Aravinda DK www.behance.net/aravindadk
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cSUV interior for urban India-2025 Design master thesis project. Comprised of detailed research, user study, mood board development, ideation, refinement in successive stages and a digital prototype
Future Conceptual instrument cluster, IP and dash designs. Comprised of form exploration, the screen graphic design.
Minimalism A classroom project as an introduction to the automotive interior design.
Active Lifestyle Buggy A conceptual buggy as a part of classroom project
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cSUV interior for urban India-2025 Design master thesis Sponsor: Visteon Corporation India. Duration: 7 months (Jan’14-Aug’14)
01
Compact SUV interior for India-2025
History, evolution and classification
Off-road culture
Cinema
Infrastructure
Perception
RESEARCH
Trends and influencing factors
Connectivity, communication
Gesture control
Infotainment, evolution and influencing factors
Augmented reality
Compatibility
Drive-in cinema
Personalization
Planetarium
Technology
SMART
CONCEPT DEVELOPMENT
MOOD BOARD
PERSONA
S T U D Y
USER
Ideation
Refinement, selection
Digital model
PERSONA LIFE STYLE
AFFORDABILITY
TECHNOLOGY
Trekking, camping, photography
Enough Disposable income as both are earning
Connected home with smart appliances.
Member of Pune hobby photography club
Siddharth is a techno music addict where as Neha loves bollywood groove
Regularly Blogs about his adventures
SECONDARY VEHICLES Owns a Hyundai hatch, drives it everyday to work Neha too loves to drive. On weekdays she drives a nano twist.
[01]
DEVICES AND PLATFORMS
PERSONALITY
Siddharth M 32, Pune, IT professional
“Live life to the fullest, because
Married to Neha, 28, also
it only happens ONCE”
an IT professional
-Siddharth LONG DISTANCE DRIVING
CONNECTED LIFE
Weekend long drive to nearby places like Lonavala, Matheran etc.(~100 km drive) [02]
Lives in Magarpatta township but his parents reside in their hometown, Kolkata, West Bengal
Often drives to Bangalore, Goa, Ahmedabad etc., (500-1000 km drive) [03
‘PERSONA’ in everyday scenario
Travelling, singing
Relax and chita chating Morning rush hours
Struck in traffic
Work tensions
Joyride
Spending time with loved ones
Joyride, photography
Music, singing, dance, party, friends, outing
Relax in home, happy, enjoy, chit chat Car broke down, tension, anger All the images are sourced from http://www.imagesbazaar.com/
MOOD From the scenario, the everyday life was put into keywords, and the words are directly relate to the mood in which the persona is undergoing. For example while on the way to the work, Siddharth gets annoyed in the traffic, frustration happens, so here the words ‘frustration’, ‘annoyed’ imply the mood of Siddharth. Likewise while on a joyride, he would feel ‘happy’, ‘joyful’ etc., Every ‘mood’ word is written down on a sheet. Not all the time the mood is positive so the next exercise was to identify the positive mood and the negative. Here the positive words are circled in green. By the end of this exercise, a set of attributes were extracted and grouped under positive and negative attributes. The next step is the critical one. Here as the aim is to provide an immersive ‘experience’, so the chosen approach is to enhance the positive attributes and counter the negative attributes
Relax
Complicated
BORING
FUN Exciting
Active Happy Sad “counter the negatives, enhance the positives”
MOOD BOARD
“Excitingly refreshing comfort...”
Mood board --> form
the form
Mood board --> form
the form
The forms + ideas + experience
Concept
The forms + ideas + experience
Concept
A
D
B C
Concept
A
Pop-up type driver info screen
Large but free-form infotainment screen
Classic controls for transmission and climate
Gesture control
A/C vents
Concept A with engineering and ergonomic constraints
B
C
D
With engineering and ergonomic constraints
D
• • • •
Anti glare and anti reflective primary driver info screen Large standalone infotainment screen at an angle to cheat sun reflection Classic controls for transmission Augmented reality coupled HUD Gesture control
Refining the concept in successive stages 1
Experimenting with circular knobs Climate control
Large gesture control panel integrated with climate and infotainment controls
Gesture control at higher level Climate control knobs
Separate climate control bay Intuitive gesture control bay design Knob type transmission control
Separate climate control bay Intuitive gesture control bay design Button type transmission control
Pinscreen inspired cell phone holder Intuitive gesture control pad
Holder type cell phone connector Single knob for infotainment and climate control
Surface flow modelling
explained
for
cad
1
2
Infotainment and climate control bay
3
Primary driver info screen
Air Condition vents
2 4
Gesture control pad with biometric sensors
3 1
5 4
Transmission control
Computer Aided Surface model The sketch render was then taken into Autodesk Alias and a surface model was built on an existing vehicle package.
