EMPOWERING BRANDS TO ACHIEVE
ARC4D
THE CONTENTS | ARC4D
INTRODUCTION 5 OUR UNIQUE OFFERING 7 BRANDING 9 WORKSHOPS & SEMINAR 11 KICKOFF 13 EXPERIENTIAL MARKETING 15 EVENTS 17 EXHIBITIONS 19 INSTALLATIONS 21 RETAIL ENVIRONMENTS 23 OUR PLANET & THE ENVIRONMENT 25 TESTIMONIALS 27
CONTENTS 3
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INTRODUCTION | ARC4D
EMPOWERING BRANDS TO ACHIEVE. ARC4D IS A SUCCESSFUL BRAND COMMUNICATION AGENCY FOCUSING ON EMOTIVE CONNECTION, EXPERIENTIAL MARKETING AND BRAND COMMUNICATIONS. We create events and environments which excite, engage, motivate and inspire. Established in 2001, ARC4D’s successful team is creative, experienced and dedicated to great design, flawless execution and a well communicated message. ARC4D is committed to delivering high quality solutions and cultivating long standing relationships with our clients.
INTRODUCTION 5
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OUR UNIQUE OFFERING | ARC4D
WHEN YOU THINK LIKE YOUR CUSTOMERS, ABSOLUTELY EVERYTHING CHANGES. ARC4D - Passionate about helping our clients take their brands to the next level. We don’t just want to know where your brand and business are now; we want to know what your dreams and goals are. We help clients discover what their real product and USP is, and then build strategies to connect their brand, product and service with customers in a way that emotionally connects with their deepest needs and desires. Business is about people not products… which is why great results come from connecting with our clients in ways which create loyalty beyond reason.
OUR
UNIQUE OFFERING 7
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BRANDING | ARC4D
A BRAND IS MORE THAN PURELY THE LABEL ASSOCIATED WITH A PRODUCT OR SERVICE. While a consumer does not have a relationship with a product or a service, a consumer can have a relationship with a brand. A brand represents a set of promises. It implies trust, consistency and a defined set of expectations. It is an intangible yet critical component of a company’s image. We work with clients to ensure that any event or exhibition delivers an experience which truly embodies a brand, and helps develop a deeper connection between our clients and their customers.
BRANDING 9
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WORKSHOPS & SEMINARS | ARC4D
AN EXPERIENCE THAT WILL CHANGE EVERYTHING ABOUT YOUR BRAND. FOR THE BETTER. FOREVER. Our workshops and seminars are designed to challenge popular thinking and belief structures around brands, products and services, and to unlock the power of emotive connection. Understanding what our real product is, and how this impacts on the lives of our customers is the real key to success. We invite you to come on a journey of discovery, to realise the true potential of your brand, products and services, and the results you truly deserve.
WORKSHOPS & SEMINARS
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KICKOFF | ARC4D
GETTING YOUR TEAM TO PLAY ALL OUT, THE FAST TRACK TO BUSINESS SUCCESS. Team sports are all about training to work as a team, and then getting the results when it works. Business is about getting results, but few companies spend the time to get their team on the same page. This one day event is tailored to your business and is designed to bring your team together, provide a forum for comment, and ultimately align the team to achieve goals for the year ahead.
KICKOFF 13
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EXPERIENTIAL MARKETING | ARC4D
WHETHER IN A RETAIL, PUBLIC PROMOTION, EXHIBITION OR EVENT ENVIRONMENT, THE CONNECTION BETWEEN A CUSTOMER’S SET OF BELIEFS AND THE PRODUCT/SERVICE IS OF PRIMARY IMPORTANCE. Evidence is growing in relation to the connection between an emotional response and the decision to buy. Our solutions are focused on creating an emotional connection with the customer prior to the actual meeting. Our aim is to foster a set of emotional feelings and beliefs on which sales teams can build.
