Arcadia REALTOR Magazine - February 2013

Arcadia

REALTOR速

The Official Publication of the Arcadia Association of REALTORS速

PROUDLY SERVING THE REALTORS速 OF ARCADIA, DUARTE, BRADBURY, MONROVIA AND SIERRA MADRE

Asian Pacific Real Estate Convention & Expo

AAR to Offer SRES Designation

See page 3

See page 12

13 Keys to Building a Killer Business in 2013 See page 9 FEBRUARY 2013

WWW.THEAAR.COM

1 VOL. 17, NO. 2

Arcadia

REALTOR®

REGULAR FEATURES 4 Events Calendar

4 From the EVP’s Desk Andrew Cooper, Executive Vice President

5 Attorney Comments Dave Freeman, AAR Legal Counsel

6 Market Matters

10 Through the Lens

A Look at What’s Happening Around the AAR

11 Affiliate Corner

“Are You Missing Gold in Your Backyard?”

John Thompson, First Priority Financial

02.13

{ Arcadia REALTOR® | February | Two Thousand and Thirteen | Volume Seventeen | Number Two}

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February 2013

Arcadia Association of REALTORS® 601 South First Avenue Arcadia, California 91006 626.446.2115 626.446.4072 FAX www.TheAAR.com

2013 ASSOCIATION OFFICERS

Andy Bencosme {President} Mike Vachani {President-Elect} Joe Pacilio {Vice-President} Jill Nelson {Secretary/Treasurer}

2013 ASSOCIATION DIRECTORS

Micah Adams Ryan Asao Roy Blume Kelvin Chang Margaret Garemore John Lee Paulina Lee Sylvia Ramos Irene Yamagata -Bermudez

2013 C.A.R. DIRECTORS

Ryan Asao Andy Bencosme Margaret Garemore George Monte Randall Traw Mike Vachani Kelvin Wong

ARCADIA ASSOCIATION STAFF

We are here to help you with your needs!

Office Phone 626.446.2115 Robin Allen Ext. 307 Director of Finance / Office Manager Robin@TheAAR.com Michael Beltran Ext. 302 IT Director / Webmaster Michael@TheAAR.com Brenda Faltes Ext. 304 Director of MLS Data Integrity, Supra & Social Media Brenda@TheAAR.com Stephanie Maertens Ext. 303 Director of Education, Publications & MLS Caravan Stephanie@TheAAR.com Maria Roberts Ext. 305 Director of Membership & Professional Standards Maria@TheAAR.com Jane Shriver Ext. 301 Director of Association Services Jane@TheAAR.com Andrew Cooper Ext. 308 Executive Vice President Andrew@TheAAR.com

ON THE COVER 3

Asian Pacfic Real Estate Convention & Expo The AAR is the N.A.R. Ambassador Association to Singapore and has partnered with them to promote and attend their 1st Asia Pacific Real Estate Convention & Expo.

9 13 Keys to Building a Killer Business in 2013

Utilize these 13 concepts to elevate your business this year.

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SRES Designation The AAR will be offering this designation on March 11th and 12th.

ADDITIONAL CONTENTS 3

“45-Hour Continuing Education Review & Exams” We hope you join us for this popular course that offers all 45 DRE credits to review your license.

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AAR New Members The AAR welcomes its newest REALTOR® Members.

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AAR Events 4 Charity A look at the AAR Events 4 Charity Auxiliary and its plans for 2013.

411 E. Huntington Dr. Suite 101 B, Arcadia CA 91006 Phone: 626-446-2401 Fax: 626-446-2362

Ready for a Stress-Free Closing????

Let the Contempo Escrow Team show you how easy it can be!!

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Bulk Sales Residential

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Contempo Escrow’s educated, friendly and proficient team will provide the best escrow services available to you and your clients! Open your next escrow with us, and experience the

Contempo Difference!!

