2015
TYPOGRAPHY FOR SCREEN CAMPAIGN FINAL ARA MIN (s2815827) YU YU (s2962212)
PETS RESCUE
Every year in Australia, 400,000 numbers of pets are abandoned, and 180,000 of these are euthanized. This situation is caused by irresponsible people and relationship between pet shops and breeders of inhuman puppy factory causes overpopulation. So, our campaign is started to encourage adoption and supporting for abandoned pets and the shelters. For this campaign, we chose website, 30s video, poster, advertising board, live event, products, and Facebook, Instagram, and Twitter pages as our channels.
LOGO
In our logo, we used a dog and cat illustration to show our identity, and at the top, we put roof shape which means warm and loving home for avandoned animals. For the colours, we chose colours that shows warm feeling, which are orange and brown, to show our idea that giving love and attention for abandoned pet suffering from humans.
WEBSITE
POSTERS
THEY ONLY HAVE YOU BECOME A LIFE SAVER
FIND MORE ON www.petsrescue.com.au
ADOPT
DON’T BUY ADOPT
EVERY YEAR IN AUSTRALIA
Become a life saver
DONATE
THEY ONLY HAVE YOU BECOME A LIFE SAVER
400,000 OF PETS ARE ABANDONED 180,000 OF THEM ARE EUTHANAZED
THEY ONLY HAVE YOU BECOME A LIFE SAVER WITH
FIND MORE ON www.petsrescue.com.au
OR
www.petsrescue.com.au OR
LIVE EVENT PET CAFE
GS & CATS DO GS & CAT S
DO
CAFE CAFE
GS & CATS DO
CAFE
We have pet cafe plan for our live event. In this cafe, we will bring shelter pets to cafe and anyone can visit our cafe to spend time with our shelter pets and also people can adopt the pets here. Also, if people purchase for coffee and food here, the money will be donated to shelters for abandoned pets.
GS & CATS O D
CAFE
GS & CATS DO
CAFE
SOCIAL MEDIA #theyonlyhaveyou
TWITTER Pets Rescue pets_rescue
Special adoption day! - Gold Coast shelter 1/5/15, 1pm #theyonlyhaveyou
Special Voluntary service day! - for Brisbane shelter 28/4/15, 10am We need a volunteer for Brisbane shelter! #theyonlyhaveyou
Adoptable pets - They are waiting for you #theyonlyhaveyou
DON’T BUY ADOPT BECOME A LIFE SAVER
APP
STORE & PRODUCT
Pets Rescue Store
ADVERTISING BOARD
VIDEO https://www.youtube.com/watch?v=OygTG5lONyI&feature=youtu.be