Wooden texture to give premium feel
A/C vents
Carbon fiber finish
Just a part of the dash and console will have wooden finish
Servo motor controlled A/C vents
To give active and sporty feel
Subtle chrome lining
Driver side control buttons Headlamp controls, hood and boot controllers etc.,
HUD Projector LASER
AC Vents Servo motor controlled
IR Cameras To track driver eye, anatomy
Adjustable screen Adjusts according to the steering
Lane assist
C2C communication
Roof projec
Real-time Navigation
On a rainy day, in Pune-Mumbai Highway
ction
02
FUTURE Conceptual cluster dash designs
and
Interstellar Futuristic dash concept based on transparent OLED technology and screen projection. The information display on demand
Elvish eyes The finely engraved digits on a ball cluster with a re-configurable screen at the center would add enhanced and innovative feel the automotive interior
‘Point’less ! The cluster concept with LED strip in place of a conventional pointer there by eliminating the mechanical redundancy. The cluster features a matt poly-carbonate screen instead of regular lens and hence eliminates the need of a hood as there is no reflection!
Xenomorph Multifunctional and re configurable cluster inspired by the xenomorphic features of HR Giger’s artwork. Blended with upcoming display technology
Flying piano The free form display runs around the cockpit with extra focus on the primary driver. The piano inspired controllers bring the experience of Ennio Morricone opera house inside the car
Enterprise 2015 Production ready interior concept with extra focus on luxury environment.
03
Minimalism A conceptual automotive interior inspired by the philosophy of minimalism blended with the essence of modern cutting edge technology
Minimalism minimalistic design approach with ultra touch of modern technology and the form factor of the hypersonic fighter jet. The design will enhance the space optimization with extra comfort resulted. Ergonomics speaks in every design corner with genuine beauty. futuristic elements like the gesture interface, holographic mapping on the body panel, color tunable surface elements are considered
The seat WOMAN | Beauty | Elegance
Ultra-light aerogel sandwich cushioning Dirt proof, water resistant smart fabric covering Flexi-metallic frame
alloy
base
Curvalicious feminine beauty | Nothing could be more inspirational |The mother nature has designed her to please, to comfort, to care, to love
Simplistic life with BOLD attitude
The movement of the user’s hand will get translated into the wheel steering by onboard computer. Just like a game controller the machine gives active haptic feedback to the user in terms of vibration. The road data can also be fed to the user via haptic steering wheel which actually doesn’t rotate.
Ritwik Pai 27, Programmer Umbrella Corporation Bangalore Hardcore Programmer, but lives simplistic life.
Ceba Rai 24, Freelance Designer Mumbai Stylish life, but never likes complicated things
Inside
Gesture control based ‘hovering hand’
’ gear shift
NOTE: The primary driver info screen/Instrument cluster screen is borrowed from Lexus LFA
04
Active Lifestyle Buggy An active companion for the adventurous lifestyle of the young generation
Active lifestyle LIFE has no meaning without being active and one needs a companion to take him/her wherever he/she wants to go. Steps alone cant make it!. A vehicle can make it possible. This will rewrite the history of active lifestyle.
Active buggy Inspired by the exoskeleton structure of insect empire which exhibits very high strength at low body weight Exo skeletal form enhances the agility of the vehicle and makes it more nimble
four+ combination seating The vehicle packaging facilitates comfortable ergonomic seating for four adults with ample cargo space. As an active lifestyle asks for more storage space hence the design.
EXOSKELETON Rhino beetle inspired ultra strong carbotanium exoskeleton structure for strength and light weight The exoskeleton will act as anti-roll cage for occupant safety High performance electric Hybrid drive coupled with efficient hub motors independent suspension for agility
Thank you
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Aravinda DK M Des. Transportation and Automobile Design National Institute of Design Gandhinagar-382007 aravinda.nid@gmail.com +91 9974 0011 65 www.behance.net/aravindadk