EXPERIENTIAL MARKETING
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EVENTS | ARC4D
THE SUCCESS OF ANY EVENT RELIES NOT ONLY ON FLAWLESS EXECUTION AND A WELL COMMUNICATED MESSAGE, BUT ALSO ITS ABLITY TO ENGAGE THE AUDIENCE AND CREATE AN EXPERIENCE THAT EVOKES AN EMOTION AND LASTING RESPONSE. ARC4D provides a full range of production services including: Event management, production management, environmental and multimedia design, as well as technical/AV design, specification and production. The scope of our project briefs: Supplier and Sales Conferences Product and Press Launches Award Ceremonies Gala Dinners and Themed Parties Roadshows Satellite Conferences
EVENTS 17
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EXHIBITION | ARC4D
TO BE AN EFFECTIVE BRAND VEHICLE, AN EXHIBITION CANNOT EXIST IN A VACUUM, BUT MUST FORM PART OF AN INTEGRATED COMMUNICATIONS STRATEGY. It should not only promote the brand presence but should also support the face-to-face communication and sales opportunities unique to the exhibition environment. The scope of our project briefs: Custom stand design Stand construction Modular displays Exhibition training On-site support Pre and post show campaigns
EXHIBITION 19
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INSTALLATIONS | ARC4D
OUR EXPERIENCE WORKING WITH CLIENTS SUCH AS IBM AND CISCO SYSTEMS HAS GIVEN US A UNIQUE INSIGHT INTO THE DESIGN AND IMPLEMENTATION OF CUSTOMISED DEMONSTRATION AND DISPLAY INSTALLATIONS, WHERE EDUCATION AND TRAINING WORK ALONGSIDE MARKETING AND BUSINESS DEVELOPMENT. Our services include: Environmental Design Brand Design and sub-brand planning and implementation Project management including management of site works and major plant installation
INSTALLATIONS 21
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RETAIL | ARC4D
WE SPECIALISE IN CREATING ENVIRONMENTS THAT SUPPORT THE SALES PROCESS. THE STORE IS AN EXTENSION OF A COMPANIES BRAND ENVIRONMENT, AND HAS THE ABILITY AFFECT HOW A CUSTOMER FEELS ABOUT THE PRODUCTS ON DISPLAY. We pay careful consideration to traffic flow, key product placement and the brand / sub brand relationship. Our services include: Retail design POS / Concession design Product placement planning Store layout Branding Shopfit
RETAIL 23
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OUR PLANET & THE ENVIRONMENT | ARC4D
BECAUSE WE CARE ABOUT THE ENVIRONMENT WE HAVE INVESTED TIME AND ENERGY IN THE DEVELOPMENT OF “EXPOSYSTEM” AN EXHIBITION AND EVENT SOLUTION WHICH IS ENVIRONMENTALLY RESPONSIBLE. Combining optimum recyclability and absolute minimum of land fill generation. You can have the look and brand exposure you want, and be content that you are having a minimal impact on our planet.
Carbon Credits We can calculate the carbon generated from activities such as travel and accommodation and purchase carbon credits to offset these. Your event will then be certified as carbon neutral which will allow you to use carbon neutral logos to help spread the message.
OUR PLANET
& THE ENVIRONMENT 25
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TESTIMONIALS | ARC4D
1 CCH 2 LOTUS AUSTRALIA 3 FUJIFILM AUSTRALIA 4 YOUNGBLOOD MINERAL COSMETICS 5 LSC 6 HENNESSY COFFEE 7 IBM 8 RACE DENTAL 9 LINDT 10 TRANSITIONS OPTICAL
TESTIMONIALS 27
ARC4D CCH PUBLISHING AUSTRALIA
LOTUS AUSTRALIA
CCH Australia Publishing is a leading provider of information services, books, software and workflow tools for tax, accounting, HR, safety and legal professionals. CCH has exhibited for many years to promote our product and services in Australia and internationally.
I wanted to personally thank you for your involvement with Lotus at the Melbourne International Motor Show earlier this month.
After working with numerous furniture suppliers in Australia we were frustrated with the inflexible nature of these organisations and more importantly the level of service provided. ARC4D tailored a solution to fit our individual requirements, ensuring we received maximum impact at each exhibition whilst working within our budget. The team at ARC4D are creative, friendly and professional in their approach making them a pleasure to work with. The high level of service and attention to detail delivers quality results. ARC4D manage design and concept right through to the stand pack-down. This is a huge benefit for us as it saves considerable time and takes the hassle out of the exhibiting process. Lauren Hadenham Marketing Executive, CCH Australia Publishing
The event was an extremely important one for Lotus in Australia, introducing the all new Lotus Evora to the Australian press and public. It was also the Evora’s first southern hemisphere reveal. As a business we invested a significant amount of trust, belief and faith in ARC4D to ensure that the event was of an extremely high, globally relevant standard. I’m delighted to confirm that you delivered on all counts. As the person responsibly for the Lotus brand and products in Australia, I can rest assured that we couldn’t gave done more to ensure that the Evora was launched professionally and appropriately - an amount of the credit for our success is down to yourself and your team. I look forward to working with you in the future. Jonathan Stretton General Manager
TESTIMONIALS | ARC4D
FUJIFILM AUSTRALIA
YOUNGBLOOD MINERAL COSMETICS
ARC4D has worked extensively with Fujifilm over the past few years in helping to develop our retail presence within several of our key accounts and business partners.
