3603QCA MAJOR STUDIO PROJECT FINAL ARA MIN
S2815827
Hand Drawing Product Co.
PENTASTIC DRAW
Pentastic Draw strives to show the values of hand made and classical things in digital era, and also show attraction and new atmosphere of ordinary places when it turns to hand drawing. Our product suggests new hand drawing designs based on image of cities and places in Australia. Through our products, people can find new attraction of cities and places in Australia we passed every day.
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PRODUCT DESIGN DEVELOPMENT
PRODUCT 148MM
A6
105MM
My product is Australia postcard based on my hand drawings about cities of Australia. Most of my hand drawing are based on my photographs I took when I was travelling Australia. - A6 Size - A collection of 10
COLOUR SCHEME
DRAWINGS IN PROGRESS
SYDNEY
MELBOURNE
BRISBANE CASINO
GREAT OCEAN ROAD
GOLD COAST
BRISBANE CITY BEACH
ULURU
BRISBANE FERRIS WHEEL
MELBOURNE CAFE STREET
SYDNEY VICTORIA MALL
DESIGN PROGRESS
03
BRANDING
LOGO
Hand Drawing Product Co.
Hand Drawing Product Co.
Logo was created through my hand writing with tablet and tablet pen. I wanted to make my logo natural and looks soft towards Pentastic Draw’s identity. Background shape is emboding brush-touch, and also the pencil shape at the ‘P’ is emboding what we are seeking through our design.
COLOUR PALETTE
TYPOGRAPHY LOGO HERCULANUM
Orator Std
Hand writing
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
ABCDEFGHIJKLM N O P Q R S T U V W XY Z
PRODUCTS Avenir ABCDEFGHIJKLM NOPQRSTUVWXYZ
HERCULANUM ABCDEFGHIJKLM N O P Q R S T U V W XY Z
CORPORATE IDENTITY
BUSINESS CARD
PRODUCTS
01. POSTCARDS
02. CUSHIONS
03. MUGS
04. NOTEBOOKS
PACKAGING
POSTCARD
HOLDER
INSIDE PACK
MUG
BAGS
LABELS
SYDNEY RED AUD $35.00
Remove inner cover with filling before washing and dry in shade
Made in Australia
Postcard Sydney Opera House AUD $3.00 Made in Australia
CUSHION SYDNEY-Red
BOXES
ONLINE PRESENCE
INTERIOR FIT-OUT
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CAUSE-RELATED MARKETING
PROTECTING NATURE AUSTRALIA
+ THE NATURE CONSERVANCY AUSTRALIA
THE CAUSE For more support and help by increasing public’s interest of protecting nature, Pentastic Draw and The Nature Conservancy Australia are collaborating to organize campaign that could raise donations and interests. Through the slogan “KEEP OUR MASTERPIECES”, we suggest the idea that we should protect our beautiful landscapes and places like an masterpiece by itself.
AIM To gather support and help to protect Australia’s Nature for the future generations
PENTASTIC NATURE
PROTECTING NATURE AUSTRALIA
Pentastic Nature is collarborating project of Pentastic Draw and The Nature Conservancy Australia for “KEEP OUR MASTERPIECES” campaign to raise support and help to protect the nature of Australia.
01. LIMITED EDITON POSTCARD Limited edition postcards are based on image of Australia’s beautiful landscape and combining with Pentastic Draw’s illustratioin. 40% of every sales go towards supporting The Nature Conservancy Australia and their projects for keeping Australia’s nature.
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02. POSTERS
03. WEBSITE
04. SOCIAL MEDIA
HASH TAG
#KEEP OUR MASTERPIECES
SOCIAL MEDIA EVENT
To encourage people to participate in and to spread our campaign, we will have some social media event by using our products. If people take a photograph with our postcard at the same place with the postcard and post it to our social media pages, we will offer some discount coupons or prize.
05. T-SHIRTS
06. STICKERS
07. THANK YOU CARD Thank you card is for customers who purchased our products. It describes that how your payment can help the nature of Australia and also, there’s a coupon numbers that customers can use for the next shopping.
THANK YOU