Teresa L. Shaver Certified Sr. Escrow Officer

Amy Choy Escrow Officer

The AAR Education Committee presents

“45-Hour Continuing Education Review & Exams” DRE Course Sponsor #2473 45 Hours DRE Credits

THURSDAY, APRIL 25, 2013 REGISTRATION DEADLINE: APRIL 23, 2013 ARCADIA ASSOCIATION OF REALTORS® 601 S. FIRST AVE. ARCADIA, CA 91006

TIME: 9:00 A.M. TO 12:00 P.M. CHECK-IN BEGINS: 8:30 A.M. REALTOR® Members: $70 Non-REALTOR® Members: $80 No Walk-In’s Study materials must be picked up from the Association prior to the seminar or shipped at an extra fee of $5.

The class includes an optional review of materials to prepare you for your open book Multiple Choice exams! DRE regulation states that no licensee will be allowed to TEST for more than 15 hours of credit in one day. Therefore, licensees needing all 45 hours of credit will test over 3 days. We have set up a special ONLINE testing area for licensees to take the additional exams.

Details will be given during the seminar.

INSTRUCTOR: Joel Carlson, CREG, GRI, Senior Instructor for REVEI.

Registration Required: Your Reservation will Reserve Your Seat Register online at www.TheAAR.com by clicking the event name under “Upcoming Events”. For questions, call the AAR at (626) 446-2115.

APRECE

Asia Pacific Real Estate Convention & Expo Convention: March 20-22, 2013 Expo: March 21-23, 2013 As the N.A.R. Ambassador Association to Singapore, the AAR has partnered with them to promote and attend the Convention and Expo.

Full details and travel packages are available at www.

TheAAR.com. From the home page, click the banner ad for APRECE. Arcadia REALTOR® Magazine

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February Events Calendar 1

9:00 a.m. - 10:30 a.m. - “REALTORS® Property Resource” 12:00 p.m. - 1:30 p.m. - Toastmasters

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10:00 a.m. - 12:00 p.m. - Beginning ZipForms6 Training 10:00 a.m. - Global Real Estate Committee Mtg.

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8:30 a.m. - MLS Caravan 9:30 a.m. - Events 4 Charity Auxiliary Mtg.

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9:30 a.m. - Commercial / Investment Committee Mtg. 11:00 a.m. - Commercial Marketing Mixer

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10:00 a.m. - 3:00 p.m. - CRMLS Training 5:00 p.m. - 8:00 p.m. - E4C Wine & Cheese Tasting

12 9:00 a.m. - 11:00 a.m. - “How to Successfully Sell HUD Properties”

11:00 a.m. - Tech Committee Mtg. 13

8:30 a.m. - MLS Caravan (Lunar New Year Celebration) 8:45 a.m. - Affiliate Committee Mtg. 9:30 a.m. - MLS Committee Mtg. 3:30 p.m. - Equal Opportunity / Housing Affordability Committee Mtg.

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9:00 a.m. - 11:00 a.m. - “Green Homes” Workshop

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12:00 p.m. - 1:30 p.m. - Toastmasters

18

AAR Closed for President’s Day

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10:00 a.m. - 12:00 p.m. - Intermediate ZipForms6 Training 1:30 p.m. - Budget and Finance Committee Mtg. 2:00 p.m. - Education Committee Mtg.

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8:30 a.m. - MLS Caravan 9:00 a.m. - 4:00 p.m. - Agent Photo Day @ AAR 9:30 a.m. - Public Relations Committee Mtg. 9:30 a.m. - Young Professionals Network Committee Mtg. 1:30 p.m. - Local Governmental Relations Committee Mtg.

21 11:00 a.m. - 12:00 p.m. - Lunch & Learn Series “Facebook for Beginners”

22 8:30 a.m. - Board of Directors Mtg. 25

9:00 a.m. - 1:00 p.m. - “Making Smart Real Estate Decisions”

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9:00 a.m. - 11:00 a.m. - “Rock Your iPad”

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8:30 a.m. - MLS Caravan

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1:00 p.m. - 5:00 p.m. - Real Estate Contracts Class

FROM THE EVP’S DESK As we move further into this new year of 2013, your Board of Directors and I would like to take a moment to extend our sincere gratitude to each of you for your ongoing commitment to our industry and for renewing your membership with the Arcadia Association of REALTORS®.