Andrew’s competent team at ARC4D make me feel completely at ease. I cannot sing their praises enough. It is a pleasure to work with such a wonderful company and I would recommend ARC4D to anyone wanting their company to stand out from the crowd and make an impact.
They have taken the time to understand our market, the things that drive our customers, and the business returns needed from these ventures. As an agency, they value our brand, and understand that creative design must be matched with measured commercial results. ARC4D’s approach to retail design and strategy has been a major factor in the success of projects such as the redesign of BigW’s in-store photo and digital printing business. Their solution for BigW has been commended Globally, and considered by many as best practice for retailing within the Fujifilm’s global business and photo imaging in general.
The growth of over 1000% over the past 4 years speaks for itself. Andrew, I cannot thank you enough. We have achieved everything we talked about in that first meeting and your amazing designs and competent builders have been a massive part of making that possible. I also need to send a special thanks to the rest of the team including Rachel, Martin & Peter. Matt Williams Managing Director, Mineral Makeup Pty Ltd
I would highly recommend Andrew and the retail team from ARC4D. Andrew Gowty National Business Manager, Fujifilm Australia
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ARC4D LSC
HENNESSY COFFEE
On behalf of Locksmiths Supply Company we would like to take this opportunity to thank ARC4D for their assistance in designing and building our stand at the two major conferences / exhibitions for the Security Industry - Security 2009 and the MLAA Lock & Security Exhibition. LSC has had such a positive experience with the team at ARC4D.
Once again thanks for the opportunity to work together on this show, it was a great experience allaround and we appreciate the effort shown buy all the staff at ARC4D.
The visual impact these stands provided enhanced the customers experience and was well received by all attendees. Overall, we considered these shows to be a great success, as they serve as our primary gathering of key customers to our business. A major contributor to this success was ARC4D’s involvement. This enabled us to provide a first-rate stand. We are also appreciative of the support and patience of the team. The success was the result of hard work from all members of the team. We continue to look forward to our strong working relationship. Scott McLean Marketing Coordinator, LSC
Many great comments on your work and the stand did look great with the show being a success and many leads to follow up on... Once again great work and talk soon... John Hennessy Business Development Manager
IBM AUSTRALIA Thank you for all your fantastic help leading up to and during Cisco Networkers this year. You and your team of people were fantastic to deal with and helped to make the event run as smoothly as possible. Apart from your fantastic service a special mention must also go to Pete who also provided outstanding service. Natalia Ramirez IBM Australia
TESTIMONIALS | ARC4D
RACE DENTAL
TRANSITIONS OPTICAL
I just wanted to say a ‘job well done’ to yourself and your team! The end result looked great and everyone was pleased with the stand!
Transitions Optical are very pleased with the outcome of ARC4D’s creativity, exhibition management and events management.
We had a lot of good feedback from other companies in regards to how we utilised the space on our stand and also the design.
We were thrilled to receive many compliments at the couple of optical tradeshows we attended and at the Gala Dinner we sponsored.
Amanda
ARC4D have certainly delivered on their promise of creating that ‘wow’ factor and providing a finely tuned gala dinner exactly to expectation.
LINDT
We look forward to the future and breaking new ground with ARC4D as a partner. Kind regards,
We chose to work with ARC4D because of the design and concept they came up with for the stand, the experience and knowledge of the staff.
Kerry Brock Retail Marketing Executive, Australia & New Zealand Transitions Optical
Lindt exhibit at the Good Food and Wine Show throughout the year in all 4 states, Sydney, Melbourne, Perth and Brisbane. The stand exceeded our expectations and the willingness of staff to help in areas not specific to their role, such as packing bags made my exhibition experience. Fantastic effort and really enjoyed working with you. Amber
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ARC4D UNIT 1, 581-587 GARDERNERS RD MASCOT, NSW, 2020 (02) 9699 5540 INFO@ARC4D.COM.AU WWW.ARC4D.COM.AU