has given me the opportunity to live out this dream with his son, my best friend. He and his wife Michele have given me the ability to make my own mistakes and offer advice. I would not be where I am today without this family.”
As I wrapped up my interview with the dynamic duo, I asked them about their
“secret sauce.”
What is that secret sauce? Unanimously they agreed.
Determination, Hard Work, and Belief in Yourself. Believe in what you do. Motivation is success and they have created a special lifetime bond between two families that has exploded into a successful business and figuring out the secret ingredients to successful house flipping. It comes with sacrifice, but they have so much fun doing it!
Website Design • Social Media Marketing • Graphic Design Marketing Consultation & Strategic Planning • Custom Target Direct Mail
Pam L. Goode Owner/President
www.aramarketingsolutions.com pam@aramarketingsolutions.com
704.490.3804 Locally owned and operated with over 15 years of experience. Our Boutique Style Marketing can work with any size business on any budget. Contact us for full agency service of your marketing needs.
The Impact of the Local Supermarket on the Housing Market Article By:
Sarah Drummond
Carolina Living Real Estate
any in Gastonia are eagerly awaiting the grand opening of Publix on Hoffman Rd on July 6, hailing it, along with construction of the new Harris Teeter shopping center just down the road and the flourishing of several fine dining and boutique-style establishments downtown, as a sign of the city’s burgeoning economic maturity. As a real estate professional, I am especially excited to be able to show prospective new residents to the area that our options for grocery shopping are increasing; healthy competition is always advantageous for the consumer. The sleek, richly colored, almost catalogue-esque marketing pieces Publix has been mailing out to the
neighborhoods surrounding its new store for the past few months make one wonder about the effect a high-end grocer such as Publix will have on not only our daily lives, but the value of our homes, as well. Most people have heard of the “Whole Foods effect” as it relates to the dramatic increase in property values exhibited in the areas in which this chain opens its stores. Nearly 10 years ago, data from a study by the Johnson Gardner consulting firm showed that the existence of a specialty grocer in a neighborhood increased residential home values by about 17.5%. A January 2016 press release from Zillow, announcing that its data had shown that homes within one mile of either a Trader Joe’s or a Whole Foods begin appreciating faster than other homes in the area once the stores open, boldly proclaimed: “Your local grocery market has a lot to do with what happens in your local housing market.” In fact, according to Zillow Group
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Chief Economist Stan Humphries, “Like Starbucks, the stores have become an amenity in their own right – a signal to the home-buying public that the neighborhood they’re located in is desirable, perhaps up-and-coming, and definitely improving...Like a self-fulfilling prophecy, the stores may actually drive home prices. Even if they open in neighborhoods where home prices have lagged those in the wider city, they start to outperform the city overall once the stores arrive.”
Gastonia City Councilman Robert Kellogg believes there is more we can do to address this issue: “We need to not to take no for an answer. Too many times municipalities and economic development personnel take the initial refusal to locate to a specific area instead of counteroffering or looking for ways to make the deal happen...The city can offer incentives and other breaks...We often see upscale businesses going into more affluent neighborhoods resulting in similar developments. What would happen if we took one of these more upscale businesses and placed it close to a We may not have a Trader Joe’s or a Whole Foods, demographically challenged community? I think but a brand new Publix and Harris Teeter are sure we could possibly see neighborhoods revitalizing if to further reinforce already healthy property values strategic businesses are placed in or near that targeted in the southeast quadrant of Gastonia. What about community.” the rest of the city? While the Publix, Harris Teeter, and a newly remodeled Food Lion within about While it may seem logical that, for the most part, 2.5 miles of each other will virtually saturate this upscale or specialty grocery chains would land in section of town with attractive options for grocery the more affluent areas of town, some such stores find shopping, there remain areas of the city that are actually their niche through more unconventional placement; considered “food deserts.” The Gastonia City Council, for example, Whole Foods places higher importance particularly Todd Pierceall of Ward 4, has been actively on the education level of its target demographic than trying to bring a Food Lion or Bi-Lo to the food-barren income levels (Benjamin Miller, “The Whole Foods Highland area. Although the presence of a mid-range Effect,” Fundrise.com). Perhaps in the future, Gastonia store is unlikely to register in terms of a percentage could work towards garnering the attention of and increase in property values, the detrimental impact attracting a grocer that could find its niche in one of the scarcity of grocery shopping is almost certainly of our underserved areas, resulting in a win-win being felt in that local market now; proximity to a for both the retailer and our community. With the grocery store is an important consideration for both eclectic demographic and idiosyncratic charm that gives it such a cult following in Gaston County, the prospective purchasers and renters. York Chester Historic District, for example, may be a good candidate for a unique specialty store. “It is time for a long term plan that urges investment on the west side of Gastonia while addressing the lack of healthy food choices throughout our municipality,” Kellogg says. “It is not only the human thing to do, but it builds up communities and initiates an economic resurgence in an otherwise lack luster area.”