2012 was a year of continuing recovery for our industry with many positive things happening in our marketplace. You should take pride in knowing that through your efforts countless clients and customers have found successful solutions to their real estate needs.

Undoubtedly, they will be loyal to you in the years ahead and for that outcome, we thank you.

While there is more room for improvement in our economy, one thing remains certain: The commitment from the Arcadia Association of REALTORS® has never been stronger. Our focus this year will be on helping your business grow by providing you with access to leading industry related tools, even more education and outstanding member support. Stay tuned for exciting technology advancements for all our members in May! On behalf of the entire staff and Board of Directors at the Arcadia Association of Realtors, we wish you the best of success for a profitable and healthy remainder of the year.

Andrew Cooper

Executive Vice-President

Design Escrow, Inc. Known for the integrity of our intent and quality of our actions, we have the confidence to do what is required, the courage to move the process along to successful completion, and the compassion to listen to needs of all parties involved.

128 East Huntington Drive Arcadia, CA 91006

626.445.6137

Standing (left to right): Julie Nguyen, Kai Wu, Jackie Ramos, Liem Ho, Yolanda Vidales, Suzie Archuleta, Luly Goodmand and Jojo Ong. Sitting (left to right): Terri Fabbri, Alexis Ostensen, Kay Gass and Shelly Malicek

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February 2013

Attorney Comments February 2013

By Dave Freeman, Association Counsel 1. PARTITIONAND SALE: Very often, family members or other people who own real property together disagree as to what to do with it, how to use it or when to sell it. One party may wish to sell the property now, and the other party may wish to keep the property and/or use same for their own benefit.

Although each party who owns the property has the right to use it, or live in it, if it is a residence, the law also has a solution when one party wishes to sell. Even if the party who wishes to sell owns less than a 50% undivided interest in the whole, he can force a sale of the property by a Partition and Sale action.

This action entails a lawsuit, and is called a Partition and Sale action, because in some instances (where the property contains more than one lot) the Court can order that the property be split and divided between the parties. However, in the usual situation, the property in dispute is a house or other single lot property. In that case, the Court will order that the property be sold and the proceeds divided appropriately, according to the ownership interests.

Fortunately, this action very rarely goes to trial, as any attorney willing to get involved in this type of matter is aware that the Court will ultimately order the sale of the property. The action will merely drastically reduce the amount of proceeds to the parties.

2. LOANING MONEY: During the good times, when property was going up in value and industrious people were buying, selling and improving properties, private individuals frequently made loans on property, with a Note and Trust Deed

DON’T MISS WHAT’S COMING!

against the property. On the controllable side of the issue, the lending laws must be adhered to, most notably: A. Usury, and B. Predatory Lending Laws pertaining to residences.

But a more important issue for the inexperience lender is to be aware of the frequent difficulties in retrieving their money after it has been loaned.

Often, the borrower is borrowing through hard money loans, because he has poor credit. Often, the borrower does not pay as agreed, and the lender must go through the foreclosure process.

As the borrowers do not wish to lose their investment in the property, they frequently will fight the foreclosure process through lawsuits and even bankruptcy filings. All of this costs the lender time and, sometimes, great legal expenses.

Lastly, the property may deteriorate in value considerably from the original assumed value. By the time the lender finishes foreclosure and ends up with the property, it may not be worth the amount of money that was loaned on the property. Be sure any of your clients who are willing to make such loans, consult with an experienced real estate attorney, get their own appraisal on the property and use an escrow and title insurance in the process of the loan. Of course, the property must have adequate equity beyond the amount of the loan for safety purposes.

3. ESTOPPEL CERTIFICATES: In the sale and purchase of any rental property, there is a danger that the rents and leases are not what the seller states them to be.

This paragraph applies equally to single family residences as well as apartment buildings and commercial buildings.

