© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
• UX Design Companies employ different methods to measure & quantify the value of work • User interviews followed by contextual inquiry, gathering insights by surveys to name few • Let us now look at the top five methods that are the most effective of all
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
2
1. The Interviews
• Users interact with brand according to their own Experiences Tastes Perception or Point of view • UX designer should understand this & plan their questions accordingly • Most of the questions are interdependent • These questions should help interviewee to open up & provide more information
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
3
2. The Contextual Inquiry
• It helps in gauging user experience in different situations • It is a cross between interviews & observations • This methods includes observation & asking question • This method is more of a discovery process
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
4
3. The focus groups • It helps in exploring ideas, attitude & patterns of people • In this method one can talk to many people & allow them to build on each others idea • This is method is useful in generating users reactions to prototypes
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
5
4. The usability testing
• This helps in realizing why people respond to certain occasions in a specific manner • This method helps to improve the usability of the product being developed • It is useful in analyzing the data, diagnosing the real problems and recommending changes to fix those problems
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
6
5. The survey
• These are questionnaire with more direct questions • Online surveys are more useful to gather rich user data & feedback at same time • These can be in the form MCQ, however they are not much effective • Survey questions should allow users to respond in their own words
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
7
Conclusion
• All these methods are equally effective in deciding the customer preferences • Key is to understand your users well & keep them happy • A better informed design drives effective outcomes • It is recommended to take help of the expertise of a top UX design company to understand user experiences
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com
8
Thank you For more information please visit UX design blog
© YUJ Designs 2019. Confidential Document.
https://www.yujdesigns.com