Green: Low-income tracts where a significant number of residents are more than 1 mile from a nearest supermarket Orange: Low-income tracts where a significant number of residents are more than 1/2 mile from a nearest supermarket
Do you live in one of these areas? New or better options for shopping could bring an increase in your home value and will almost certainly support the overall health of your local real estate market.
Article By:
Pam L. Goode
ARA Marketing Solutions, LLC.
f you are lucky enough to live on the same street as Marty Lineberger you will agree it is a pleasure. I enjoy a glass of wine and chatting with his wife Jennifer and watching his two young sons play outside and always doing “boy things.” For my 17 yr old son Austin, it is the smell of the Big Green Egg! Sometimes I wonder if my cooking is just that bad, or if the Egg is just that good! He has sampled EVERYTHING Marty has prepared! If you love to cook outside, you don’t live on Marty’s street, and want something that could pump smoky campfire flavor into food this is a must have for your backyard BBQ’s and Sunday tailgates! Some of the things that make the Big Green Egg so popular is the ability to crank out kiln-type temperatures for fast searing, or be dialed down to a slow bake for a whole delicious turkey. After learning about the Big Green Egg, I am pretty sure you will want to add one to your outdoor firepower.
JUST WHAT IS THE BIG GREEN EGG?
The Big Green Egg is a modern version of a kamado, a type of Japanese earthenware cooker. The Egg’s shell is a thick, glazed ceramic. According to the manufacturer, a space-age technology makes it extremely durable, and this I know for sure that Marty and many others in our neighborhood use it all winter long, taking it from below 0° to 700°F without a hitch. Also, it uses a remote digital thermometer that let’s you keep track of your meat’s internal temperature without lifting the Egg’s lid and losing precious smoke.
The key to the Egg’s operation is a finely tuned air-supply system that lets you tweak temperatures very precisely. You can cook chickens for a couple of hours at as little as 250°F—enclosed in the ceramic cocoon, the meat cooks evenly from all sides and stays remarkably moist. It is not just for meats, Marty makes appetizers, Pizza and a host of other favorite vegetables. Jennifer keeps him outside, out of the kitchen and the clean up is easy. A local Egg Head purchaser said it best.. “Better at holding steady temps over time essential to true low and slow cooking. Versatile with ability to cook a butt for 12 hours or longer at 225° or get high temps 600°+ to sear a steak. Bake a pie in it. Use solid lump charcoal (pure carbon) vs briquettes with heavy ash. Shut it down after cooking then reuse the remaining charcoal later. Not true with briquettes. Simply better tasting food! You can visit Marty and see the entire selection of The Big Green Egg and all of the accessories at... Reliable Home Appliance located at 3001 Union Road, Gastonia, NC or like him on FB at Gaston Egg Head.
He shares a lot of great ideas and information. Make sure to tell him his neighbor sent you!
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Reliable Home Appliance Center 3001 Union Road Gastonia , NC 28056 704.864.5281 www.reliablemaytag. com
Gaston outside Campaign GO work, GO play, GO live. Article By: Pam L. Goode
ARA Marketing Solutions, LLC
here’s an old saying “You can’t know where you’re going until you know where you’ve been” and for Gaston County this statement holds true. Image is everything and spreading the word on what a wonderful place we call home is something that many agreed needed to happen for the local people of our area. The Greater Gaston Development Corporation headed up this venture and through private and corporate donations this vision was unveiled and launched on June 1. The GO mission is to inspire the people of Gaston to share with the world Gaston’s incredible stories and all that it has to offer as a terrific place to live, work and play. What is GO? It is a three year campaign to showcase all we have to offer right here in Gaston County. The main goal is to connect big business and small towns.
The marketing firm FEREBEE LANE and CO located in Greenville, SC was chosen to head up this project and has spent countless months interviewing all walks of life, fact finding, and what makes us unique. We reached out to FEREBEE LANE and CO and they say it best through the findings of their research. “Adventure surrounds us. From the mountains in the west to the rivers in the east, from big city lights to small town spirit—there’s a tenacious energy that runs through Gaston. It built our mills. It brings us together. It pushes us to reach for more. We are outsiders, proud ‘think-out-of-the-boxers’, makers, and doers. We hold our ideals close and our families closer—we have for generations. We believe in the big idea, the great outdoors.” “The network of trails threading through our region is a testament to our passion for nature, and the charming Main Streets in every community reveal our distinct personality. We’re not afraid of hard work or thinking a
little differently, because we know that’s how the best things in life come. We’re outside—Gaston Outside.” Gaston Elite Magazine recently sat down with GGDC Executive Director Mark Cramer and GGDC Chairman Joel Long. “The primary purpose of GO is to illustrate who we are.” said Long. One of the main goals is to drive a stronger economy, build our tax base and attract new residents to our area. “It was never about rebranding. It is more about telling the truth about who we are. We need to believe our own story,” says Long. Mark Cramer stated the origin of the campaign came from a recommendation of the Alliance for Growth report. “We developed a broad-based steering committee of over 100 community leaders and determined ways to move Gaston forward with 7 strategic focus areas, including this image campaign. Gaston County Travel and Tourism was the first to commit to funding and participating in the campaign and it was followed by governments and private companies across the County.” I feel that the message from the campaign and from the leaders involved is clear. Everyone is getting on board to bring together our wonderful county. As Mark said, “We want to spur action to get behind it and GO!”