Recently, a 40-unit apartment building was sold, as virtually 100% occupied, and at market rents. The apartment building turned out to be greatly vacant, and the tenants who were present had no leases and claimed to have much lower rent obligation than what was stated in the sales agreement and advertisements. Since rental properties are sold based greatly on their rents and leases, this sale turned into a million dollar plus lawsuit, with no easy solution. All parties were drawn into the suit, including the agents and brokers.

In order to prevent this situation, the standard procedure should be adhered to in all cases from single family residences to large apartment buildings or commercial properties. Estoppel certificates should always be completed and executed by each tenant on the premises. An estoppel certificate states what the period of their lease is and the amount of rents that they are paying, as well as any future changes or options thereto. The agents representing each party should review these documents with their clients, particularly the buyers, to be sure that they are satisfied with the information and amounts states therein. The estoppel certificates, when signed by the tenants, prevent the tenants from later claiming that their rents were extraordinarily low, that they had a month-to-month tenancy when the buyer thought they had a lease, and whether or not there are any options to extend the lease. Once again, prevention rather than litigation.

For more information on upcoming AAR classes and more, visit www.TheAAR. com and click “Upcoming Events” Arcadia REALTOR® Magazine

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Market

Matters

Market Statistics for the San Gabriel Valley December 2012 Single Family Homes

City

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Zip Code

Condominiums

Price % Sales of Chg from Sales Single Family Price Median December Count Homes SFR ($1,000) 2011 Condos

SFR Only

Price Price & Median Chg from Median Condo December Home Price/ ($1,000) 2011 Sq. Ft.

Alhambra

91801

13

$490

3.4%

13

$382

25.5%

$314

Alhambra

91803

20

$408

-8.4%

Altadena

91001

38

$472

-5.7%

n/a

n/a

n/a

$303

2

$920

n/a

$308

Arcadia

91006

36

$950

2.7%

4

$624

24.8%

$458

Arcadia

91007

30

$1,350

37.8%

8

$382

-5.8%

$499

Azusa

91702

19

$290

16.0%

13

$243

48.3%

$230

Duarte

91010

14

$275

-11.9%

10

$278

7.0%

$273

El Monte

91731

10

$303

76.2%

1

$325

-26.1%

$275

El Monte

91732

24

$321

28.1%

15

$350

40.8%

$247

El Monte - South

91733

11

$278

3.0%

3

$269

-0.7%

$246

Glendora

91740

17

$341

11.7%

n/a

n/a

n/a

$231

Glendora

91741

17

$557

10.3%

1

$295

-9.2%

$273

La Ca単ada Flintridge

91011

23

$1,150

24.3%

n/a

n/a

n/a

$507

La Verne

91750

26

$425

10.1%

6

$202

43.4%

$224

Monrovia

91016

28

$450

-7.8%

17

$279

-31.1%

$341

Pasadena

91101

n/a

n/a

n/a

10

$445

15.6%

n/a

Pasadena

91103

19

$385

1.3%

4

$407

-4.6%

$326

Pasadena

91104

27

$528

12.1%

n/a

n/a

n/a

$367

Pasadena

91105

17

$965

3.0%

2

$670

-9.7%

$449

Pasadena

91106

13

$898

54.8%

9

$400

11.9%

$500

Pasadena

91107

30

$599

2.4%

8

$297

-35.5%

$394

Rosemead

91770

24

$368

-5.8%

4

$317

n/a

$314

San Gabriel

91775

24

$699

16.7%

2

$298

-48.7%

$394

San Gabriel

91776

13

$405

0.0%

10

$317

n/a

$358

San Marino

91108

17

$1,613

-7.9%

n/a

n/a

n/a

$597

Sierra Madre

91024

9

$727

24.3%

3

$500

12.1%

$437

Temple City

91780

27

$532

-8.3%

7

$460

17.0%

$397

Source: DQNews.com

February 2013

AAR New Members The Arcadia Association of REALTORS® would like to formally welcome our newest REALTOR® members!

