Pets Rescue Campaign presentation

Page 1

2015

TYPOGRAPHY FOR SCREEN CAMPAIGN FINAL ARA MIN (s2815827) YU YU (s2962212)


PETS RESCUE

Every year in Australia, 400,000 numbers of pets are abandoned, and 180,000 of these are euthanized. This situation is caused by irresponsible people and relationship between pet shops and breeders of inhuman puppy factory causes overpopulation. So, our campaign is started to encourage adoption and supporting for abandoned pets and the shelters. For this campaign, we chose website, 30s video, poster, advertising board, live event, products, and Facebook, Instagram, and Twitter pages as our channels.


LOGO

In our logo, we used a dog and cat illustration to show our identity, and at the top, we put roof shape which means warm and loving home for avandoned animals. For the colours, we chose colours that shows warm feeling, which are orange and brown, to show our idea that giving love and attention for abandoned pet suffering from humans.


WEBSITE





POSTERS


THEY ONLY HAVE YOU BECOME A LIFE SAVER

FIND MORE ON www.petsrescue.com.au


ADOPT

DON’T BUY ADOPT

EVERY YEAR IN AUSTRALIA

Become a life saver

DONATE

THEY ONLY HAVE YOU BECOME A LIFE SAVER

400,000 OF PETS ARE ABANDONED 180,000 OF THEM ARE EUTHANAZED

THEY ONLY HAVE YOU BECOME A LIFE SAVER WITH

FIND MORE ON www.petsrescue.com.au

OR

www.petsrescue.com.au OR


LIVE EVENT PET CAFE


GS & CATS DO GS & CAT S

DO

CAFE CAFE

GS & CATS DO

CAFE

We have pet cafe plan for our live event. In this cafe, we will bring shelter pets to cafe and anyone can visit our cafe to spend time with our shelter pets and also people can adopt the pets here. Also, if people purchase for coffee and food here, the money will be donated to shelters for abandoned pets.

GS & CATS O D

CAFE


GS & CATS DO

CAFE


SOCIAL MEDIA #theyonlyhaveyou


FACEBOOK


TWITTER Pets Rescue pets_rescue

Special adoption day! - Gold Coast shelter 1/5/15, 1pm #theyonlyhaveyou

Special Voluntary service day! - for Brisbane shelter 28/4/15, 10am We need a volunteer for Brisbane shelter! #theyonlyhaveyou

Adoptable pets - They are waiting for you #theyonlyhaveyou


INSTAGRAM

DON’T BUY ADOPT BECOME A LIFE SAVER


APP




STORE & PRODUCT


Pets Rescue Store




ADVERTISING BOARD





VIDEO https://www.youtube.com/watch?v=OygTG5lONyI&feature=youtu.be



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