www.gastonoutside.com
PAW SUMMER SAFETY TIPS Article By:
Pam L. Goode
ARA Marketing Solutions, LLC.
e love the summer! I especially love lounging around the pool and waiting for the BBQ’s to start. For many of us, it’s the best time of year to be out, about, and enjoying all that the season has to offer. After all, we have been enclosed all winter long! While there is certainly nothing wrong with taking us out for picnics, hikes, swimming, or running, keep in mind that warm weather can be dangerous. It’s hard for us pets to keep cool when the sun is beating down, and we don’t sweat like people do. Here are a few tips to keep our paws cool this summer!
1. Never, ever, EVER leave your dog in a 4. Don’t assume your dog can swim well Just because dogs instinctively know how to swim, hot car. Okay, you’ve probably heard this one before, but it’s so important that we still decided to list it as the most important tip. It can take minutes – yes, MINUTES – for a pet to develop heat stroke and suffocate in a car. Don’t do it!
doesn’t mean we’re good swimmers. And if your dog jumps in your swimming pool, he might not be able to get out without help and could easily drown. Make sure your dog can’t get into your swimming pool without you around.
2. Keep your dog’s paws cool.
5. Watch your dog’s weight
When the sun is cooking, surfaces like asphalt or metal can get really hot! Try to keep your pet off of hot asphalt; not only can it burn paws, but it can also increase body temperature and lead to overheating.
3. Access to fresh drinking water and shade We get much thirstier than you do when we get hot, and other than panting and drinking, we really have no way to cool ourselves down. Keep your pet in the shade as often as possible.
Cell:704.524.9155
After a long winter, many dogs put on a few extra pounds. Summer is the perfect time to increase his level of exercise and get in tip-top shape. A pet that maintains a healthy weight throughout his lifetime will live, on average, 2-3 years longer than an overweight pet!
Now let’s all enjoy the summer!
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One of the summer’s favorite sweet treats is a fresh, ripe watermelon. There are many fun ways to eat a watermelon. Here is one of our favorite! You can start off with a watermelon pizza and add a nice cold Bellini, then wrap up the meal with a cool slice on a stick! Try it today!!! Stay cool, eat healthy and have fun!
You can be raw AND enjoy your pizza too. Guilt-free, fat free, cruelty free, sweet vegan pizza! This is a great recipe to make with kids, and it’s super simple. All you need is a watermelon, a knife + toppings of your choice. You can use any and every topping you desire! You can even use veggies as well. A lot of watermelon salad recipes are out there, so you can even take your favorite watermelon salad recipe and make raw pizza out of it with the same ingredients.
Fully Raw Fruit Pizza INGREDIENTS: 1/8 round of a medium watermelon 1 banana 1 handful of blueberries 1-2 tbs unsweetened coconut 1 tbsp goji berries 1 tbsp fresh mint INSTRUCTIONS: 1. Slice a large round from a watermelon. 2. Lay onto a cutting board and add toppings of choice. 3. Using a large knife, slice as your would a pizza or cake.
Article By: Carlos A. Martinez, M.S.M. ARA Marketing Solutions, LLC
reat adventures and scenery are all around us! It’s officially summer time and its time to get outside and enjoy every bit of it. Gaston’s hidden jewel offers the best in recreational activities whether its fishing, jogging a few extra miles, or simply enjoying a beautiful sunset. Rankin Lake has become one of the areas favorite spots for family gatherings, picnicking, and other passive activities. Whether you are training for a 5k or just trying to shed a few extra pounds be sure take a jog around the 1.569 mile paved trail around this gorgeous lake. It’s definitely worth the calorie burn! Ready for some fishing? Check out the fishing piers and see what you catch on a nice summer morning. The park features a clubhouse with tables and chairs to accommodate group rentals, a “warming” kitchen, and restrooms; two lakeside, corporate picnic shelters; one large picnic shelter; eight small picnic shelters; an 18-hole disc golf course; two horseshoe courts; an outdoor classroom; trailhead and connector to the Highland Rail Trail of the greenway system; two boardwalks over Kaylor Creek; an approximately 80 acre lake with a paved trail around the perimeter; wooden boardwalk over the lake spillway; two fishing piers; one viewing pier; a lake office to handle boat rentals (jon boats, canoes, kayaks, and pedal boats) and fishing permits; and a restroom building.
With so much to do around this beautiful lake, its no wonder its called our Hidden Jewel!
*5%commission *Professional photography *Home staging *Contracted a Marketing Company to assist me in marketing your home. *Complimentary Home warranty on your home for the listing period! Now is the time to list. Inventory is low and I will help prepare your home to sell, market your home and provide you with a home warranty during your listing period!
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Sarah Drummond C: 704.604.8849 O: 704.594.3014
sarahdrummond.realtor@gmail.com www.gaston
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