AAR new members with Membership Committee Vice Chairman, Cindy Shiao and Committee Chairman, Sylvia Ramos are (in no particular order): Auvin Sierra, Keller Williams West Foothills; Josephine Liu, Long Dragon Realty; Michael Lin, Highland Real Estate; Tania Painter, Coldwell Banker Arcadia; Na Lee, Coldwell Banker George; Jeffery Yan, Coldwell Banker Dynasty Arcadia; Lai Lau, Colwell Banker Dynasty Arcadia; Shao Chen, Coldwell Banker George; Willie Garcia, Coldwell Banker George; Sharon Wu, Highland Real Estate; Omar Gonzalez, Coldwell Banker New Century; Jennifer Pan, Coldwell Banker Dynasty, Temple City; Jose Echeverry, Coldwell Banker George; Bin Dai, Re/Max Omega; Yan Zhao, Highland Real Estate; Xiu You, Highland Real Estate; Weitang Gao, Highland Real Estate; Ching-Yun Yang, Coldwell Banker Dynasty Arcadia; Wayman Chan, Grandmark Realty Inc.; Yi Wang, Pacific Realty Center; Ming Wu, Long Dragon Realty; Sherman Liu, Highland Real Estate; Christina Nguyen, Coldwell Banker Dynasty Arcadia; Twinnie Lee, Grandmark Realty Inc.; Stephanie Parker, Century 21 Ludecke Inc.; Calvin Chu, EYC Realty; Ming Ju Zhang, Coldwell Banker Dynasty Arcadia; Rosie Estrada, Re/Max Premier Property Arcadia; William Liang, Treeline Realty & Investment; Ricky Sun, Long Dragon Realty; Yiulung Fung, Coldwell Banker Dynasty Arcadia; Tony Hsu, Keystar Realty; Long Lee, Coldwell Banker; Richard Reed, Long Dragon Realty; Ricky Truong, Century 21 Ludecke Inc.; Palki Mawar, Coldwell Banker George and Yushi Ho, Keystar Realty.

6

(626) 831-8862 www.morrisoninspects.com Arcadia REALTOR® Magazine

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AAR Events 4 Charity

By Julie Muttavangkul, Events 4 Charity Co-Chairman Hello fellow REALTORS® and Affiliate Members! I am Julie Muttavangkul, a REALTOR® with CENTURY 21 Village Realty, a long time Arcadia Association of REALTORS® member and a very new volunteer to the Association. Jeanne Keating and I are proud to be serving as the 2013 Co-Chairmen for E4C. What is E4C? I like the acronym a lot! It sounds like a special force for the government! Well, it stands for Events 4 Charity and it’s an auxiliary that puts on events to raise money for local charities. It is also an opportunity for REALTORS®, Affiliates and their friends and families to get together in a social setting to network and have fun. The money we raise goes to smaller, local charities that impact the communities we serve. It makes a big difference to those in need in our own backyard. This past year we raised money which went to the Foothill Unity Center, Santa Anita YMCA, Lincoln Training Center, Convalescent Aid Society, Casa de Amigas, Assistance League of Arcadia among others. We are always looking for new charities that impact our area which we can support, so if you know of any, please let us know.

I also would like to invite you to participate by joining our committee or participating in our events. We have a little something for everyone.

Our next set of events are as follows: 1.

Wine and Cheese Tasting Social - Monday, February 11, 2013 2.

Day at the Races – Friday, March 15, 2013 3.

Bingo – Friday, May 17, 2013 4.

Annual Golf Tournament – Monday, September 16, 2013

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I understand how it can be hard to attend events because of scheduling and such. So donations directly to E4C are very much appreciated or raffle prizes for our different events. You can even do your part just by showing up to the weekly caravan and buying 50/50 raffle tickets.

Half of the money collected goes to a lucky winner and the other half goes to the local charities. This year, we changed the number of tickets received for only $1. You now receive 6 tickets, rather than the previous 5. Increase your chance to win and do something good for the local community! Remember it’s not just being on a committee or auxiliary that makes a difference. Every little bit helps! Coming to these events and participating makes a gigantic difference. We have awesome people that work at the Association and great volunteers that care to make a difference. But the most important is our members that make a good idea FUN!!! Looking forward to a very prosperous 2013, lets share it!

February 2013

13 Keys to Building a Killer Business in 2013

By Verl Workman, Real Estate Magazine

Exceptional performers have common traits, business philosophies and work habits that have not only helped them get to the top, but stay there.

In a recent survey, I asked about strategies for success in 2013.

Here are some of the most mentioned areas of focus: 1. CONTACT RELATIONSHIP MANAGEMENT: The most important technology you own is your client relationship management system. A CRM that is set up correctly, managed daily and used as a power tool will generate more profitable business than any other source of prospecting.

2. LEAD GENERATION, MANAGEMENT AND CONVERSION: While most brokers want more leads, we have learned from experience that with proper lead tracking and a focus on conversion, most brokers already have plenty of leads to hit their goals. Things that should be tracked include source, first and second touch, potential transaction value, who the lead was assigned to, notes and conversion-toclient ratios.

3. HIGH-TECH TOOLS THAT MAKE A REAL DIFFERENCE: When looking at technology, ask yourself: Will it save me time? Will it make me money? Arm yourself with tools that are proven and stop being distracted by shiny objects.

5. SOCIAL CONVERSION: The right social strategy moves the client efficiently through the proper communication exchange to a point where it becomes appropriate to have a real estate-related conversation. That’s how you convert “friends” into “clients”.

6. GEO-TARGETED FARMING AND MARKETING: With the data available today, you can find the areas that are producing results and target those as geographic farms. This targeted marketing mix includes mail, email, door knocking, community involvement and giving back.

7. SALES TRAINING: Being exceptional salespeople means you are trained to effectively communicate, market and close transactions in a way that is not offensive to your clients. You are in sales, and sales training is critical for the next level of performance and higher customer satisfaction.

8. SHORT SALES AND REOS: Begin experts in the “notso-fun” areas of this business allows you to provide a higher level of service to your clients. Know the market, the players

and the processes, and then partner with the right people to allow you to provide the best service.

9. TIME AND LIFE MANAGEMENT AND BALANCE: The key to “having it all” is to learn the power of prioritization and execution. Some things are more important than others.

Simple, prioritized to-do lists, following your business plan and identifying your “big rocks” first will bring a higher level of fulfillment.

10. WEB STRATEGY: You must have an integrated strategy that brings all of your media together to create a better experience for your consumers. Combining social, video, IDX, lead generation and landing and squeeze pages are all part of a Web strategy that should be well-thought-out, managed and executed this year.

11. THE POWER OF VIDEO: Video for listings, personal promotion, marketing and blogs will become more important this year than ever before. A high-quality video strategy will help you differentiate yourself and provide new opportunities for growth.

12. GLOBAL AND LUXURY REAL ESTATE: The highdollar and international buyers and sellers have specific needs, culture and demand an exceptional experience.

Building an international and/or luxury side of your business will provide a serious boost to your income, visibility and credibility in your market.

13. LEVERAGING YOURSELF THROUGH PEOPLE: Ask yourself one simple question with each activity that takes you away from your family: Should I be doing this myself? If the answer is no, create a system or outsource that activity to an assistant. And remember, 70 percent of our daily activities typically do not include our two most important tasks: prospecting and presenting.

As you consider your own keys to building a killer business in 2013, I hope the above suggestions from some of the top agents in the country will be helpful. There’s no reason why it can’t be our best year ever!

This article has been edited due to spacing constraints. To view the full version, please visit http://rebac.remag.rismedia.com/

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through the lens

A Look at What’s Happening Around the AAR

C.A.R. Business Meetings

Educational Courses New Member Orientation AAR 2013 Lead ership Meetings

AIR Annual Rea Forecast and Ml Estate arket Review 10

February 2013

Affiliate Corner

“Are You Missing Gold in Your Backyard?”

By John Thompson, First Priority Financial

In this age of quick fixes, instant solutions and immediate gratification, one thing that those of us in the real estate and finance industries have learned over the last few years is that there are no quick fixes or instant solutions and while the internet, texting, Facebook, etcetera do provide an immediate gratification, they have not revolutionized how we create business and build relationships.

What if I told you that you have a tremendous source of long term gratifying warm referrals that only a tiny percentage of the real estate community even thinks about, would you be interested?

In 2007, I added a focus to my business by reaching out to and meeting financial professionals in the local market. Financial professionals are folks like Financial Advisors, Estate Planners, CPA’s and insurance specialists. I have made lots of new friends and contacts and I have seen the payoff with great referrals and partnerships that will continue to support me for years to come.

Maybe this is what you think to yourself: “Financial Advisors won’t refer me – they don’t want their clients to buy real estate.”

“Financial Professionals already have their own real estate partners.”

“They speak a language I don’t understand – I don’t get how to talk to them.”

“I have no idea where to find Financial Professionals” The bottom line is that many REALTORS® are a little intimidated by Financial Professionals. I can assure you that there is no reason to be at all!

One of the best things you can do for your current and prospective clients and prospects is to create a Wealth Team to both assist your clients and to increase your incoming referrals and referabilty. Referabilty is really the key here! Financial professionals want and need good real estate partners – you just need to understand a little bit about the world they work in.

First, I warn you, working with Financial Professionals is not a short term strategy or turn- key marketing program that will

get you twenty leads in the next month. But done correctly, consistently and with an open mind it will lead to a consistent stream of highly qualified referrals year after year! Financial Professionals value time, communication, solid data and a professional way of doing business. They want to know that the information you provide is reliable, and that you stand behind your word when it comes to taking care of their referrals.

The cool part is that you already know many of these folks.

Consider - have you ever asked your CPA, Life Insurance provider or Financial Advisor to consider sending you referrals?

Do you know who their clients are or who they want to work with? How about every home you have sold in the past few years, did you ask that buyer or seller for an introduction to their Estate Planner, CPA or Financial Advisor? Oh, they don’t have someone – well, there is a potential referral for your newly created Wealth Team, right! So the first step is to call these folks and tell them that you are looking to create a Wealth Team for your current clients and you would like to grab a cup of coffee and learn more about their business!

Think about this, would you rather be known as the REALTOR® who sends the neat recipe cards or the REALTOR® who cares about each clients Financial Wellbeing and takes a proactive role in making sure they connect with great advisors needed in their life – if you don’t make the introduction someone else will and that person may have a REALTOR® referral for the next time around!

Building a Wealth Team and intentionally marketing to and working with Financial Professionals should be a part of your business plan for 2013 and beyond – it makes financial sense for you and your bank account! To see how we are implementing this in our business go to http://youtube/ CeXrkZqQg58.

John Thompson – Mortgage Advisor, First Priority Financial – TGLoans Mortgage Team NMLS 252514, 626-583-1623, john. thompson@fpfmail.com Striving for Financial Wellness will Change the World – It starts with the Mortgage!

Arcadia REALTOR® Magazine

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Arcadia Association of REALTORS® 601 South First Avenue Arcadia, California 91006

“Seniors Real Estate Specialist (SRES) Designation” MARCH 11-12, 2013 9:00 a.m. to 5:00 p.m.

AAR Building Cost: $175* *In order to attain and use your designation, you must successfully complete this 2-day course and join the SRES Council For new designees, the annual dues are waived for the first year. Annual dues are $99 each year, thereafter.

Visit www.TheAAR.com for more details and to register

Dedicated to Providing High Quality Legal Services ®

• Estate Planning • Trust Administration • Probate • Business Law • Commercial Transactions • Corporation, LLC & Partnership Formations • Business Contracts

Call today for a free consultation

Romy S. Rahmanian, Attorney

(626) 869-8787 33 East Huntington Drive • Arcadia, CA 91006 romy@rahmanianlaw.com • www.RahmanianLaw.com

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C. Anthony Phillips, CPA President

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